Consumer Shopping Behavior Research Articles

Grocery Shopping under Cognitive Constraints and Restrictive Budget: An Algorithmic Approach

This paper presents an algorithmic approach to optimize the grocery shopping behaviour of consumers under specific circumstances: a highly restrictive budget and cognitive constraints. I develop a formal optimization model that accounts for the trade-off between dietary objectives and product preferences during the shopping process. I show how a heuristic algorithm and its implementation in an interactive web platform can be used to find local optima to a consumer’s choice problem, by alleviating the burden from limited processing capacity, especially overchoice. The approach presented in this paper has implications for retailers and policymakers as it points to concrete actions to enhance dietary imbalances and potential underconsumption experienced by low-income and cognitively constrained individuals. I discuss a specific use case of the algorithm for people with intellectual and developmental disabilities.

Analysis of Consumer Behavior in Online Shopping During in the Pandemic Covid-19 Period in Bengkalis Sub-District

This study aims to determine the factors that influence consumer behavior in online shopping, determine the dominant factors and determine the lowest factor consumer behavior in shopping online during the covid-19 period in Bengkalis district. Method of collecting data is through a survey through a questionnaire instrument. Research questionnaires were presented to respondents through distributing online questionnaires on uploaded internet links, number of samples obtained was 100 respondents in total. The sampling technique used was a non-probability sampling technique, a type of snowball sampling. The results show that personal is the dominant factor while culture is the lowest factor influencing consumer behavior, where both of these factors are included in the high category. respondents who filled out the questionnaire to be able to help pass it on to other potential respondents. It is hoped that in the future this research can continue to be developed in accordance with the times.

Nutrition Counseling in an Academic Medical Center According to Socioeconomic Status and Grocery Shopping Consumer Behavior Decreased Relative Fat Mass in Breast Cancer Survivors.

Body composition assessment in breast cancer survivors (BCSs) is essential to plan feasible dietary strategies for sarcopenic obesity prevention. Studying the effect of an individualized nutrition intervention according to socioeconomic status and grocery shopping behavior on BCSs relative fat mass (RFM). BCSs attending an academic medical center were studied; participants saved all 1-week supermarket tickets and answered a grocery shopping consumer preference survey. RFM was assessed at baseline and after the 3-month nutrition intervention. Nutrition plans were based on the dynamic macronutrient meal-equivalent menu method (MEM) and dietary guidelines for BCSs. Thirty-three BCSs completed the study and 91% of them presented obesity or overweight at baseline. After the intervention, BCSs lost 1.6 kg (p < 0.01) of body weight, 1.8 kg (p < 0.01) of RFM, 3 cm (p < 0.01) of waist circumference, and 2.4 cm (p < 0.01) of hip circumference, while no changes were observed in fat-free mass (p = 0.6) and arm bone-free muscle area (p = 0.7). RFM and body weight in breast cancer survivors decreased after an individualized nutrition intervention according to socioeconomic status and grocery shopping consumer behavior. Based on the participants' food preferences and consumer behavior, plant-based protein diet plans cost less than the animal-based protein diet plans.

Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic

The COVID-19 pandemic presents the greatest test the world has faced. On 24 March 2020, the Government of India announced a 21-days national lockdown that had been extended to 3 May 2020. In this pandemic, the consumer faced unforeseen challenges to deal with the abrupt change in shopping practices. A safety measure is one of the key elements in consumer shopping behaviour across the world and today consumers are more conscious towards healthiness. The current work aspires to identify the factors of safety measures by consumers and shopkeepers. Twenty-eight variables were identified from the extensive literature review and a total of 751 questionnaires were administered from consumers regarding safety measures from 1 April to 31 May 2020 in India. Exploratory factors analysis and multiple regression analysis are conducted to identify the factors which are prominent for shopping safety practices. The results obtained can be useful to consumers and shopkeepers in the decision-making process during pandemic.

