Consumer Lifestyles Research Articles

Konsep komunikasi pemasaran dalam mengenalkan produk home industri pondok pesantren Al Anwar

The concept of marketing communication in introducing products is needed in the marketing activities of home industry products at Putri Al Anwar Islamic Boarding School. The purpose of this research is to find out the concept of marketing communication in introducing home industry products at Putri Al Anwar Islamic Boarding School. The method used in this study is descriptive qualitative, the researcher tries to describe in detail the concept of marketing communications in marketing activities carried out by business actors. The results of research conducted on the concept of marketing communication in introducing home industry products at Putri Al Anwar Islamic Boarding School are determining the brand that will become the identity of the product produced, determining segmentation into small groups, determining target markets according to demographics, characteristics and consumer lifestyles, and positioning as branding that will always be remembered by consumers.
 
 Keywords: Concept, Marketing, Product

Unmasking the Behavioural Intention of Social Commerce in Developing Countries: Integrating Technology Acceptance Model

Despite the fact that lifestyle of consumers is radically changing, which has a significant impact on business, little attention has been given to the lifestyle of users, which can influence social commerce (S-commerce). To bridge the gap, this study focused on investigating how assorted measures change the behavioural adoption of social commerce in a developing country by integrating the extension of the technology acceptance model (TAM). Data were gleaned using personal-administered structured questionnaires from Bangladesh participants who used social commerce. The developed hypotheses were tested using partial least square structural equation modelling (PLS-SEM). Results revealed that perceived ease of use, perceived usefulness, perceived trust and perceived lifestyle have a positive influence on attitudes towards social commerce. In addition, attitudes towards social commerce have a positive relationship with the intention to adopt social commerce. Furthermore, perceived efficiency and perceived risk have an insignificant positive effect on changing attitudes towards adopting social commerce. Finally, these results’ theoretical and practical implications are discussed at the end. This study first contributes to extending the TAM by incorporating a new construct of perceiving lifestyle.

PENGARUH PLATFORM ONLINE FOOD DELIVERY (OFD) TERHADAP PERILAKU KONSUMTIF MAHASISWA

Online Food Delivery is a food delivery service carried out by an application that serves online ordering, the use of online food delivery is very popular among Indonesian people such as students or university students. This research is a study conducted to find out "the influence of a consumptive lifestyle and Online Food Delivery. The method used in this study is a quantitative method using Google form. We conducted research on Digital Technology University students with a research sample of 39 respondents from semester III - V semester students of the Digital Technology University management study program aged between 20-23 years. The technique in collecting data uses a questionnaire technique which contains questions about the Online Food Delivery platform then the results of the information are analyzed using a descriptive qualitative method. The results of the research show that there is a significant correlation and influence between Online Food Delivery on consumptive behavior actually 46.2% meaning that Online Food Delivery has an effect positive and significant impact on consumptive behavior among students in using the Online Food Delivery platform, besides that consumptive behavior of students is shown to female students which cannot be avoided without awareness to be wise in using the Online Food Delivery platform. Furthermore, the average student does Online Food Delivery because it is practical, there are lots of promos and invitations from friends to buy food that is currently viral. 
 
 Keywords: Consumptive Behavior, Food, Platform, Students ,Technology

Evaluating the factors influencing the location strategies of specialty grocers versus traditional supermarkets in the United States

This study leverages geostatistical analysis and spatial regression to contrast the trade area composition of specialty grocery chains and traditional supermarkets in the United States. In addition to demographic factors, we focus on two dimensions of trade area composition: consumer lifestyles and the competitive landscape. Results suggest that these additional dimensions are influential to differentiate between the trade areas of specialty grocers and traditional supermarkets. Specifically, a 1% increase in the percentage of commuters traveling to work on foot or bicycle in a given trade area corresponds to a 0.31% increase in the probability that the trade area belongs to a specialty grocer rather than a traditional supermarket. Similarly, adding a health and fitness establishment to a trade area leads to a 0.16% increase in the likelihood that the trade area belongs to a specialty grocer rather than a traditional supermarket. Specialty grocers also have a greater probability (1.27%) to locate in more competitive trade areas than traditional supermarkets. Findings from this study provide actionable insights for shopping center landlords and developers who may be interested in attracting specialty grocer tenants. The study may also support grocery chains in designing competitive location strategies and in making real estate decisions.

