Consumer Lifestyles Research Articles

Adoption of Online Food Ordering Platforms: A Study on Consumer Behavior and Brand Influence of Swiggy and Zomato

The swift advancement of digital technologies alongside the evolving lifestyles of consumers has profoundly reshaped the food service sector, resulting in the extensive utilization of online food ordering platforms. This review manuscript seeks to investigate the principal determinants affecting the acceptance and expansion of these platforms, emphasizing consumer behavior, technological innovations, and branding methodologies. By synthesizing knowledge from prevailing literature and research concerning notable platforms like Swiggy and Zomato, the manuscript scrutinizes essential motivators such as convenience, pricing strategies, service excellence, user engagement, and promotional initiatives. Furthermore, it delves into the influence of trust, security, and social dynamics in molding consumer perceptions and preferences. Through a thorough examination of these variables, this manuscript endeavors to furnish a more profound comprehension of the mechanisms underlying consumer adoption and retention within the online food delivery sector. The conclusions underscore potential avenues for platforms to refine their strategies to align with the shifting expectations of consumers and uphold a competitive edge in an increasingly crowded marketplace.

Circular economy in fashion: consumer awareness and lifestyle, and environmental impact on second-hand clothes

Circular economy in fashion: consumer awareness and lifestyle, and environmental impact on second-hand clothes

Moderation of Life Style on the Influence of Financial Literacy and Self-Control on the Saving Behavior of Millennial Employees in Denpasar City

This study aims to analyze the influence of financial literacy and self-control on the saving behavior of millennial employees, as well as the moderating role of lifestyle in the relationship. Financial literacy, which includes an individual’s understanding of basic financial concepts and money management, is hypothesized to play an important role in increasing saving behavior. Self-control, an individual’s ability to resist consumer impulses and make wise financial decisions, is also considered a key factor influencing the tendency to save. However, excessive consumption behavior as part of the millennial lifestyle can potentially hinder savings efforts even though they have adequate financial literacy and self-control. In this study, lifestyle is modeled as a moderating variable that can weaken or strengthen the influence of financial literacy and self-control on saving behavior. Data collection was conducted through a survey of millennial employees from various job sectors. Data analysis used the moderated regression method to test the interaction between financial literacy, self-control, and lifestyle in influencing saving behavior. The results showed that financial literacy and self-control had a significant positive effect on saving behavior. However, lifestyle acts as a negative moderator, where a consumptive lifestyle weakens the relationship between financial literacy and self-control with saving behavior. This finding provides practical implications for individuals and companies, especially in raising awareness of the importance of lifestyle control and financial literacy to encourage better saving behavior among millennial employees.

The Influence of Online Promotion and Consumer Lifestyle on the Decision to Buy Used Cars at Yusuf Mobilindo's Showroom in East Oku

This study aims to analyze the influence of online promotions and consumer lifestyles on the decision to buy used cars at the Yusuf Mobilindo Showroom in East Oku. This type of research is quantitative descriptive. The technique of determining the number of samples uses the Hair et at formula, which is 10 times the number of all indicators, so that the number of research samples is 110 respondents. Data analysis uses data quality test, classical assumption test, and multiple linear regression analysis with t test (partial), F test (simultaneous), and R test. The results of the study show that Online Promotion has a positive and significant effect on the Decision of Buyers of used cars at the Yusuf Mobilindo Showroom as seen from the results obtained with a calculation value of 3,772 > a table of 1,981 with a significance level of 0.000 < probability of 0.05. Lifestyle has a positive and significant effect on the Decision of Buyers of used cars at the Yusuf Mobilindo Showroom, the results obtained with a calculation value of 2,908 > 1,981 with a significance level of 0.000 < probability of 0.05. Online promotions and lifestyle simultaneously have a positive and significant effect on consumer buyer decisions at the Yusuf Mobilindo Showroom. This can be seen from the results of the F test obtained a value of Fcal 19.627 > Ftable 3.08 with a value and significance level of 0.000 < 005. The result of the correlation value for the online promotion variable (X1) and lifestyle (X2) in relation to buyer decision (Y) is 0.518, so the relationship is positive. In the calculation of R Square, 0.268 was obtained, meaning that the combined influence of variables X1 and X2 on Y was 26.8%. The remaining 73.2% was influenced by other variables that were not studied.