I need to touch it to buy it! How haptic information influences consumer shopping behavior across channels

Increasingly interactive touch-enabling technologies are mitigating the lack of haptic information for products online. This paper explores how consumers’ haptic traits – instrumental and autotelic – indirectly influence their impulse buying and channel stickiness intentions by the means of utilitarian and hedonic shopping motivations. A structural equation model investigating three shopping channels (i.e., physical, web, and mobile) reveals that haptic traits act differently across channels. Consumers with strong haptic traits prefer physical and mobile channels. The autotelic dimension is key in online channels. Findings support the implementation of effective multichannel strategies among retailers of high-haptic products, showing the mobile to be a valuable alternative to in-store shopping.

The effect of COVID-19 on consumer shopping behaviour: Generational cohort perspective

The purpose of this research is to contribute to an understanding of the trends and impacts of the COVID-19 pandemic on consumer buying behaviour. The results document changes in consumer behaviour patterns that came to dominate at the start of the second wave of the COVID-19 pandemic in the context of the Czech Republic. The questionnaire survey using an online panel in a selected country was conducted to identify how consumers from the Baby Boomers, X and Y generations changed their shopping behaviour and which needs they gave preference to during the pandemic crisis in relation to their fears. Using a multiple regression analysis, we demonstrated that fear appeal (fears for health and economic fears) are associated with the changes in customer behaviour and influence traditional and online shopping related to COVID-19. The findings demonstrate significant differences as well as similarities in consumer behaviour between generations. Through empirical investigation, this research supports and expands generation cohort theory in relation to changes in consumer behaviour during the Covid-19 pandemic from a Central European perspective, and provides useful information for researchers and practitioners, particularly for retailers and marketers, to implement appropriate strategies.

A Study of the Causes of Price Fluctuation in Apple Commodity and Consumer Shopping Behavior Based on Taste, Preferences, and Willingness to Pay

&lt;p&gt;The profit margin on the retailer’s side is thin, so increasing the consumer’s willingness to pay is crucial for the supply side to earn more profit. In this paper, the authors develop a taste test to see if consumers’ preference for organic and local apples can alter their taste perception for the same apple. The result showed consumer’s preference does change his/her taste preference on the same apple. Besides the experiment, the authors also design a survey to know the consumer’s shopping preferences and the exact willingness to pay. The survey results show that consumers are in support of Local Apples as compared to Organic Apples but are willing to pay more for Organic Apples than Local Apples. Another conclusion that can be drawn is that this survey indicates that there is a huge profit margin for retailers as consumers are willing to pay more for organic apples than the average market price for the apples.&lt;/p&gt;

Mobile App Adoption and Its Differential Impact on Consumer Shopping Behavior

The mobile application (app) market is one of the fastest growing markets in recent years. In this study, we investigate how app adoption changes customers' hotel booking behaviors using a dataset of around 16,000 randomly selected customers' hotel booking and stay information from one of the largest hotel chains in China. Our analyses find that customer purchase frequency and total sales increased after app adoption. Additional investigation shows that 'customers' search behaviors also evolved post-adoption. Specifically, customers tended to book rooms earlier and select options with less discount, which indicates that app users reduced their search intensity after app adoption. We further investigate the differential impact of mobile app adoption on sales, taking into account consumer heterogeneity in price sensitivity and purchase frequency. We find that both price sensitive and insensitive customers increased the number of bookings, and they tended to book earlier post-adoption. Furthermore, price sensitive customers on average booked more expensive rooms with less discount after app adoption, suggesting that these customers likely decreased their search effort. In terms of hotel stay frequency, app adoption increased low-frequency customers' purchase frequency but did not have any significant effect on high-frequency customers. These analyses provide a more nuanced view of how mobile apps change consumer search and purchase behaviors. Our findings have important managerial implications. With a better understanding of customer behaviors, firms can provide incentives to customers who are more likely to be affected by mobile app adoption.