Analysis Of Consumer Loyalty Which Servicescape And Lifestyle Influenced With Consumer Satisfaction As A Mediating Variable

The purpose of this study is to carry out an influence analysis variable Servicescape (X1), Lifestyle (X2), satisfaction (Y1), and consumer loyalty (Y2).as the dependent variable, simultaneously or partially in the contexts of business in the culinary field. In this study, the data was developed using a Likert scale. The respondent population of 100 people. The number of respondents was taken from 30 people for validation and reliability tests. This study uses quantitative methods using path analysis. SPSS 20 is used for data analysis with two substructures in measurement. Substructure 1 The Effect of Servicescape and Lifestyle on Consumer Satisfaction. Substructure 2, The Influence of Servicescape, Lifestyle, and Consumer Satisfaction on Loyalty. The results of this research state that Servicescape has a significant effect on customer satisfaction, Lifestyle does not affect customer satisfaction, Servicescape has no significant effect on customer satisfaction, Lifestyle has no significant effect on customer loyalty, consumer satisfaction has an effect on customer loyalty, Servicescape has no significant effect on consumer loyalty through customer satisfaction, Lifestyle has an effect on customer loyalty through consumer satisfaction.

“Apocalypse Blindness,” Climate Trauma and the Politics of Future-Oriented Affect

In the Anglo-American cultural sphere, the growing awareness of global warming and ecocide has coincided with the proliferation of a much discussed, post-apocalyptic imaginary that transports us to uninhabitable planetary futures. These “fictions,” as E. Ann Kaplan notes in a discussion of their mobilising potential, act as “memories for the future” which make us “identify with future selves struggling to survive.” This article turns to Günther Anders’s notion of “apocalypse-blindness” (1956) and Cormac McCarthy’s The Road to set out an alternative way of understanding the powerfully sentimental force such images of doom convey. While seemingly turning our gaze to the future and onto the devastating impact of consumerist lifestyles, I argue that this doom-ridden imaginary also entails a sentimentalisation of our own “inability to feel” and be sufficiently affected by the reality we know ourselves to be contributing to. As such, it bears witness to the trauma of “not being able to adequately feel” what one already knows. By revisiting The Road, a text that occupies a central role in discussions of the potentials and cathartic pitfalls of post-apocalyptic fiction, I suggest that its political potential lies in this confrontation with the limits of feeling. And the politics it opens onto does not hinge on images on ruin, but on a yearning for a socially sanctioned right to feel and express the fear representations only seem able to convey in an inadequate, anaesthetic manner.

DO AGE COHORT AND PERSONAL INCOME MATTER IN GREEN MARKETING? THE CASE OF THE SLOVAK REPUBLIC

Research background: As the public's attitude towards the climate crisis evolves, knowledge about the depth of this problem also evolves, and a great emphasis is placed on protecting the environment and moving from a consumerist lifestyle to a sustainable one whereby this knowledge is better in developed countries than in developing ones. Purpose of the article: Because marketing operations increase consumption and waste while reducing product life cycles, companies have been partially blamed for environmental damage. The industrial and marketing sectors had to adapt their roles and strategies in response to this developing trend to recognize the value and need for green marketing. Methods: The survey, which was focused on the perception of green marketing by Slovak consumers, was conducted from February 15th to February 23rd 2023, via Google forms. In our survey, 414 respondents take part. The statistical application IBM SPSS Statistics was then used to process the findings. The study questions were validated using descriptive statistics, the Chi-squared test of independence, and one sample test for a dichotomous outcome at the significance level of 5 %. Findings & Value added: This study confirms that even in the specific conditions of Slovakia, age and income group represent factors that influence consumers when buying ecological products. On the other hand, if they encounter greenwashing, they are negatively influenced in their future purchasing decisions. The value-added lies in the fact that in the conditions of the Slovak Republic, this topic is still relatively new and is confronted with the country's specifics, so the study offers to various companies the results that green marketing activities should be focused on the different age cohorts with different strategies.

Role of moderate financial literacy as the influence of lifestyle on consumption behavior in senior high school students

<span lang="EN-US">This study aims to determine how moderation of financial literacy affects lifestyle on consumptive behavior in high school students in the Special Region of Yogyakarta. This research was conducted with a quantitative technical approach through causal associative research. Collecting data using a questionnaire questionnaire distributed in 3 high schools in the city of Yogyakarta. The research subjects were high school students consisting of 115 respondents. The results of the study show that there are problems with students' shopping behavior that leads to a consumptive lifestyle and financial literacy variables as a moderator in this study. with simple linear regression data analysis method and Moderated Regression Analysis (MRA) test. The results of the partial calculation show that the T-count has a number that is greater than the T-table with a T-count of 5.935 and a T-table of 1.981 with a tig sig of 0.000 <0.05 and a regression coefficient of 0.357, which means that lifestyle has a significant influence on consumptive behavior of class XI students of SMA Yogyakarta. The results of calculations using multiple linear regression analysis obtained that tcount is greater than ttable 5,640>1,960 with a sig value. 0.004 <0.05 so that it can be said that the financial literacy variable strengthens the lifestyle variable on the consumptive behavior of the eleventh grade students of SMA Yogyakarta.</span>

Kartu Indonesia Pintar (KIP) Scholarship: Target Reached or Missed?

