Comparative Analysis Between Online and Offline Shopping Approach and Behavior of Consumers

Abstract

The intent of this study is to present a view of online shopping decision through compare the offline and online decision making. Shopper’s shop when and where they desire, where they are contented with the products and the preference of shopping. The present paper is highlights the distinction among online and offline shopping approach and behavior of consumers of the study. Total 30 statements have been developed. Total 500 respondents have taken part in survey out of which 316 consumers preferred online shopping over offline shopping, whereas, 184 consumers preferred offline shopping over online shopping. Descriptive statistics and t-test is used to examine if mean level of agreement or disagreement between online shoppers and offline shoppers is significant or not. As a result it has been found that response of online and offline shoppers varies significantly for statements like online or offline Shopping saves time, online or offline shopping is convenient, It is safe to give out personal information, online or offline shopping provides overall adequate information, online or offline shopping provides the other required customer services, online or offline shopping requires fewer efforts, online or offline shopping provides faster goods and services, online or offline Shopping avoids botheration, online or offline shopping offers prompt delivery of goods, online or offline shopping allows one to look for the best price before purchasing, During online or offline shopping, one can touch the goods before I buy them, During online or offline shopping, once can try ortake demo of the product, online or offline shopping raises my prestige, I often buy things online or offline because it puts me in a better mood.