Concept Of Creativity Research Articles

Unlocking Creative Potential: Sustainable Art Practices Through Scrap Art and SCAMPER Design Innovation

Abstract: In today's consumer-centric world, rapid technological progress has led to an alarming increase in discarded items, posing a significant environmental threat. This situation underscores the pressing need for embracing sustainable practices in artistic endeavors. Many contemporary artists are now turning to "Scrap Art" or "Junk Art," creating stunning pieces from discarded materials, not only beautifying their surroundings but also raising awareness about reuse. This paper delves into the detrimental impact of rampant consumerism on the environment and advocates for repurposing and upcycling waste materials in art. It outlines a four-stage design process: selecting waste products, developing concepts, generating ideas, and creating a series of innovative designs. The SCAMPER technique, known for its effectiveness in generating creative ideas, was applied during the concept development and idea generation stages. Through this methodology, the study showcased how waste soft drink cans could be transformed into five distinct products: a desk watch, a picture frame, a spring paper clip, a pencil holder, and a lamp. These creations not only demonstrated the potential of upcycling but also reduced the need for recycling or landfill disposal. The research emphasizes the compatibility of the design process with creative concept generation and highlights the importance of sustainable art practices in mitigating environmental challenges. By unlocking the creative potential of upcycling and addressing environmental concerns, this study aims to contribute to a more sustainable and vibrant artistic landscape, benefiting both artists and the environment.

КРЕАТИВНИЙ МЕНЕДЖМЕНТ ЯК ІНСТРУМЕНТ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПРОДУКЦІЇ ПІДПРИЄМСТВ

In the course of writing this article, an in-depth analysis of the theoretical aspects of creative management as a tool for increasing the competitiveness of enterprises' products was carried out. The article is aimed at highlighting innovative approaches to management and the creative process that contribute to effective management and stimulate the development of enterprises in the current global market environment. The essence of the concepts of creativity and creative management and their impact on the quality and innovativeness of products in the market are investigated. The place and state of innovative development in the global market environment of Ukraine, including the indicator of creative results of national enterprises, are studied. The principles of creative management, which ensure the competitiveness and sustainability of enterprises in the market, are generalized. Key creative management strategies that ensure a high level of product quality are identified. It is substantiated that the intensification of creative processes solves the production and economic challenges of enterprises, facilitating their adaptation to changing market conditions and improving product quality. The article analyzes the role of consumers in shaping product quality and reveals how their requirements and choices influence the choice of a creative management strategy. It is determined that the successful implementation of creative management requires an integrated approach and active interaction of all stakeholders of the enterprise. It is established that creative management not only contributes to raising the level and standards of product quality, but is also critical for strengthening the market position of an enterprise.

Proteus (Proteus)

Beginning with his botanical epiphany in Sicily in 1787, Goethe turned to the ancient Greek sea god Proteus as a key figure for imagining natural metamorphosis. “Proteus” is perhaps a surprising term for a lexicon of philosophical concepts. Its connection to symbol, myth, and what Hegel would call representational thinking (Vorstellungsdenken) contrasts with more overtly abstract terms of philosophy. Yet for the unorthodox thinker, Goethe, who consistently straddled the line between literature and philosophy, the boundaries between symbolic representation and speculative abstraction were often porous. Nowhere is this more evident than in his theory of metamorphosis, which was developed throughout his life in an aggregate of scientific, poetic, and biographical texts. The lexeme “Proteus,” as Goethe used it, grows out of and defines this uniquely interdisciplinary thinking. Itself a deeply protean concept in his oeuvre, it gives occasion to consider the mutually productive relationship between philosophy, literature, and life within the broader constellation of Goethe’s thought. In this entry, I situate Goethe’s “protean” model of metamorphosis vis-à-vis his engagement with maritime environments and literature, specifically Homer’s Odyssey, during the period of the Italian journey (1786-1788). As a symbol, I argue, Proteus played an especially important role in Goethe’s dynamic reconception of natural forms as well as his rebuttal to the “terrestrially biased” imagery of Carl Linnaeus, who construed the formal characteristics of plants through metaphors of geographical enclosure. Additionally, I consider how Goethe’s “protean” botany informed his theory of natural types (Typen) and prepared his theory and practice of science as “zarte Empirie” (WA IV/45:11; delicate empiricism). By reading the mythical figure of Proteus back into the adjective “protean,” which is used to characterize Goethe’s view of nature in his scientific and poetic writings, we can uncover a uniquely Goethean conception of metamorphosis and creativity.