Kartu Indonesia Pintar (KIP) scholarship is one of the scholarships that have many enthusiasts and is still a hot issue in the world of education until now. The problem arising from the scholarship is that the recipient students are considered to have a more consumptive lifestyle than regular students. This study aims to analyze whether Kartu Indonesia Pintar (KIP) scholarship is exemplary on target or needs to include the mission and purpose of the scholarship itself. Furthermore, this research is qualitative research with a descriptive approach. Data collection techniques were carried out through three instruments: observation, interviews, and documentation, called data triangulation. Interviews were conducted by questioning 5 respondents who were students who received Kartu Indonesia Pintar (KIP) scholarship. After that, the data that has been collected is analyzed to make a deeper interpretation in three stages, namely data reduction, data presentation, and conclusion drawing. Based on the results of the research that has been found, it can be concluded that the cost of education for Kartu Indonesia Pintar (KIP) is by the target, while the cost of living for Kartu Indonesia Pintar (KIP) is still deviating from its primary mission and purpose.

E-Commerce Shopping Intentions in the Industrial 4.0 Era: An Analysis of the Impact of Millennium Attitudes

The rise of the millennial generation defined the fourth industrial revolution. This generation is known as a generation that is innovative, creative and likes freedom. The contemporary generation, often known as the millennial generation or the generation that was born at the turn of the millennium, is currently exhibiting highly noticeable shifts in consumer lifestyles. Digital technology is simultaneously beginning to permeate many facets of life in this time period.This study uses quantitative data. The sample used in this study was 300 millennial generation respondents at a private university in Surabaya. The results: trust, price and service quality have a significant effect on the online buying attitude of the millennial generation, subjective norms have an effect on the online buying interest of the millennial generation and attitudes have a significant effect on the online buying interest.

A Review on the Journey of edible flowers from farm to consumer's plate

Flowers that can be consumed by human beings and pose no harm upon consumption are edible flowers. The change in the eating habits and lifestyle of consumers has placed a demand for healthier food products. Edible flowers are a storehouse of bioactive components having numerous health benefits. The use of edible flowers for culinary purposes goes back to ancient times across the globe by the local population. The edible flower has now made its way into the present-day market due to its nutritional importance. This review focuses on the journey of edible flowers from farm to consumer dishes covering important aspects like the nutritional profile of edible flowers in terms of major and minor constituents, processing and preservation techniques with a focus on the non-thermal processing which enhances the shelf-life of edible flower with no adverse effect on the bioactive profile and freshness of the edible flower. Further, the safety aspect of the edible flower is addressed along with consumer acceptance and their use in the formulation of functional food products. This review will definitely help consumers and entrepreneurs to deeply understand edible flowers from farm to plate.

Pengaruh Revolusi Industri 4.0 Terhadap Konsumerisme Warga Lokal Desa Sumbersari, Kecamatan Sumbersari, Kabupaten Jember

The technology-based rapid changes that are often referred to as the Industrial Revolution 4.0 have had a major impact on various aspects of people's lives both from Indonesia and the international scene, one of which is the lifestyle of people's consumption. The ease of access to information and the increasing popularity of e-commerce make it easy for people to be tempted to buy things they don't really need. Moreover, it is marked by the presence of social media and digital advertising which reinforces people's lifestyles to become increasingly consumptive with the desired standard of living and forces consumers to buy products that meet these standards. Therefore, it is important for people to understand and be aware of managing their needs within financial limits and use technology wisely to improve their quality of life, thereby avoiding or minimizing a consumptive lifestyle. Researchers will explore this major phenomenon using a descriptive-based qualitative approach. In addition, it is concerned with the theory of Herbert Mead, namely Symbolic Interactionism as a reference for the impact and characteristics that have arisen as a result of the Industrial Revolution 4.0.

