Using "Super Consumers Ideology" to Enhance the Digital Experience of Museums

Abstract

Breaking through the limitation of time, space and region, digital development has become the common challenge of museum development around the world. Applying "Super Consumer Ideology" to the digital experience design of museums and creating more professional and personalized cultural experience with the help of intelligent technology can provide certain methods and ideas for the new direction, new mode and new scheme of museum development. In this paper, a variety of research methods such as literature research, induction and summary, questionnaire, case analysis, interdisciplinary research and comparative analysis are comprehensively used. Through the analysis and comparison of some excellent cases of museums at home and abroad, as well as the investigation and insight of the audience, methods to improve the digital experience of museums are obtained from three aspects. First of all, "Super Consumers Ideology" should be regarded as an important strategic concept in the branding process of museums. Secondly, "Super Consumers Ideology" is more inclusive and diversified in the branding process of museums. At the same time, in the process of improving museum digital experience, "Super Consumers Ideology" needs to subdivide audience needs through combinative innovation and create value together to achieve the advanced development of user fission.