Consumption Culture in the Metaverse Economy as New Communication Technologies (ChatGPT Analysing)

Abstract

The intense technological revolution in the field of communication and information technologies has naturally affected economic and social life. As the economy evolves towards Industry 4.0 and the metaverse universe, digital transformation has started to reshape production and consumption relations. Thanks to advanced technology and mass media, the world has shrunk, communication has intensified and access to information is realised with a single click. At the last point, the Metaverse appears as a digital virtual universe. The Metaverse world, which provides a parallel but virtual reality for human beings, can be considered as a twin world where we live with our avatars. However, the virtual twin world changes the known consumption, production and financing patterns of the economic system and creates a commodity universe economy, or in other words, the Metaverse economy. In this context, the aim of this systematic review is to understand the consumption of individuals in the new economic life that comes with the changing world order. Many global, popular and world giant brands include the Metaverse in their production methods. When the Metaverse fully enters our lives, a new economic life will be formed in our daily work, working life and social life thanks to the Metaverse tools we will use. Keeping up with advanced communication and information technologies will harmonise both the production and consumption structure of society with technological change. In this context, the aim of this study is to draw attention to the culture of consumption in the Metaverse economy as new communication technologies. For this reason, the Metaverse economy and ChatGPT analysis method were chosen in the context of the originality of the subject. The research questions of the study are, will the Metaverse economy as a new communication technology increase the consumption culture? Will people shop with their avatars in virtual stores? The originality of the study stems from the fact that there is no study on this subject and ChatGPT analysis method has not been used. Its contribution to the literature will be in this context. A literature review was also conducted. ChatGPT analysis method was applied in the study. With the ChatGPT analysis method, Internet 1.0 consumption culture, social media consumption culture and metaverse period consumption culture change processes were compared.