Nelayan dan Perilaku Konsumtif (Studi Etnografi pada Masyarakat Kecamatan Muncar Banyuwangi)

The fishing community in Kedungrejo Village, Muncar District, is close to the consumerist lifestyle. Each of the existing elements creates its own reflection, from skipper fishermen, labor fishermen to factory employees. In short, this research was conducted to describe the lifestyle that is formed in fishing communities, especially in Kedungrejo Village, Muncar District. This study uses a qualitative approach that explains the phenomenon descriptively using observation, interviews, and documentation. The research results obtained in this study indicate that the fishing community in Kedungrejo Village, Muncar District, has a consumptive lifestyle. This shows that the community buys products or luxury goods to maintain prestige in the surrounding environment. Moreover, they buy things based on their desires. The skipper fishing community, which is seen as being in the position of the upper social layer, will try to highlight the identity that is considered to have wealth and power. This study uses the theory of consumerism put forward by Jean Baudrillard which assumes collective individual identity based on commercial interests and not on utility. Just as society represents a need, consumerism makes individual/group behavior believe in the existence of a symbol of power in controlling a certain item.

E-Word of Mouth, Perceived Service Quality, dan Repurchase Intention Konsumen Mixue: Lifestyle sebagai Pemoderasi

The purpose of this study was to analyze the effect of e-word of mouth and perceived service quality on repurchase intention with lifestyle as a moderating variable. Acquisition of respondents as many as 300 people who are customers of Mixue. The sampling technique is purposive sampling which determines the criteria for respondents who are 10-25 years old and have purchased Mixue products more than 1 time. The data processing method uses the help of SmartPLS 4 SEM software. The results showed that e-word of mouth, perceived service quality, and lifestyle had a positive and significant effect on repurchase intention, but lifestyle was not able to moderate the effect of e-word of mouth on repurchase intention and lifestyle was also unable to moderate the effect of perceived service quality on repurchase intentions. This research con-cludes that the owner of the Mixue Indonesia franchise needs to create things that can support fulfilling consumer lifestyles, especially generation Z. In addition, the use of social media in e-word of mouth activities also needs to be increased in an effort to attract consumer repurchase interest. As for perceived service quality, it still needs to be improved.

Kegiatan knowledge sharing pada literasi finansial di Komunitas Finansialku

The millennial generation is susceptible consumptive lifestyle. Finansialku Community help millennial generation to improve financial literacy through finance and investment management. The purpose this research to know how knowledge sharing activity in financial literacy at Finansialku Community. The research method was qualitative through case study approach. Based on research result, Finansialku Community have two of knowledge sharing consist of Teletalks and Ngobrolsore. Teletalks is knowledge sharing activity using text chat medium and Ngobrolsore is activity used voices, like Webinar and became a preference to members to learn by listening to knowledge. Knowledge sharing in the community through fourth stage, consist of socialization, externalization, combination, and internalization. Members in socialization stage interact to each other, and share knowledge and experience. Members in externalization stage articulated knowledge in explicit shape. Members have combined many knowledge that externalized in combination stage to create comprehensive and holistic the new knowledge. Members have applied combination knowledge in daily life that members can increase finance literacy. Finansialku Community succeed to increase financial literacy to members. Members of Finansialku Community can increase their skills and they have competence in finance management in the personal, family, and environment stage. Finansialku Community in knowledge sharing have been helping members to increase financial literacy through the best and effective finance management. Therefore, knowledge sharing activity in Finansialku Community is one solutions to increase finance literacy in public.

Strategi Copywriting Untuk Menulis Promosi Offline Atau Online

In the marketing era, more effort is needed to attract consumers to read advertisements made by business actors. Therefore marketers must be able to make sentences that can make consumers interested in seeing further advertisements and arrive at the stage of making purchases and many things that will happen later change into more complex challenges that will be faced by entrepreneurs where the presence of new technology is one of the originator of a new consumer lifestyle that makes it easier for them to carry out their living activities in a society that is smarter with the presence of new technology. Strategy acceleration must be carried out especially in the field of marketing and more specifically in digital marketing. This is important because almost all information is circulating on social media and because of that copywriting is a skill that must be owned by business people, especially for those who use the internet as a means of promotion and in this case more specifically on social media. The ultimate goal of this training is to enable business actors to create effective advertisements.

