Conditions Of Globalization Processes Research Articles

Legal methods of comparative research: the latest role in the conditions of globalization processes

This article is devoted to the study of legal methods of comparative direction in the conditions of globalization. Special attention is paid to the question of the growth of the role of the comparative legal method, the methodology of its implementation, as well as the factors that determine the growth of its role. First, it was noted that after the Second World War, the generally recognized principles of international law were developed and written down in the UN Charter and other fundamental international legal documents. Acting as a product of customary international law, that is, as a result of the practice of civilized nations in relations between themselves and with societies, they have acquired a universal character, which puts them «at the top» of the world legal order. Such principles as respect for human rights, state sovereignty, territorial integrity of states have received universally recognized content. In many European states, they have «direct effect», acquiring a constitutional character. This means that a new phenomenon has been created within national legal systems, which really consists of a common archetype present in the constitutional system of every civilized state. The second, comparative law, is currently used as a tool for judicial investigation of a legal case, and therefore - the reasoning of a court decision. This approach is widespread in the practice of the highest courts of states and especially the European Court of Human Rights (ECtHR).
 After the Second World War, there was not a single significant legislative project that was not, to one degree or another, accompanied by extensive legal methods of comparative research. This approach should be reflected in the practice of reforms in Ukraine. It is important to emphasize that the comparative approach is characteristic not only for science, but also for law-making and law-enforcing bodies (courts). An adequate methodology of the comparative legal approach takes into account a complex understanding of the law itself (written and unwritten), as well as its broad social context.
 In addition, the change in the nature of international law, the creation in the last three decades of full-fledged regional legal systems, for example, the European legal system, as well as the strengthening of their interaction with national legal systems, necessitate the use of so-called «vertical methods» of comparative research.

Paradigmatic alternatives of global development, scientific and technological progress and prospects for the development of civilization in the institutional “physical social economy” models

The article analyzes the models of scientific and technical progress, the application of physical social economy developments in the conditions of globalization processes. The specifics of understanding the essence, forms and content of the strategy for the development of science and socio-economic reforms at different levels are determined. In recent years, the concept of “Physical Social Economy” has occupied a significant theoretical-practical, social-analytical, and at the same time economic-prognostic position among the global development models of national economies, economic forms, international relations, and the world economy, studying the peculiarities and principles of the development of the material sphere (physical) production with the aim of quantitative and qualitative improvement of the filling of the “market basket” on the basis of continuous scientific and technological progress, ensuring the long-term existence of mankind on Earth.

Сorporate social responsibility of construction enterprises: status, development trends and implementation policy

Striving for sustainable development in the conditions of globalization processes and in the period of transformation of the country's economy, assessing the current state of corporate social responsibility (SCR) of construction enterprises, the need to study the state and trends of policy development and its implementation practice is determined.
 The social responsibility of companies, regarding the sustainable development of the whole society, is an important approach for construction enterprises in responding to new social and environmental problems.
 An important aspect of modern civilized business, including construction, is the basis of the csr concept, the implementation of which in the field of enterprise management has an extremely important direction not only for creating a positive image of the company, but also for increasing its competitiveness both on a global scale and at regional levels management. Therefore, the expediency of combining csr activities with the specifics of the company, which must invest in potentially useful areas of knowledge and innovative solutions, becomes especially important.
 The efficiency of construction enterprises that implement csr in their activities has not yet reached the optimal level, the influence of institutional factors on csr efficiency is complex and non-linear, and the improvement of csr efficiency in the construction industry depends on both the optimization of the institutional environment and the improvement of the potential of csr efficiency management.
 The necessary changes in the existing practice of csr management should have a certain systematicity, which should include the integration of csr principles, methods and tools in the economic activity of enterprises in order to ensure their competitiveness, achieve high productivity and profitability.
 The research was carried out with the help of a review of scientific literature, modern studies of expert organizations, public organizations and policy research on csr issues of construction enterprises. The results of the study showed that there have been major positive changes in the evolution of the csr concept in ukraine over the past few years, but there are still some unresolved problems with which enterprises are forced to work.

