Consumer Attitudes Research Articles

The Role of Advertising in Shaping Consumer Perceptions of Sustainable Brands

This research investigates the pivotal role of advertising in shaping consumer perceptions of sustainable brands, delving into the intricate mechanisms by which advertising strategies influence consumer attitudes and behaviors towards sustainability. Through an extensive review of literature, empirical findings, and prospective research directions, this study illuminates the nuanced landscape of sustainability advertising and its profound implications for marketers and consumers. The research underscores the burgeoning significance of sustainable branding within contemporary marketing paradigms, propelled by the escalating consumer interest in sustainability and ethical consumption. Empirical investigations affirm a robust positive correlation between advertising exposure to sustainable brands and consumer perceptions, underscoring the substantial impact of advertising on molding attitudes and driving purchase behavior. The researcher explores the influence of advertising on consumer perceptions of sustainable brands, through a comprehensive review of literature, qualitative and empirical analysis, investigates the mechanisms by which advertising strategies impact consumer attitudes and behaviors towards sustainable brands, explore theories and concepts that provide insights into the mechanisms by which advertising strategies impact consumer attitudes and behaviors towards sustainable brands. Additionally, present the findings of empirical analysis, which further elucidates these relationships and sheds light on the significant role of advertising in shaping perceptions of sustainability and provide insights for marketers aiming to promote sustainable products and initiatives.

Effects of Money Priming on Sustainable Consumption Attitudes

Recognizing the importance of sustainable consumption in addressing the grave challenge of climate change, the present study investigates the effects of non-conscious exposure to money (“money priming”) on Sustainable Consumption Attitudes (SCAs). In two experiments we examine money priming’s impact on SCAs and assess the role of materialism and altruism as mediating factors. In Experiment I money priming was found to increase materialism and decrease SCAs, although materialism did not mediate this relationship. Experiment II demonstrated that money priming decreased altruism and SCAs, with altruism mediating the effect of money priming on SCAs. We explain how these new research findings extend the existing body of knowledge on the role of money priming in shaping individual values and SCAs and discuss the implications of our results for consumer decision making, marketing strategy, and public policy.

Barks and bites: dog-friendly dining experiences

ABSTRACT This study investigates the leisure activity of dining out with dogs, examining the experiences of 550 Canadian dog owners through a comprehensive online survey. The research explored multifaceted aspects of dog-friendly dining, including consumer attitudes, financial implications, dog-specific menus, and the dynamics of human-canine interactions in dining settings. The findings reveal engagement with various dining formats, such as traditional restaurants, coffee shops, and fast-food establishments, highlighting a wide array of opportunities for incorporating dog-friendly practices. The study uncovered a complex interplay of interest and practical challenges in the realm of dog-friendly dining. While dog owners show a strong preference for such experiences, the industry must navigate a diverse range of consumer preferences and operational hurdles. Attitudes toward dog-friendly dining reveal a mix of positive sentiments, emphasizing inclusivity and companionship, counterbalanced by concerns over behavioural issues, hygiene, and space management. The insights from this research are valuable for stakeholders in the leisure industry, providing a basis to develop strategies that cater to dog owners while addressing operational and customer experience challenges.

Tüketici Etnosentrizminin Öncülleri Çerçevesinde İncelenmesi

The increasing impact of globalization manifests itself in the tea sector as in every field, and it is possible to see many foreign products competing with domestic products in the market. In addition, the political and ideological strengthening of nation-states in the modern period has changed patriotism and the ethnocentric tendencies of the individual. It is very important for businesses to determine consumers' ethnocentric tendencies and to know how this tendency affects purchasing behavior. Especially for domestic companies, being able to identify the factors affecting consumer ethnocentrism can be very important in terms of gaining competitive advantage against foreign brands. Consumer ethnocentrism is the basis of the positive or negative attitudes of consumers towards foreign products. For this reason, companies should know the ethnocentrism tendencies of consumers in that market and the importance they attach to country of origin information, and direct their marketing activities accordingly, in order to both gain competitive advantage in the national market and determine their entry strategies into foreign markets. Key Words: Consumer Ethnocentrism, Purchasing Foreign Products, Patriotism

Exploring Data Privacy and Privacy Paradox Nature of Consumers Using Block Chain Technology: Application of SLR and Bibliometric Analysis Tools

