Consumer Landscape Research Articles

Exploring the Nexus of Consumer Personality, Brand Personality, and Purchase Intentions: A Cross-sectional Analysis of Punjab's Shopping Mall Customers

This cross-sectional research probes the nexus of Consumer Personality, Brand Personality, and Purchase Intentions among diverse shoppers in Punjab's malls. Employing a self-administered questionnaire and robust sampling, 450 participants were engaged to reflect the demographic spectrum. Leveraging structural equation modeling with Smart PLS-SEM, the study unveils Consumer Personality's positive impact on Brand Personality. Notably, Brand Personality mediates the path to Purchase Intentions. The findings contribute insights into cognitive mechanisms governing purchase decisions, fostering theoretical enrichment. This research provides a compass for marketers seeking resonance in today's evolving consumer landscape.

IMPULSE BUYING BEHAVIOR IN HIGHER EDUCATION: UNRAVELING THE INFLUENCE OF SITUATIONAL FACTORS

In today's consumer-driven society, impulse buying behaviour has become a pervasive phenomenon, influencing purchasing decisions and economic patterns across the globe. This study examines how situational factors, including store environment, product attributes, social surroundings, and accessibility variables, impact the impulse buying behaviour of students at Universiti Teknologi MARA (UiTM) Kedah. Data was collected from 100 students using self-administered questionnaires and analysed using SPSS statistical software. The results revealed that three variables significantly influence students' impulsive buying tendencies. The goal of this study is to gain a deeper understanding of these situational factors contributes to the development of strategies aimed at promoting responsible purchasing habits and mitigating the potential negative consequences of impulsive buying in the digital era for UiTM Kedah students. By recognizing the drivers behind impulsive buying behaviour, educators and marketers can devise targeted interventions that encourage informed decision- making and equip students with the necessary skills to navigate impulsive buying temptations effectively. This research provides valuable insights for UiTM Kedah in addressing the challenges associated with impulsive buying behaviour among students in an ever-changing consumer landscape.

AN EXPLORATION OF HEALTHY AGRICULTURAL PRODUCT DEVELOPMENT STRATEGIES WITHIN INDONESIAN SMALL AND MEDIUM-SIZED ENTERPRISES (SMES)

For the first time, this study aims to comprehensively explore the landscape of innovation and healthy product development within Indonesian Small and medium-sized enterprises (SMEs) in the food and drinks industry. By addressing existing gaps, the paper provides insights into the context-specific factors, the role of healthy product variants, and the interconnected dynamics that drive innovation. The research employs a thorough literature review. The literature review establishes the foundation by identifying gaps and theoretical frameworks, including the Innovation Ecosystem Theory, to guide the analysis. The findings illuminate several key contributions of this research. First, the study crystallizes the specific new product development practices within Indonesian SMEs, addressing the lack of context-specific insights. It highlights the significance of healthy product development within a changing consumer landscape. The analysis reveals diverse strategies, challenges, and successes, emphasizing the role of networking, creative innovation drivers, and the absence of financial constraints. Furthermore, the introduction of a unified framework for innovation provides a holistic understanding that bridges theoretical constructs and practical applications. This study identifies flaws in the current innovation policy, suggesting actionable recommendations for improvement. In conclusion, this paper fills critical gaps in the literature, offering a comprehensive exploration of innovation and healthy product development within Indonesian SMEs in the food and drinks industry. By integrating context-specific insights, addressing gaps, and providing practical value for stakeholders and policymakers, the research significantly advances our understanding of healthy agricultural product development.

Analysis of Amazon's Cross-border E-commerce "Chinaization" Transformation under the COVID-19 According to the E-commerce Supply Chain Model

The COVID-19 had a significant impact on the world economy between 2020 and 2022, and many businesses were hard-hit by this unexpected tragedy. This article will examine Amazon China's predicament in light of COVID-19, including its difficulty to integrate the platform into the Chinese market, the strain on the logistics industry, and the COVID-19's effects on marketing efforts. This article also suggests relevant tactics based on the e-commerce supply chain model, including how to adapt marketing plans to the shifting consumer landscape and how to acquire a competitive edge in logistics. To help readers understand the approach Amazon China should take to the COVID-19, we also provide a discussion on these topics.

