Ideology Of Consumption Research Articles

Features of young people's consumer behavior

Introduction. Young people's consumer behavior has a considerable social significance. Young people’s consumer ideology sets consumer standards for the future through youth's socialization. Young people are characterized by certain features related to their age, life experience, and socialization phase, and their consumer behavior has a number of peculiar manifestations, which need serious research. Aim: to analyze the features of and factors in young people's consumer behavior. Methods: theoretical analysis and systematization of psychological knowledge, online survey using a questionnaire. Results. The author analyzed the essence of consumer behavior, the characteristics of consumer behavior young people who make a numerous socio-demographic group, which is the main source of modern world's development. Conclusions. The research revealed a strong impact of social institutions (social media) on young people's consumer behavior, which should be taken into account when forming social policies.

Consumerist discourses on social media and language teacher educator identity tensions

AbstractThis study investigates the impact of social media discourses, espoused by neoliberal and consumerist ideologies, on a language teacher educator's (LTE) identity negotiation. Through a collaborative case study, it examines Hassan's (the second author) experiences with social media in the Iranian English language teaching (ELT) context over three years. The data consist of extensive email discussions and four online meetings between the authors over one year. The analysis of Hassan's narratives reveals dominant social media discourses emphasizing sameness, omniscience, and commercialized luxurious lifestyles. These discourses often equate social media visibility with professional qualifications, pressuring Hassan to conform to trends that conflict with his sense of professionalism and authenticity. Hassan's emotional struggles and identity tensions led to critical reflection and ongoing negotiation of his professional identity. The findings underscore the need for professional development programs that support LTEs in navigating the pressures of self‐branding while maintaining their professionalism. Additionally, the study calls for further research into the long‐term effects of social media on professional identity and well‐being across diverse cultural and institutional contexts.

Противодействие идеологии потребительства в системе антикоррупционных мер как функция государственной власти

The object of the study is corruption in the sphere of state power. The subject of the study is the role of the ideology of consumerism in the corrupt activities of representatives of the state authorities and the main directions of countering this ideology as a function of state power. Corruption in the sphere of higher authorities is considered as the main type of corruption. The study is based on the differentiation of two directions in the system of preventive anti-corruption measures: 1) intimidation by criminal punishment of persons capable of committing corruption crimes; 2) formation of a negative attitude towards corruption in society, education of people who are not capable of corrupt behavior. In the context of the second direction, the analysis of the ideology of consumerism as a subjective cause of corruption in the sphere of state power is presented. The purpose of the work is to substantiate the policy of countering the ideology of consumerism in the system of anti-corruption measures as a necessary function of state power. Research objectives are as follows: to clarify the concept of corruption in the sphere of state power and its features; to identify the normative and regulatory function of the ideology of consumerism in the corrupt activities of government officials; to identify the main directions of countering the ideology of consumerism in the anti-corruption policy of the state. The study has yielded the following results. The direct subjective cause of corruption in the sphere of state power is the ideology of consumerism, which causes a consumer race and excessive consumption among highly paid representatives of state power. The prevention of corruption in this area implies the need to combat this ideology. The main directions of the state policy of countering the ideology of consumerism are state control over the activities of the media in order to limit the propaganda of consumerism; the revival of the institute of state ideology, namely, the ideology of humanism and patriotism; the introduction of an ideological component in state educational programs, including a critical discussion of the ideology of consumerism. From these research results, it follows that there is a need for a policy of countering the ideology of consumerism in the system of anti-corruption measures as a function of state power.

Консюмеризм и просюмеризм: идеологии и практики потребления

The focus of the paper is to understand the phenomena of consumerism and prosumerism in the socio-cultural and philosophical domains. The paper deals with the etymology, definitions, some essential characteristics and types of consumerism and prosumerism. The scientific novelty that the author proposes here is the typology of prosumer practices. The analysis of consumerism and prosumerism is carried out by studying consumer practices (conspicuous consumption, hedonic consumption) and prosumer practices (DIY, digital prosumption). The author comes to the conclusion that prosumerism is the current consumption ideology and it plays a key role in sustaining the national economy and culture as well as helps to form a creative personal identity. It is also indicated that the Russian, post-Soviet consumption ideology is of a prosumerist nature.