Perilaku Konsumtif dan Gaya Hidup Hedonis Relasinya terhadap Minat Mahasiswa Menggunakan E-Commerce

Technological developments have an impact on changing people's lives. Hedonistic and consumptive lifestyles are variables that affect the high interest in using e-commerce. Students tend to behave consumpively to fulfill their hedonistic lives, this is done by utilizing e-commerce platforms. Students' consumptive behavior is related to fashion products which are always the main concern. This research was conducted to determine the relationship between consumptive behavior and hedonistic lifestyle to interest in using shopee e-commerce. The object of this research is students of the Faculty of Sharia and Islamic Economics, Mathali'ul Falah Pati Islamic Boarding School Institute with a sample of 77 students selected using the purposive sampling technique. Data analysis using Smart-PLS software. The results of this study concluded that students' consumptive behavior and hedonistic lifestyle had no effect on their interest in using shopee e-commerce.

Impact of Using Online Loans on the Consumptive Lifestyle of Students at the Sepuluh Nopember Institute of Technology, Surabaya

Impact of Using Online Loans on the Consumptive Lifestyle of Students at the Sepuluh Nopember Institute of Technology, Surabaya

The Current Role of Retro Marketing

In uncertain times, people like to think back to the good old days. Different industries are taking advantage of this nostalgia and using old-style packaging or old logos for marketing purposes. Consumers are addressed on an emotional level and this marketing model is successful with target groups with certain character traits. This article is intended to take a deep insight into character traits that are appealing to retro marketing. The work on retro marketing aims to investigate and analyse how and why retro marketing strategies affect consumers, and what are the main motivations behind buying retro products. The work also seeks to understand which age groups are most responsive to retro marketing campaigns, what role nostalgia plays in attracting consumers, and how retro brands and products are used to create an authentic image and emotional connection with customers. Therefore, research was conducted to determine the lifestyle of consumers of retro products and to understand the key factors that influence their purchasing decisions. The research aimed to identify specific patterns of behaviour, values and preferences of consumers who prefer retro products, as well as to investigate to what extent their lifestyle contributes to their preference for these products. The research also analysed how consumers perceive retro products - whether they perceive them as symbols of quality, authenticity or perhaps innovation in a contemporary context. The results of the research will provide insight into the demographic characteristics of consumers, their motives for shopping, and the role that retro products play in their everyday life and identity. Based on these insights, developing more precise marketing strategies adapted to target groups is possible.

The Role of Hedonistic Buying Motivation, Shopping Lifestyle, and Brand Ambassador on Purchase Intentions of Blibli.com Marketplace Users in Kuningan Regency

The aim of this research was to investigate the impact of Hedonistic Shopping Motivation, Shopping Culture, and Brand Ambassador on the Purchase Intention of Blibli.com Marketplace consumers in Kuningan Regency. The method is descriptive-verificative analysis. The study population comprised 150 Blibli.com Marketplace users, and the data was collected through a questionnaire and examined through the application of multiple linear regression. The findings indicated that Hedonic Shopping Motivation, Shopping Lifestyle, and Brand Ambassador collectively and individually exerted a significant influence on purchase intention. The findings imply that Hedonic Shopping Motivation, Shopping Lifestyle, and Brand Ambassador significantly influence purchase intention. To boost purchase intent, companies should create enjoyable shopping experiences, align products with consumer lifestyles, and use relevant brand ambassadors effectively.

An updated survey of attended home delivery and service problems with a focus on applications

AbstractThe research field of Attended Home Delivery (AHD) and Attended Home Service (AHS) problems has experienced fast growing interest in the last two decades, with the rapid growth of online platforms and e-commerce transactions. The radical changes in consumer lifestyles and habits as well as the COVID-19 pandemic contingency have reinforced that interest, raising further challenges and opportunities that need to be addressed by innovative methodologies and policies. The aim of this work is to provide an extensive literature review on the state of the art for AHD and AHS problems, with a particular focus on real-world applications. A discussion of promising future research directions is also provided.