Comparative Study of Chinese and Western Literature

The purpose of this paper is to comparatively study the differences and commonalities between Chinese literature and Western literature. First of all, the characteristics of the two are compared from three aspects, namely, presentation methods, thematic contents and literary forms. Chinese literature focuses on mood, ambiguity, and emphasizes the natural flow of emotions; while Western literature attaches importance to structure, logic, and pursues innovation in form. In terms of thematic content, Chinese literature tends to express personal emotions and expresses the harmony between human beings and nature and society; while Western literature focuses on the conflict between individuals and society and emphasizes freedom, equality and human rights. In terms of literary forms, Chinese literature coexists in various forms such as poetry, prose and novels, while Western literature takes novels, dramas and poems as its main forms. Secondly, this study explores the reasons for the differences between the two in terms of cultural background, writers' creative concepts and readers' acceptance. Chinese literature is deeply influenced by traditional cultural ideas such as Confucianism and Taoism, emphasizing moral education and philosophy of life; while Western literature is influenced by ancient Greek and Roman myths as well as religious beliefs such as Christianity, focusing on the inner world of man and exploring human nature. In terms of writers' creative concepts, Chinese writers tend to focus on social harmony from the perspective of traditional morality and ethics, while Western writers advocate the liberation of individuality and the pursuit of the realization of personal values. In terms of readers' acceptance, Chinese literature focuses on aesthetic experience and emotional resonance, while Western literature pays more attention to logical reasoning and thinking. The comparative study of Chinese literature and Western literature can help us better understand the diversity of world literature and enrich our concepts of literary aesthetics and creation. At the same time, by learning from the excellent achievements of Western literature, we can promote the innovation and development of Chinese literature.

Research on the application of improvisation in creative design process

This work explores the evolution of improvisation and its consequences in the design domain, focuses on its applicative value within the design process, dives into the significance of improvisation in design, and presents a team-based creative design framework anchored in improvisation. Utilizing an approach integrating theoretical synthesis and methodological practice, this study comprehensively analyzes team design processes and activities, along with an examination of the challenges encountered by design teams. To investigate how to incorporate improvisation into the design process, this study employs the method of theoretical integration and comprehensive analysis of method practice, summarizes the team design process and design activities, and analyzes the problems and challenges faced by the team design. In the face of problems such as poor communication, lack of motivation, exhaustion of inspiration, and fixed thinking faced by design teams during the creative conception stage, improvisation encourages designers to explore any possible ideas and creates a relaxed and humorous design environment, which can effectively break the fixed thinking of design, expand creative thinking space, promote team cooperation and communication, and improve team collaboration efficiency.

Marketing odyssey for a digitally native brand: a case study of Sunbird Straws

Research methodology The case study incorporated a combination of primary and secondary data collection approach. The authors interviewed Dr Varghese, the co-founder of Sunbird Straws and the protagonist in this case study. In addition, secondary data was obtained from various sources such as newspaper articles, journal publications and company reports. Case overview/synopsis On a rosy and vibrant morning in 2017, Dr Saji Varghese, a professor at Christ University in Bangalore, stumbled upon a curved coconut leaf on the campus resembling a straw. This sparked his motivation to transform coconut leaves into a natural straw, prompting him to initiate experiments with coconut leaves in his kitchen. The process of boiling and straining leaves became his method for crafting an eco-friendly straw. After numerous attempts, he successfully produced straws from coconut leaves, introducing a distinctive and creative concept incubated at IIM Bangalore. These unique straws, crafted by Varghese, prioritised environmental friendliness and were also crafted entirely from biodegradable materials, free from harmful chemicals. These straws demonstrated durability in hot and cold beverages for up to 3 h, maintaining their integrity without becoming soggy or leaking. As the business flourished, it reached a critical juncture. The primary challenge centred around product marketing, mainly due to consumer unfamiliarity with such sustainable straws. This was a product that also fell under the category of low involvement for consumers. Raising awareness about the product and persuading consumers to purchase presented a significant hurdle. In response, Varghese assigned his team to develop cost-effective marketing strategies. Given the start-up nature of the business, advertising budgets were constrained, and the objective was to achieve a positive return on advertising spend for every investment in advertising the product. In addition, the focus was on increasing the likelihood of selling the straws on both business-to-business and business-to-consumer levels. In this case study, Varghese’s role and predicament exemplify the delicate equilibrium that entrepreneurs frequently grapple with, striking a balance between marketing strategy and return on ad spent to steer the trajectory of their businesses. It offered a valuable examination of the nuanced decisions marketers encounter as they strive for both profitability and customer-centric products. Complexity academic level The case study is relevant to the marketing discipline. All undergraduate and postgraduate-level marketing courses in higher education institutions can use this case study. It can also be used in integrated marketing communication or digital marketing classes. It can be used further in the hospitality and management fields. Also, online courses in marketing can include this case study.