Current issues of international legal regulation of the protection of personal data of employees

The article discusses the problems of protecting personal data of employees from the beginning of submitting their resumes as a job seeker to their dismissal. The authors of the article analyzed and considered the regulation of this issue in the General Regulation of Personal Data Protection. During the study of the topic of the article, the methods of structural analysis and synthesis were used to divide the received information into separate structural units and systematically combine various aspects of the information into a single structured system of presenting information regarding the features that were initiated directly by the General Regulation on the Protection of Personal Data. Special attention was also paid to the legislation of Ukraine on the protection of personal data of employees. The topic of protecting employees' personal data is relevant and timely, especially in the era of digital transformation and the growing use of technology in work processes. On the one hand, the increased use of digital tools makes the work of employees easier and faster, but it also leads to an increase in the amount of personal data that is collected and processed by the employer's company. This can become a problem for the privacy of employees who have the right to protect their personal data. On the other hand, large companies can be the target of hacker attacks that aim to steal the personal data of employees and lead to serious consequences such as the theft of identity data, financial data and other sensitive data. The authors of the article concluded about the need to introduce a separate independent institution that will act as a guarantor of personal data security.
 In order to systematize and efficiently process the personal information of employees, in the conditions of globalization processes, employers or employees of the personnel department regularly use applications, programs, websites with the ability to process data arrays, including personal data of employees. Therefore, the use of modern technologies can cause considerable harm to the employee. The authors of the article investigate the mechanism of how to protect data and the regulation of the protection of this data, both from the practical application and the legal regulation of this issue.

КАТЕГОРІЯ ОСВІТИ ЯК КАТЕГОРІЯ ЖИТТЄДІЯЛЬНОСТІ ЛЮДИНИ ТА СУСПІЛЬНОГО БУТТЯ

Analysis of the current state of education, its functions in the conditions of globalization processes and transformations taking place in the 21st century at the international level in general and within the states themselves give grounds for asserting a new understanding of the essence of education as an integral category and its functions in terms of the formation of a creative personality, its life activities, development of society and the state, further improvement of interstate relations, human civilization. Analyzing this problem, the author of the study claims that education is a cornerstone in the foundation of human activity, society, state, human civilization, that is, our existence. Today, it solves an urgent problem - the preservation of human civilization. The modern understanding of the role and functions of education is revealed through the prism of transformations in the conditions of globalization processes and the consolidation of this category in the legislation of Ukraine as a category of human life, social existence. Reforms and other tasks at the all-Ukrainian level today is both a big problem and a vital necessity, an even bigger problem - the practical implementation of the essence of education. Added to all this is the main problem - understanding the essence of education as a centripetal force, its functions for the civilizational development of humanity at the level of subjects of the educational process, parents, and especially at the level of state policy in the field of education, not only by adopting the relevant legislation, but also to realize responsibility for the actions taken, for its effective implementation, creating the material and technical base and conditions for teachers, increasing the authority of the teaching profession, its protection, as well as the selection in higher education institutions and the training of teachers from the best school graduates. Brownian motion is present here. The problem of a new understanding of the essence and functions of education in our time, although archival, is not fully realized at various levels and has not become a conviction of its importance. Therefore, when considering the pedagogical category of education as an integrated category, the category of human activity and social existence, many tangential problems arise that must be solved systematically and in a complex manner. At the same time, one should not forget the theoretical and methodological foundations of the sciences related to education, society, the state, and human rights as the greatest value.

