Competitiveness Of Companies Research Articles

Method of Construction of a Fuzzy Cognitive Map of the Competitiveness of a Machine-Building Enterprise

The purpose of research is to evaluate the factors influencing the competitiveness of machine-building enterprises and to develop a methodology for fuzzy cognitive mapping (FCM) to analyze these factors.Methods. Data analysis and modeling methods, including FCM, were used in this study to formalize the relationships between factors and their influence on the competitiveness of machine-building enterprises. Data related to factors affecting competitiveness, such as technological level, product quality, price level, innovation potential, and managerial experience, were analyzed.Results. The study resulted in the development of an FCM methodology to analyze the relationships between factors and their influence on the competitiveness of machine-building enterprises. The factors influencing competitiveness, including technological level, product quality, price level, innovation potential, and managerial experience, were evaluated. Key factors with the greatest impact on competitiveness were identified, and the degrees of influence of each factor on competitiveness were established using a scale to formalize the strength of influence.Conclusion. The results of the study demonstrate that the FCM method is an effective tool for analyzing the competitiveness of machine-building enterprises. It allows for uncertainty and vagueness in the input data and provides a better understanding of the relationships between conceptual variables. The developed FCM methodology can be used to make informed decisions to improve enterprise competitiveness. Overall, the study confirms the importance of analyzing factors influencing competitiveness and demonstrates that FCM can help to represent a complex system and its relationships in a more visual and understandable form. This can be useful for enterprise management in making informed decisions to improve company competitiveness and increase market share.

Electronics Spare Part Goods Demand Forecasting Using Markov Model

Customer demand forecasting plays an essential part in inventory management in retail companies. Accurate customer demand forecasting will increase a company's competitiveness and play a crucial role in making the right decisions for inventory management. Without demand estimation, products are often purchased more than needed, resulting in overstock or understock product storage in the warehouse. In this paper, we present the results of the Markov Chain method for predicting the quantity of demand for goods in the future to assist decision-making regarding the procurement of commodity goods within the company, especially in the procurement of electronics spare parts in retail companies. This study aims to develop a software-based forecasting system for retail companies using the Markov Model with predictive capabilities. The system will also provide purchasing quantity recommendations to fulfill the stock, calculated from the minimum stock and forecasted demand from customers and suppliers. Using the Markov Chain model, this study predicts electronics spare parts demand using data on item sales during 2022 in a retail company. The forecasting of electronics spare part demand resulted in 88.2% accuracy. The software-based forecasting system has been implemented and tested using black box testing. The testing result shows that the Markov forecasting system is feasible and can be used as a reference in providing electronics spare parts purchasing recommendations for retail companies.

Optimizing Sales Revenue Through Digital Marketing Strategy at Mamata Dessert & Café, Denpasar

This study examines Mamata Dessert & Café's implementation of digital marketing strategies, with a focus on social media, within the structured framework of the SOSTAC model. In the competitive business landscape, effective marketing strategies are paramount for success. The SOSTAC model, encompassing Situation, Objectives, Strategy, Tactics, Action, and Control, guides the investigation. Through literature review, internal and external analyses, goal setting, strategy formulation, tactic design, action implementation, and performance evaluation, the study delves into Mamata Dessert & Café's digital marketing initiatives. Results indicate enhanced brand awareness, increased customer engagement, elevated sales, and expanded market share. The findings underscore the importance of adaptability, customer-centricity, and innovation in digital marketing to thrive in the dynamic business environment. This study highlights the pivotal role of digital marketing strategies in driving growth and competitiveness for companies in the digital age. the digital era

Strategies for achieving global competitiveness of transnational companies

The paper discussed strategies for achieving the global competitiveness of transnational companies. Under the influence of geopolitical turbulences, global economic uncertainty in global markets, and supply chain disruptions international businesses modify their business plans in reaction to shifting conditions.
 The basic approaches of transnational companies’ strategies to provide distribution of functions between the parent company and subsidiaries and branches, and the relationship between the overall corporate strategy and the development strategy of business units analyzed.
 The most valuable and prosperous transnational company’s strategies are analyzed based on the criteria definition. The use of various instruments, methods, and tactics of transnational companies determined. The application of a complex transnational strategy with specific features and peculiarities is considered.

Managing Technical Staff in a Modern Organization for Successful Business

An obstacle to the introduction of advanced technologies is the shortage of technology specialists. At this time, it is possible to slow down the economic growth of enterprises, as well as to reduce the competitiveness of companies. The reasons for the shortage of qualified personnel are: 1. High rate of introduction of advanced information technologies 2. Rapid growth of e-business 3. Lack of training programs The issue of increasing the effectiveness of personnel management in order to rationally use existing labor resources is very relevant. By stopping the hiring of new employees, managers try to retain technical staff. Issues of labor resource management are still insufficiently studied despite the existence of a serious theoretical and experimental basis. One of the objective reasons that hinders the development of research in this field is the lack of appropriate tools. Modern information technology is the basis that allows a person to expand the researcher's abilities when analyzing the problem under consideration. Managers' requirements for technical staff are determined by: a. Knowledge and experience of working in the existing specialty b. Knowledge of the sales market c. Clarification in the production technologies of a foreign country d. Using them at work There are many categories and within each category there are many different areas, both technical and creative. Engineering and technical personnel can be trained in various directions, such as mechanical engineering, metallurgy, chemical technology, biotechnology, automation, construction, architecture, electrical and radio engineering, food technology, consumer goods research, mechanical engineering, metallurgy, automation, energy, assistance in the adoption of transport process technologies, Thermal energy and heating engineering, personnel training for radio-electronic systems, aircraft engine designers, future fashion designers and other fields. Today young people believe that technical professions are not as prestigious as, for example, a web designer or a photographer. Keywords: technical staff, personnel management, successful business, modern organization.

