Consumer Behavior In Terms Research Articles

Hitting Purchase: The Influence of Social and Demographic Variables on Fast Fashion Consumers

With an average annual growth rate of around 11.68%, the fast fashion industry is expanding immensely. Increasing sales of affordable yet trendy clothes are driven by the rising youth population, boosting the fast fashion market. Previous research on influences of the life cycle of fashion and consumer behavior theories sparked this research study’s goal: for fast fashion marketers to understand consumer behavior in terms of social and demographic variables.
 To assess the most prominent themes that influenced fast fashion consumer behavior in Southern California, two procedures were implemented: a survey on consumers’ shopping behaviors and short interviews with a range of demographics and genders for both qualitative and quantitative analysis. In this study, five occurring themes of (1) Trendiness of Apparel, (2) Broad Range of Apparel, (3) Age and Gender, (4) Affordability, and (5) Follower-Leader Relationships were found to be the largest influences to draw consumers. Three core themes were found to influence consumer behavior the most: (1) Age and Gender, (2) Affordability, and (3) Follower-Leader Relationships. 
 This study’s findings may improve future marketing tactics to expand a fast fashion business’s popularity and sales. It was concluded that while fast fashion companies should focus on expanding their trendiness and range of clothing, companies should target females in the 11-20 age group using social media influences to involve more potential consumers. It was further concluded that attraction of the business will proliferate through word-of-mouth recommendations by customers.

COMPARATIVE ANALYSIS OF PRICE AND PRODUCT QUALITY IN TRADITIONAL MARKETS AND TEMPORARY MARKETS IN BATU BARA

AbstractThis study aims to analyze the comparison of consumer behavior in terms of price and product quality in traditional and temporary markets. This type of research is a quantitative research with the number of respondents as many as 60 people with purposive sampling technique. Data analysis using SPSS. The results showed that either partially or simultaneously Price and product quality have a significant influence on consumer behavior in traditional and temporary markets. Furthermore, there is no difference in price and product quality on consumer behavior in traditional and temporary markets.

Automated Teller Machine and Impact on Banking System

The goal of this research is to determine the impact of Automated Teller Machine (ATM) on banking services. Information technology, which includes Automated Teller Machine, has been a key competitive tool. Successful organization’s techniques for acquiring a competitive advantage over others. The rapid rise of the Banking sector has urged technology vendors to accommodate. This is evidenced by the presence of the ATMs of various types scattered around our bank’s premises. This paper looks at how banks and other services providers might work together to deliver affordable and efficient ATM services. It also covers the question of consumer behavior in terms of quality services, concluding that ATM deployment by banks saves time, fosters competition and lowers bank risks. Keywords: Automated Teller Machines, ATM -Technology, Types of ATM, Growth of ATM, Usage of ATM.

Determinants of Electric Cars Purchase Intention in Poland: Personal Attitudes v. Economic Arguments

Urban e-mobility, seen as a part of complex and multidimensional European Green Deal plan, is essential for cities. However, it cannot be implemented without a common social commitment accompanied by a shared, strong belief in its advantages. Even if urban authorities and central governments would encourage their citizens to buy or share an electric vehicle (EV), the shift to EV will not be significant without people convinced that the idea of becoming zero-emission is economically viable and rational to them privately. This is especially true and important in countries like Poland—which is classified as an “EV readiness straggler”. The main purpose of this study is to develop a robust forecasting model with the aid of advanced machine learning methods. Based on the survey conducted, we identified factors useful for predicting consumer behaviour in terms of willingness to purchase an EV. The proposed machine-learning tool (specifically, the Random Forest algorithm) will allow automotive companies to more effectively target factors supporting the promulgation of urban individual e-mobility.

What Reduces Household Food Waste in Japan? Nation-Wide and Region-Specific Contributing Factors in Urban and Rural Areas

We analyze the contributing factors (i.e., attribute factors and behavioral factors) that lead to household food waste in Japan by region (i.e., large cities, small cities, and villages) using a nationwide sample and an ordered probit model. As a result of the analysis, it was found that “gender”, “age”, “children in the household”, “occupation”, “safety awareness”, and “time” were related to the occurrence of food waste in terms of consumer attributes, which were common throughout Japan. In terms of consumer behavior, “action”, “checking labels”, and “food management” are related. Among these, only “checking labels” had a positive relationship with the occurrence of food waste. By region, “children in the household”, “time”, “safety awareness”, and “food management” were particularly affected in large cities, while they were less affected in small cities and towns. For those who had “agricultural experience”, the occurrence of food waste was significantly lower in towns and villages.