Gaya Hidup Konsumtif dan Dampaknya terhadap Motivasi Belajar Mahasiswa Tadris IPS UIN Sayyid Ali Rahmatullah Tulungagung

Social change among teenagers today needs to be a common focus so as not to damage culture. Teenagers are the determinants of the fate of the nation. Brilliant teenagers are teenagers who are not eroded by the current of negative social change. This research aims to determine the relationship between consumer lifestyles and their impact on the learning motivation of students at UIN Sayyid Ali Rahmatullah Tulungagung. Consumptive behavior is a form of social change that is widely experienced by teenagers in the transitional age towards adulthood, so it is important for humans today to suppress the problem of negative impacts caused by social change. Various findings of information collected from students as respondents and which have been processed by researchers have resulted in input that consumer behavior increases motivation or enthusiasm for learning because by excessively and impulsively subscribing to goods or services, it creates satisfaction and happiness in itself, plus the large number of stalls available, thus making things easier for respondents. Consumptive attitudes are added to by the desire of students who want to keep up with the times by buying the latest fashion..

PENGARUH LITERASI KEUANGAN, GAYA HIDUP, DAN ELECTRONIC MONEY TERHADAP PERILAKU KONSUMTIF MAHASISWA GENERASI GEN-Z

The purpose of this study was to determine the effect of financial literacy, lifestyle, electronic money on the consumptive behaviour of generation z students at Prima Indonesia University. Consumptive behaviour can be explained by looking at the habits of the subject, in this case students, who more often buy goods to meet their wants rather than needs rather than saving or investing. Good financial literacy is expected to help all individuals carry out good financial behaviour. The reality that is often encountered today is the tendency of students who are late adolescents to imitate a consumptive lifestyle that is all up to date. Excessive use of e-money can trigger consumptive behaviour. Consumptive behaviour is associated with excessive consumption patterns of goods or services, beyond the limits of one's needs. The research method uses a quantitative method with a sample size of 100 students. Data collection was carried out through interviews, questionnaires and documentation studies. Data testing was carried out by conducting classical assumption tests, regression tests and hypothesis testing using SPSS. The results of the study showed partially and simultaneously that financial literacy, lifestyle, electronic money had a significant effect on consumptive behaviour.

Text-first virtual care: The key to virtual care sustainability

Virtual care is, and will continue to be, a ubiquitous front door to care as it evolves as a modality to better match the demands and lifestyles of consumers. As with any technology, success comes from learning, iterating, and evolving, and this is certainly true of virtual care as it comes of age. It’s been a complex journey as the modality gained acceptance, moving through the early adopter stage into its adolescent growth spurt propelled by COVID. Virtual care’s growth has been a mix of progress and pitfalls, manifested in policy changes, market shifts, sustainability issues, and the trials of big-name players. However, these challenges have also presented new opportunities for learning, partnering, and a runway for refined models to take hold. The legacy issues surrounding virtual care are now being resolved with the data-rich approach of on-demand, text-first virtual care. Fueled by artificial intelligence (AI) and poised to drive needed change, text-first virtual care is quality-oriented, data-based, and people-first, improving patient engagement and empowering clinicians. Helen Schnase, MD, MBA, shares her experience with on-demand, text-first virtual care and gives insight on how virtual care can continue to thrive and be the ubiquitous front door to care we all want it to be. She lays out why it must be an experience that people want to use and support the tenets of: high-quality comprehensive care delivery; improved access to care; increased engagement and affordability; as well as scalability and the ability to accommodate future innovation.

Investigating the influence of current trends and behaviours on household structures and housing consumption patterns

As a major contributor to overall carbon emissions and energy consumption, the housing sector has great potential to reduce energy consumption, whether by reducing the number of appliances, heating temperature or floor space. Consumption patterns encompass how people choose and consume products that satisfy their needs and wants. However, wants, and to some extent needs, are influenced by various factors and existing material and non-material (infra)structures, especially in the housing sector. Focusing on the floor area, this article aims to identify potentials towards lower consumption lifestyles by applying the Avoid-Shift-Improve framework in the residential sector. Through a conceptual review, the article explores what shapes current patterns of space use and outlines potential future pathways. Starting from the macro level, the article examines existing and emerging (societal) trends with (potential) impacts on housing consumption. It then looks at the structural development of households affected by the studied trends. At the micro level, the article provides an overview of the potential impact of individual behaviour on space use patterns within different categories of housing behaviour. The article identifies the potential for social and technical change in the housing sector and concludes that promoting non-materialistic narratives (avoid), offering alternative and innovative solutions to satisfy people’s spatial needs (shift) and designing flexible buildings (improve) appear to be effective ways for fostering behavioural change towards more efficient use of space.