From an ‘Imagined Landscape’ to Iconic Destination: Bollywood Film and Its Impact on Tourism

Tourism destinations are a product of the ‘brand personality’ of the space and depend on the cultural influence and collective consciousness. The tourists look for the emotional connection with the destination and re-imagine the self as part of larger community. Thus people’s choice of travelling gets influenced by the representation of the landscape on the screen enveloped in symbolic connotation, narrative emotion and cultural nostalgia. Being one of the biggest film industries all over the world Bollywood, has its own impact over the audience of India and also cater to the global market with specific agenda. The constant construction, reconstruction and representation of space in Bollywood films through its production promote ideology of consumption. With its ever growing market Bollywood film makes an impact over Indian Diaspora. The search for root and identity inspire the NRIs to travel back to the ‘Homeland’. Their journey back to new modern India is a voyage from West to East, Modern to Tradition, ‘Others’ to ‘Self’. Each space on screen put forward interpretations, specific to the character, local and identity. Travelling to a geographical landscape gets attached with the process of self discovery. The onscreen emotion engages in a conversation with the off screen domain as tourist destination. The Bollywood stars become the face of tourism industry. This paper critically examines the impact of film on tourism. How the Bollywood promotes tourism, plays a huge role in constructing the collective identity and influence the economic and social development.

Curating a consumption ideology: Platformization and gun influencers on Instagram

This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology—a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study of 25 Instagram gunfluencers, we identify a process of curating a consumption ideology wherein social media influencers employ four curatorial tactics: glamourizing, demystifying, victimizing, and tribalizing. Findings suggest gunfluencers extend audiences and leverage algorithms to prescribe and model how supporters of 2A ideology should look, act, speak, feel, and consume. Our research contributes to understanding how consumption ideologies are promulgated in a digital, platformized world. In the context of U.S. gun culture, implications address the role of platformization in supporting gun companies’ promotional efforts, despite government- and platform-based restrictions, and the political dimensions of influencer and consumer cultures.

The Digital Hawker Economy in Dalian from the Perspective of Alienation of Labor: Logic, Connotation, and Pathways

Analysis of the digital hawker economy in Dalian, within the context of global capital expansion and labor alienation, helps understand the dialectical relationship between the formal and informal economies. The study adopts a desktop research approach, utilizing existing data from Dalian Statistics Bureau to demonstrate the interactive nature of the labor process among peddlers, means of production, and labor products, revealing the phenomenon of alienation within this process. By analyzing data provided by ByteDance officials, it becomes evident that the digital peddler economy in Dalian suffers from structural deviations. The pathway for the digital peddler economy lies in establishing digital platforms while avoiding the ideology of consumerism associated with digital goods. To achieve a more visual understanding of the dialectical relationship between formal and informal economies, this study uses R Programming for 3D modeling and regression forecasting analysis of Dalian's formal economy. Additionally, modeling the labor process of Digital Hawkers enhances the understanding of the dialectical relationship between the traditional peddler economy and the digital peddler economy. The research suggests the need to optimize relevant policies for traditional peddlers, allowing Dalian's informal economy to stabilize and complement the formal economy amid global capital expansion. Only through collective efforts from the government, platforms, and society can the healthy development of the digital peddler economy in Dalian be achieved, thereby promoting urban economic prosperity and social progress.

Соціальні детермінанти формування індивідуальної злочинної поведінки

The article analyzes the main reasons and circumstances that push citizens to commit crimes, as well as the conditions that arise in society and form certain reasons that lead to the commission of crimes. Given the criminogenicity of marginality and its dependence on the characteristics of each person, their qualities, the stability of views and beliefs, and the possible nature of the occurrence of socially harmful consequences, the probable theory of causality, in our opinion, is the most appropriate in determining the reasons for the appearance of marginality. The conditions of personality formation, upbringing, socialization, the influence of external factors during an individual's life affect the development of marginality and the associated social deformation of a person. It was concluded that since there are practically no social guidelines of proper behavior supported by the state in society today. Due to the fact that the state policy does not pay attention to the support of social values and guidelines of appropriate behavior, everyone determines its limits for themselves. In conditions of legal marginality, refusal to recognize legal prescriptions as basic, combined with consumer ideology, a person has no internal motives for refusing to commit an offense.

Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums

Breaking through the limitation of time, space and region, digital development has become the common challenge of museum development around the world. Applying "Super Consumer Ideology" to the digital experience design of museums and creating more professional and personalized cultural experience with the help of intelligent technology can provide certain methods and ideas for the new direction, new mode and new scheme of museum development. In this paper, a variety of research methods such as literature research, induction and summary, questionnaire, case analysis, interdisciplinary research and comparative analysis are comprehensively used. Through the analysis and comparison of some excellent cases of museums at home and abroad, as well as the investigation and insight of the audience, methods to improve the digital experience of museums are obtained from three aspects. First of all, "Super Consumers Ideology" should be regarded as an important strategic concept in the branding process of museums. Secondly, "Super Consumers Ideology" is more inclusive and diversified in the branding process of museums. At the same time, in the process of improving museum digital experience, "Super Consumers Ideology" needs to subdivide audience needs through combinative innovation and create value together to achieve the advanced development of user fission.

Crafting the consumer teacher: education influencers and the figured world of K-12 teaching

ABSTRACT Consumerism and its associated discourses have long been associated with schooling. Indeed, the curriculum of schooling has been said to produce a consumer citizen. In this paper, we consider the production of the consumer teacher by examining the role social media education influencers play in facilitating the relationship between market ideology and education. Through inquiry into publicly available Instagram posts shared by 18 education influencers comprising the popular United States-based P-12 educator collaborative, Teach Your Heart Out ™, we explore how the discourses used in the figured world of P-12 teaching created by education influencers on Instagram ultimately produce a consumer teacher by emphasizing three key elements of consumerist ideology. We conclude with points of concern for the teaching profession that may arise from these consumer discourses, including the transformation of public education into a neoliberal, private investment.

Entertaining tensions: teaching with and learning from popular culture in professional education

ABSTRACT This article discusses findings from an ongoing qualitative studies about the incorporation of popular culture in university-based professional education. The focus is on how popular culture can become a curricular resource to support learning about theory or concepts and contentious or sensitive issues, at a time when neoliberal trends of consumerist ideology and technical vocationalism influence professional education and universities generally. Students who enter programmes expecting an emphasis on work-related information risk missing content and experiences designed to foster their development as well-informed, curious, and ethical professionals. Three tensions that emerged in the analysis are highlighted: un/applied, in/attentive, and a/critical. After grounding the study theoretically and reviewing literature on university-based professional education and public pedagogy, those tensions are outlined using segments of data to suggest the potential and limitations of a pedagogical approach that can make education both critical and enjoyable.

Research on the Construction of Female Characters in Realistic Films: Path, Method and Classification

The dominance of consumer ideology and the prejudices of the patriarchal discourse system have kept women in a "low-dimensional prison" where they have been stared at for a long time. Since the growth of "her power", more and more public spheres are showing female consciousness and female discourse. The portrayal of women's roles and the construction of meaning in realist films express the "absence" and "resistance" of women's image in contemporary society. The young girls who want to break out of their cages, the mothers who are burdened by their families, and the women of the underclass who have a dual nature are the objects of their expression. "The absence of the family", the growth of the self and the "motherly nature" are the deep-seated "references" to which the female characters are trapped in the "prison".

The construction of legitimacy: a critical discourse analysis of the rhetoric of educational technology in post-pandemic higher education

ABSTRACT Whilst technology may have been the ‘saviour’ of HE from the immediate challenges of the pandemic, the opportunistic dialogue emerging in response is imbued with notions of the pandemic as a catalyst for change. Empowered by the apparent success of technology’s deliverance, the door has been opened to unprecedented investment into a pervasive and data-driven paradigm of technology. Utilising a Critical Discourse Analysis of sector-orientated literature published in response to the pandemic, this paper examines the emergent rhetoric of technology and problematises taken for granted assumptions concerning its adoption in the imagined future of HE. This paper argues that such rhetoric is mediatory of neoliberal and consumerist ideologies, and that the portrayal of technology as a wholly beneficial enterprise obscures other issues and inequalities. By positioning educational technology in a uniquely political light, this paper offers a critical lens through which to view this new era of technological pervasion.

