Consumer Society Research Articles

Consumerism, absorbing anti-consumer discourse, and socialism, absorbing capitalist culture

This article can be divided into two parts. The first reveals the essence of the process of how capital in the conditions of modern consumer society absorbs anti-consumer discourse and neutralizes the subversive component from it. Films and books that expose manipulative advertising and branding technologies become brands. Cultural products directed against the values of consumer culture are widely replicated and integrated into the trade flow. In the second part, we will consider the reverse side of the phenomenon of absorption, namely, the history of how the Bolshevik movement, in turn, put elements of capitalist culture at its service. The phenomenon of absorption, immanently characteristic of both capitalist and communist projects, is pointed out. The methodological basis of the research is the neo-Marxist method. The work is carried out in an interdisciplinary style: the author uses philosophical, political, sociological and historical approach.

Influence of neuromarketing on the increase in shopping anxiety in women in the city of santa marta

IntroductionNew technological trends and access to more information have generated an anxious disorder and the need to obtain everything that the consumer society has to offer, this has increased with the influence of neuromarketing in internet ads.ObjectivesThe objective that was raised in the present investigation was to analyze the influence of neuromarketing in the increase of anxiety reflected in compulsive purchases of women in the city of Santa Marta.MethodsThe field research design is non-experimental and cross-sectional, the sample taken was of 500 women with purchasing power of more than three Colombian minimum wages.The IDARE Ch. Spielberger, R. Díaz Guerrero et al. (1966) checklist was applied; To review the relationship between advertising with neuromarketing, anxiety and compulsive purchases, a Likert-type scale instrument was designed and validated with the Alpha Cronbach Coefficient. Analysis of Covariance ANOVA, inferential statistics and SPSS were performed.Results 57% of the women meet the criteria for the IDARE clinic. The analysis of the questionnaire showed a goodness of fit of R² = 0.697. The result indicates that the more hours women spend on the internet with access to ads focused on neuromarketing, the more they feel the need to buy, and this generates anxiety processes.ConclusionsThe mental triggers used by neuromarketing accelerate the need in women to buy the solutions that they sell and the same need to buy is evident in the signs of anxiety that is reflected in the women under study. Training that educates women to spend less time connected to the Internet is recommended, but it is also essential that they understand that advertising and marketing exert pressure that increases their anxiety and need to purchase, so it is recommended the implementation of training in personal management and control.Disclosure of InterestNone Declared

马克思两种社会必要劳动时间的再思考

Marx proposed the concept of “socially necessary labor time” in Das Kapital, which promoted and leaped the concept of “necessary labor time” in classical British political economy. The issue of Marx’s two types of socially necessary labor time has been debated in China for decades, with various opinions and incongruities. However, a thorough analysis of Marx’s two types of socially necessary labor time reveals that they are a reflection of the dialectical unity between productive forces and production relations under specific historical conditions in capitalist society, based on the materialist view of history. Together, they determine the value of commodities. Today, nearly 150 years have passed since Marx wrote Das Kapital. With the globalization of the world economy, social forms have undergone a transformation from a “production society” to a “consumption society”. Environmental pollution is becoming increasingly serious, and the necessary labor time in society has also generated new influencing factors, which require further analysis and research.

The specifics of digital media and the communication role of media content consumers in assessing the student audience (based on the materials of a sociological study)