ОСОБЛИВОСТІ БЮДЖЕТНО-ПОДАТКОВОЇ ПОЛІТИКИ В КОНТЕКСТІ ГЛОБАЛІЗАЦІЙНИХ ПРОЦЕСІВ

Current issues of defining the types and principles of budget and tax policy in the conditions of globalization processes during the period of martial law are studied. The necessity of fiscal, regulatory, and stimulating functions of the high level of the organization's fiscal, regulatory, and stimulatory functions was established by the budget and tax policy, ensuring at the same time the economic capacity of the state to perform the functions assigned to it, and the regulation of economic processes in the state and the direction of the development of the economic system. The dependence of the application of types of budget and tax policy on the conditions of the country's economic system and the goals set for the government, which makes decisions in the conditions of modern globalization processes, is determined. It is argued that the peculiarities of the budget and tax policy in the context of globalization processes lead to the need to find new ways to respond to modern challenges, implement measures to equalize and mitigate negative consequences and ensure economic recovery. A comprehensive and coordinated approach to the constant vector of recovery in war conditions and prompt response to the current economic situation through the application of optimal taxation conditions and high-quality administration of the budget and tax policy is analyzed. Scientific approaches in the context of globalization processes are summarized, which made it possible to clarify the interpretation of the types of the concept of "budget and tax policy" and to determine the principles of purposeful state activity using the tax and budget systems to implement specific directions of their use exclusively in the interests of citizens, society and the state. The main feature of the formation of budget and tax policy in the context of globalization processes is the tendency to reorient the priorities of state finances to ensure the conduct of armed struggle on the scale that the physical resources of the country allow. Tax revenues for such purposes, even allowing for increased tax rates and broadening of the tax base, are not sufficient to cover wartime needs. The characteristics of the principles of budget and tax policy aimed at ensuring support of macroeconomic stability and the production of non-inflationary GDP by changing approaches to budget formation and diversifying sources of budget and tax policy have been confirmed. Features of the emergence of new trends in the functioning of the budget and tax policy in the context of globalization processes are related to changes in the macroeconomic environment and have a direct impact on the country's financial policy.

ТЕОРЕТИЧНІ ОСНОВИ ФОРМУВАННЯ СМАРТ-ЕКОНОМІКИ ЯК ПРІОРИТЕТУ РОЗВИТКУ В УМОВАХ СИСТЕМНОГО ІННОВАЦІЙНОГО ТА ІНФОРМАЦІЙНОГО ПРОГРЕСУ

The article examines the direction of the formation of the Smart economy in the conditions of globalization processes, where special attention is paid to the signs of the emergence of information processes. An analysis of the modern post-industrial society was carried out and its features were determined. The analysis and root causes of the emergence of the concept of Smart economy, as immanent intellectualization, institutionalization, socialization and environmentalization in all spheres of society, were carried out. The concept of intellectualization, which involves the growth of scientific and research developments with their subsequent introduction into production on an innovative basis, the development of the intellectual potential of individuals and enterprises, the creation and development of intellectual needs, the stimulation of creativity, a creative approach to the tasks performed, the constant increase of knowledge in the process of continuous education, has been studied, improvement of innovative technologies created taking into account international standards. Thus, the current stage of economic development is characterized not only by structural and technological transformations, but by the transformation of the entire economic process, the formation of a new paradigm of development. A distinctive feature of the Smart economy is the improvement of the efficiency of economic resources based on innovation and innovativeness. In the framework of the Schumpeterian tradition, innovations initiate the creation of new products, services, and methods of management organization. Innovations countries, are divided into product, process, marketing and organizational. Innovation is associated not only with changes in the volume of products, but with radical changes in the structure of the organization of production processes, with the implementation of the latest achievements of science in practice, the creation of innovative materials and the release of original products in accordance with consumer requests.

СВІТОВІ ТЕНДЕНЦІЇ МІЖНАРОДНОЇ МАРКЕТИНГОВОЇ ДІЯЛЬНОСТІ НА СУЧАСНОМУ ЕТАПІ РОЗВИТКУ СВІТОВОЇ ЕКОНОМІКИ

The main goal of the article is to find out the current state of the company's marketing activities on the international market and to determine the features of international Internet marketing. The paper examines the theoretical and methodological aspects of the problem, reveals the modern environment of international marketing and its structure. The influence of the modern development of the world economy on international marketing activity is analyzed, the nature of the diversification of factors influencing the socio-cultural environment on international marketing activity is outlined. Peculiarities of adaptation of the main forms of international marketing activity to modern market challenges are also studied. The relevance of the chosen topic and the expediency of its development is confirmed by the fact that international business is increasingly faced with new marketing tools, which mostly determine the peculiarities of the functioning of corporations on international markets in the conditions of globalization processes. Therefore, their careful study is necessary, because without knowing their nature, causes and methods of manifestation, it is impossible to develop and implement an effective strategy for the company's internationalization. Theoretical studies of modern scientists confirm that one of the most important factors in strengthening a company's competitiveness is the implementation of effective marketing activities, which, in turn, is influenced by a large number of factors of its own environment, primarily - the development of the world economy. In accordance with the set goal and taking into account the specifics and object of the research, the following methods were used: comparative, system-structural, analysis method, method of analysis of scientific works and others. During the analysis, the author identified the advantages and disadvantages of traditional marketing and Internet marketing, which are relevant in the conditions of the modern market. On the basis of theoretical materials and practical research, the conclusion of the article is made regarding the trends in the development of international Internet marketing.