Encouraging consumer activity through automatic switching of the electricity contract - A field experiment

Consumer behavior in terms of regular searching for and switching between suppliers is key to induce competition in markets and to increase efficiency. In the electricity market, though, we observe very little switching activity. One way to engage consumers may be to automate the choice of the contract. However, little is known about the determinants of consumers’ use of automation services. To address this question, we present a stylized model of how households take their decision to enroll into an automation service and, based on that, run a field experiment with about 2600 customers of a German service provider that offers its customers to automatically switch between electricity contracts on their behalf. We provide evidence that arguments derived from our stylized model that aim to increase the take up of the automation service can be ineffective or even have detrimental effects. Thereby, we provide evidence that it might be difficult to realize potential efficiency-gains of a digitized world.

Consumer segmentation in the meat market - The case study of Czech Republic

The paper responds to the ongoing trends in meat consumption in developed countries and fills the gap in empirical studies on consumer segmentation by preferences in the purchase of meat and meat products in the Czech Republic. The paper aims to assess the differences between the consumer segments according to their preferences in purchasing meat and meat products. The data source was a quantitative questionnaire survey conducted among a representative sample of 992 respondents. An exploratory latent class analysis segmented consumers according to the decision-making criteria when buying meat and meat products. The results complete the picture of the meat and meat products market in terms of consumer behaviour and contribute to a better understanding of meat consumption. The segmentation of consumers according to their preferences resulted in three different categories of consumers, which differ in their purchase decision criteria and socio-demographic characteristics. The segments do not differ significantly in terms of occupation status, region, community size or income level of the respondents. The differences between the generations are much more critical, which were evident in the respondents' average age and household composition. Producers and retailers should better target their marketing activities and communication to different segments.

DO NOT JUDGE THESE POTATOES BY IT PEEL:

Even though these products have the same nutritional content, imperfect vegetable and fruit products are often ignored and discarded by consumers. This condition has resulted in an increasing problem of food loss and food waste, from the producer to the consumer level. This paper aimed to investigate consumer perceptions of imperfect vegetable products. The research design used two approaches, such as (1) hedonic test experiments and (2) group discussion forums (FGD). The participants were urban people who were living in Jakarta. Participants assessed the level of preference (hedonic) on color, aroma, texture, and taste. Potatoes used in this study were (Sample 1) potatoes grade A and (Sample 2) potatoes grade B. Potatoes sample 1 has a good shape, size, and only a minor blemish level. In contrast, potatoes sample 2 has a smaller size, not good condition, and blemish level. Investigation through the Mann-Whitney test showed that all parameters were not significantly different (p<0.05) for all variables. This indicated that consumers could accept imperfect produce. However, in terms of consumer behavior, cosmetics and appearance products are considered in choosing potatoes.

The Impact of the COVID-19 Pandemic on Households’ Energy Consumption: The case of Poland

Goal – the aim of the article is to investigate and assess the energy situation of Polish consumers aged 25–45 during the coronavirus pandemic. In particular we wish to find information concerning the response to the impact of a pandemic situation on consumer behavior in terms of energy consumption, possibilities and willingness to save energy and the ability to cover energy bills. Research methodology – the research was based on CAWI (Computer-Assisted Web Interview) methodology as a tool to assess the energy situation of respondents aged 25–45. Information on the surveyed population sample was obtained through the use of a research questionnaire filled with questions of mostly qualitative nature. Some of the questions were open-ended, which made it possible to delve into the actions and motivations taking place in households during the pandemic. The survey was conducted on a sample of 533 respondents, covering all of Poland. The study was conducted in the period October–November 2021. Score/results – the results of the study highlight the basic implications of respondents’ energy consumption in the consequence of the lockdown caused by the COVID-19 pandemic. Household energy consumption implications can be understood as temporary changes and some as long-term changes. Research results show various impacts on energy consumption in households, which were assessed in two areas: standard lifestyle and work at home. Originality/value – the analysis carried out in the paper allows assessing the relationship between the impact of the COVID-19 pandemic on the scale of electricity consumption in households. Research results can provide energy saving recommendations for consumers. In addition, the study shows aspects of social trends in household energy consumption in times of crisis such as a pandemic.