Tuning the thermo-mechanical synergies effect of solid oxide fuel cells with negative thermal expansion NdMnO3 in La0.6Sr0.4Co0.2Fe0.8O3-δ-based symmetric electrode

Solid oxide fuel cells (SOFCs) are efficient and clean energy conversion devices, but one of the major challenges for their marketization is the instability of different component materials under high temperature operating conditions. The existence of a certain internal stress gradient between materials with different thermal expansion characteristics in the process of SOFCs from low temperature assembly to high temperature use is the main reason of this instability, leading to the inability of SOFCs to repeat start-stop and the rapid decay of long-term stability performance. To improve these problems, a creative concept of fuel cell interface overall regulation is proposed, simplifying the complex interface between different components of SOFCs into a unified and adjustable quasi-zero difference thermal expansion interface. The composite of high catalytic activity electrode material and high stability negative thermal expansion material is used for electrolyte support structure symmetrical cell, which makes the whole cell “sandwich” structure thermally and mechanically compatible. As a concept verification, the classic high catalytic performance electrode material La0.6Sr0.4Co0.2Fe0.8O3-δ (LSCF), Gd0.2Ce0.8O2-δ (GDC) and NdMnO3 (NM) negative thermal expansion material with high chemical stability and mechanical stability were composited in equal proportions to form LSCF@GDC&NM electrode as the symmetrical electrode. After equal proportion compositing, the thermal expansion curve of LSCF@GDC&NM material can highly coincide with the thermal expansion curve of GDC, making the single cell with LSCF@GDC&NM electrode can withstand 25 power thermal cycles without significant performance decay, achieving 442 mW cm−2 at 800 °C and maintaining stably for 140 h without any degradation. These results show that using negative thermal expansion material to regulate electrode strategy is expected to make a whole zero difference thermal fuel cell configuration.

Artistic Research: Animation Design Adapted from Buya Hamka’s Poetry Literature

This research aims to conceptualize the creation of animation with the object of Buya Hamka's poetry and visualize the creation of animation with the object of Buya Hamka's poetry. This creation is a form of adaptation of Buya Hamka's poetry which has aspects of character education as a culture of national values. This method of research is practice-led research that focuses on the scientific writing of the creation and reflection of new artworks through artistic research. The flow of the creation method uses the pre-image, image-abstract, and image-concrete stages by Hendriyana (2018) with the approach of Graham Wallas' (1926) creative process theory in his book The Art of Thought. The creative process involves four stages: preparation, incubation, illumination (inspiration stage), and verification (proof or testing stage). This research conducted the process of exploration and experimentation approach from empirical experience. The results of this research show the concept of animation creation in the form of designing works in the form of poetry animation and visualization using digital audio-visual techniques. This animation is conceptualized technically with the same title as the poetry “Biar Mati Badanku Kini". The target audience is children aged 12-15 years, which is equivalent to junior high school level. Therefore, this animation hopes to represent the poetry by Buya Hamka and become a way to convey education, messages, ideas, and feelings contained in it. This animation is done with a canvas layer size of 48x27 cm with a total of five scenes.

