Consumer Shopping Behavior Research Articles

THE EFFECT OF UTILITARIAN MOTIVATIONS in ONLINE CONSUMPTION BEHAVIOR

Online shopping has been a method in which consumers shop intensively, especially in the Covid-19 process. There are two main motivation motives in shaping the shopping behavior of consumers. The first is hedonic motivations and the other is utilitarian motives. In this study, it was investigated whether motivational impulses that direct consumers to online shopping vary according to their effect levels and demographic variables. For this purpose in Turkey online (online) was obtained as a poll carried out and 448 valid. As a result of the analyzes, it was observed that consumers participated in the proposals that they offer the most product variety and different payment opportunities. In age, profession and economic status assessment options; It was determined that there was no statistically significant difference between the averages of the utilitarian motivation dimensions. According to gender; convenience, adaptability and payment services; in terms of the level of education, the availability of information and payment services; In terms of monthly income level, there was a statistically significant difference in desire for control, lack of social interaction and privacy dimensions.

Halal-labeled food shopping behavior: the role of spirituality, image, trust, and satisfaction

PurposeThis paper aims to estimate the influence of spirituality on halal-labeled food shopping behavior both directly and through the mediating roles of image, trust and satisfaction.Design/methodology/approachUsing quantitative methods, this research analyzed the responses to questionnaires distributed to 212 respondents from Bandung, Indonesia. To prove the hypotheses, the collected data were analyzed by partial least square (SEM-PLS) using SmartPLS.FindingsThis research shows that the direct relationship between spirituality and halal-labeled food shopping behavior was insignificant. However, the relationship between spirituality and halal food shopping behavior became indirectly significant through the mediating roles of image, trust and satisfaction. This finding confirms that image, trust and satisfaction are influential factors in the increased shopping behavior of consumers who choose halal-labeled foods.Practical implicationsTo increase the shopping behavior of Muslims for halal-labeled food, halal food companies need to expand the halal label campaign to electronic and social media. Besides, halal food companies need to develop the accountability of food quality to ensure that the halal food products meet the health and safety standards expected by the public. Spiritual education is also required to harmonize the love for God and the food choices approved by God.Originality/valueThis study is the first in testing the influence of spirituality on halal-labeled food shopping behavior both directly and through the mediating roles of image, trust and satisfaction. It successfully revealed the strengths and weaknesses of spirituality in influencing the behavior of halal food shopping.

Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study.

BackgroundAlthough some health care market reforms seek to better engage consumers in purchasing health care services, health consumer behavior remains poorly understood.ObjectiveThis study aimed to characterize the behaviors and sentiment of consumers who attempt to shop for health care services.MethodsWe used a semistructured interview guide based on grounded theory and standard qualitative research methods to examine components of a typical shopping process in a sample size of 54 insured adults. All interviews were systematically coded to capture consumer behaviors, barriers to shopping behavior, and sentiments associated with these experiences.ResultsParticipants most commonly described determining and evaluating options, seeking value, and assessing or evaluating value. In total, 83% (45/54) of participants described engaging in negotiations regarding health care purchasing. The degree of positive sentiment expressed in the interview was positively correlated with identifying and determining the health plan, provider, or treatment options; making the decision to purchase; and evaluating the decision to purchase. Conversely, negative sentiment was correlated with seeking value and making the decision to buy.ConclusionsConsumer shopping behaviors are prevalent in health care purchasing and can be mapped to established consumer behavior models.

THE INFLUENCE OF BRAND TRUST IN MEDIATING CONSUMER ONLINE BEHAVIOR AGAINST BUYING INTEREST IN ONLINE STORES (CASE STUDY OF HYPERMART ONLINE SHOP IN INDONESIA)

The invasion of online stores in Indonesia is very massive, proven by various applications and online stores that are known to have operated and used services by the people in Indonesia. Changes in consumer shopping behavior from offline to online have become routine habits in daily behavior. This raises challenges for retail businesses in business continuity. To maintain business continuity, retail (offline store) must diversify by opening an online store. Having an online store or digital business format is expected to be able to maintain business continuity with the support of brand trust owned by offline stores.