CONSUMER SHOPPING BEHAVIOUR AFFECTORS AND PATRONAGE OF SELECTED ONLINE STUDENT’S BUYERS IN LAGOS STATE, NIGERIA

The invention of the internet has created a new pattern in the traditional way of shopping. Online shopping is ideal for many people with disabilities and people with hectic schedules, shrinks the distance between producers and consumers. However, the patronage level of online student-buyers has affected by numerous risks leading to a decline in frequency of purchase, customer satisfaction, customer retention, and service quality and customer loyalty. Hence, this study examined the effect of consumer shopping behaviour affectors on the patronage of selected online student-buyers in Lagos state, Nigeria. Cross-sectional survey research design was adopted. The population was 69, 951 online student-buyers. A sample size of 1,177 was determined using Cochran formula. Multistage sampling was adopted. A validated questionnaire was used. Cronbach’s alpha reliability coefficients for the constructs ranged from 0.758 to 0.882. The response rate was 86.2%. Data were analyzed using descriptive and inferential statistics. Findings revealed that consumer shopping behaviour affectors (social factors, personal factors, and customer perceived value, psychological factors and product perception) had a significant effect on frequency of purchase. The study recommends that the management of online stores should improve on consumer shopping behaviour affectors such as social factors and psychological factors that directly affect online student-buyers’ patronage level.

Sodium Intake in the U.S.: Evidence From Scanner Data

Diet quality can be improved via two factors: healthier product offerings by food manufacturers and healthier purchasing habits of consumers. In this paper, we take a closer look at sodium, a food constituent identified as an important determinant of several acute health problems. In 2009, food manufacturers in the U.S. voluntarily committed to substantial reductions in sodium content through a self-regulatory process known as the National Salt Reduction Initiative (NSRI). The NSRI set sodium reduction targets for 2012 and 2014, where the targets were based on a sales-weighted average of the sodium content across products. While the existing evidence suggests that the NSRI was partially successful in reducing sodium intake, a limitation of using a sales-weighted measure as a metric is that it conflates two effects: reformulation efforts by food manufacturers (the focal point of the initiative) and changes in consumer purchasing behavior. In this paper, we use UPC-level nutrition data on the near-universe of all packaged food products in the U.S. over 2007-2015 to quantify each effect. We find that the two effects exerted strikingly opposing forces, nearly canceling each other out: while reformulation efforts contribute to a 53% reduction in sodium intake, the changes in consumer shopping behavior increase the intake by 48.3%. Furthermore, our results show that lower income households as well as ethnic and racial minority groups experience the smallest sodium reductions. The results suggest that policy interventions towards reducing the sodium intake should focus on altering consumer behavior, especially in vulnerable populations.

The Economics of the Public Option: Evidence from Local Pharmaceutical Markets

We study the economic and political effects of competition by state-owned firms, leveraging the decentralized entry of public pharmacies to local markets in Chile around local elections. Public pharmacies sell drugs at a third of private pharmacy prices, because of a stronger upstream bargaining position and downstream market power in the private sector, but are also of lower quality. Exploiting a field experiment and quasi-experimental variation, we show that public pharmacies affected consumer shopping behavior, inducing market segmentation and price increases in the private sector. This segmentation created winners and losers, as consumers who switched to public pharmacies benefited, whereas consumers who stayed with private pharmacies were harmed. The countrywide entry of public pharmacies would reduce yearly consumer drug expenditure by 1.6 percent, which outweighs the costs of the policy by 52 percent. Mayors that introduced public pharmacies received more votes in the subsequent election, particularly by the target population of the policy.

AN ANALYTICAL STUDY ON IMPULSE BUYING FOR ONLINE SHOPPING DURING COVID-19

This study highlights the role of utilitarian shopping, hedonic shopping, and online advertisement on cognitive dissonance. Impulse Buying plays a role as a mediator in this research. The objective of this research is to investigate how utilitarian shopping value, hedonic shopping value, and online advertising influence the cognitive dissonance of customers. 338 response data have been collected from consumers involved in fashion apparel; respondents are majorly from the central zone of India. Partial least square (PLS) – Structural equation modelling (SEM) is implemented using Smart PLS 3.0. The simulation result shows that utilitarian shopping value, hedonic shopping value, and online ads are found to be important in predicting cognitive dissonance and impulse buying, whereas impulse buying is impeccable in terms of predicting positive relationships with cognitive dissonance. Moreover, Impulse buying is playing a positive mediating effect in relation to constructs. Hence, this research suggests that a complex representation that may better understand consumer shopping behaviour. Conclusively, this research‘s major contribution towards authors‘ knowledge, and help the marketing expert to focus on the important parameter of consumer buying behaviour.