A Study on Consumer Profile and Preference for Virgin Coconut Oil in Bangalore City

Aim: This research endeavors to examine the fundamental factors driving consumer preferences and actions concerning Virgin Coconut Oil (VCO) in Bangalore City. It seeks to assess the impact of demographic variables, health perspectives, and brand recognition on consumer choices and behavior toward VCO.
 Study Design: A quantitative, descriptive research design.
 Place and Duration of Study: The research was carried out in Bangalore City, during June and July of 2023. The primary data were collected from a random sample of Sixty respondents.
 Methodology: A diverse group of participants were surveyed, spanning different age groups, educational backgrounds, and occupations. The survey encompassed aspects such as age, gender, education, occupation, income, and family size. Conjoint analysis facilitated the measurement of attribute importance scores, providing insights into consumer preferences for factors including price, brand, and health benefits.
 Results: Analysis of the collected data unveiled noteworthy trends The majority of the respondents (61.7%) were males, and a significant proportion (43.3%) held master's degrees. Employed individuals constituted the largest occupation category (58%). Conjoint analysis revealed that health benefits held the highest importance score (39.979), followed by price (37.011) and brand (23.010).
 Conclusion: This study accentuates the pronounced role of health benefits in driving consumer choices regarding VCO. The findings illuminated the demographics of VCO consumers in Bangalore City and emphasize the need for targeted marketing strategies aligned with health-conscious consumer preferences. Insights gained from this research can significantly guide product development and branding initiatives, fostering a competitive advantage in this potential market. Further exploration and validation of these predictors are warranted to enhance the efficacy of marketing strategies and cater effectively to the evolving consumer landscape.

Unraveling Sustainable Consumption Patterns: Insights From The Filipino Consumer Landscape

In this study aimed at unraveling the nuanced attitudes of Filipino consumers towards sustainable consumption, we reached out to a diverse group of 452 individuals. Utilizing the Partial Least Squares Path Modeling (PLS-PM), we assessed the interrelationship among Perceived Behavioral Control toward Sustainable Behavior (PBCSB), Subjective Norms toward Sustainable Behavior (SNOSB), Attitude toward Sustainable Behavior (ATSB), Personal Involvement (PI), and Sustainable Consumption Behavior (SCB). The resultant data painted a largely optimistic picture: participants expressed a noteworthy approval of sustainable practices, averaging a rating of 5.14 out of 7. A significant observation was their affinity towards businesses that champion environmental values and their keenness to endorse sustainable products. Interestingly, the sway of peers and an individual's own belief in their ability were pivotal in shaping these eco-friendly purchase intentions. While this research offers a richer understanding of the Filipino consumer mindset, it's imperative to acknowledge its limitations, such as potential sampling biases and certain unexplored factors. Yet, these findings remain instrumental for businesses seeking to sync with Filipino consumers' evolving sustainable consumption patterns.

"You Can't Be Too Skinny. You Can't Be Too Fat. I Don't Know What You Are Supposed To Be.": A qualitative focus group study exploring body image experiences of South Asian women in the UK

British South Asian women may experience unique appearance pressures associated with their intersecting (racialised and gendered) identities; yet qualitative investigations of intersectional understandings of their body image are scarce. The aim of this study was to explore sociocultural factors influencing British South Asian women’s body image using an intersectional framework. Seven focus groups were conducted with 22 women of South Asian heritage living in the UK between the age of 18 and 48 years old who were comfortable speaking in English. Data were analysed using reflexive thematic analysis. We generated four themes (1) navigating (often marriage-related) appearance pressures from South Asian elders and aunties (2) negotiating cultural and societal standards across different aspects of one’s identity (3) representation of South Asian women in the wider context and (4) forms of healing from the pressures imposed on South Asian women. The findings have important implications for the body image experiences of South Asian women by acknowledging the need for tailored and nuanced responses to their complex needs in the sociocultural, political and relational context such as family, peers, education, health, media and the wider consumer landscape.

