Consumer Behavior In Terms Research Articles

Inovasi Produk, Kreatifitas Iklan Dan Brand Trust Mendorong Keputusan Pembelian

This research was conducted to reveal consumer behavior in terms of smartphone purchase decisions. The study tries to reveal consumer behavior in terms of deciding on product purchases, especially OPPO brand smartphones. The level of brand trust, innovation, ad creativity, and ad effectiveness are thought to influence consumer decisions in purchasing OPPO brand smartphones. The results showed that Product Innovation (X1), Ad Creativity (X2) and Ad Effectiveness (X3) had a significant effect with each value of β being 0.091; 0.589; and 0.580. Meanwhile Brand Trust (X4) has a negative effect on purchasing decisions. R2 value indicates 0.673, which means that the four variables simultaneously influence 67.3% of the purchasing decision (Y).

Contextual complexity in business relationships within the input-output model – evidence of misbehaviour in grocery stores in Poland

PurposeThe emerging disintegrative processes of transitional economies are influencing companies’ business models in terms of consumer behaviour, especially food markets, which offer usual, common and traditional consumer products. Beyond investigating potential consumer misbehaviour, a further aim of this study is the building of a theoretical-descriptive model for consumer misbehaviour in food markets, which could influence the contextual complexity in business relationships, as well as the management of raw materials, services acquisition and final product sales. The research applies the “input-output” model (Ferrero, 1968) to some specific marketing theories, adopting an interdisciplinary approach for understanding the relationships between consumer behaviour and a company’s business model.Design/methodology/approachThe research is both qualitative and quantitative in nature. In the first phase, the research was conducted among representatives of grocery stores using an exploratory approach; thus, an in-depth interview method was used. In the second phase, direct research among consumers was conducted using an online survey. After the verification of correctness, validity and reliability, a final 1,200-questionnaire dataset was analysedFindingsThe most common consumer misbehaviour in food markets concerns the theft of foodstuff or the adoption of bad behaviour towards grocery stores employees. Market and store representatives have highlighted a large scale of pathological consumer misbehaviour, mostly due to psychological conditions at the individual (habits, lifestyle or personality) and collective (family or other social groups) levels. According to previous studies, consumer misbehaviour in food markets seems to be substantially affected by three factors: motivation, capacity and opportunity. These factors strongly impact the input-output model through which the company interacts with the context.Originality/valueThe three-factor model reveals advantages and applications, allowing for a simple explanation of consumer misbehaviour in food markets and stores. It can contribute to scientific theory development (especially theories related to consumer behaviour, customer relationship management, partnership marketing and supply chain management) and generate support for understanding complex relations among consumers, food producers, factories and food stores. In this direction, the management of knowledge about consumers and their behaviour is indispensable.

THE EFFECT OF SHOPPING LIFESTYLE, HEDONIC SHOPPING MOTIVATION, AND SALES PROMOTION ON IMPULSE BUYING BEHAVIOR IN E-COMMERCE (CASE STUDY OF BERRYBENKA CONSUMER)

Increasing internet users and the growing of e-commerce in Indonesia impact on consumer behaviour in terms of shopping. One of the models of shopping channels that are currently being the world's trend is replacing conventional shopping systems that require shoppers to come to shopping with a shopping system online. This research aims to determine whether there is a influence on shopping lifestyle, hedonic shopping motivation and sales promotion of impulse buying in Berrybenka consumer. The samples on this research are consumers who have ever shopped at Berrybenka e-commerce through websites or applications. The sampling method used in this study is non probability sampling using the purposive sampling technique. The data analysis used is a descriptive analysis and confirmatory factor analysis (CFA). The hypothesis test results show that shopping lifestyle variable affects impulse buying behavior, while hedonic shopping motivation and sales promotion have no effect on the impulse buying behavior.

A review of advertising management and its impact on consumer behaviour

This study seeks to answer the question of whether advertising influences consumer behaviour in terms of their choices and purchases. To achieve this, a review of a total of 67 local and international articles was conducted. The method is based on retrospective non-experimental research design. Findings demonstrate that, though the relationship between advertising and consumer behaviour is sometimes unpredictable, it is predominantly positive, as shown by about 84% of the total number of articles reviewed. This paper concludes that the influence of advertising on consumer behaviour is still very subjective, and cannot be generalised. The interrelationship is determined by a number of factors, such as the type of advertising being used, the nature of the product under study, sex, age, level of education, religiosity, to mention a few. This study is useful to marketers and advertisers as well as researchers willing to conduct further studies on the subject.