СВІТОГЛЯД ТА ІДЕОЛОГІЯ: ФІЛОСОФСЬКО-ЕТИЧНИЙ АНАЛІЗ

The article provides an ethical analysis of worldview and ideology. It is noted that the moral and humanistic function of worldview is to form and preserve the individual "Self" in harmonious co-existence with other people, not to dissolve its singularity in the totality of the universal. The worldview ensures the process of humanizing a person, transforming him into a self-worth and original world. The absence of a worldview as a holistic view of the world indicates the dehumanization of man, his degradation to a sub-human (animal) level of existence, distancing from his own essence. The anti-humanist essence of ideology is revealed as a closed inflexible system of dogmatic provisions, which creates a distorted quasi-religious picture of reality and considers a person exclusively as a means, not a goal. The key features of ideology in comparison with worldview are selectivity and fragmentation, intolerant attitude towards any "otherness". The other in the ideological picture of the world is an object of fear, hatred. The example of consumerism shows how ideology takes over worldview functions. A person, ideologically processed, mistakenly perceives an ideological system as a full-fledged authentic worldview, as a true picture of the world, and a system of values imposed by propaganda or manipulation as his own choice. It is shown that consumerism as a simplified and vulgarized ersatz form of liberalism as an existential dominant takes not simple consumption as a natural need, but an internal attitude to assert oneself through a demonstrative pathological desire to possess surplus. In the ideology of consumerism, a specific consumer mindset is formed, aimed at achieving social advantage through consumption; human happiness depends on the level of consumption, and consumerism itself becomes the goal and meaning of life. However, the given statistics of the international index of happiness show that there is no direct relationship between the level of consumption and an increase in the level of freedom, inner satisfaction, and meaningfulness.

Ambivalent features of consumerism ideology: philosophical aspect

Objective: to study the ideology of consumerism, to identify its strategic maneuvers, to analyze the consequences of their implementation, which affected the state of modern society and the existence of a personality. Methods: logical and structural analysis, system-functional approach, comparative analysis. The material for the theoretical understanding of the problem was the ideas of J. Baudrillard and E. Cassirer. Results: the study revealed that the ideology of consumerism is addressed to the mythological type of consciousness of a personality, placing emphasis on such components as a miracle and a myth of happiness, which attracts the attention of the individual. A powerful strategic force of the consumerism ideology as a transparent control over consumer society is advertising based on the myth design technology. Its constituent elements are myth and image, which are deliberately constructed. Advertising sacralizes the promoted objects, turning them into fetishes. They become the objects of worship and lust of a consumer. Through myth and image, advertising structures the psychic reality, exerting a suggestive effect on the individual as a potential buyer of the advertised objects. The transparent manipulativeness of advertising is most clearly manifested in relation to symbolic consumption. It stimulates the consumer’s buying activity through a massive attack with signs and symbols representing the brand. Through advertising, the brand is sacralized, but its semantic significance turns out to be simulated. Dependence on symbolic consumption indicates not only the status or success of an individual, but also their lack of self-sufficiency determined by the absorption with the brand and the goods/services produced by it. Scientific novelty : consists in revealing the ambivalence of the consumerism ideology, which actively exploits the mythological type of a personality consciousness, along with the rational-pragmatic one. Practical significance : consists in using the research results to form strategies for overcoming the social crisis, further studying the current state of consumer society, the consumerism ideology, the advertising and myth design technology, as well as for forecasting the algorithms of individual actions and the possibility of correcting their worldview.

Brand personality and student consumerism towards higher education in Indonesia

Modern society today relies on the ideology of consumption, not just a marker of the social status of a person or group but a mechanism used by consumers to gain social status or prestige by buying or consuming goods considered high by customers. The increasing reach of consumerism ideology has expanded the traditional definition of a "commodity" into an intangible service, especially in universities' operations. Surveys show that students tend to act as consumers in university education. Consumerism correlates with brand personality. There is a fine line that universities must build and maintain that will enable academics within universities to express integrity and intellectual qualities in both their teaching and research. This expression should include students as participants and recipients not only when they are involved in the class but as participants and recipients in the community in which the University is located.