ІННОВАЦІЙНА МОДЕЛЬ ЕКОНОМІЧНОГО ЗРОСТАННЯ В УМОВАХ ГЛОБАЛІЗАЦІЙНИХ ПРОЦЕСІВ

Review and analysis of the essence of innovative models of economic growth used in the leading countries of the world, determination of the possibility of implementing these models in reforming the national economy on its way to innovative development. The research methodology. In the process of carrying out the research, such methods were used as: comparison, generalization, scientific abstraction – when studying the economic essence of categories; dialectical and historical – when the theory of innovative development and innovative model is investigated; system approach – when determining the characteristics of the nature of the innovative model concept; abstract and logical – for formulating conclusions and proposals. The research results. The role of innovation as a more important factor for the creation and implementation of business products and production processes that are new for enterprises is studied. This acquired a template meaning and caused the emergence of an innovative model of economic growth in the conditions of globalization processes. The significance of the innovative model of the development of the world's economies is determined by the rapid growth of the influence of information provision of innovative activity, scientific and technical progress and the development of the innovative market environment. The formation of an innovation model is the initial stage of building a post-industrial society, the basis of which is the acquisition and use of new knowledge, taking into account the main subsystems of the state innovation model and the interaction of its elements, such as macroeconomic policy, legislation, education, the system of generation and dissemination of knowledge, infrastructure, production, market. Emphasis is placed on changing the operating conditions of the main economic institutions in connection with the globalization of the innovative economy. Scientific novelty of the research results. There was further development of research into the content and essence of the innovative model of economic growth, in particular the goal and key elements, the use of methods and ways of digitization and the creation of innovative infrastructure. Practical significance of research results. The results of the conducted research can be used for the development and implementation of an innovative model of economic growth with the aim of integration into the global competitive space.

ACADEMIC RATINGS – A MIRROR IMAGE OF GLOBALIZATION IN EDUCATION

The paper examines the phenomenon of academic ratings and a brief history of their emergence. The authors provide a generalized description of the most influential ratings. The views of supporters and opponents of academic ratings have been analyzed. It has been shown that under conditions of globalization processes in education, academic ratings are considered by a number of scientists as one of the tools intended for measuring the competitiveness of educational institutions, forming a strategy for further development of universities and their transformation. Given the fact that the issue of the methodology of academic ratings and the logic of their use remains debatable, the arguments from the opponents of the rating have been analyzed. In particular, the opinion is expressed that the main indicators that affect the place in most of the currently existing ratings are relevant for research universities that have extremely powerful sources of funding, which determines their competitiveness and consistently high rating positions. In this regard, the ratings from a tool for measuring the quality of education have partly turned into an economic and political tool with a "perceptible geopolitical flavor", which is unlikely to lead to a significant improvement in the quality of education. Attention is focused on the fact that the currently existing rating methodology can be appropriate only for world-class universities, which make up 3 – 5% of the total number of higher education institutions in different countries globally. In the conclusions, the authors point out that the ratings, despite their debatable nature, have become both an integral part of the management culture and the global information space, as well as a driver of positive changes in the educational environment of universities.

Adaptability of the economy to external and internal shocks in globalization

The purpose of the study is to consider issues of adaptability of economic systems under the influence of external and internal shocks to the modern global challenges. The paper represents the theoretical foundations of determining the quality of factors external to economic systems capable of exerting a shock effect on them; the functions of the shock impact mechanism on national economic systems in the conditions of globalization processes are highlighted. Globalization is based on the development of global markets for goods, services, labor and capital. This process is characterized by the strengthening of the funds movement in the most profitable sectors of the national economy, the rapid development of financial markets that generate strong financial flows, and the sharpening of the financial market of innovations and the innovation process involves the creation, development and spread of innovations. Adaptation is considered as a process of changes in quantitative and qualitative features of the system, which allows to reach the optimal or, in critical conditions, the limit state of functioning in changing conditions. Systems are able to change their parameters in accordance with external conditions, self-adjusting is called adaptive, and the functioning of adaptive systems is based on a feedback mechanism. Adaptability implies the possibility of prompt response in the process of functioning of the system to the current information that is received, regarding changes in the conditions of its functioning. The essence of the concept of adaptability is to change the parameters, structure and algorithms of system functioning based not only on a priori information, but also current information, as well as forecasted information, in order to achieve or maintain a certain efficiency of the system when the operating conditions of the latter change. The content of external and internal shocks and their transmission to national economic systems, the spread of financial crises, were studied. External shocks in the context of globalization are the most obvious and significant manifestation of the influence of exogenous factors on national economic systems. The systemic role of external shocks lies in the fact that they are one of the components of the mechanism of spreading global financial instability. Considering shock disturbances as supply and demand, we also distinguish the main external sources of their occurrence according to the subjects of supply and demand. Keywords: adaptability of the economy, globalization, economic shocks, stability of the national economy, shock effects.