Analysis of the Behaviors of Polish Consumers in Relation to Food Waste

Food waste occurs at all stages of the food chain, but it is households in developed countries that have the largest share in the production of food waste. In order to develop and implement effective programs to combat consumers throwing away food, the factors that determine food waste in a household must first be known. The purpose of this study was to assess the risk of food waste by Polish consumers and identify the effect of demographics on the respondents’ behavior related to food management. The results show that factors such as age, gender, place of residence, and education influence consumer behavior in terms of food management at home. It was found that young people and those with university-level education were more likely to buy unplanned products and waste food. The causes of the risk of wasting food were identified and their frequency determined. The most common causes for the risk of food waste include food being spoiled, missing the expiry date, and failure to arrange food in cabinets according to the expiry date. Bread was the most frequently wasted product, especially by young respondents.

Personalised Content in Mobile Applications and Purchase Intentions: An Exploratory Study

This study aims to examine how personalised content affects consumers’ purchase intentions in the mobile beauty shopping applications within the UK. Based on previous studies personalised content on mobile beauty applications influences consumer behaviour in terms of mobile application convenience, m-loyalty and emotions. In-depth semi-structured interviews were conducted with 12 females between the ages of 18-35 who live in the UK. According to the results, personalised content has a positive influence on both mobile convenience and m-loyalty while for emotions the influence is both positive and negative. Moreover, findings also suggested that the personalisation-privacy paradox can prevent consumers from making a purchase. The study provides suggestions towards m-retailers and managers in relation to m-commerce and beauty mobile applications. Findings also offer an insight with regards to how m-retailers can successfully incorporate personalised content to increase consumers’ retention and eventually their profitability.

PERFORMANCE MANAGEMENT - A BASIC INSTRUMENT FOR SUSTAINABLE DEVELOPMENT OF POMICULTURE

Fruit growing has become an area of great interest for economic agents. Recently, it has been more difficult for the businesses to enter the market, which requires differentiation in management activity. In this sense, formulating the role of performance management in terms of consumer behaviour becomes a trampoline for effective management actions. This is more evident in fruit growing. In the scientific literature, it is given a minor attention, as evidenced by the low degree of research in the field of efficient management and of the sustainable development of fruit growing. Under these circumstances, the need to study the performance management as a basic tool in the sustainable development of fruit growing of the Republic of Moldova is more than adequate. Thus, the main objective of this article is the conceptual approach of advanced management - as a basic tool in the sustainable development of fruit growing. The informative basis of the investigation consisted of the consulted bibliographic sources, on the basis of which the author presented his own visions. The main research methods used were: monographic method, analysis, scientific observation, comparison, induction, deduction, explanation and interpretation. The obtained results highlighted: defining the notion of performance management, identifying its characteristics, specific functions and basic levers; value chain determination methodology and the impact of the developed value chain on the process of identifying export markets for Moldovan fruit.

Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing

The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile applications (apps) in order to understand the relationship between consumers and their attachment to branded apps. We develop a model grounded in the purchaser-brand relationship theory of remarketing in order to develop the consumer-brand relationship through mediator brand experience (BE) and moderator digital footprint. A survey was conducted with 421 participants from different regions in India. AMOS 21.0 and SPSS plugin called “Process Analysis System” proposed by Hayes (2013) were used to analyze the hypotheses. The results corroborate the proposed research model. It approves brand association with brand connection for those brands that are easily identifiable. The result also confirms that the comprehensive consumption values are the major influencing factors in the adoption of branded apps. The study enhances the comprehension of the impact of brand connotation on consumer behavior in terms of the usage of various branded apps and the practical and non-useful esteem attached to them.