This research presents an in-depth study of blockchain technology’s impact on data privacy and the consumer behaviour phenomenon known as the privacy paradox. Through a systematic literature review (SLR) and bibliometric analysis, the study delves into the effectiveness of blockchain in safeguarding personal data in an increasingly digital world. Key databases such as Scopus and Web of Science provide rich academic contributions, particularly from regions with stringent data privacy laws. The findings highlight blockchain’s effectiveness in limiting unauthorised data access, boosting user control and tackling the privacy paradox, where personal information is shared despite privacy worries. Yet, it points out challenges in aligning blockchain with legal frameworks, such as General Data Protection Regulation, particularly concerning data erasure rights. The study emphasises three themes: blockchain’s progression toward robust data protection, psychological aspects of the privacy paradox in consumer decisions and attitudes toward blockchain solutions. It notes gaps in standardisation, public awareness and blockchain’s practical applications, alongside ethical and policy issues. Conclusively, the research stresses the need for aligning technological advancements with legal and ethical frameworks, highlighting user experience in digital technology adoption. It positions blockchain as a pivotal factor in reshaping digital privacy, advocating for continued innovation and exploration in blockchain applications to ensure a secure, user-empowering future globally.

Pengunaan NARS Power Players Sebagai Virtual Brand Ambassadors Untuk Memengaruhi Konsumen

Virtual brand ambassadors have become a new type of brand spokesperson with the advent of Artificial Intelligence (AI). NARS Cosmetics, a pioneering cosmetics company, has introduced their own virtual brand ambassadors known as NARS Power Players. However, the existing literature has not yet answered whether the attributes of virtual entities can shape consumer response. The novelty of this research lies in its focus on NARS Cosmetics' virtual brand ambassadors, the NARS Power Players, which are a new phenomenon in the field of brand representation. While virtual brand ambassadors have emerged with AI technology, there is a gap in the existing literature regarding how the attributes of these virtual entities specifically impact consumer attitudes. This study addresses this gap by investigating the influence of credibility, attractiveness, congruence, and human-likeness of NARS Power Players on consumer attitudes. Additionally, the study incorporates several relevant theories, including Stimulus-Response Theory, Source Credibility Model, Source Attractiveness Model, Match-up Hypothesis, and Uncanny Valley Theory, to provide a theoretical framework for understanding the impact of virtual brand ambassadors. The use of quantitative methodology and the specific focus on NARS Power Players contribute to the novelty of this research, offering insights that can further enhance our understanding of consumer responses to virtual brand representatives.This study used quantitative methodology by distributing online questionnaires to 112 respondents. The results showed that the credibility, congruence, and human-likeness of virtual brand ambassadors had a positive and significant influence on consumer attitudes. However, attractiveness did not have a significant influence on consumer attitudes. Researchers can further explore this topic by conducting investigative qualitative research on consumer perceptions and comparative analysis with human endorsers and non-human endorsers.

PENGARUH IKLAN ONLINE PADA FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN (Studi pada Mahasiswa Politeknik Mandiri Bina Prestasi)

This study was conducted to determine how far the influence of consumer attitudes on online advertising, consumer memory on online advertising and the frequency of consumer clicks on Facebook media online advertisements can influence consumer purchasing decisions. The population in this study were all students at Bina Prestasi Independent Polytechnic, totaling 444 people. Sampling using the slovin formula. From a population of 444, 81 people were selected as samples in this study. Research data obtained through questionnaires distributed by google form and literature study. Data analysis using multiple linear regression analysis techniques. Some of the analytical methods used are descriptive methods, Likert scale and instrument validity testing. The results showed that consumer attitudes, consumer memory and consumer click frequency had a simultaneous and significant effect on consumer purchasing decisions. Then partially consumer attitudes and consumer memory have a significant effect on purchasing decisions. However, the variable frequency of consumer clicks has no effect on consumer purchasing decisions. This can be seen from the results of the analysis that consumers rarely click on online advertisements that appear on the Facebook media, some consumers click on online advertisements only because they have bought before, and if they have seen the same advertisement many times on the Facebook media even though they have never bought it before, they will click on it.Keywords: attitude, recall, click frequency, consumer purchasing decisions.

Masculinity contingency and consumer attitudes toward electric vehicles.

Masculinity contingency and consumer attitudes toward electric vehicles.