The article highlights the results of a study, the subject of which was the student audience's ideas about the specific characteristics of digital media, the role and place of authors and consumers of media content in the communication process. The authors consider such aspects of the topic as awareness of the reasons that encourage the audience to turn to digital media content; the grounds and directions for evaluating relevant media phenomena; reflection on the activity or passivity of the role that the audience assumes. Particular attention is paid to the respondents' perception of social norms and rules that determine the forms and types of communicative behavior in the digital media space, since the dynamism of their development disposes not only to search for options for adaptation to innovative technologies for working with information, but also to search for a reliable value basis both in the field of media communications and in broader areas of social life. During the research, the questionnaire method, descriptive method and analysis method were used. The respondents included students majoring in Advertising and Public Relations. In analyzing digital media, the target audience relies on both their own individual experience and the experience gained from studying theories and practices relevant to specialists in the field of communication studies. In the process of reflection on the specific characteristics of digital media, students demonstrate primarily a value-based approach, choosing traditional moral values and norms as the basis for evaluating the studied phenomena. The main attention is paid to the problem of responsibility to society of both authors and consumers of media content, who must be guided by such requirements as honesty, conscientiousness and willingness to act in the interests of the majority of people. Analyzing the role of communicators, students, in addition to being involved in ethical issues, also demonstrate a desire to develop critical thinking and personal development. The activity of this role, however, is assessed in two ways: respondents record both the opportunity for digital media audiences to act as active figures implementing the function of co-authors of media content, and their exposure to media influence, in which the active role of co-authors is replaced by the passive role of addressees who act within the dominant code.

Design Model for Development of Student Interests in Investing in the Investment Gallery of the University of Muhammadiyah Makassar

The aim of the study was to determine the level of effectiveness of the design model for developing student interest in investing in the Muhammadiyah University Makassar Investment Gallery. The specific target to be achieved in this research is the design of a model for developing interest in investing when students are still in the study environment to be effective and provide benefits, for example saving to guarantee the future and saving to study and make a profit. This study uses applied qualitative methods. Data collection techniques are library research, interviews and observation. As for the research instruments for the initial study, validation and try out questionnaires were used for students and the community. Meanwhile for the design of the model an achievement test was used to develop interest in investing for students. With the development model design, the level of effectiveness is high for students who are interested in investing independently and influence their friends both directly and indirectly. Students are also agents of change in society, from a consumptive society to a productive society by investing.

Book review of 'Advertising and Consumer Society: A Critical Introduction' (Second Edition), by Nicholas Holm, Routledge, 2023, 224 pages

The book titled Advertising and Consumer Society: A Critical Introduction, written by Nicholas Holm, presents itself as an introductory guide into the world of advertising. Written in a semi-informal style, marked with anecdotes, personal experiences and real-life examples from all over the world, the book refers not only to the importance of advertising and its relationship to the consumer, but also to the multiple faces and the intricate inner works within the industry. Since the book is meant to be a preparatory textbook for students, the author having taught this material to his students prior to writing the book, one would expect it to paint an idealistic picture of the advertising world. Instead, Holms diverges significantly from idealistic portrayals. In fact, he effectively critiques the downsides and problems of the advertising world, while also trying to explain them and find possible solutions.

The Influence of Teaching Methods on the Consumer Psychology of College Students and Its Practical Strategies

With the rapid development of science and technology and the increasing globalization of society and economy, college students, as the backbone of the future society, have a far-reaching impact on the concept of consumption psychology not only directly related to their individual development, but also on the sustainable development of the whole society. However, traditional teaching methods may lag in the face of diversified student needs and an informationized learning environment. Therefore, how to more effectively guide college students to form a positive psychological concept of consumption through innovative teaching methods has become an important issue facing contemporary higher education. By deeply analyzing the influence of different teaching methods on students' consumption psychology and proposing corresponding practical strategies, this paper will provide a useful reference for the reform of higher education and promote students to be more rational and responsible in the face of the increasingly complex consumer society.

Экзистенциальная демократия как модель демократии для развития человеческой личности. Часть I: Понятие экзистенциальной демократии и её научное, философское обоснование

The article is devoted to the development of an original model of democracy – existential democracy. Study consists of two parts. In the first part presented here are provided political scientific, sociological, as well as psychological and religious-philosophical justifications of existential democracy. One of the main innovations of existential democracy is a departure from only the pragmatic, utilitarian-functional understanding of democ-racy, directed at satisfying material needs alone and electing for this purpose an elite that satisfies these needs – a functioning state administration. Existential democracy addresses the goal of spiritual devel-opment and the achievement of the spiritual good of man – a goal that was originally postulated for the political process by Aristotle in “Politics”. This turns democracy to the problem of the development of the personality, the revelation of its true human, free and creative “I”, and not the “ego” embedded into the system. This corre-sponds to the interpretation of human not as just a bio-systemic organism, but as a spiritual transcendental be-ing striving for the meaning of his life, according to the humanistic psychology of Frankl, Fromm and others. These provisions seem especially actual now, during the advent of the postmodern era, consumer society and cybernetic regulation of human life.