Modelling frequency of visits to the shopping centres as a part of consumer's preferences: case study from the Czech Republic

PurposeEffective management of shopping centres requires a good understanding of the consumers' behaviour and preferences as well as meeting the demand-side needs. The purpose of this paper is to elucidate the factors affecting the frequency of shopping centres' visits, providing implications for shopping centre managers from the perspective of a Czech consumer.Design/methodology/approachThe study was carried out in one of the Czech shopping centres in Brno due to its potentially standardisable common characteristics derived from the observation in the scatter plot. The standardized questionnaire survey on consumer shopping behaviour was conducted on a sample of more than 1,000 customers. The linear probability model and the logit model were applied to estimate impacts of included sociodemographic variables on the outcome.FindingsThe findings on the frequency of visits give an overview of the sociodemographic and spatial determinants increasing the visit regularity. From the managerial point of view, the importance of customers' activities and purposes is highlighted.Practical implicationsThe implications can be provided to managers challenging to demand management and considering the investment projects. We come up with certain suggestions in terms of market segmentation, based on sociodemographic characteristics and shopping behaviour.Originality/valueThe paper provides insights into the preferences of the Czech consumers and extends the previous analysis of shopping behaviour by developing the statistical properties and demonstrating the variables and their influence on the frequency of visit.

Pengaruh Reputasi Terhadap Minat Beli Produk Skincare di Shopee

Technological developments have caused changes in consumer shopping behavior from offline to online which has led to the emergence of various types of online marketplace platforms. In this study, we will discuss the impact of seller's reputation, quality of seller services, and customer trust on interest in buying cosmetic products at Shopee. This research is an associative quantitative research with survey method through questionnaires as the main instrument. The results showed that there was a relationship and significant influence between reputation, quality of service sellers, and customer trust on buying intention on skincare product at Shopee.

Consumer shopping behavior through online store for food and beverages

The new behavior has emerged in the era of information and digital communication. it covers many aspects of life, including sale and purchase transaction. Currently, shopping activities are no longer done by going directly to the seller in order to get the products we need. it is also very rare for the consumer to use cash for the payment. they can hold the sale and purchase transaction whenever and wherever it is needed by utilizing an application which is available accessed by mobile phone. This study has involved 209 respondents who were actively engaged in shopping activities through online stores. from those 209 respondents, there were 21% respondents stated using an online store to buy daily needs, and the one which is more interesting is there are 30.47% of respondents said that they ever bought food and beverages by online store application. These indicated that consumer shopping behavior for food in the era of information and digital technology became a new-interesting trend to be further observed and researched.

Consumer Religiosity and Shopping Behaviour in Malaysia

There has been considerable research establishing a link between cultural and sub-cultural values, and aspects of consumer behaviour. However, religion as a sub-cultural element has received little attention from researchers. This study sought to examine the influence of religiosity on one aspect of consumer behaviour – shopping orientation. The research data was collected by means of a survey through personal interviews using a structured questionnaire. Out of 300 respondents targeted, 226 questionnaires were deemed usable for statistical analysis. The findings revealed that three shopping orientation factors, namely quality consciousness, impulsive shopping, and price consciousness were related to religiosity. It is suggested that religiosity should be included as a possible determinant of shopping orientations in consumer behaviour models.

A Gravity-Based Food Flow Model to Identify the Source of Foodborne Disease Outbreaks.

