Empirical Review on Evolution of Internet and the Online Reputation of Destination Managemen Companies; With Special Reference to Sri Lanka Tourism Industry

Abstract

Objective: The objective is to understand the challenges and opportunities presented by the evolution of the Internet for enhancing the online reputation of Destination Management Companies in Sri Lanka.   Theoretical Framework: The theoretical framework delves into the concepts of content creation, online reputation, and the evolution of the Internet. Methodologically, the review synthesizes existing literature on these topics.   Results and Conclusion: The results indicate that the Internet's evolution has revolutionized content creation and retrieval in the tourism domain, with users easily creating and sharing content that significantly influences the reputation of travel companies. The conclusion emphasizes the need for DMCs to proactively manage their online reputation in light of the Internet's evolution.   Research Implications: This literature review underscores the importance of understanding the evolving landscape of the Internet and its implications for the tourism industry, particularly for DMCs. It highlights the need for DMCs to adapt to new technologies and consumer behaviors to effectively manage their online reputation.   Originality Value: This review paper contributes to the literature by synthesizing existing knowledge on the evolution of the Internet and its impact on the online reputation of DMCs, with a specific focus on Sri Lanka. It offers insights into the challenges and opportunities presented by the Internet's evolution and emphasizes the proactive management of online reputation as a strategic imperative for DMCs in the digital age.