Abstract

 
 
 
 The article is devoted to the changes in society and public consciousness in the conditions of globalization. Phenomenon of mass consciousness and its differences of public consciousness are analyzed in the article. An important point to disclose a new rationality is an understanding of the connection that can give unity to the consciousness of an individual person and to a certain social group is a myth. Mythology in conditions of globalization processes can be defined as remythologization. Myth as a part of mass consciousness becomes an attractive element for the manipulation of mass consciousness, as an instrument to solve political ambitions, to manage groups of people. It can be observed in the process of myth-creation, in the formation of “pictures of the world” and ideologies, in the development of informational and psychological wars, in the formation of public opinion.
 
 
 
Highlights
Science ReviewMORPHING OF MASS CONSCIOUSNESS AND REMYTHOLOGIZATION IN SITUATION OF GLOBALIZATION. Professor Karina Ivanova, Associate professor Yana Balabay, Associate professor Oleg Sadovnikov, Ukraine, Kharkiv, National University of Pharmacy, Philosophy and Sociology Department
Globalization as a process of world transformation into an economic, informational and multicultural unity has become a reality as a main transforming factor of society
Expanding the understanding of globalization as a single system of economy, social management and cultural patterns, the development and functioning of a mass society with its consciousness has a subjectively tuned mosaic character, prone to remythologization for clarification of existential entities. This statement taken as a hypothesis opens up some possibilities for finding properties of remythologized mass consciousness in globalization of modern society and the causes of this phenomenon
Summary
MORPHING OF MASS CONSCIOUSNESS AND REMYTHOLOGIZATION IN SITUATION OF GLOBALIZATION. Professor Karina Ivanova, Associate professor Yana Balabay, Associate professor Oleg Sadovnikov, Ukraine, Kharkiv, National University of Pharmacy, Philosophy and Sociology Department.
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