A MARXIST STUDY OF ADVERTISEMENTS IN THE BRITISH NORTH BORNEO HERALD

Now known as Sabah, North Borneo was under the British administration from 1881 until 1963. The British North Borneo Herald was published by The British North Borneo (Chartered) Company and circulated from 1883 until 1941. This study discussed the relationship between advertising, consumerism, and text production by utilising The British North Borneo Herald advertisements. Thirty-four advertisements, published between 1937-1941, were selected based on four criteria: the advertisements must have both visual and body copy; the advertisements were selected from the last five years of The British North Borneo Herald publication; the products advertised were originated from Britain and its allies, and the advertisements chosen promote essential and luxury products. A Marxist analysis, derived from Eagleton’s Materialist Criticism (1978), was utilised for this study. The discussion also includes a discourse on postcolonialism. There are three categories of needs and desires capitalised by the advertisers observed in the advertisements, which are health, lifestyle and relationship. The analysis also revealed that the components of ideology (General Ideology, Authorial Ideology, and Aesthetic Ideology) shape the content of advertisements. Besides that, the findings also exposed the imbalance relationship between the coloniser and the colonised as the colonised were marginalised in and from the colonial advertisements. Therefore, this discussion on advertising, consumerism and the production of text illustrated how advertising works in disseminating consumerist ideology in colonial North Borneo.

Особенности реализации правовой культуры современного Казахстана в контексте социальной модернизации

The article analyzes the specifics of the legal situation in modern Kazakhstan. Attention is focused on the close relationship between social modernization and the processes of transformation of legal culture. The constitutive significance of paradigmatic and structural civilizational parameters for entering a competitive existence is emphasized. The revolution that has taken place in the public life of Kazakhstan is comprehended, and the current situation is identified in a new way from the standpoint of values and meanings. The historical legal practice of Kazakhstan is an example of the fact that the human mentality, norms of behavior, habitual way of life are not transformed as quickly as the economic, political, social spheres. A painful shift is fixed, which is expressed in the decline and profanation of the sphere of scientific activity, the resurrection of superstitious ideas, the cultivation of the ideology of consumption, immoral behavior caused by ideas about the relativity of moral norms. The imperfection of the existing system of law is stated, the reason for which lies not in legal illiteracy, but in the deep layers of cultural consciousness. Practice shows that a prescribed model alien from the outside, no matter how rational and well organized it may be, will not work if it is not relevant to the cognitive scheme of the participants in social relationships. The key to understanding this cognitive scheme lies in the subconscious (even unconscious) mythological structures of the personality. It is concluded that the fruitful introduction of modern civilizational values (which in general implies modernization) can only be achieved through a thorough study of the existing mechanisms of citizens’ thinking and the development of measures appropriate to these mechanisms.

What contributes to locavorism as a consumer ideology?

PurposeIn this study the authors aim to explore the factors that contribute to the formation of locavorism as a form of consumer ideology.Design/methodology/approachIn this study, the authors adopt an inductive approach by preselecting locavore consumers and conducting 43 semi-structured interviews, following the prescriptions of narrative-enquiry research.FindingsThe authors reveal that individual-level (i.e. values, beliefs and experiences) and social-level (i.e. groups, local communities and society) influences and exogenous factors can affect the formation of locavorism. Furthermore, the authors’ findings corroborate the concept advanced by prior studies that reinforcing loops exist among the three belief dimensions of locavorism.Practical implicationsFood producers can use these findings to shape their marketing strategies more effectively to target locavore consumers and/or stimulate the consumption of local food.Social implicationsIdentifying the influences of social- and individual-level factors on the formation of locavorism can contribute to the understanding of demand shifts towards local food consumption. Additionally, by revealing the modes of thought that formulate the ideologies of locavore consumers, the authors offer guidance in the development of policies that can safeguard local economies and traditions and reduce transport pollution and food waste in favour of sustainable local consumption.Originality/valueIn the present article the authors explore the psychological and contextual mechanisms that contribute to the formation of locavorism.

Modernization of Consciousness as a Task and as a Problem

The article is devoted to the problem of modernizing the current Kazakhstani public and individual consciousness. It is noted that in the process of gaining state independence by Kazakhstan, such negative elements of capitalism as property relations, individualism, consumer ideology, etc. penetrated into the country. For further development, Kazakhstan needs a serious modernization of all spheres of life, including especially public and individual consciousness. It is noted that not everything that is now modern in the West is suitable for it to be included in the modernized Kazakhstani consciousness. It is noted that, on the one hand, it is necessary to inherit everything that is deeply positive that has been accumulated in the minds of the peoples living on the territory of Kazakhstan (but not just copy, to accept schematism) and synthesize it with what is acceptable among the peoples of the planet.