Factors Contributing to the New Trend of Buying From Supermarkets and Shopping Malls in Kenya

Although there are several studies done on the influence of situational, individual and marketing factors on consumer behavior in regard to the amount of commodities bought from retail outlets in the developed world and the emerging markets, there no comprehensive studies that really explains the growth of buying trends in the developing countries like Kenya. This study seeks to investigate what factors are contributing to the new trend of buying from supermarkets and shopping malls in Kenya. The study adopted a survey design on a sample of 1000 consumers in Nairobi, Ruiru, and Kiambu town, and data was collected using structured questionnaires. Regression analysis was used to show the actual effect of consumers’ income, ownership of consumer durables (cars and fridges) (marketing factors (prices and exposure to promotion), Socio-psychological factors mainly family size and situational factors (physical environment and antecedent state and temporal situation) on the number of visits to the supermarkets and shopping malls. The results indicated that all the situational factors- time of the day (day time), time of the week, supermarket atmospherics, supermarkets location and antecedent states (excitement) had significant effect on consumer behavior in terms of the number of visits to the supermarkets per month. However, the effect of time of the day (day time) though significant was negative (coeff -.0250, p-value 0.000), an indication that number of times was lower by 0.250 for shoppers doing shopping during the day compared to shopping in the evening. All personal factors except for the age had positive and significant effect on the number of visits to the supermarkets/shopping malls. Perceiving of prices charged by supermarkets as low and exposure to supermarkets existence through advertising and promotions had positive and significant effect on visits to the supermarkets and shopping malls in Kenya. This implied that personal, situational and marketing factors are explaining the new trend of shopping in supermarkets in Kenya. The results also imply that, the investors in large-scale retail business in Kenya have to choose their location carefully away from CBD of the major cities and the pricing strategies have to be well planned because despite the fact that Kenyan consumers are shopping from super markets, they are cash-constrained. Keywords: Supermarkets, Personal Characteristics, Situational Factors and Socio-psychological Factors DOI : 10.7176/EJBM/11-3-08

Brand and consumer characteristics as drivers of behaviour towards global and local brands

The main purpose of this research is to determine influence of brand and consumer characteristics on consumers` behaviour regarding purchase of global and local brands. Starting from Theory of planned behaviour and Theory of social identity several antecedents of consumers` attitudes were researched in proposed modelquality of brands, prestige, ethnocentrism and materialism. For this purpose, sample comprising of 329 respondents was collected. Confirmatory factor analysis was used to test the validity of the model and structural equation modelling (SEM) was used to determine relationships between variables. Empirical research has shown that the factors of quality of local brands and ethnocentrism have a positive and statistically significant effect on the consumers` attitudes towards the local brands. On the other side, brand quality, prestige and materialism have a positive effect on the attitudes of consumers towards global brands, whereas ethnocentrism has a negative effect on attitudes towards this type of brands. In addition, research has shown that the attitudes have positive influence on consumers` behavioural intentions regarding purchase of both local and global brands and that consumers` intentions have positive effect on actual purchase of both types of brands. The main finding of the paper implies that the characteristics of consumers and brands influence consumer behaviour in terms of purchasing aforementioned types of brands. The conducted research has a scientific and practical contribution in terms of obtaining information about the factors that influence the consumers` decisions regarding the purchase of both local and global brands.

Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption

AbstractAlthough research in marketing and consumer behavior has tried to portray sustainable consumers in many different ways, a clear, consistent, and granular identification of these consumers is still not available due to the complexity of sustainable consumption. This study adopts personas as a way to better explain and understand the holistic nature and complexity of sustainable consumer behavior in terms of its various stages (i.e. acquisition, usage, and postuse) within four key behavioral functions of mobility, housing, clothing, and food. Different sustainability related functions of personas are seen to be fundamental lifestyle components and could be fulfilled by a variety of sustainable actions. This exploratory study uses a qualitative methodology, involving data collection through multiple in‐depth interviews across several countries. The results reveal three different consumer archetypes with distinct sustainable consumption strategies: holistic sustainable consumers, transitional sustainable consumers, and restricted sustainable consumers. Managerial and theoretical implications provide practical recommendations for marketing managers and public policy planners, as well as directions for continued research in this area.