Role of policy and consumer attitudes in people’s intention to use autonomous vehicles: a comparative study in China and the USA

Role of policy and consumer attitudes in people’s intention to use autonomous vehicles: a comparative study in China and the USA

Impact of Economic, Social, And Environmental Factors on Electric Vehicle Adoption: A Review

Electric vehicles (EVs) represent a transformative innovation in the automotive industry, offering a promising solution to environmental challenges. This paper examines the complex interplay of economic, social, and environmental factors that influence consumers' decisions to adopt EVs. Economic factors, such as initial purchase price and operating costs, play a crucial role in adoption. Research suggests that as EV prices become more competitive and operational expenses decline, adoption rates will accelerate. Social factors, including peer influence and perceptions of EV performance, reliability, and convenience, also shape consumer attitudes and preferences. Environmental considerations, including the imperative to mitigate greenhouse gas emissions and reduce air pollution, drive the adoption of EVs. This review synthesizes existing literature on the impact of economic, social, and environmental factors on EV adoption, providing valuable insights for policymakers, industry stakeholders, and researchers. By elucidating the complex dynamics that influence consumer behavior, this study contributes to the ongoing discourse on sustainable mobility and the transition towards a greener transportation ecosystem.

Factors Affecting Consumer Attitude towards Mobile Advertising in Indian Context

Factors Affecting Consumer Attitude towards Mobile Advertising in Indian Context

An Analysis of Determinants of Consumer Dissatisfaction towards Plastic Packaging Containing Ready-to-Eat and Serve Meal

Packaging is an essential aspect of product and its protection, serving as the first point of interaction for consumers. It encompasses a diverse range of materials and designs, tailored to meet the specific needs of different industries and products. For this study, a total sample of 500 respondents was collected. Data were analyzed by using structural equation modeling technique (SEM). Our analysis suggests that functional value is not found to have significant impact on consumer attitude towards plastic packaging while sensory appeal, food safety concern and social value has significant impact on consumer attitude towards plastic packaging. Results show that consumers are worried about safety of food. Primary purpose of packaging is to keep food protected from spoilage and contamination by elements such as air, light, moisture and pests. Research shows that consumers tend to associate food packaged in non-plastic materials with higher status as compared to food packed in plastic packaging, evoking a premium perception linked to elevated societal class. Consumer perceptions of food packed in plastic packaging are significantly shaped by the social value attributed to packaging materials, influenced by environmental awareness and social status. Sensory appeal plays a crucial role in influencing consumer attitudes towards packaging, especially when it comes to ready-to-eat or ready-to-serve food products. The packaging of a product can have a substantial impact on a consumer's perception of the food's quality, freshness, and overall desirability. The results of our study further show that consumer attitude towards food in plastic packaging has a significant impact on consumer dissatisfaction. The study underscores three key implications: first, marketers should prioritize health-friendly packaging materials for safety, second innovation in packaging should enhance both product protection and sensory appeal, and third, Government intervention is essential to address food safety concern and protect consumers and the food supply chain.

여성 패션 가방 원단의 텍스쳐(Texture) 디자인에 따른 소비자의 구매 의사 결정에 관한 연구

With the rapid development of modern society, the fabric of bag products is constantly updated, and the purchasing behavior of consumers is constantly changing. This study investigated the effect of the texture design of women's fashion bag fabric on consumers' purchasing decisions by applying the value-attitude-action(VAB) model to adult women aged 18 to 60 in China. According to the analysis results, when looking at consumers' preference for the fabric texture of women's fashion bags, they preferred artificial leather harmonies in homogeneous coordination types, smooth PVC and natural leather in heterogeneous coordination types, and they preferred glitter and spangle textures most in homogeneous coordination. Looking at consumers' preferences for women's bag texture types by age group, those aged 18 to 29 preferred homogeneous coordination of chuede and natural leather, heterogeneous contrast coordination of coarse and smooth natural leather, and those aged 30 to 39 preferred coarse Gretel and smooth natural leather, and those aged 40 to 49 and 50 to 59 preferred rough texture and rough natural leather. According to the analysis of the effect of the texture design of women's fashion bag fabric on consumers' purchasing decisions, it was found that all of the texture designs of women's fashion bag fabric had a significant influence on consumers' purchasing decisions. Among them, heterogeneous harmonious coordination has the greatest impact on consumer value, homogeneous harmonious coordination has the greatest impact on consumer attitudes, and homogeneous contrast coordination has the greatest impact on consumer behavior.

CONSUMERS ATTITUDE TOWARDS ELECTRIC CARS WITH SPECIAL REFERENCE TO KOLLAM DISTRICT

Automotive industry is undergoing a major transformation.Electric vehicles is gaining popularity owing to technological advancements,environmental benefits and government incentives.This paper presents a review regarding consumer attitude towards electric vehicles.Factors influencing the shift towards electric vehicles such as demographic,socio-economic,environmental and technological readiness are examined.80 respondents are taken for the study from Kollam District in Kerala.The study found a positive attitude towards electric cars. Cost,lack of different models,recharging concerns were the main hindering factors.Overcoming these factors with the help of technological advancement will result in a greener environment.