Consumers’ motivation and purchasing behavior in selected shopping chain with grocery: a case study

Food products are among the most frequently purchased goods, because they are part of the basic life necessities of every individual. In this paper, we focused on the shopping behavior of consumers who buy products in the shopping chain COOP Jednota. The main goal was the analysis of motivational and purchasing behavior of consumers and statistical evaluation of independence between observed features. We obtained data for the analysis by the method of questionnaire and we evaluated the answers of the respondents focused on four research questions. We applied -test of independence to determine dependence between these statistical features: respondent's education, frequency of respondent's purchases, effect of advertising on purchasing of consumers, and amount of the monthly payment for the purchase. Results confirmed that there is dependence between the respondent's education and the frequency of purchases in the mentioned shopping chain. The dependence was not approved in the following three cases: between the respondent's education and the incentive effect of advertising on purchases; between the respondent's education and the monthly payment for the purchase, and between the frequency of purchases in the COOP Jednota chain and the motivational effect of advertising on the respondent's purchase.

Consumers’ motivation and purchasing behavior in selected shopping chain with grocery: a case study

Food products are among the most frequently purchased goods, because they are part of the basic life necessities of every individual. In this paper, we focused on the shopping behavior of consumers who buy products in the shopping chain COOP Jednota. The main goal was the analysis of motivational and purchasing behavior of consumers and statistical evaluation of independence between observed features. We obtained data for the analysis by the method of questionnaire and we evaluated the answers of the respondents focused on four research questions. We applied - test of independence to determine dependence between these statistical features: respondent's education, frequency of respondent's purchases, effect of advertising on purchasing of consumers, and amount of the monthly payment for the purchase. Results confirmed that there is dependence between the respondent's education and the frequency of purchases in the mentioned shopping chain. The dependence was not approved in the following three cases: between the respondent's education and the incentive effect of advertising on purchases; between the respondent's education and the monthly payment for the purchase, and between the frequency of purchases in the COOP Jednota chain and the motivational effect of advertising on the respondent's purchase.

Can store image moderate the influence of religiosity level on shopping orientation and customers’ behavior in Indonesia?

PurposeThis study aims to investigate the effects of religiosity level on the shopping orientation and behavior of Muslim customers and how to store image moderates this relationship.Design/methodology/approachThis study uses a positive approach and partial least square analysis technique on samples of Muslim customers in major cities in Indonesia, who have purchased products in the Syariah supermarket such as Sakinah Supermarket and 212 supermarkets at least twice within the past three months. The sampling method used in this study is convenience sampling, with a total of 117 respondents.FindingsThe results reveal that religiosity level significantly affects the Muslim customers’ shopping orientation subsequently impacts consumer shopping behavior. The result is in line with the rising trend by a society that begins to define successful businesses that touch upon the spiritual aspects of the shoppers. Customers with higher religiosity prefer higher quality products and customers who have lesser levels of religiosity establish different shopping characteristics and behavior. This eventually forms an orientation in shopping behavior. Furthermore, it is found that the store image significantly strengthens the influence of the impact of shopping orientations on Muslim customers’ behavior.Practical implicationsMarketers can increase the image of Islamic stores by implementing the principle of a smile, greeting, address to every customer who shops, managing the cashier queue to prevent ikhtilath (meeting between men and women) and adding decorations and calligraphy ornaments. Marketers can create membership cards, posters or billboards about the products that are being discounted or promoted to increase customer numbers image enhancement.Originality/valueThis study used specific variables that represent religiosity in the retail sector. It offers an analysis of how Muslim customers’ religiosity can affect their shopping orientation and behavior. The study is conducted in Indonesia, where research on this topic is still limited.

Lifestyle and Consumers’ Choice of Laundry Services in Manado City: An Empirical Study

Lifestyle, including activities, interests, and opinions, influences consumer shopping behaviour and decisions in laundry businesses. It relates to individual’s way of life, use of money and time, expressed in activities, interests, and opinions. Therefore, those partaking in this business need to understand their consumers’ lifestyle, for complete information on what products to offer, innovate, and promote. This study was conducted in Malalayang, Paal 2, Boulevard, and the areas surrounding Sam Ratulangi Airport, the central areas of modern laundry businesses in Manado. The findings suggest that lifestyle simultaneously conferred a positive and significant effect on consumer’s laundry service preference. Therefore, every related dimension, including activities, interests, and opinions, also significantly affects the parameter under investigation.