A Modern Buryat Author as a Translator of National Character

Modern Buryat literature written in Russian still preserves the natural-historical boundaries of the writer’s ethnic nature. In the process of globalization, the problem of national character has become of particular interest, because the establishment of standard universal norms of human behavior gradually leads to the loss and blurring of the boundaries of national individuality, the uniqueness of one’s own culture. The diversity of Russian reality is especially interesting in the work of the author of the Buryat ethnicity, as the special approach and psychology of his own nationality is transmitted. Relevant for the present is the designation of a crisis situation for modern literature, including Buryat literature, since the process of unification of the national principle leads to the loss of ethnic self-consciousness and national self-identification. The main goal of the study is to identify and describe the main ways of creating the national character in modern Buryat prose in Russian. The hypothesis of the study is that the national character exists and can realize its properties as an intermediary between society and the manifestation of the ethnic unconscious, which contributes to the preservation of the identity of the nation in the conditions of globalization processes. The scientific novelty of the work lies in the definition of techniques and methods for the translation of the national character by the author. Cultural-historical and comparative-typological analysis were used as research methods. According to the results of the work, a whole complex of means and methods of the author’s transfer of national identity in the works of modern Buryat national prose has been identified, motives, cultural code and architectonic lines of the works have been considered. Literary searches for a solution to the problem of national character in the prose of writers, representatives of Siberian ethnic groups, are of great interest to literary researchers. Therefore, we see the prospects for further study of the problem in a more detailed study of the manifestation of the national character in modern Buryat prose, which will make it possible to more clearly see the vector of development of national literatures in the aspect of preserving a sense of the national.

Modernization of Education During the Pandemic Conditions for Effective Education on a Distance Basis

The high demands of the new era and society's changing attitude towards a specialist determine the need to create more effective learning conditions that contribute to the most rational use of psychological, physical, and temporary resources of an individual. In this regard, in the context of modernization of education and its integration into the world educational space, the problem of professional training and advanced training of a person acquires particular relevance. The article examines the development of modern society in the conditions of globalization processes’ influence, determining the emergence of new demands for a subject in any activity field, in particular, in higher education. Furthermore, the pandemic led to enhancing the application of distance learning technologies. In the future, their implementation experience should become the basis for the development of innovative teaching methods, increasing the efficiency of the educational process, and improving information and resource support.

STATE POLICY OF SOCIO-ECONOMIC DEVELOPMENT: EVOLUTION OF THEORETICAL CONCEPTS AND METHODOLOGICAL APPROACHES

The article describes the theoretical concepts of the formation and implementation of the state policy of socio-economic development in the historical aspect. The peculiarities of methodological approaches of scientists to the issue of the need for state intervention in the functioning of the market mechanism are determined. The problems and contradictions of various theoretical concepts and methodological approaches regarding the necessity and level of state intervention in socio-economic processes are clarified. The directions of theoretical and methodological improvement of the state policy of socio-economic development in the conditions of globalization processes are substantiated.