소셜미디어 플랫폼 광고 유형에 따른 소비자 태도와 구매 의도에 관한 연구 - 틱톡(TikTok)을 중심으로 -

소셜미디어 플랫폼 광고 유형에 따른 소비자 태도와 구매 의도에 관한 연구 - 틱톡(TikTok)을 중심으로 -

THE INFLUENCE OF TRADITIONAL AND MODERN COMMUNICATION TECHNOLOGIES ON CONSUMER ATTITUDES

Nowadays, access to various forms of information is often achieved using modern information technologies. The media is flooded with information, but it has never been harder to get the right information. In the competitive struggle, traditional media rely more and more on the possibilities that new technological solutions bring. Integrating the features of print, radio and television with the possibilities provided by modern technologies is a key factor in future business. In the conditions of intense competition on the media scene, the Internet is the basis for the survival of traditional media companies at the local and regional level. Social networks have changed the way of thinking of their audience and their users. Thanks to the development of technology, it is possible to exchange information and spread numerous contents very quickly through social networks. The work indicates that a lot of time is spent on social networks. The aim of this paper is to point out the integration of traditional media and social networks and their influence on consumer attitudes.

소비기한 표시제도의 인식이 소비자태도와 구매의도에 미치는 영향

The purpose of this study is to analyze the perception of the expiration date indication system and to suggest the necessity of policy support for raising the perception of consumers and establishing a stable system. SPSS 22.0 program was used for statistics, and frequency analysis, exploratory factor analysis, validity and reliability analysis, correlation analysis, and regression analysis were conducted. First, the perception of reliability and quality perception of the expiration date marking system had a positive effect, but the perception of safety had a negative effect. Third, consumer attitude had a significant effect on purchase intention.Consumers should be able to clearly understand the meaning of the expiration date through active public relations, and it is necessary to strengthen legal regulations so that there are no cases of negative abuse.

Thematic modeling and linguistic analysis of text messages from a social network for information and analytical support of logistics business

In the modern economy, the success of a business is largely determined by the company’s ability to analyze consumer preferences, consumer attitudes towards the company’s products, as well as the ability to quickly respond to changing preferences or negative trends. Social listening is a technology for analyzing conversations, text messages and any kind of mention of a company, its products or brand. Currently, it is most effective to carry out social listening by monitoring social networks (VKontakte, etc.), which are the largest sources of text messages from millions of users. The purpose of this work is to analyze the practices of using social listening technology, as well as common approaches to the use of social networks by domestic and foreign companies. Based on the specialized software developed by the authors, an analysis of more than 50 000 news reports published in 2021–2024 was carried out on companies of different levels and specialization. Using linguistic analysis of the corpus of text messages for various companies and sectors of the economy, the most common words were identified, thematic modeling was carried out, and the dynamics of news reports and their relationship with external factors were studied.

Determinants of Socially Responsible Investment (SRI) Intention

There has been a recent surge of interest in socially responsible investment, attracting attention from all industries, including investors. Nevertheless, the factors that impact one's attitude and attention towards SRI remain relatively unexplored. Hence, this study aims to identify important factors that shape the attitude and attention of consumers when making investment decisions in the stock market. The data is obtained from investors who are making investments in the Pakistani stock exchange. The data analysis employs the technique of partial least squares structural equation modelling (PLS-SEM). The study findings indicate a substantial relationship between collectivism, knowledge, and SRI bias, and the attitude towards SRI. However, there is no significant association between perceived danger and attitude towards SRI. Attitude exhibits a robust and meaningful correlation with SRI.

Consumer Perception and Buying Behaviour Regarding Eco-Friendly Products

The shift towards eco-friendly products has gained significant attention in recent years due to growing environmental concerns globally. This study investigates the attitudes of consumers towards eco-friendly products and their impact on purchase behaviour. Through a comprehensive literature review and empirical research, the study explores various factors influencing consumer attitudes including environmental consciousness, perceived product benefits, and demographic variables. Additionally, it examines the extent to which these attitudes translate into actual purchase decisions. Data was collected throughsurveys distributed among a diverse sample of consumers, and analysed using statistical methods to draw meaningful insights. The findings suggest a positive correlation between favourable attitudes towards eco-friendly products and increased purchase intent. However, the study also identifies barriersand challenges that hinder widespread adoption, such as price sensitivity and a lack of awareness. The implications of these findings for marketers and policymakers are discussed, emphasizing the need for targeted strategies to enhance consumer awareness and address barriers to adoption. Overall, this research contributes to understanding consumer behavior in the context of sustainability and provides valuable insights for promoting eco-friendly products in the marketplace.