Swamped in dinosaurs with LED lights: negotiating sustainability in a high-consumption society

Unsustainable patterns of consumption in affluent societies are at the heart of global climate and environmental challenges and seemingly highly resistant to change. While decades of research have revealed how consumption is deeply embedded in society, recently calls have been made for (re-)engaging with the systemic conditioning of consumption in studies of everyday practices. In this paper, we analyse the ways in which eco-conscious households in Norway (N=20) perform and negotiate sustainability in everyday life. With theories of practice as a point of departure, we combine Bente Halkier’s work on social interaction with Sherry B. Ortner’s conceptualisation of agency as power (dominance and resistance) and agency through ‘projects’ to study how sustainability is negotiated in the everyday. Through this framework we explore how consumers perform ‘sustainability projects’ and how these are defined through, constrained by and negotiated against everyday normativity and dominant socio-material arrangements. Our findings demonstrate the compromises, trade-offs and negotiations that participants engage in when balancing their sustainability projects against other social roles, expectations and goals, often carried out within socio-material arrangements that are scripted towards less sustainable options. Hence, they provide detailed insight into the boundedness of consumer agency, being both socially and materially negotiated and contextualised. While often undertaken as mundane actions, the challenges our participants experienced is ultimately part of negotiating consumer society, often experienced as a constant pressure towards more consumption as expansive consumption is embedded in, and embodied and habituated through, a wide range of social practices.

Reflections on Human Subjectivity in Modern Society—Based on the Perspectives of Baudrillard, Lacan and Fromm

The problem of human subjectivity is prominent in modern society. By revealing the mechanism of consumption alienation in the symbolic society, Baudrillard critiques this mechanism for causing the loss of human subjectivity and the subsequent surge in human desire. Examining unresolved issues about desire and subjectivity within Baudrillard's "Consumer Society" theory through the framework of Lacan's theory of the subject of desire, we will demonstrate that Lacan's interpretation effectively eliminates the problem itself. From Baudrillard's "consumer society" to Lacan's "desire society," people have changed from pure passivity to active awareness of their situation but still do not have enough subjective initiative. On the contrary, Fromm’s humanitarian ethics reflects on the problem of subjectivity from the perspective of holistic man rather than symbol, affirming that the inner power of human love and reason will lead man to transcend the general alienation of man so as to realize one's potential productively with joy and happiness as "being" rather than "thing." Only in Fromm's "productive society" will human subjectivity cease to be an issue.

El huerto como herramienta de construcción alimentaria en la comunidad educativa

Abstract Contact with nature is becoming less and less important in a globalized, technological and consumerist society. This opinion article aims to address the school garden as a tool for food construction in the educational community, because the school environment has great potential to carry out constructive activities, especially in relation to nutrition and food education. The school garden is a strategy that promotes the sustainable use of natural resources in food production, allowing students to learn different ways to eat healthy and balanced meals. we can conclude that this type of situations are relevant because they allow students to develop a better understanding or relationship between healthy eating and contact with the environment.

