The purpose of the research is to examine the metaphors produced by students who take lessons about the concept of cultural heritage. However, the subject of study includes that university students create a perception about the concept of cultural heritage. In the research it has been said to each student the derivation a metaphor about the concept of Cultural Heritage. The data of the research, Akdeniz University Tourism Faculty in the fall semester of 2019-2020 academic year; It has been obtained from 120 students who study in Recreation, Tourism Guidance, Tourism Management Departments and Faculty of Letters, Geography Department and who take courses in their curriculum related to the concept of Cultural Heritage. However, while evaluating the collected data; 16 forms that did not specify metaphors, even if they stated metaphors, which were not explained and were meaningless were eliminated and analyzed on 104 forms. In this study, phenomenology pattern, which is one of the qualitative research methods, was used, the findings were presented with percentage and frequency values. As a result of the analysis of the data obtained from the participants, a total of 81 metaphors emerged. These metaphors are grouped in six groups according to their common characteristics. In the research, it was determined that the metaphor of "Tradition and Custom" was produced mostly to the concept of cultural heritage.