The ICT Use by Senior Entrepreneurs

Senior entrepreneurs need help using ICT due to their limited technical skills, but this can be addressed by providing them with simple, familiar, recognizable, and flexible ICT. Previous studies have shown that social media, particularly Facebook, is widely used by entrepreneurs. With the growing aging population worldwide, acknowledging and leveraging the potential of senior entrepreneurs can lead to a more diverse and inclusive consumer landscape. This qualitative study used the semi-structured interview to explore the scenario of senior entrepreneurship, which examined their motivations from push and pull motivation and senior entrepreneurship activities. Ten participants were interviewed, revealing that social media platforms like Facebook and WhatsApp are used for marketing and communication. The study sheds light on the ICTs used by senior entrepreneurs to enhance their business efficiency and sustainability. While social media adoption is helpful, further research is still needed since intrinsic motivations dominate their primary motives.

Sales Analysis using Data Mining

In today’s highly competitive environment and ever-changing consumer landscape, accurate and timely forecasting of future revenue, is also known as sales forecasting can offer valuable insight to companies engaged in the manufacture, distribution, or retail of goods. Earlier companies used to produce goods without considering the number of sales and demand. For any manufacturer to determine whether to increase or decrease the production of several units, data regarding the demand for products on the market is required

Assessing policy interventions to stimulate the transition of electric vehicle technology in the European Union

The European Union (EU) is taking steps to gradually reduce its reliance on fossil fuels, as well as to decarbonize the entire energy and automotive systems, with the goal of reaching carbon neutrality by 2050. As such, road transportation plays a fundamental role in this process. Internal combustion engine (ICE) vehicles are to be slowly decommissioned as other powertrain systems arise for multiple reasons, from greenhouse gas (GHG) emissions to urban air quality. To change both the technological and consumer landscapes, governments must act through policymaking intervention. Electric vehicles (EVs) provide a significant opportunity to address this issue, and as such, the current work aims at assessing national-level policy intervention within the EU regarding the EV transition. This study employs the ELECTRE (ELimination Et Choix Traduisant la REalité - ELimination and Choice Expressing the REality) TRI-nC method to classify 27 EU Member States (MSs) regarding their governance in terms of EV technology promotion. Overall, financial incentives still have a big effect on EV deployment, since those countries with greater concern on this topic were generally better classified than the rest. Finally, charging infrastructures also play a critical role, either making or breaking the deployment of EVs, leading to the worst classification of MSs with very few charging points per 100 thousand urban inhabitants.

Comparison of Odorants in Beef and Chicken Broth-Focus on Thiazoles and Thiazolines.

The shift in consumer landscape towards vegan, vegetarian and flexitarian diets has created an unprecedented challenge in creating meat aroma from plant-based alternatives. The search for potential vegan solutions has thus led to a renewed interest in authentic meat flavour profiles. To gain a better understanding of the qualitative odour differences between boiled beef and boiled chicken, aroma extracts were isolated using Likens-Nickerson simultaneous distillation-extraction (SDE), selected expressly because the in-situ heating of the sample facilitates the capture of aroma intermediates during the cooking process, thereby mimicking the cooking of meat in stocks and stews. The extracts were then analysed by Gas Chromatography-Mass Spectrometry (GC-MS) and GC-Olfactometry (GC-O). Most of the volatiles identified in this study were sulfur-containing compounds, such as sulfides, thiols, mercaptoaldehydes and mercaptoketones, which are derived from the Maillard reaction. Meanwhile, lipid oxidation results in the formation of unsaturated aldehydes, such as alkenals and alkadienals. Families of thiazoles and 3-thiazolines were found in the extracts. Two novel 3-thiazolines (5-ethyl-2,4-dimethyl-3-thiazoline and 2-ethyl-4,5-dimethyl-3-thiazoline) which may also contribute to the meaty aroma were identified in this work and synthesised from their respective aldehyde and mercaptoketone precursors.