Consumer’s willingness to try new microalgae-based food in Indonesia

Microalgae has been an under-researched food ingredient that is high in protein. In Indonesian context, research on consumer's willingness to try microalgae as a food ingredient should be performed. This research was performed to examine the factors influencing consumers' willingness to try microalgae. Data were collected from 535 respondents using a structured questionnaire distributed via Google Form on social media which were then analyzed using Structural Equation Models-Partial Least Square, with initial tests of internal consistency and reliability of questionnaire items carried out using the Pearson Product Moment correlation analysis. The results showed that consumer willingness to try microalgae-based food was positively and significantly influenced by consumer lifestyles towards food and consumer behavior (knowledge, attitudes, involvement and subjective norms). This finding indicates that there is a fairly broad opportunity to develop microalgae as a food ingredient in Indonesia. The government is encouraged to support the promotion of microalgae as health food. Positive support from the government is expected to drive marine farmers, entrepreneurs, food processing industries, cultivators, distributors and food retailers to further enhance the microalgae businesses.

Food deconsumption as part of a sustainable lifestyle: A study of Polish deconsumers

Deconsumption, defined as a wide spectrum of voluntary activities aimed at reducing consumption levels, is a multidimensional and multidisciplinary phenomenon, which concerns the reduction of goods and resources purchased, consumed, and used by consumers. The phenomenon could be manifested in a partial resignation from the purchase of products or possession of goods, reducing the consumption of resources or changing the current way of meeting needs. Deconsumption has numerous links with the concept of sustainable development, a trend that has gained importance in recent years as a response to excessive and unsustainable consumption and production. The purpose of this article is to examine and characterize the importance and interactions between food deconsumption — its forms (such as limiting consumption levels, eliminating food categories, etc.) and subjects (different food categories) — and the sustainable lifestyles of consumers. Empirical research was conducted in order to recognize consumer opinions and behaviors in the context of selected manifestations of deconsumption. The quantitative study was conducted in November 2021 on a sample of N = 516 Polish respondents using the CAWI technique and the authors’ own questionnaire. The respondents were asked about, among other things, the reduction of food consumption. The main hypothesis of the study was that deconsumption practices among Polish respondents are manifestations of their aspirations to live a sustainable lifestyle — for this purpose, a statistical hypothesis of no correlation between belonging to one of the groups of respondents (incidental, fragmentary, or lifestyle deconsumers) and food deconsumption practices was formulated and tested in a quantitative study. One in two respondents declared a reduction of food consumption in the twelve months preceding the survey. Health concerns were the second most common reason for food deconsumption, preceded by rising food prices, which highlighted the importance of motives of an economic and health nature over the others covered in the survey, and could therefore be attributed to sustainable practices relating to consumers’ lifestyles. The respondents gave up or limited the consumption of salty snacks, sweets, and ready meals to the highest degree. A relatively high percentage of respondents declared limiting the consumption of meat and cold cuts as well. The reduction of fish and seafood and dairy products consumption was observed to a slightly lesser extent. The results of the study revealed a relatively high consumer awareness of healthy eating, as well as care for health and a slim figure. This observation coincides with current consumer trends (care for health, conscious consumer, well-being, “health again”). Deconsumption in the researched study sample took also the form of dietary trends such as flexitarianism, vegetarianism, and veganism, which are gaining popularity nowadays.

Pengaruh Penggunaan Media Sosial, Gaya Hidup, dan Literasi Keuangan Terhadap Perilaku Konsumtif Mahasiswa di Kota Surakarta

The consumer behavior of university students is an intriguing phenomenon to explore given the dominant influence of social media and evolving lifestyles among students. This study aims to investigate the relationship between social media usage, lifestyle, and financial literacy on the consumer behavior of students in Surakarta City. The research employed a quantitative approach, collecting data from 97 active student respondents using social media from several universities in Surakarta City. A structured questionnaire was used to gather data on variables such as social media usage, lifestyle, financial literacy, and student consumer behavior.The data analysis results indicate a significant positive correlation between social media usage and student consumer behavior. Additionally, a consumptive lifestyle also positively influences student consumer behavior. However, financial literacy does not show a positive influence on student consumer behavior in Surakarta City. These findings underscore the importance of financial literacy education among students as a preventive measure against the negative effects of social media usage and consumptive lifestyles.The implications of this study can serve as a basis for developing educational programs and policies aimed at enhancing awareness and financial skills among students.