Tinjauan Sosiologi Ekonomi Terhadap Perilaku Konsumsi Masyarakat Kota Makassar Pada Pasar Virtual

This study aims to analyze the behavior of public consumption, the factors that encourage people to transact in the virtual market, and forecasting the type of the market in the future related by consumption behavior. Therefore, the analytical method used is descriptive statistical analysis. The results showed that in terms of characteristics of people who spend in the virtual market dominated by women, high school educated, and having aged between 21-30 years, sources of information through social media, and the type of goods is a fashion product. In terms of consumer behavior and the value of goods, generally consumers still doubt on the quality of goods sold in the virtual market. The reasons of shoppings are efficiency and effectiveness as well as availability of new products. Furthermore, in terms of consumption behavior and hypereality, people tend to browse despite the desire to buy goods quite low, consumer exposure in non-virtual market will decrease in stead of in the virtual market, and then some people still doubt the level of trust and security transact in the virtual market. Religious values are essential to improving people's morale in exploiting virtual markets

Fomsumerism: A Theoretical Framework

A new mode of social media-based phenomenon regarding relationship between fomo and consumption, namely fomsumerism, points out a new paradigm or point of view in terms of marketing. This article is a pioneering theoretical work as an approach from the perspective of combination of fomo and consumption. The aim of this article was to conceptualize the fomsumerism in terms of consumer behavior and to discuss this phenomenon, concept or theory. This study provides needed clarity for scholars approaching this topic. Consumption regarding fomo, fomsumerism, is depend on a sense of social media sharing and it is important to individual and social identity through shared product, service and experiences. In conclusion, this theoretical framework suggests it may be important to reveal the notion that fomsumerism in general represents the hidden patterns of consumption behavior of social media in today's world. This paper contributes to marketing theory by developing a conceptual approach that explains and offers implications pertaining to the relationship between fomo and consumption in the age of social media.

PENGARUH RELIGIUSITAS TERHADAP PERILAKU MEMILIH BANK SYARIAH MELALUI KEPERCAYAAN MEREK (Studi Pada Nasabah Bank Syariah di Kota Mataram)

Religion is an invaluable factor in understanding culture as it is the most universal and influential social institution as well as it serves a significant role in attitude, values, and behaviour. There has been a lack of research that includes roles of religion as cultural element in terms of consumer behaviour especially using religiosity as its estimator. This research intents to analyze the relationship between an individual’s level of religiosity towards his/her behaviour in choosing a syariah bank, and to provide deeper understanding of the relation between religiosity, brand trust, and consumer behaviour. Location for the research is Mataram City with 100 respondents. Path analysis result proves that religiosity has a significant positive influence both directly and indirectly on the respondents’ decision to choose syariah banking. This finding supports the need for more understanding of religion as sub-culture, target markets and the importance of brand as company strategy in industrial positioning.

The Role of Marketing Strategies in Successful Disruptive Technologies

A disruptive technology (DT) is defined as an emerging technology whose arrival in the marketplace signifies the eventual displacement of the dominant technology in that sector. A potential DT can also facilitate the creation of new markets previously untapped or unserved by the existing products/services to address the unmet need. The identification and commercial success of a potential DT lie in understanding the market in terms of consumer behavior, developing new products/services, and subsequently developing innovative marketing strategies to promote them effectively to the target market. The purpose of this paper is to propose a set of strategies that might aid an organization to successfully market a DT (or a DT-intensive product/service). The proposed strategies are subsequently prioritized based upon empirical studies to determine their relative criticality for successful launch and sustenance of such products/services. The contribution of this paper to the domain of high-technology marketing is two-fold. First, the research conducted is expected to further socialize the notion that DT is unique among the marketing practitioners. Second, the proposed strategies along with their relative criticality will provide a set of guidelines to the decision-makers in the field of technology and marketing to gain a better understanding of DT marketing, which is fast gaining ground in an ever-intensifying competitive marketplace.

Destinations and crisis. Profiling tourists' budget share from 2006 to 2012

Tourist spending behavior is not only relevant in terms of volume but also in terms of trip budget composition or allocation (share or proportion of total trip budget allocated to transportation, accommodation or activities). This paper aims to profile expenditure patterns before, during and after the economic crisis, and how they affect destinations. Clustering methods and compositional data analysis is used as an appropriate statistical approach to analyze share. Incoming tourists to Spain are segmented by trip budget share using repeated cross-sections of official statistics data (2006–2012). One of the main findings is that segments are heterogeneous in their cutting back on expenditure during the economic crisis, and segments increasing in size during the crisis not only spend less but also have the lowest activity share. Furthermore, the paper identifies one of the segments being particularly attractive for destinations in terms both of total expenditure and expenditure profile, with a high activity expenditure share and usually flying with low-cost airlines. The paper contributes to understanding tourist consumer behavior in terms of expenditure pattern at micro level in times of economic recession and its implications for particular destinations.