FASHION WEEK REMAJA DI KOTA BATAM

Fashion week is a week-long fashion exhibition event held in the city of Batam, in which the community, especially teenagers, are involved in a fashion exhibition and compete with each other's styles by using each other's clothes. The above social phenomenon, the Nagoya Thamrin Fashion Week event, has actually become an arena for quirky style contests, show-offs, and prestige through being fashionable for teenagers in Batam city. Of course, this is a trigger for the emergence of consumptive behavior that affects the lifestyle of teenagers in Batam city, who incidentally still have a status as students. In this study, the goal is to find out the phenomenon of youth fashion week in Batam City by looking at it from a social aspect regarding adolescent lifestyles that influence consumptive behavior so as to trigger a culture of consumerism towards adolescents in Batam City. This study uses a qualitative descriptive research method by providing an explanation and description of the object of the research phenomenon according to the incident at the location or in the field. This study used purposive sampling to select 10 informants. The purposeful sampling technique is a sampling technique with certain considerations. The results of the study found that in the lives of adolescents who tend to express self-pleasure through their interest in popular fashion trends, fashion has become their need to increase their self-confidence to appear in public. In addition, modernization changes the lifestyle of adolescents in Batam City, who tend to choose a more consumptive lifestyle that tends to prioritize pleasure through the development of fashion trends that are believed to be able to support appearance needs. With changes in modern lifestyle, Batam teenagers think that a person's status can be marked by changes in appearance through everything they use, for example in the form of branded clothes, branded pants, shoes, and others.

Peran Gaya Hidup, Kesadaran Merek dan Kualitas Rasa terhadap Revisit dengan Moderasi Kualitas Pengalaman (Studi pada Produk Air Kemasan Prima di Kabupaten Bekasi)

This study aims to examine the relationship between the influence of lifestyle, brand awareness, taste quality on repurchase intention which is moderated by the quality of experience. Bekasi. So the collection of this population is non-probability sampling and the technique of taking respondents is purposive. Purposive sampling can be understood as a sampling technique with certain considerations. Research was processed using a regression technique, which was processed using SmartPLS. 1) Lifestyle of consumers of Prima mineral water products will encourage repurchase intention, 2) Brand awareness of Prima mineral water products does not support repurchase intention, 3) Quality of consumer taste of Prima mineral water products supports repurchase interest, 4) Quality of experience performs the role of moderating lifestyle on, 5) Quality of experience performs the role of moderating brand awareness on repurchase intention, 6) Quality of experience performs the role of moderating the role of taste quality on purchase intention.

Welfare of Garment Industry Workers in Improving Family Economy in Sukabumi Regency, West Java

This research is motivated by the changing welfare conditions of workers at PT Muara Griya Lestari (MGL) in Sukabumi Regency over time. The changes in the welfare of workers at PT Muara Griya Lestari have had some positive impacts, notably in meeting the household needs of factory workers' families. Furthermore, the changes in workers' welfare can transform their family's lifestyles. This study aims to examine, analyze, and describe the welfare, lifestyle changes, and the influence of welfare on the lifestyle of workers' families at PT Muara Griya Lestari in Sukabumi Regency, West Java. The research method used in this study is qualitative with a descriptive approach. Data collection techniques employed include interviews, observations, questionnaires, and documentary studies. The results of the study indicate that the welfare of workers at PT Muara Griya Lestari, in general, has changed. Two aspects that have experienced noticeable changes are income and household consumption or expenditure, shifting from the moderate category to the high category. This has had an impact on the changes in the lifestyle of factory workers' families, which can be seen in three dimensions: activities, interests, and opinions. However, the changes in the lifestyle of factory workers' families at PT MGL have not reached a consumptive lifestyle and remain within reasonable conditions. Meanwhile, welfare has only a small influence on the changes in the lifestyle of workers' families. Lifestyle changes are influenced by the social and environmental conditions in which the workers reside. Therefore, lifestyle changes are a process that occurs as a result of the interaction between the members of the workers' families and their environment.
 

Grand Theological Approach For Minahasa Christians In Manado: An Effort To Initiate A Theology In The Context Of A Consumptive Lifestyle

This article attempts to elaborate on theology that could be derived from the context of the Minahasa Christian community in Manado, particularly concerning the consumptive lifestyle. Manadonese, who predominately belong to the Minahasa ethnic group and are Christians (Protestants), has a reputation in Indonesia for leading very extravagant, consumptive lifestyles. By gathering observational data and researching relevant literature, the method is qualitative and takes a lived religion approach. By using the lived religion approach, data collection from observations is concentrated on daily life and what the community lives rather than institutional doctrine. The relevant grand theology as a broad starting point, which can later be refined specifically, is context-focused contextual theology or, to make it more comprehensive, multi-textual theology.