Decoding Seafood: Multi-Marker Metabarcoding for Authenticating Processed Seafood.

Given the recognized nutritional value of fish and shifting consumer lifestyles, processed seafood has become increasingly prevalent, comprising a significant portion of global food production. Although current European Union labeling regulations do not require species declaration for these products, food business operators often voluntarily provide this information on ingredient lists. Next Generation Sequencing (NGS) approaches are currently the most effective methods for verifying the accuracy of species declarations on processed seafood labels. This study examined the species composition of 20 processed seafood products, each labeled as containing a single species, using two DNA metabarcoding markers targeting the mitochondrial cytochrome c oxidase I (COI) and 16S rRNA genes. The combined use of these markers revealed that the majority of the products contained multiple species. Furthermore, two products were found to be mislabeled, as the declared species were not detected. These findings underscore that NGS is a robust technique that could be adopted to support routine food industry activities and official control programs, thereby enhancing the 'From Boat to Plate' strategy and combating fraudulent practices in the complex fisheries supply chain.

How washing behaviors influence GHG emissions in textile use phase: a PLS-SEM analysis of household washing behaviors in Shanghai

PurposeThis paper explores what factors influence household textile washing behaviour and how these factors relate to greenhouse gas emissions during the textile use stage.Design/methodology/approachA questionnaire survey related to textile summer washing and care behavior was conducted among households in 16 administrative districts of Shanghai. This study used the modified Consumer Lifestyle Approach framework of the washing and care ecosystem. The research hypotheses were established by selecting related factors from four aspects: household demographic characteristics, economy and consumption characteristics, washing machines and detergents characteristics.FindingsFirst, we have demonstrated how some course factors do not significantly affect greenhouse emissions. None of the demographics, detergent-related activities, economy and consumption constructs significantly affect greenhouse emissions. Second, we have identified that washing machine and related activities has a direct positive effect on GHG emissions. The washing machine is not only the de facto carrier of all washing activities but also the core of washing activities. Washing machine is crucial in reducing greenhouse emissions and adjusting consumer behaviors.Originality/valueThis paper conducts a study related to the washing and care behavior of households in Shanghai. The paper examines the factors influencing household washing behavior and the relationship between these factors and greenhouse gas emissions during the textile use phase.

Pathways to green personalisation: Reducing consumption through design

Humanity has reached the point where current consumer lifestyles are not sustainable, and this status quo must be disrupted if we are to slow down climate change. Personalisation is a technique which, amongst other purposes, uses machine learning algorithms and personal data harvesting to prompt people to engage in various financial and social activities that often encourage us to consume more. It creates wealth for businesses and brings satisfaction to customers. We rely on personalised messaging and allow Artificial Intelligence (AI) select information for our personal newsfeeds, contributing to the overall personalisation economy. Personalisation is most often deliberately designed to promote consumption, but that purpose is not preordained. Designers could repurpose personalisation processes to promote ‘greener’ consumption choices or even to reduce consumption all together. This concept paper coins a new term ‘green personalisation’ 1 and discusses pathways to inform new approaches to reduce consumption and the resulting environmental harm.

Sharing and Repairing at University: On Student Practices, and the Future of the Circular Campus

AbstractFor decades, Higher Education Institutions (HEIs) have added their names to multi-scale environmental declarations and programmes for action, such as UNESCO’s ‘Education for Sustainable Development’. More recently HEIs have incorporated key facets of the Circular Economy into their norms and practices. While such agendas often focus on waste management regimes and infrastructural issues, this paper argues that on-campus borrowing and repairing practices are pivotal to any ‘circular campus’ goals, particularly the practices of students. Yet, little is known about the current borrowing and repairing attitudes and behaviours of HEI attendees. In response, this paper discusses the results of a project at Cardiff University (Wales), which surveyed students about what they currently borrow and repair; what they would like to borrow and repair; and what stands in the way of them doing more. The results show that, despite popular discourse that young adults—in particular Generation Z—are the ‘sustainability generation’, results suggest their attitudes and practices align quite closely to the broader population trends as drawn from the extant literature, in terms of barriers to action and low engagement with formal sharing and repairing platforms and spaces. As such, this paper argues that forms of circular practices need to be incorporated into on-campus ‘activist learning’ to increase skills and confidence amongst students: and to work towards displacing the norms of high consumption lifestyles that students are starting to display.