Computational traceback methodologies are important tools for investigations of widespread foodborne disease outbreaks as they assist investigators to determine the causative outbreak location and food item. In modeling the entire food supply chain from farm to fork, however, these methodologies have paid little attention to consumer behavior and mobility, instead making the simplifying assumption that consumers shop in the area adjacent to their home location. This paper aims to fill this gap by introducing a gravity-based approach to model food-flows from supermarkets to consumers and demonstrating how models of consumer shopping behavior can be used to improve computational methodologies to infer the source of an outbreak of foodborne disease. To demonstrate our approach, we develop and calibrate a gravity model of German retail shopping behavior at the postal-code level. Modeling results show that on average about 70 percent of all groceries are sourced from non-home zip codes. The value of considering shopping behavior in computational approaches for inferring the source of an outbreak is illustrated through an application example to identify a retail brand source of an outbreak. We demonstrate a significant increase in the accuracy of a network-theoretic source estimator for the outbreak source when the gravity model is included in the food supply network compared with the baseline case when contaminated individuals are assumed to shop only in their home location. Our approach illustrates how gravity models can enrich computational inference models for identifying the source (retail brand, food item, location) of an outbreak of foodborne disease. More broadly, results show how gravity models can contribute to computational approaches to model consumer shopping interactions relating to retail food environments, nutrition, and public health.

Effect of Financial Risk, Privacy Risk and Product Risk on Online Shopping Behavior

The purpose of this study is to examine the direct influence of financial risk, privacy risk, and product risk on online shopping behavior. Existing study model developed on the base of theoretical background. In doing this, 280 questionnaires were examined using Smart PLS-SEM. Convenience sampling used in this study. While the bulk of prior studies discovered a negative relationship between risks and online shopping behavior, this study also indicates that negative influence on online shopping behavior. The study offers additional insights into how risks can be decreased to increase the online shopping behavior that can be used to improve the plan while online shopping behavior can be enhanced. The current study reveals some important factors that affect the online shopping behavior of consumers and if we minimize these risks then significantly enhance the ratio of profits from online channels.

Consumer’s Perception towards Online Shopping- A Special Reference to Chennai

Over the last decade the online shopping is getting more popular across the world. The online consumers became online shoppers because of its convenient and time savings. It is very easy for them to buy the products by simply sitting at a home. Online shopping avoid the waiting time in a shop and make a search for a particular products in a shop. This research work is an attempt to explore the factors that may affect the attitude of consumers in Chennai towards online shopping. The results revealed four important factors viz. reason, problem, satisfaction and technology to be deciding factors of online shopping behaviour of consumers in Chennai.

Perceived Consumer Value of Omni-Channel Service Attributes in Japan and Korea

Digitization of retail platform and integration of various retail channel is coupled with rapid change in consumer shopping behavior and their expectation for retail experience. Consumers expect retailers to be able to provide seamless, consistent and personalized service in which they also have enriched retail experience (Picot Coupey et al., 2016). Omni-channel retailing has emerged to provide integrated retail service of various channels which enable consumers to use various channels and touch points synergistically. In this study, we investigated the effect of perceived value of attributes of the OC service on consumers’ decision process for omni-channel usage in Japan and Korea. The AHP method is applied to assess hierarchical process of consumers’ decision making in using omni-channel service. In the AHP framework, consumers’ decision making is structured hierarchically, and framed to have three levels of process in which consumers make decision on omni-channel usage based on three constructs: ‘Customer Value (CV), ‘Touch Point (TP)’ and ‘Payment System (PS)’. The AHP survey was administered to individual shoppers in Japan and Korea, and 240 respondents and 229 respondents answered the AHP survey in Korea and Japan, respectively. Findings reveal that ‘Customer Value (CV)’ is perceived to be more important than ‘Touch Points (TP)’ and the ‘Payment System (PS)’, affecting consumers’ decision for using the omni-channel service. Furthermore, consumers in two countries show different preferences for specific aspects of the CV attributes. The authors also discuss the methodological and managerial implications of the findings.