EXAMINING THE DETERMINANTS OF VENTURE CAPITAL INVESTMENT SUCCESS IN START UP COMPANIES

The Indian startup scene has witnessed an unparalleled upsurge in recent times, garnering interest from both local and global quarters. The plethora of creative concepts, in conjunction with a favorable legislative framework and heightened accessibility to venture capital (VC) funds, has driven India to the forefront of the global startup investment landscape. In this ever-changing environment, it is imperative that researchers, practitioners, and policymakers alike focus on understanding the factors that influence venture capital investment success in Indian businesses. Especially in its early phases of development, venture capital, a type of private equity funding, is essential to the development and expansion of startups. In contrast to conventional funding options like public ownership or bank loans, venture capital offers not just cash but also industry contacts, mentorship, and strategic advice—all of which are crucial tools for start-up companies navigating the cutthroat business world. As such, the success or failure of venture capital investments has important ramifications for wider economic growth and innovation ecosystems, in addition to investors and entrepreneurs. With initiatives covering a wide range of industries, including technology, e-commerce, healthcare, finance, and agriculture, among others, India's startup environment is distinguished by its diversity and energy. The Indian startup scene is characterized by a diverse range of innovative and ambitious ventures, ranging from social enterprises tackling urgent societal concerns to disruptive technology firms upending conventional wisdom. But below all of this excitement are intricate dynamics and difficulties that influence how venture capital investments turn out. A variety of internal and external factors that interact in complex ways make up the multiple and multifactorial drivers of venture capital investment success in Indian businesses. The attractiveness of investment prospects and their potential for yielding returns are influenced by market factors, such as market size, growth potential, and competitive environment. Investors consider the caliber and competencies of the management team, which consists of executives, founders, and other important individuals, while determining the feasibility and expandability of businesses.

A Study on the People's Character of Chinese TV Drama in the New Era

With the arrival of the new era, the creation of TV dramas should keep up with the pace of the times, and fully reflect the expression of the people's character based on the creative concept of putting the people at the center under the premise of the needs of the times. As a mainstream media, television stations should adhere to the principle of people-orientation when creating television literature and art. It is not only a basic principle that local broadcasting and television stations need to follow, but also a mission and responsibility that the media needs to undertake. Therefore, TV drama directors should actively create TV dramas that are truly close to the masses, society, and life, fully reflecting the influence of a "cultural power".

Where in the brain is creativity? The fallacy of a creativity faculty in the brain.

The neuroscience of creativity is built on a tacit and near universal assumption that is false. Paradoxically, this is not contentious; once made explicit, the assumption is readily conceded as false. Psychology regards creativity as made up of many complex, multifaceted, and varied cognitive and emotional processes deployed across many different domains. But we instead think of, and treat, creativity as if it were a single, separate, cohesive, and discrete thing-as in, Einstein had it. In a straightforward extension of this fallacy, cognitive neuroscientists have looked for uniquely creative cognition that (1) is distinct from all other kinds of cognition and (2) has a proprietary neural substrate. In other words, a standalone and monolithic creativity faculty in the brain that manages only creativity and all creativity. First, this paper brings into sharp focus the nature and ubiquity of this fallacy. It then outlines the alternative theoretical position that is (1) based on fundamental neural principles and (2) predicated on taking seriously the concept of creativity as complex and diverse. Like morality or secretiveness, it holds that creativity does not exist as its own, specialized entity in the brain. Instead, its neurocognitive mechanisms are distributed, embedded, and varied; that is, creativity is everywhere and multiply realizable.

Perancangan Komik Web Tentang Kisah Perempuan Hebat Dalam Alkitab

Nowadays, young people are increasingly able to access various information from the internet easily, both useful information and harmful information to their spirituality and personality. This can happen to younger generations of Christians who become more interested in worldly things over the internet than spiritual ones. Currently, the topic is the story of the great women in the Bible, Abigail and Esther, which deals with the issue of gender equality. This is a visualization and simplification of stories from the Bible. It requires literature study, interviews, and focus group discussions and then the data is analysed and used as a foundation in designing media, with communication concepts that use casual language and are informative, as well as creative concepts that use is Korean comic style that young people like today, with color compositions that match the story setting, and vertical comic layouts so the one who read can understand and enjoy it.