The urban rent in the multicultural city: retail shops, migrants and urban decline in the historic centre of Palermo [La rendita urbana nella città multiculturale: attività commerciali, migranti e declino urbano nel centro storico di Palermo

Changes in consumer shopping behavior and in retail spaces, such as shopping malls, department stores and e-commerce, have modified localization models of traditional retail shops, also affecting urban fabric and spatial distribution of urban rent. Even city centers have undergone significant transformations or even decline, especially if local economic system and real estate market are weak and recessionary. A significant amount of commercial properties may have long vacancy due to excess supply, since many traditional shops close their business because they are no longer competitive and, moreover, there is no immediate takeover by new tenants. The decline of central urban areas depends on the interaction of multiple economic, social and cultural factors, but it can be countered by urban policies oriented not only to physical redevelopment of urban fabric, but also to social cohesion and multiculturalism. Migrants bearers of varied cultural values, coming from different continents and settling permanently in the Italian cities, have rented some of these empty properties by locating retail shops specifically oriented to their own communities or also to the citizens needs. The presence of migrants contributes, indeed, to support the retail real estate demand, to mitigate the minus-valorization of real estate capital and also to contain the revenues contraction. This phenomenon has been analyzed in some streets of the historic centre of Palermo that are traditionally shopping areas and have become the privileged place for locating retail shops managed by immigrants.

Comparative Analysis Between Online and Offline Shopping Approach and Behavior of Consumers

The intent of this study is to present a view of online shopping decision through compare the offline and online decision making. Shopper’s shop when and where they desire, where they are contented with the products and the preference of shopping. The present paper is highlights the distinction among online and offline shopping approach and behavior of consumers of the study. Total 30 statements have been developed. Total 500 respondents have taken part in survey out of which 316 consumers preferred online shopping over offline shopping, whereas, 184 consumers preferred offline shopping over online shopping. Descriptive statistics and t-test is used to examine if mean level of agreement or disagreement between online shoppers and offline shoppers is significant or not. As a result it has been found that response of online and offline shoppers varies significantly for statements like online or offline Shopping saves time, online or offline shopping is convenient, It is safe to give out personal information, online or offline shopping provides overall adequate information, online or offline shopping provides the other required customer services, online or offline shopping requires fewer efforts, online or offline shopping provides faster goods and services, online or offline Shopping avoids botheration, online or offline shopping offers prompt delivery of goods, online or offline shopping allows one to look for the best price before purchasing, During online or offline shopping, one can touch the goods before I buy them, During online or offline shopping, once can try ortake demo of the product, online or offline shopping raises my prestige, I often buy things online or offline because it puts me in a better mood.

How does Technological Dependence Affect Consumer Shopping Behavior among Baby Boomers, Millennials, and Digital Natives?

As the technology develop rapidly, people’s life is more convenient in many aspects. For instance, technology is facilitating the way people shop. In this day and age, people does not need to go to market to buy things they want as they can get it by online shopping. This way is certainly saving the time, the money as well because they do not need to pay the transportation cost. However, with the assistances that technology offered, not all people are overly dependent on technology. Some of them, mostly baby boomers gen, tend to life the old-fashioned way. This research aims to find out the difference among three generations, including baby boomers, millennials, and digital natives in their dependence on technology and how it affects their shopping behavior including the shopping objective, shopping frequency, deciding online or offline, shopping hour as well as brand choice. This study investigated about 138 persons, consisted of 30 (22%) baby boomers, 34 (25%) millennials, and 74 (53%) digital natives. The data were collected using the questionnaire consisted of 29 questions related to daily interaction to technology and shopping behavior. Oneway ANOVA was used to analyze the data. The result shows that among baby boomers, millennials, and digital natives have different responses of their technological dependence relating to shopping behavior. However, there is no significant difference among three generations. Each generation have different trait of shopping. Thus, the marketer should to know what kind of generation of their target in order to give the appropriate marketing.

Consumer Shopping Behaviour towards Reliance Retail: Evaluation of Product and Store Attributes

Consumer Shopping Behaviour towards Reliance Retail: Evaluation of Product and Store Attributes