Influence of Consumer Landscape on Place Attachment in Agritourism—The Case of Huatung, Taiwan

The offerings and demand for agritourism have increased in the past four decades as farms seek to expand and diversify their income and urban dwellers pursue a slower pace during travel. Taiwan’s Huatung area organic agricultural tourism is an environmentally friendly type of tourism that has emerged in recent years, and more and more tourists are engaged in agricultural tourism. Developing the landscape resources of organic agricultural tourists to make them stand out and attract more tourists is not an easy task. This research establishes a comprehensive model to explore how the consumer landscape (LAN) affects place attachment (PAT), with attention recovery theory (ART) as a mediating variable. A quantitative questionnaire survey was conducted, and the LISREL was used as an analysis tool to verify the relationship between variables. The result shows that attention restoration substantially influences PAT, and the LAN positively affects attention restoration and PAT. In addition, this research found that the impact of LAN on PAT through attention recovery was more significant than that of LAN directly, which verified that attention recovery was an important mediating variable. The findings not only break through the theoretical gap but also provide practical suggestions for developing organic agriculture.

The Rise of Sustainable Consumerism: Evidence from the Egyptian Generation Z

Sustainable consumerism is a topic that is still being explored and developed across nations and countries. A new generation of consumers and the world’s future leaders—Generation Z—have already begun to change the marketing and consumer landscape and have accelerated the means to achieve sustainable development. Meanwhile, the Egyptian Generation Z remains unexplored and ambiguous. The purpose of this article is to gain an understanding of the behavioral aspects of the Egyptian Generation Z, their consumerism, ecological consciousness, and corporate expectations. This exploratory research adopted qualitative methods using in-depth semi-structured interviews with a selected sample of participants representing the Egyptian Generation Z. The findings reveal an infantile but informed and reactive market of consumers whose acts of marketing and branding decisions contribute to reaching corporate sustainability, despite the fact they are viewed as nescient in the broader global community. This research provides the first evidence on the Egyptian Generation Z and their behavior towards sustainable consumerism in a new context of developing countries.

Menelaah kembali perilaku belanja makanan online di era pandemi covid-19

The COVID-19 pandemic has changed the social order of human life, public health, and business operations with so many social restrictions that occur. The phenomenon has changed food shopping behaviour in society. This article aims to analyze changes in food shopping due to the limited space for human mobility and cause all aspects of life to depend on internet technology in Indonesia. Online food delivery platforms or Mobile Food Ordering Applications (MFOA) provide an accessible marketplace for any restaurant which is significantly utilized during the pandemic era. Online food delivery services also carry out advertising activities through internet marketing. The method used in this article is a literature review. The results show that this change in spending patterns is supported by many official policies to stay at home. Advertising messages with content showing sympathy and solidarity are the most sought after by consumers in the pandemic era. The implications of this research can be initial research to conduct more in-depth research in terms of consumer behaviour, internet marketing, and advertising in the context of digital media during the pandemic. Understanding the consumer landscape will enable online food delivery platforms to fulfill their full potential in terms of impacting people's economies, businesses, and quality of life.

Fast Privacy-Preserving Punch Cards

Abstract Loyalty programs in the form of punch cards that can be redeemed for benefits have long been a ubiquitous element of the consumer landscape. However, their increasingly popular digital equivalents, while providing more convenience and better bookkeeping, pose a considerable privacy risk. This paper introduces a privacy-preserving punch card protocol that allows firms to digitize their loyalty programs without forcing customers to submit to corporate surveillance. We also present a number of extensions that allow our scheme to provide other privacy-preserving customer loyalty features. Compared to the best prior work, we achieve a 14× reduction in the computation and a 11× reduction in the communication required to perform a “hole punch,” a 55× reduction in the communication required to redeem a punch card, and a 128× reduction in the computation time required to redeem a card. Much of our performance improvement can be attributed to removing the reliance on pairings or range proofs present in prior work, which has only addressed this problem in the context of more general loyalty systems. By tailoring our scheme to punch cards and related loyalty systems, we demonstrate that we can reduce communication and computation costs by orders of magnitude.

Communities of benefit exchange – A new taxonomy of alternative consumption practices

AbstractThe consumer landscape is changing, with traditional behaviours, channels and models of commerce evolving rapidly. This has resulted in an increasingly disruptive landscape for businesses. One example is the growth of communities of consumers who collaborate through diverse and non‐conventional channels (often focused on specific needs or interests) to engage in information seeking and giving, socialisation, resource sharing and trade. This emerging field of research presents challenges due to the diverse and fragmented theory base available to explore, explain and analyse the phenomena we position in alternative consumption literature. In this paper, we address this challenge in the form of a Communities of Benefit Exchange (CoBE) taxonomy of exchange dimensions detailing purpose, nature of gain and benefit, channel and level of interaction and entity structure evident for consumers who participate in this practice.