Multiproduct Retailing and Consumer Shopping Behavior: The Role of Shopping Costs

We empirically examine the role of shopping costs in consumer shopping behavior in a context of competing differentiated supermarkets that supply similar product lines. We develop and estimate a model of demand in which consumers can purchase multiple products from multiple stores in the same week, and incur transaction costs of dealing with supermarkets. We show that a similar model without shopping costs predicts a larger proportion of multistop shoppers and overestimates own-price elasticities and product markups. Further, we use our model along with a model of competition between supermarkets to study two practices that are commonly used by supermarkets: product delisting and loss-leader pricing. We show that the presence of shopping costs makes product delisting less profitable whereas it makes loss-leader pricing more profitable compared to a context in which consumers do not incur shopping costs.

Multiproduct retailing and consumer shopping behavior: The role of shopping costs

We empirically examine the role of shopping costs in consumer shopping behavior in a context of competing differentiated supermarkets that supply similar product lines. We develop and estimate a model of demand in which consumers can purchase multiple products from multiple stores in the same week, and incur transaction costs of dealing with supermarkets. We show that a similar model without shopping costs predicts a larger proportion of multistop shoppers and overestimates own-price elasticities and product markups. Further, we use our model along with a model of competition between supermarkets to study two practices that are commonly used by supermarkets: product delisting and loss-leader pricing. We show that the presence of shopping costs makes product delisting less profitable whereas it makes loss-leader pricing more profitable compared to a context in which consumers do not incur shopping costs.

Carmax: Driving What's Possible

CarMax, based in Richmond, Virginia, is the largest retailer of used cars in the United States. Over the past several years leading up to 2019, CarMax has undergone a major digital transformation, integrating agile, lean, and user experience (UX) design best practices to become a customer-centric, product-driven organization.In this case, CarMax is facing new competitors (e.g., digital native players Carvana and CarsDirect), changing consumer shopping behavior, and technological advancements in electric cars, autonomous vehicles, and ride-sharing platforms. In order to maintain its dominant position in the used-car marketplace, CarMax must continue to evolve from a traditional brick-and-mortar model marked by legacy corporate practices (such as annual roadmaps and budget cycles) to a product-focused, omnichannel experience that delivers significant value to its customers. Excerpt UVA-S-0317 Aug. 26, 2019 CarMax: Driving What's Possible CarMax, a Fortune 200 company, was the largest used-vehicle retailer in the United States in 2019, operating 206 stores in 102 markets nationwide. Started as “just a test” by then–electronic giant Circuit City in 1993, “CarMax revolutionized the auto industry by delivering an honest, transparent, and high-integrity car buying experience” to its customers. For 26 years, CarMax's focus had been on making “car buying more ethical, fair, and stress free by offering a no-haggle experience and an incredible selection of vehicles.” In addition, CarMax had made car selling easy by offering no-obligation appraisals good for seven days, using the slogan “At CarMax, we'll buy your car even if you don't buy ours.” Headquartered in Richmond, Virginia, as of February 2019, CarMax had “nearly 25,000 associates nationwide and for 15 consecutive years [had] been named as one of the Fortune 100 Best Companies to Work For.” The size of the pre-owned market in 2019 was at the highest levels since the recession, with sales of over 40 million vehicles totaling over $ 150 billion. Competition for this market included local dealer franchises that sold used cars, and large traditional players such as CarMax, Penske, AutoNation, and Lithia, plus a host of online dealerships that had recently emerged, such as CarsDirect and Carvana. Despite the intense competition, CarMax's sales had remained strong with impressive financial results (see Exhibit 1). CarMax sold more than one million vehicles (748,961 retail and 447,491 wholesale) in fiscal year 2019, a 7% increase from the previous year, while posting over $ 18 billion in revenue. In addition to selling more cars than any other used car dealer, an industry source reported that CarMax had the highest gross profit margin (over $ 2,100) and the highest gross profit per unit sold (10.7%). By comparison, upstart Carvana made less than $ 1,000 per car and a gross profit of about 5% per unit sold. In addition to competing through their different business models, the entire automotive industry was facing a great deal of disruptive change. During the annual shareholders' meeting on June 25, 2019, when Bill Nash, president and CEO of CarMax, was asked if he was concerned about the potential risks that new technologies (electric and autonomous vehicles in particular) and ride sharing posed to CarMax's business model, Nash responded: . . .