The Role Of Innovative Marketing In Enhancing Creativity Of Industrial Organizations

Innovative marketing has become a basic pillar that countries and industrial companies rely on to achieve creativity in their work, a true criterion for their success and failure, and an essential element for their profit or loss. Innovative marketing has become an urgent necessity and there is no way to ignore it, because of its vital therefore, industrial organizations must shift from traditional marketing to innovative marketing and think outside traditional frameworks by constantly keeping pace with development, encouraging innovation, generating modern ideas, and adopting the concept of creativity by following modern and innovative marketing means and methods based on distinction and superiority. Hence, this search aimed to know the influence of innovative marketing in developing creativity. Data were collected using a questionnaire survey. The questionnaire form was distributed to a sample of 84 employees at the General Company for Textile and Leather Industry, in addition to personal interviews conducted by the researchers. The study results indicated that there is a relationship between innovative marketing in developing creativity through the selected dimensions, as the company’s management seeks to provide better sustainable programs for developing creativity by enhancing activities related to understanding customers’ desires and providing more of those desires. Paper type: Analytical research.

Research on the Cultivation Path of Innovative Talents of Art Design Specialty Group based on Multi-culture

In the current era of globalization, the integration of multiple cultures has become an ordinary and common phenomenon. For the field of art and design, this situation presents both opportunities and challenges. In this context, it is of great significance to explore the cultivation path of creative talents in the art design specialty group under the multi-cultural background. The process of multi-cultural integration provides a rich and diverse cultural background for the field of art and design. Artists and designers can draw inspiration from different cultures, combine and innovate, thereby creating more unique and outstanding works. This not only enriches the connotation and form of art and design, but also promotes the development and progress of the field. However, at the same time, the integration of multiple cultures also brings certain challenges. Different cultural backgrounds may lead to differences in values, aesthetics, and creative concepts, which requires art design talents to have a higher ability to understand and integrate different cultures.

Decentralized Voting System Using Ethereum Blockchain

Electronic voting, or e-voting, offers fundamental advantages over paper-based systems, including increased efficiency and reduced errors. The electronic voting system aims to boost user participation by enabling individuals to cast their votes from any location using any device with an internet connection. Blockchain, an emerging decentralized technology with robust cryptographic foundations, holds the potential to enhance various industries. Integrating blockchain technology into e-voting systems could address current concerns and challenges, providing a promising solution for improvement. This paper proposes a blockchain-based voting system designed to mitigate voting fraud, simplify the voting process, and ensure security and efficiency through face recognition. The lack of adequate transparency in many voting systems presents a significant challenge to building trust among voters, making it difficult for the government to secure their confidence. The failure of traditional and current digital voting systems lies in their susceptibility to exploitation. To address this, the paper suggests a framework employing effective hashing techniques to ensure data security. The concept of block creation and sealing is introduced, emphasizing the implementation of hashing algorithms. The proposed framework discusses the effectiveness of the polling process, detailing the implementation of an adjustable blockchain method involving utility establishment, contract formation, block creation and sealing, data accumulation, and results declaration. This approach ensures a dynamic and flexible application of blockchain technology. Key Words: Blockchain, E-Voting, Smart Contract, Face Regconition.

Empirical Review on Evolution of Internet and the Online Reputation of Destination Managemen Companies; With Special Reference to Sri Lanka Tourism Industry

Objective: The objective is to understand the challenges and opportunities presented by the evolution of the Internet for enhancing the online reputation of Destination Management Companies in Sri Lanka. Theoretical Framework: The theoretical framework delves into the concepts of content creation, online reputation, and the evolution of the Internet. Methodologically, the review synthesizes existing literature on these topics. Results and Conclusion: The results indicate that the Internet's evolution has revolutionized content creation and retrieval in the tourism domain, with users easily creating and sharing content that significantly influences the reputation of travel companies. The conclusion emphasizes the need for DMCs to proactively manage their online reputation in light of the Internet's evolution. Research Implications: This literature review underscores the importance of understanding the evolving landscape of the Internet and its implications for the tourism industry, particularly for DMCs. It highlights the need for DMCs to adapt to new technologies and consumer behaviors to effectively manage their online reputation. Originality Value: This review paper contributes to the literature by synthesizing existing knowledge on the evolution of the Internet and its impact on the online reputation of DMCs, with a specific focus on Sri Lanka. It offers insights into the challenges and opportunities presented by the Internet's evolution and emphasizes the proactive management of online reputation as a strategic imperative for DMCs in the digital age.