Website Blocking Revisited: The Effect of the UK November 2014 Blocks on Consumer Behavior

Whether and how copyrights should be enforced in the digital age has become an important policy question and an important question for empirical research. In a prior study, we found that the court ordered blocking of the Pirate Bay website in the UK in April 2012 had only a small impact on total piracy and no impact on paid legal streaming, but that the blocking of 19 major piracy websites in November 2013 caused a significant decrease in total piracy and a significant increase in usage of paid legal streaming sites.In this update, we ask whether the blocking of 53 piracy websites in the UK in November 2014 — which more than doubled the total number of sites being blocked in the country — had an impact on consumer behavior and how that impact compared to the previous blocks. We found that these blocks caused a 90% drop in visits to the blocked sites while causing no increase in usage of unblocked sites. This led to a 22% decrease in total piracy for all users affected by the blocks (or a 16% decrease across all users overall). We also found that these blocks caused a 6% increase in visits to paid legal streaming sites like Netflix and a 10% increase in videos viewed on legal ad-supported streaming sites like BBC and Channel 5.The evidence suggests that blocking large numbers of sites can still “move the dial” in terms of consumer behavior, but that there may be diminishing returns as remaining pirates may be more dispersed or else have lower willingness to pay for legal content. Nonetheless, such blocks can serve to mitigate the possibility of a long-term return to the prior status quo.

Materialism and the Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental Context

Household consumption has a major impact on the ecological environment. Still, research on effective approaches to reduce consumption is in the early stages. For example, it is not clear whether a widely used approach—descriptive norm demarketing—is effective. Some evidence suggests that this approach actually triggers a boomerang effect, enhancing consumption among some consumer groups. With two experiments (online and lab), the current research contributes to prior work on demarketing and social norms in multiple ways. First, whereas prior work has tested the impact of descriptive norm demarketing on consumer groups classified according to their consumption/usage levels, the current work classifies consumers according to the value system that underlies consumption—that is, materialism. Second, whereas evidence on the boomerang effect has mostly appeared in the energy domain, this research demonstrates the effect across numerous consumption contexts. Third, this research offers a potential remedy to the boomerang effect—namely, carbon labeling that emphasizes the ecological damage of consumption. Finally, the key outcome tested empirically is the actual ecological consequences of consumer behavior in terms of carbon footprint.

An Investigation of Chronological Versus Cognitive Age Impact in the Kuwait Coffee Shop Market

Given the growing body of research dedicated to self-perceived age and the cognitive age construct, it is widely believed that one’s self-perceived age may actually be a better predictor of age-related psychological states or attitudes than mere chronological age. Extending the research on cognitive age, the current study examines the impact of both cognitive age and traditional chronological age on the behaviors of coffee shop users in Kuwait. The study finds that chronological age and cognitive age are highly correlated, both in age levels and in terms of consumer behavior. Nevertheless, a large portion of the sample perceived themselves to be younger than their chronological age. This is especially true of consumers aged 55 and over. The main findings that differentiate chronological age from cognitive age are that as Kuwaiti consumers become chronologically older, coffee drinks become more important to them. Also, as cognitive age increases, consumers are less likely to drink coffee with friends.

Forming relationships on the e-commerce market as a basis to build loyalty and create value for the customer. Empirical findings

The dynamic development of information technology, especially the Internet, which has taken place in recent years has brought many new opportunities to use the Internet in business operations. The Internet has created new opportunities for the development of enterprises. It was its dynamic boom that enabled e-commerce to gain in importance, and along with it made the changes in consumer behavior in terms of place, time and purchasing conditions. The aim of the paper is to present the key aspects in the development of relationships as a basis for building loyalty and creating value for the customer. Attainment of the objective will be aided by presentation of the results of survey regarding the identification of the measures taken to maintain lasting relationships that allow to build loyalty and create value for the customer. In addition, the study will identify the actions conducive to the growth of customer loyalty, which can be helpful in conducting e-business. In the research procedure we have used the analysis of the literature, statistical data and the results of the questionnaire study on the presented issues with customers from Lubuskie voivodship.