A Study On Consumer Preference Regarding Online Shopping In Thoothukudi District Of Tamilnadu State

Nowadays, thousands and millions persons are shopping on the web. The primary purpose of this study is to analyse the online shopping behaviour of consumers in Thoothukudi district.
 
 The main objectives of the study areas below.
 
 
 
 To study the socio-economic status of the consumers.
 
 
 
 
 
 To know the frequency of online purchase and monthly spending
 
 
 
 
 
 To understand the the effect of socio economic characteristics on awareness about online shopping
 
 
 
 
 
 To find satisfaction of daily internet access and perceived online buying
 
 
 
 
 To examine the consumers experience benefit from online shopping

ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS

<p>This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social Influence and Perceived Quality of green products</p>

ANTECEDENTS OF CONSUMER BUYING BEHAVIOR TOWARDS ON ENVIRONMENTALLY FRIENDLY PRODUCTS

This research aims to analyze the factors that influence the green purchase behavior. The sample used consisted of 163 respondents who were selected using purposive sampling. The Structural Equation Model method is used to analyze data using hypothesis testing. The results of the study show Attitude, Social Influence, Perceived Quality of Green Product have an effect on Green Purchase Behavior. Whereas environmental knowledge does not affect attitude and green purchase behavior. Management must be able to improve consumer shopping behavior by increasing Consumers Environmental Attitude, Social Influence and Perceived Quality of green products

Age and Gender Influences on Consumer Behavior Towards Online Discounts

Online shopping is one of the most popular activities that take place on internet. It has expanded considerably in the past few years, but still not reached to its full potential. Internet has created new opportunities for organizations to effectively reach out to existing and potential customers. Web sites enable customers to conveniently search, compare and buy products and services online. Click and mortar stores use various types of online promotional tools like discounts for customer attraction and retention. Various studies have been directed towards influence of gender and age on online shopping behavior of consumers, but limited study has been carried out precisely towards online discounts. The aim of the study is to examine the influence of age and gender on factors –website characteristics and convenience- considered during purchase of online discounted products. This research study was conducted among the online shoppers, who purchase online discounted products, in four prominent districts of North India. Data collected from 311 online buyers, who purchase online products available at a discount rate, was used for the study. The data was analyzed using Statistical Package for Social Sciences (SPSS 16.0). The factors were extracted by using exploratory factor analysis with principal axis factoring and varimax rotation. Reliability (Cronbach’s alpha) and validity were established for the scale used in the study. ANOVA was used to analyze the influence of age and gender on factors considered while purchasing online products available at a discount rate. The findings indicate that influence of males and females varies on the factors- website characteristics and convenience- considered while purchasing online products available at a discount rate, but there is no influence of different age groups. These findings can help online marketers to formulate strategies to attract the online shoppers based on age and gender.

Impact of Free Shipping Threshold on PC and Mobile Channels: Evidence from an Online Retailer

Many online retailers offer free shipping services if customers spend more than a threshold amount. We use a unique transaction-level dataset from a large online retailer to study the impacts of free shipping threshold on consumer shopping behavior across two different online channels, mobile and PC channels. Specifically, we focus on customer order padding behavior, i.e., strategically adding items to a shopping cart to qualify for free shipping. We find that customers are more likely to pad their orders on the PC channel than on the mobile channel. We attribute this impact to the different search cost on the two channels. Furthermore, we find that the way customers pad their orders is different. Specifically, in order to increase basket size, customers on the mobile channel rely more on buying a larger quantity of the same item, while users placing their order on the PC channel prefer to add new products to the shopping cart and/or to purchase higher-priced substitutes.