Abstract
The COVID-19 had a significant impact on the world economy between 2020 and 2022, and many businesses were hard-hit by this unexpected tragedy. This article will examine Amazon China's predicament in light of COVID-19, including its difficulty to integrate the platform into the Chinese market, the strain on the logistics industry, and the COVID-19's effects on marketing efforts. This article also suggests relevant tactics based on the e-commerce supply chain model, including how to adapt marketing plans to the shifting consumer landscape and how to acquire a competitive edge in logistics. To help readers understand the approach Amazon China should take to the COVID-19, we also provide a discussion on these topics.
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