Self-Image of Sufistic Da'i on Social Media: Analysis of Sufism Content for Students on Social Media

Social media, such as Facebook, Instagram, Twitter, and other platforms, have changed the way we communicate, interact, and share information. Additionally, social media also has a significant impact on the way we view ourselves and others. The problem with a consumptive society is that Sufism is less interesting. This is because social media users need entertainment that is not monotonous with one goal, requiring a diversity of ways to reach God's love. This research method uses content analysis with data collection and coding methods for important content on Habib Husain bin Ja'far Al Hadar S.Fil.I., M.Ag YouTube channel. His YouTube channel is called "Jeda Nulis." This research uses analytical methods to explore data, display and validate data. The result of this research is that a Da’i Sufistic can combine Sufism and culture in an interesting way so that the mad’u watching can understand it. Apart from that, it combines an understanding of Sufism and tolerance, which can increase social harmony between religions. As well as preaching the importance of family in life. Lastly, it provides a construction that is easy and can attract someone to the goodness that we understand.

Simulacrum And Hyperreality in Cargill’s Day Zero

This study examines the simulacrum and simulation representation of postmodern society in Cargill's Day Zero in the postmodern theoretical paradigm of Baudrillard. The postmodern concept of hyperreality is concerned with concealing the truth behind reproductions that is twice removed from reality. The thorough study of the text shows how simulacra and simulation can produce highly real environments that seem to exist entirely outside of human reality. This writing is dystopian in nature because the hyperbolic representation of consumer society leads towards magic world which seems real due to its continuous practice. The protagonist of the story is a little boy named Ezra who uses a robot named Pounce to help him to navigate the post-apocalyptic world. Pounce, a fictitious nannybot, is the representation of consumer society due to its robotic implications. Pounce wonders over the elements of robot revolution that will exterminate humanity. This paper has analyzed the rebellious attitude of machinery such as by robots and other artificially intelligent computers against humans. Therefore, the ordinary and uninteresting state of the modern world eventually gives rise to the world of hyperreality, where everything appears to be more fascinating and less dry than the alleged desert of the real outside. In the context of this study, it is asserted that the postmodern person gets tired of the apparent artificiality of hyperreality and either strives to re-discover the real or confronts the meaningless wasteland left in the wake of the real’s absence. Through this analysis, the researcher has drawn the conclusion that reality has completely changed and that hyperreality is now the predominate reality. Therefore, the application of this study is valuable in demonstrating an understanding of the scope and impact of hyperreality, simulation, and simulacra on the postmodern individuals.

Perilaku Konsumtif pada Penggemar K-Boygroup Seventeen (Carat) di Surabaya

This research aims to, first: provide an overview of how excessive attitudes in consuming and buying something related to Seventeen are done by Carat in fully supporting his idols. Second: knowing the causes and how interested the Carat Surabaya community is in buying goods related to Carat. The method used in this study is descriptive qualitative with purposive sampling data collection. Data obtained through in-depth interviews, observation and documentation. The theory used in analyzing the data obtained is to use Jean Baudillard's theory of consumption society. The results of the study show that: (1) Carat has always had many ways to support her idols. By buying albums, it is seen as a form of loyalty and a way for them to appreciate their idols as art workers. (2) By purchasing merchandise related to Seventeen, it is their desire and desire as a fan to show that the items they buy are symbols and part of the fandom.

A INFLUÊNCIA DO INSTAGRAM NO HIPERCONSUMO DE MODA NO CENÁRIO PÓS-PANDÊMICO

This article aims to verify the relationship between Instagram and the spread of fast fashion and the socio-environmental impacts of this practice. Once understood that Instagram is contributing to the era of fashion hyperconsumption in the post-pandemic scenario, it becomes essential to identify the factors that contribute to this event and its consequences. Therefore, the basic qualitative research consisting of a bibliographical review, analyzes the relationship between digital influencers and data collection carried out by algorithms and artificial intelligence, especially in the context of e-commerce and digital advertising. Through these elements, it was possible to verify the influence of the environment in the purchase decision by the consumer. Through this analytical path, it was concluded that Instagram, as a means of horizontal communication and of a participatory nature, is a powerful instrument for the propagation of fast fashion, contributing to the consumer society. Therefore, it results in new perspectives regarding social media and the power of new technologies.