Нейромаркетинг в системі сучасного товарознавства: вплив дизайну упаковки на поведінку споживача

The article analyzes consumer behavior in terms of existing diversity and availability of goods. The authors noted the importance of the interaction of marketer and designer in creating packaging. The main factors influencing potential buyers, the motives that guide them when making purchasing decisions are identified. The role of packaging in the promotion and sale of products is analyzed, its functions are revealed. The basic requirements, criteria of design of packing are allocated. The authors substantiate the importance of investing resources in the process of its creation. The influence of the color scheme of the package on the physiological and mental state of a person is characterized. It is important to take into account the emotional impact of colors on consumer decisions about buying goods. The place of neuromarketing in modern commodity science is determined, its significance is revealed and the main characteristics are formulated. The essence of visual merchandising is considered. The directions of further research on this topic are indicated.

The Ideal and the Real: interior linings in 1930s New Zealand homes

The choices made by New Zealanders in terms of how they line the floors, walls and ceilings of their homes, both today and in the past, is driven by various influencing factors. These include economic factors such as supply and demand, changes in technology, societal norms, as well as the agency of people themselves, ranging from the manufacturer and supplier to the designer and homeowner. In 1930s' New Zealand, architectural and building publications aimed to influence consumer behavior in terms of the products and methods used to design, construct and decorate buildings. These magazines also played a pivotal role in both reflecting and shaping current societal ideals and the associated ideal homes, which are almost always the homes of the middle and upper classes. This paper takes a case study approach by looking at the first eleven issues of the Home & Building magazine between October/November 1936 and November 1939, extracting from these the construct of the ideal home interior and the types of interior linings that were advertised and used for this purpose in the homes that are presented. To investigate the extent to which these trends are reflected in the homes of real New Zealanders, a sample of Wellington building consents and historical interior photographs available through DigitalNZ are used.

Prosumer Behavior Related to Running a Household in Rural Areas of the Masovian Voivodeship in Poland

The subject of research is a phenomenon of prosumption, i.e., the intertwining of consumption and production processes, until the differences between them are blurred. When consumers produce goods and services for their use, they become prosumers. The article aimed to assess consumer behavior in terms of various forms of prosumer activity on the market of household-related services. The types of prosumer activity of rural households and their size were determined during the analyses. The article uses primary sources from a survey conducted among residents of rural areas of the Masovian Voivodeship in Poland in 2017. Statistical, descriptive, and comparative methods were used. The research shows that consumers are very active in the field of prosumption, rationally running their households. The study used principal component analysis (PCA) and selected descriptive statistics. The research results showed that the services performed can be grouped into three categories, i.e., the index of basic living self-sufficiency of households, the index of renovation and repair self-sufficiency, and the index of professional self-sufficiency of farms. Consumers usually prepare meals at home and clean, iron, and wash clothes, thus reducing the costs of running a household. It is also popular to carry out repairs oneself or to carry out repairs of equipment at home.

Menelaah kembali perilaku belanja makanan online di era pandemi covid-19

The COVID-19 pandemic has changed the social order of human life, public health, and business operations with so many social restrictions that occur. The phenomenon has changed food shopping behaviour in society. This article aims to analyze changes in food shopping due to the limited space for human mobility and cause all aspects of life to depend on internet technology in Indonesia. Online food delivery platforms or Mobile Food Ordering Applications (MFOA) provide an accessible marketplace for any restaurant which is significantly utilized during the pandemic era. Online food delivery services also carry out advertising activities through internet marketing. The method used in this article is a literature review. The results show that this change in spending patterns is supported by many official policies to stay at home. Advertising messages with content showing sympathy and solidarity are the most sought after by consumers in the pandemic era. The implications of this research can be initial research to conduct more in-depth research in terms of consumer behaviour, internet marketing, and advertising in the context of digital media during the pandemic. Understanding the consumer landscape will enable online food delivery platforms to fulfill their full potential in terms of impacting people's economies, businesses, and quality of life.

