Exploring the Proliferation: A Study on the Growing Use of Social Media Networks among Teenagers in India

Abstract

This research aims to conduct a comprehensive study on the escalating prevalence of social media usage among teenagers in India. Recognizing the transformative impact of social media on communication, socialization, and lifestyle choices, this study employs a mixed-methods approach to delve into the motives, patterns, and consequences of social media engagement among the adolescent demographic. The study incorporates qualitative research methods, including interviews, focus group discussions, and content analysis, to capture nuanced insights into teenagers' motivations for using social media and their experiences in the digital realm. Concurrently, quantitative surveys will be utilized to identify trends, usage patterns, and statistical correlations related to social media consumption among teenagers. The research explores various facets of social media engagement, including the types of platforms preferred, the content consumed and shared, the impact on social relationships, and the potential consequences on mental health and well-being. It also investigates the role of digital literacy and parental guidance in shaping teenagers' interactions with social media. The findings from this research are expected to provide valuable insights for parents, educators, policymakers, and social media platforms. By understanding the dynamics of social media use among teenagers, stakeholders can develop informed strategies to promote responsible digital citizenship, address potential challenges, and ensure a positive online experience for this demographic. This study serves as a foundation for informed decision-making and future research within the realm of teenage social media engagement in the Indian context.