Analysis of the Categorizations of Popular Culture and Their Influences in the Consumerist Society

Analysis of the Categorizations of Popular Culture and Their Influences in the Consumerist Society

Bernard Stiegler, the Mystagogue

What does it mean to teach philosophy today? This question occupies a central position in Bernard Stiegler’s thinking and his practice. For Stiegler, to teach philosophy is to initiate, so that an individuation, or a quantum leap, could take place within and between the teacher and the participants. This article traces a mystagogical thinking in Stiegler’s work, especially his reading of Plato and Simondon. This mystagogical thinking, present in philosophy and art, is also an antidote against the becoming herd in the consumerist society, which also means disindividuation.

Values of the unity of national consciousness in the Republic of Moldova: current manifestations

The historical period in which we live is one of demystification, relativism, modern skepticism and the devaluation of ideals, symbols, humanistic principles, authentic spiritual and cultural creations. In the consumer society we live in, values have mixed with pseudo-values, the cult of mediocrity proliferating at all levels. Materiality, the struggle of interests, abuse have a particularly negative impact on the formation of a representative, conscious and free personality, capable of promoting authentic human values. It seems that we, especially Bassarabian Romanians, suffer not only from the complex of not (re) knowing values, which can be defined as a feeling of mistrust, suspicion, hesitation, inhibition, cowardice, denial, etc. At the origin of this complex of ours are envy and carelessness. The state of inhibition, recklessness, lack of will, power and dignity, our flat thinking regarding the knowledge of the national treasure confirms the complex from which we suffer. Returning to the spiritual matrix of the nation, to values can heal/save us from the complex we suffer from, beyond any globalization, synchronization, modernization trends. Several examples of values are proposed and analyzed in the article, which demonstrate our complex ignorance of them.

«Пламенный голос из-за края». К вопросу о взаимодействии поэзии и политики

In contemporary critical literature, there are various perspectives on the relationship be­tween the political and the poetic. Some view poetry as a form of politics, encapsulated in the aphorism ‘the word is a weapon’, while others argue that politics itself should embody the qualities of poetry, as suggested by Andy Merrifield's assertion that "politics should be like poetry." This article seeks to explore the poetic dimensions that underpin the political necessi­ty for poetry, namely, the attributes of poetry that establish a connection with the political sphere. The focus of this exploration is the concept of poetic defamiliarization and its interac­tion with the political within Jacques Rancière's theoretical framework. Rancière posits that the political function of poetry, and art more broadly, lies in its ability to disrupt the estab­lished order of sensory perception, challenging the prevailing system of unquestioned percep­tual facts. This disruptive quality of poetry contrasts with what has been termed "police aes­thetics" by Vatulescu, which reflects the conformity and uniformity inherent in consumer society. The article contends that, within the contemporary cultural landscape, the transform­ative potential of poetic expression risks being co-opted by aestheticizing practices prevalent in consumer culture. As a result, the subversive nature of poetic utterance is somewhat dilut­ed, as it becomes assimilated into commodifying forces. However, the article also suggests that poetry retains the capacity to resist such commodification by transcending the limitations imposed by conventional boundaries, thereby offering a means of resisting capture by com­mercial interests

The Semiotics of Fast and Junk Food

This article takes a critical look at the phenomenon of fast and junk food from the standpoint of its meanings and why it originated in the first place. It envisions fast and junk food as sign systems with inherent meanings that change and adapt to cultural shifts. In fact, the unusual aspect of fast food and, certainly, of junk food is that they are semiotic artifacts dovetailing with the emergence of consumerist societies, not continuations or evolutions of previous food codes; they symbolize such societies, having become their integral parts, as can be seen throughout pop art and, more generally, pop culture representations. Therefore, they tell an important side-story of the formation of modernity, and its break with the traditions of the past. They emerged to fit in, artifactually, with a society in which amusement, quickness, and facility became paramount at the threshold of the twentieth century. Given the world we now live in, where artifactuality is installing itself more and more, the future of food itself is becoming more and more indistinguishable from the future of such a phenomenon.