Abstract
This paper aims to investigate the moderating impact of Online Reputation Management on firm created contents and the online reputation of the Destination Management Companies in Sri Lanka tourism industry. The paper examines the leaner relationship between firm created contents and the online reputation of the Destination Management Companies in Sri Lanka tourism industry as well as the moderating role of Online Reputation Management in this relationship. Though the relationship between the firm created contents and the online reputation is a well-researched area, the moderating impact of Online Reputation Management on this relationship is fairly a new area that brings new knowledge to build the extent literature persistently. The results of this study suggest that the interaction effect between Online Reputation Management and Firm Created Contents can have a greater influence on the online reputation of a Destination Management Company in Sri Lanka tourism industry.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.