Impact of Covid 19 Induced Conditions on the Consumer Behavior on A Short, Mid and Long Term, for Consumption of Services

The covid-19 pandemic has demonstrated the interconnected and quiet picture of the nation with humans without their human touch – and that no one is safe until everyone is safe. With this pandemic different changes taken place and after fighting and juggling with it for around 4 months, consumers accepted the fact “this is new normal”. But this pandemic affected as well as changed the pattern of consumer behavior in so many ways be it behavioral change or psychological change. As the current situation made us all come across a lot of newness and to study that change in consumer behavior, my internship was an attempt to do a research on the impact of Covid19 induced conditions on the consumer behavior on a short, mid and long term impact for consumption of services. This research was taken out to understand the same in better way.
 In the tenure of two months of my internship was to carry out a detailed analysis of consumer behavior in terms of services and their impact. This project’s primary objective was to perform set of task in order to study different psychological changes taking place in consumer for achieving the same I have giving following task which needs to be followed in the mentioned sequence itself.
 The tasks were mainly divided into five sets:
 
 Background study and collection of information related to covid-19.
 Preparation of questionnaire on the basis of
 Primary data collection from respondent (min.300) on telephonic
 Analysis of data and key findings
 Formation of report on the collected information
 
 This market research was carried out with constraint, provided from the external mentor in terms of the selection of respondent. Covid-19 made a great impact on the consumer behavior in just a course of few months as few restrictions were imposed on the Indian citizen by the government of India to make sure health and safety of the people. This study in only recited to consumer of India who reside in India itself for a focused study and targeted group of people. Alongside this there was great learning regarding some technical knowledge like working on excel and analysis of the respondent’s response.

DIGITAL TRANSFORMATION AND ITS INFLUENCE ON CHANGING THE MARKETING ORIENTATION OF BUSINESS STRUCTURES AND CONSUMER BEHAVIOUR

Purpose of scientific research. The purpose of the research is to present the features of digital transformation and its impact on changing marketing orientation of business structures and consumer behaviour in particular, and to determine main value in digital economy, which is the customer, as well as to indicate marketing initiatives to enhance consumer behaviour Y, Z. The object of scientific research. The object of the scientific research is the process of digital transformation of business structures and changes in marketing orientation, which can be traced and understanding consumer behaviour in terms of generations of baby boomers, X, Y, Z. Methodology. Based on dialectical, systemic and matrix methods, the influence of digital transformation on consumer preferences and behaviour, as well as the change in marketing orientation, which determines new quality and format of business structures, has been studied. A comparative analysis of the types of generations of consumers that determine the further content of marketing initiatives in business is used. The result of the article. Marketing initiatives to enhance consumer behaviour are presented, taking into account the preferences and behaviour of online consumers. It is determined that the advantages of digital transformation for business structures are the improvement of the customer base, increased flexibility and acceleration of business processes, innovative opportunities for business development. Practical implications. Digital transformation of business structures and the changes traced in them in three stages are revealed, namely: automation (transfer of business processes to electronic systems for storage and exchange of data in the existing form and in the way in which they work at the enterprise); digitalization (optimization of individual business processes with adaptation to tools and technologies of digital economy); digital transformation (involves a qualitative change of the entire business model of the enterprise, starting from the strategy and ending with the digitalization of all (management, core and supporting) business processes). Marketing initiatives influencing values, priorities, ways of communication of different generations of consumers are specified. Value/originality. Matrix structure of preferences and behaviour as online consumers, representatives of generations of baby boomers, X, Y, Z in terms of priorities in online shopping, frequent purchases, reasons for buying online, reasons for dissatisfaction with purchases, additional information is proposed. Key directions of strategic transformations are defined, among which there are customer service, values, work with data, introduction of innovations.