A vision of a more sustainable Slovakia in the light of participatory processes

The paper reflects the results of the ongoing discussion about sustainable development in Slovakia as an increasingly urgent topic resonating across scientific disciplines. Specifically, it deals with the participation processes, which were realized in 2022-2023 under the auspices of the Ministry of Investments, Regional Development and Informatization of the Slovak Republic (MIRRI), and the second part of which was implemented at the Institute of Management of the Slovak University of Technology in Bratislava using its expert and organizational capacities. The mentioned activities follow the strategic document entitled Vision and Development Strategy of Slovakia 2030 and are related to the preparation of the document Vision and Development Strategy of the Slovak Republic until 2050 – Slovakia 2050. In the light of the outputs from the participation processes, the paper deals, among other things, with the necessity of accelerating the transformation of regional economies from the industrial towards the post-industrial society, including sustainable innovation-oriented circular economy less dependent on raw materials and energy, with the simultaneous optimization of the system of decision-making and effective management, based on partnership and division of responsibilities between different levels and various actors of sustainable development. It also points out that discussions about this vision have the potential to significantly frame the creation of concepts of integrated territorial innovation-oriented clusters, the urgency of which - in parallel with the frustration of the ineffectiveness of fragmented development processes and activities - is felt at different levels by practically all participating subjects of the professional discourse analyzed in this paper. The results of the participation process fully confirm that Slovakia is not adequately prepared to respond to the challenges associated with all the necessary transformation processes.

UPCYCLING FOR REPURPOSING WASTE INTO CREATIVE PRODUCTS

Upcycling is the process of repurposing non-used materials or products to make them more valuable or usable, with increased quality and value. However, truly little research has been conducted on the design process and/or creative ideation of upcycling in order to produce higher-quality and more valuable products. This study presents the four stages of the design process, consisting of selecting the waste products, emerging conceptions, generating ideas, and rendering a series of creative ideas. SCAMPER (substitute, combine, adjust, modify, put to other uses, eliminate, reverse), one of the practical and effective techniques to create various creative ideas, was applied in the stages of emerging conceptions and generating ideas. With the upcycling concept of waste product design utilizing SCAMPER, the results demonstrated that waste soft drink cans could be converted into five creative products: a desk watch, a picture frame, a spring paper clip, a pencil holder, and a lamp. The five products featured the upcycling of waste soft drink cans, removing the need to recycle or send them to landfills at that point in their lifecycle. Consideration was given to the design process’ compatibility with creative concept generation and design. The study indicated that upcycling should be viewed as an essential component of waste management and repurposing in order to provide an intelligent answer to escalating product waste problems.

Competition for a temple in Irkutsk’s Studgorodok

The article contains brief information and a general analysis of the results of the Open All-Russian competition for the development of the best project of the Church of St. Sergius of Radonezh for the Irkutsk campus, the results of which were summed up on November 22, 2023. The article presents a comparative analysis of the winning project elaborated by the creative group of Moscow architects led by Andrey Anisimov and two other projects that reached the final of the competition. The competition reflected the main focus of the creative concepts of modern architects designing Orthodox churches.

Self Operated Ground Lifting Wheelchair for People with Disability

Pro wheelchair users are at a height disadvantage during many function activities, such as transferring or reaching. Retrieving objects from the ground or a higher shelf while seated in the wheelchair can be both difficult and unsafe. Lateral transfers between surfaces at different heights can be hard and unstable. Sit-to-stand transfers are made simpler with a higher seat. This research project seeks to assist reach and transfers by designing a system to raise and lower a wheelchair seat over a 4’’ range. The project followed a multi-step iterative design process that included: needs assessment by conducting interviews and surveys, identify design needs from different stakeholder groups; analysis of stakeholder groups’ feedback and synthesis into design criteria; and creation of design concepts for the adjustable height wheelchair seat; evaluation of the design by setting up heuristic evaluation criteria and performance of user testing; design revision based on user’s test performance and feedback. The design process included fabricating and testing of various concepts, validating design through user testing, and addresses technology transfer of the device.