Abstract
This paper mainly discusses the vigorous development of China's livestreaming marketing industry in the network information age, as well as the problems it has caused, the underlying principles and solutions. Since the 21st century, the industry of live broadcast with goods has been booming. Now, it has gained a great market share. Many people will give priority to the famous anchor with goods when buying goods. However, in such a live broadcast room, the rights and interests of consumers cannot be guaranteed, which leads to many problems worth discussing: there are no detailed regulations, the platform is difficult to manage, the rights and interests of consumers cannot be effectively guaranteed, and so on. This paper discusses what causes these problems and what reasonable solutions can the government and platform have.
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