This paper reports on the results of an experimental and analytical investigation into the bond behaviour of glass fibre-reinforced polymer (GFRP) splices in concrete. Eleven full-scale beam specimens in which GFRP bars were spliced within the constant-moment zone are examined. The study incorporates several key test variables, encompassing the ratio of bars lapped (33%, 50%, and 100%), surface characteristics (including sand-coated, ribbed, and wrapped bars), bar diameter (12 mm and 16 mm), and splice length (ranging from 30 to 40 times the bar diameter). The findings reveal a reduction in bond strength ranging from 12 to 24% for staggered bars when compared to their non-staggered counterparts. Furthermore, an increase in bar diameter is shown to decrease bond strength by 16%, whilst surface treatment also influences both bond strength and the pattern of cracking in the splice region. Increasing the splice length from 30 to 40 times the bar diameter enhances bar failure stress by 26%, but it also reduces the average bond strength by 9%. A new predictive equation for the design bond strength of fibre-reinforced polymer (FRP) bars is developed by utilizing a data base of 151 test results. The predicted bond strengths demonstrate greater consistency with experimental outcomes in comparison to previous models.