Factors affecting online food delivery service in Bangladesh: an empirical study

PurposeThe core idea of this paper was to empirically evaluate the factors affecting the choices of consumers while ordering food online. The goal was to explore consumer behavior in the emerging industry of online food delivery business in an emerging economy, Bangladesh.Design/methodology/approachThis paper used a qualitative and exploratory approach through the collection and analysis of data from a total of 177 survey respondents. Statistical analyses of all collected data (utilizing t-tests and factor analysis) were used to conclude the factors important to consumers in ordering food online through online food delivery intermediaries.FindingsResults showed delivery time, service quality, price and condition of food delivered as factors constitute the first factor considered to be directly affecting the success of online food delivery. Variety and number of restaurants, menu, delivery tracking service and attitude of a delivery person are found to constitute the second factor and considered as indirect factors.Practical implicationsOnline food ordering has been a very emerging sector globally and also a recent phenomenon in Bangladesh. The development and the availability of the internet combined with the busy life schedule has prompted businesses to address another need among consumers, the need to deliver foods at consumers' doorsteps. Understanding the consumer landscape better would help realize the full potential of the e-commerce platform as it can influence the economy, businesses and the quality of life of people.Originality/valueThe online food delivery business is new and growing and demands greater researches for better understanding by academicians and practitioners. This paper expands the limited existing research related to the online food delivery business and explores consumer behavior in the industry. From a managerial perspective, the paper contributes to understanding the consumers more broadly.

The Sustainable Development of Organic Agriculture-Tourism: The Role of Consumer Landscape and Pro-Environment Behavior

The purpose of this study is to explore the influence path of organic agricultural landscape on tourists’ pro-environment behavior and loyalty, and put forward suggestions for realizing sustainable tourism of organic agriculture. The M-R model was employed to construct an integrated model of the influence of consumer landscape on pro-environment behavior and loyalty in organic agricultural tourism. The research framework and questionnaire design were constructed on the basis of literature review and 417 valid questionnaires which were collected from tourists in Eastern Taiwan (Hualien and Taidong). SPSS was employed to analyze the reliability and validity of the questionnaire and LISREL software was used to identify the influence path between variables. The results showed that: 1. The tourists’ cognition of consumer landscape will positively affect the environmental intimacy and environmental identity. 2. Tourists’ environmental intimacy and environmental identity will increase their pro-environmental behavior. 3. Tourists’ pro-environment behavior has a positive impact on their loyalty to organic agricultural tourism. The results show that organic agricultural tourism can stimulate tourists to understand the significance, importance and multiple values of the environment, and increase the intimacy and identity of tourists to the environment, which has a great effect on pro-environment behavior and loyalty. At the same time, it also shows that organic agricultural tourism is a sustainable tourism mode, which is worth promoting.

Sentiment Analysis Berbasis Algoritma Naïve Bayes Classsifier untuk Identifikasi Persepsi Masyarakat Terhadap Produk / Layanan Perusahaan

Twitter is the most popular microblogging service in Indonesia, with nearly 23 million users. In the era of big data such as the current tweets from customers, observers, potential consumers, or the community of users of products or services of a company will greatly help companies in knowing the industrial and consumer landscape, so as to determine strategic plans that will contribute to the company's growth. However, the use of data from social media such as Twitter is hampered by a number of technical difficulties in the process of collecting, processing, and analysing. Specifically, this research applies the Naïve Bayes Classifier algorithm in the process of sentiment analysis of tweets data into a prototype application that is intended to make it easier for companies / organizations to know people's perceptions of their products or services. The NBC algorithm was chosen because this algorithm is able to do a good classification even though it uses small training data, but has high accuracy and process speed for handling large training data. From the evaluation results found a prototype running well where the keywords entered will trigger the Twitter API to crawl the data then the mining process can be monitored at each stage and at the end of the process, the system will show the final sentiment level values and the representation of the calculation results log in a chart form over a certain period of time.

Dreams for Sale: Ideal Beauty in the Eyes of the Advertiser

Dreams for Sale: Ideal Beauty in the Eyes of the Advertiser