For years automotive semiconductors, have been governed by small, low power Integrated Circuits (ICs) purpose built for specific functions. These Microcontroller Units (MCUs), deployed on the edge of the compute topology are typically low-power, low-performance parts. Built on legacy nodes (130nm+) on well-established packaging technology (often wirebond die on QFN-style packages), they demonstrated incremental improvements from a silicon and packaging perspective. With the adoption of software defined vehicles (SDV), the evolution of advanced driver assist systems (ADAS), and feature rich in-vehicle infotainment (IVI), the per vehicle compute power has grown exponentially per vehicle, colloquially, known as “data centers on wheels”. With this growth has come the need to adopt newer packaging techniques to improve system latency, bandwidth, compute power, and IP integration and reducing system footprint via 3D stacking – all fabricated on leading edge nodes. Advanced packaging has seen tremendous growth and adoption in the data center and client ecosystems – the next hurdle is addressing the safety and reliability focused requirements of automotives; extended useful lifespan of 10yrs+, and weathering harsher environmental conditions of thermal extremes, vibration, and EMC, and mixed IP integration. This talk will address the areas of focus for adopting heterogenous integration and advanced automotive packaging for automotives such as, qualification and formulation of materials to minimize traditional packaging yield concerns, introduction of new thermal interface materials aligned with new liquid cooled ECUs and testing to ensure zero defects across chiplets and memory; with broader test coverage and the adoption of Known Good Die (KGD). Additionally, the talk will cover the importance of driving industry standardization regarding die-to-die communication protocols, form factors, power delivery, system integration, and qualifying/enveloping new failure modes from the current baseline AEC-Q100 requirements brought on by various 2.5D and 3D packaging.