The fan economy is a relatively new phenomenon with a lack of regulatory oversight, and it in China has brought about various social problems, particularly regarding irrational consumption. With the rise of non-physical live stream sales and the bundling of products and derivatives, the quality of products has become uneven, and fake and inferior products have entered the market. This has led to consumption alienation, where fans blindly purchase products based on their affection for the artist. Also, this has damaged consumer trust and led to a decline in overall consumption. The industrys inadequate quality control practices constitute one of the primary factors contributing to this problem. Thus, this study analyzes the problems of the fan economy and gives suggestions. To address these issues, the brand party, the artist party, the platform, and relevant departments should work together to restrain each other and ensure that artists take legal responsibility for the products they promote. Platforms should also implement strict screening procedures for brand products and impose severe punishment measures to protect the rights and interests of consumers. Additionally, welfare should be independent of sales behaviour, and excessive bundling behaviour for derivative products should be rejected. Real-time monitoring and positive guidance should be implemented for minors to ensure responsible consumption. Overall, improving quality control and implementing responsible consumption practices are necessary for the fan economy to grow and thrive in China. By taking a collaborative and proactive approach, stakeholders can work together to ensure that the fan economy benefits artists and consumers.