Tweets to escape: Intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries

This study aims to understand the extent to which a time of emergency, (e.g. the COVID-19 pandemic), impacts consumer behaviour in terms of risk and expectations. The methodology involves the systematic content analysis of 15,000 tweets collected from three countries (UK, Italy and Spain) in April 2020. The results suggest that the top-of-mind expectation by consumers deals with escaping from home and enjoying freedom, either by having a good meal (UK), drinking alcoholic beverages (Spain), or travelling (Italy). They also suggest that the high levels of risk individuals were exposed to during the pandemic will not influence behavior in the long-term post-lockdown. Instead, they suggest consumers are willing to restore their consumption levels especially of activities that contribute to the sense of escapism. Finally, results provide evidence of the cultural differences emerging from consumers from different countries during the pandemic. Implications for international marketers and retailers are provided.

The impact of customer behaviour on travel intention abroad after a pandemic

Among industries around the world that has been affected by the global pandemic Covid-19, the tourism industry is hit the hardest. Compared to other industries, the effect of travel restrictions specifically in the department of international tourism leaves the industry vulnerable with a noticeable decline in international tourist arrivals. This situation affects consumer behaviour in terms of travel intentions after the pandemic. The aim of this study is to determine the relationship between consumer behaviour and the impact of post-pandemic travel intentions. Based on an online survey with potential travellers from six continents, a total of 350 respondents were analysed using structural equation modelling (SEM) through a nonprobability and convenience-sampling approach. The result suggested that general impact, attitude and preference have a significant impact on travel intention, with hygiene and safety having the most influence on post-pandemic travel intention. The outcome of this study will therefore contribute to the decision-making process of managers involved in the tourism business. Therefore, they can manage their business in the best possible way in order to accommodate the post-pandemic situation.

(Hedonic) Shopping Will Find a Way: The COVID-19 Pandemic and its Impact on Consumer Behavior

The issue currently permeating is how COVID-19 affects our lives, including in terms of consumer behavior. For example, sales of men’s suits have fallen sharply since March 2020, while there has been high demand for jogging pants. While German online retailing was able to increase sales by double digits in 2020, downtown retailers of non-food articles (e.g., textiles, shoes, etc.) had to accept a decrease of more than 20% (HDE 2021, p. 11). Our article focuses on the questions of whether consumer behavior has been fundamentally affected by the crisis, whether previously formed shopping patterns have dissipated and led to new shopping behavior, and whether old habits will return. Using two surveys at different timestamps of the pandemic, we analyze the impact on consumers’ shopping styles and particularly discuss whether the pandemic has permanently changed online shopping tendencies and ethical behavior, and whether the desire for experience-oriented shopping has changed.

Polish shopping malls attractiveness in the opinion of young consumers: Structural modelling (SEM)

The main goal of this paper is the discussion of key factors that determine the underlying motivation of certain kinds of young consumer behavior in terms of selection of shopping malls as places of shopping for goods and services. The identification was based on an available literature and on a verification of the power of influence of selected determinants on the underlying motivation of consumer behavior. A theoretical model is proposed, which has been subjected to a verification process using structural modeling (SEM). The authors observed significant relationships between principal factors such as personal factors, mall environment, situational factors, and mall visiting among young consumers. Furthermore, in the opinions expressed by young shoppers, the mall environment and situational factors were significantly higher rated than personal factors. In addition, the authors found that the young shoppers’ personal factors section needs improvement.

Features of entrepreneurial economic mind in Russian small eco-business

The concept of sustainable development requires entrepreneurs to increase awareness and responsibility for business and society. In this regard, the question of the entrepreneurial attitudes in the economic sphere is of scientific interest. The study (N=413) reveals the specifics of economic attitudes of the entrepreneurs compared to employees. Business owners more soberly assess consumer behavior in terms of rationality, they are more inclined to invest, more optimistic about their financial future, and they are more competent in financial issues. At the same time, the cognitive economic activity of the entrepreneurs is expressed at the average level; they tend to evaluate the individual's independent achievements in the economic sphere lower, considering them as something ordinary. Four main strategies of the economic behavior of the entrepreneurs were identified: the strategy of economic activity based on financial knowledge, the strategy of high goals combined with low risk and financial optimism, the strategy of earning and spending money, and the strategy of savings and rationality. In general, business owners tend to agree with the idea of the social responsibility of rich people to the poor, which creates the prerequisites for the sustainable development of society.