«Мистецтво вогню» України в контексті європейського художнього процесу (на прикладі національних і міжнародних виставок-конкурсів з художньої кераміки і скла)

The article presents a detailed analysis of achievements of Ukrainian artists working in the field of "art of fire", in particular professional ceramics and glassworks, while attracting close attention in the general artistic process of the 1980s to 2010s. Losses of the art industry in Ukraine in the 1990s did not stop the artists from searching the ways to streamline decorative imagery, as well as non‑standard approaches to materials in the individual work of artists in this field. European and global biennials and triennials of decorative art considerably contributed to finding new ways of the “art of fire” development. During such events masters of various artistic trends and schools exchanged their experience. And that proved to be the most powerful stimulus for both intensification of creativity and strengthening experimental activities in exposition works of Ukrainian artists at the turn of the 20th and 21st centuries. Since then, Ukrainian masters of ceramics and glassworks have begun mastering the heritage of artists from other countries, which contributed to the diversification of formal techniques of Ukrainian artists of decorative art. This, in its turn, has led to the emergence of various conceptual works, installations, and complicated spatial compositions. The author also carefully considers national competitive exhibitions, all‑Ukrainian presentations and symposia, which helped to introduce the latest artistic ideas and technologies of the “art of fire” masters. This study is actualized by globalization processes taking place in civilization. Stating specific challenges posed by the globalization to national culture, the author, at the same time, finds arguments in favor of its positive effects on art. A rapid entry of Ukrainian ceramic and glass artists into the global context at the turn of the 20th – 21st centuries, does not bring about a danger of dissolving in it, given the nature of professional decorative art of Ukraine. The “art of fire” is perceived as a powerful branch in the field of national culture with its inherent features of authentic spiritual genetics, as a dynamic balance of centuries‑old traditions and modern fine arts. It is paradoxical, the author believes, that globalization generates the opposite process as well: it directs Ukrainian artists to search for archetypes of their own culture, returns to their national historical heritage, and stimulates the preservation of national identity, as a result of which the “art of fire” becomes an important factor of national and cultural identification. In the context of professional decorative art problems and from the viewpoint of national and cultural identification in the conditions of globalization processes in Ukraine, such an aspect of studying the “art of fire” within the field of art history science is considered for the first time.

Ethnic tourism: revisiting conceptual terminology and its significance in the context of interethnic relations in conditions of globalization of the society

The article deals with the analysis of foreign and national researchers’ approaches to definition of the concept of ethnic tourism. The majority of existing studies devoted to ethnic tourism in America and Europe concentrate on describing it as trips to exotic and often isolated ethnic groups (Smith V., McIntosh R., Goeldner C., Van den Berghe P., Harron S., Weiler B.). Some scientists regard that ethnic tourism includes trips to forefathers’ homelands with the purpose of learning the own ethnic belonging – nostalgic tourism (King B.). Along with the term of ethnic tourism, the concepts of aboriginal tourism (Getz D., Jamieson W.) and native tourism (Butler R., Hinch T.) are widely used, though the same phenomenon is meant. Russian researchers use the concepts of ethnic tourism, ethnographic tourism and nostalgic tourism. No unanimous opinion as to definition of ethnic tourism is found with Ukrainian scientists (Kyryliuk L., Parkhomenko T., Kyfiak V., Bochan I., Kulakovska I., Orlova M, Chubrey O., etc). We understand the concept of ethnic tourism to be a type of tourist activity that satisfies the consumers’ interests in cognition of material and spiritual culture of certain ethnos (ethnic group, ethnographic group) that inhabits (or previously inhabited) a certain territory. While on excursions, tourists get acquainted with architecture, clothes, folklore, rituals, folk traditions, handicrafts, everyday life, ethnic cuisine, historic events, known persons, and monuments of certain ethnos or its part (sub-ethnos or ethnic group). The author discloses functions of the present-day ethnic tourism (cultural-cognitive, social, communicative, worldview, integrative) in the context of interethnic relations in conditions of globalization processes, those functions that are essentially important for the development of individuality, broadening of knowledge of the surrounding world, people, trends and regularities in the development of society with regard to the formation of value and worldview orientations.

Ethnosport as a way to actualize ethnoculture (on the example of Finno-Ugric peoples)

Introduction. The article explores the role and place of ethnosport in the national culture as an important factor in returning to authenticity in order to preserve the identity of ethnic groups. Materials and Methods. The authors pay attention to the theoretical substantiation of ethno-sport as a methodological basis of designing and forecasting the processes of formation and functioning of socio-cultural systems in the conditions of the processes of ethnocultural representations in sports, which are gaining momentum and go beyond the boundaries of places of compact residence of ethnic groups, national states and continents. The authors emphasize that the methodology of studying ethno-sports is of interdisciplinary nature of emerging trends in the area of physical activity in the conditions of globalization processes. Results and Discussion. The article studies the role and place of traditional games in actualizing the axiological field of Finno-Ugric peoples’ culture in modern society in order to preserve the identity of ethnic groups under conditions of cultural localization. Special attention is paid to the revival of ethnic sports within the traditional holidays of Finno-Ugric peoples. The article emphasizes that ethnosport is based on the moral and ethical views of peoples, expressed in the original festivals described in the works of oral folk art. Conclusion. Along with the usual performances of folk groups in the framework of folk festivals, traditional games are getting more popular. It is important to note that this approach is quite historic, because the competitive game tradition has served as the cultural core of the national holiday for centuries. Despite the fact that the territories inhabited by Finno-Ugric peoples have different approaches to the revival and maintenance of ethnic sports, in general, Finno-Ugric territories demonstrate a significant interest in this sphere of national identity. Traditional games have become part of the cultural policy of Finno-Ugric republics.

MORPHING OF MASS CONSCIOUSNESS AND REMYTHOLOGIZATION IN SITUATION OF GLOBALIZATION


 
 
 
 The article is devoted to the changes in society and public consciousness in the conditions of globalization. Phenomenon of mass consciousness and its differences of public consciousness are analyzed in the article. An important point to disclose a new rationality is an understanding of the connection that can give unity to the consciousness of an individual person and to a certain social group is a myth. Mythology in conditions of globalization processes can be defined as remythologization. Myth as a part of mass consciousness becomes an attractive element for the manipulation of mass consciousness, as an instrument to solve political ambitions, to manage groups of people. It can be observed in the process of myth-creation, in the formation of “pictures of the world” and ideologies, in the development of informational and psychological wars, in the formation of public opinion.
 
 
 

ANALYSIS OF THE RELATIONSHIP BETWEEN THE RESULTS OF FINANCIAL AND INVESTMENT AND INNOVATION POLICY AT THE LOCAL LEVEL

The role and place of financial policy in the modern state`s development in the conditions of globalization processes are determined. The urgency of improving the theoretical and methodological instruments concerning the implementation of modern financial policy and conducting additional research on the relationship of its effectiveness with the activity of investment and innovation processes in the country is substantiated. The analysis of publishing activity on the implementation of financial policy at the state and regional levels has shown an increase in recent scientific interest in this issue, which indicates its relevance. The purpose of this study is to analyze the relationship between the results of regional financial policy with indicators of investment and innovation activity of economic entities in the region. Methods of economic, system and comparative analysis and synthesis were used in the research process. Сalculation, analytical and graphical methods, regression analysis were used in the processing of statistical data. This article considers the indicators of socio-economic development that determine the effectiveness of financial policy at the regional level. The dynamics of the gross regional product for the Slobozhansky region of Ukraine (Poltava, Sumy and Kharkiv regions) was analyzed, the key factors influencing its volumes were also identified The dynamics of changes in the size of wages per employee was studied. Trends in changes in capital investment in the region were analyzed and regression analysis was performed, which showed a high level of relationship between the volume of capital investment and gross regional product. It was determined that a significant factor influencing the effectiveness of regional financial policy is the innovative activity of economic entities in the region. A regression analysis was performed between the volumes of innovation expenditures and gross regional product and the corresponding models characterizing it were obtained. As a conclusion was identified that the effectiveness of regional financial policy is directly related to the level of investment and innovation activity of enterprises in the region.

ВПЛИВ ГЛОБАЛІЗАЦІЙНИХ ПРОЦЕСІВ НА ТРАНСНАЦІОНАЛІЗАЦІЮ БАНКІВСЬКОЇ ДІЯЛЬНОСТІ

Розкрито зміст глобалізаційних процесів у фінансовій сфері. Висвітлено як позитивні, так і негативні наслідки фінансової глобалізації для національних банківських систем. Зіставлено інтерналізаційну та еклектичну парадигми створення транснаціональних корпорацій. Виявлено тенденції розвитку банківського сектору в умовах глобалізаційних процесів. Показано діалектичну єдність і протиріччя інтересів глобальних господарських суб’єктів і держав. Дано оцінку впливу процесів транснаціоналізації банківського капіталу на національні банківські системи.