Electronic logbook of measuring instruments as a lean management technology

The competitiveness of a manufacturing company in the market is impossible without monitoring and controlling the parameters of technological processes, equipment operation, the state of the production environment and product quality, which, in turn, is associated with the performance of certain measuring operations. Ensuring the uniformity of measurements and accuracy of measuring equipment is the responsibility of the company’s metrologists. Automatization of their activities is a necessary element of lean and efficient management. Let’s consider its practical advantages on a simple example of digitalization of work on the accounting of measuring instruments.

Dynamic Asymmetry Relationship Between Employee Satisfaction and Its Influencing Factors: Evidence from the Airline Industry

ABSTRACT With the intensification of global competition in the airline companies, understanding employee satisfaction has become increasingly crucial for company development. This study aims to explore the dynamic and asymmetric relationship between employee satisfaction and its influencing factors, considering both temporal and spatial dimensions. We collected 23,112 employee-generated data items across 126 airlines in Asia and North America, employing penalty-reward contrast analysis for data examination. The principal research findings suggest that the asymmetric relationship between employee satisfaction and its influencing factors undergoes dynamic changes concerning geographical location and working years. Specifically, differences in the asymmetric relationship between employee satisfaction and its factors were observed among short-term employees in North American and Asian airlines. As employees’ working years increase, the negative asymmetric effect of satisfaction factors gradually predominates in influencing employee satisfaction, which presents a dynamic change of strong influence to weak influence. These findings not only mark a breakthrough in the field of employee-generated content but also offer practical guidance for managers in the aviation industry.

Exploring Factors that Encourage and Obstruct Change in Management Accounting in a Company

Exploring Factors that Encourage and Obstruct Change in Management Accounting in a Company

The role of technology in transforming leadership management practices

Technology is transforming today's rapidly changing corporate environment. This examination highlights how technology has changed leadership management across industries. The study investigates how technology has changed leadership, decision-making, communication, and organizational effectiveness in the digital age. Our analysis of current trends and real-world case studies shows how technology has impacted leadership practices, helping leaders navigate the modern workplace. The rise of corporate technology has touched all levels of leadership. CEOs and frontline supervisors use technology to improve decision-making and leadership. Technology enhances traditional leadership techniques. Data analytics and AI have changed decision-making. Leaders who want to make informed decisions utilize AI to uncover patterns in big data. Real-time insights and predictive analytics help leaders identify issues and grasp opportunities. This supports agile decision-making and company competitiveness. Technology also changed corporate communication. Virtual communication, collaboration, and project management tools unify global teams. Leadership can now chat with remote workers in real time, fostering knowledgesharing and collaboration. Technology-driven communication platforms enable transparent and accessible leadership, motivating and engaging staff. Technology has accelerated remote work, causing senior management concerns. Virtual teams require different leadership techniques. This approach includes emotional intelligence, teamwork, and the Stock market and securities index prediction using artificialability to include remote workers. Virtual meeting platforms, online team-building events, and remote performance management help executives bridge physical distance and ensure teamwork. Technology has altered leadership training. Virtual training and e-learning platforms have changed leadership training. Flexible, customized, and cost-effective digital leadership development solutions make this process easier. Executives can now be trained to innovate and adapt to changing company conditions. Technology provides tremendous benefits but also creates ethical concerns. Leaders must address cybersecurity and data privacy issues to maintain stakeholder trust. Leaders must blend technology and humanity. Technology should enhance leadership and decision-making.

Pengukuran Kepuasan dan Kualitas Pelayanan terhadap Konsumen Jasa Transportasi Kereta Api

This research aims to analyze the measurement of customer satisfaction and service quality in the context of rail transportation services. The theory used in this research is the Servqual theory, which emphasizes five dimensions of service quality, namely concrete evidence, reliability, responsiveness, assurance, and empathy. The research method applied was a survey design involving 140 respondents who used rail transportation services in Surakarta. Sampling was carried out using a purposive sampling method, with the criteria being that respondents were less than 40 years old and had used train transportation services at least 4 times in the last year. The research results show that there is a positive influence of employee service behavior orientation on service quality with a T statistic of 7.041 (>1.96) and a P value of 0.000 (<0.05) and a positive influence of physical facilities on service quality with a t statistic of 4.860 (>1.96) and P value 0.000 (<0.05). Apart from that, service quality has also been proven to have a positive effect on consumer satisfaction with a T statistic of 12.942 (>1.96) and a P value of 0.000 (<0.05). The implication of these findings is that it is important for rail transportation service companies to pay attention to employee behavior and physical facilities as an effort to improve service quality, which in turn can increase consumer satisfaction and the competitiveness of transportation service companies.

Implementation of Digital Marketing Strategy in Increasing Company Competitiveness

In the current technological era, there are many impacts and innovations that can provide more effective solutions in various fields. Especially with digital marketing as an alternative solution. Nowadays, digital marketing can be a way to overcome problems such as lack of funds and promotional limitations that are often faced by business actors, including companies both small and large scale. This alternative solution is found with the current existence of social media such as Twitter, Instagram, Websites and Facebook to create brand awareness, loyalty, sales and engagement. This research is to determine the use of marketing strategies of several businesses that have gone online and their implications for the competitive advantage of these businesses. The method used in this research uses quantitative methods with causality analysis with a population of more than 21,000,000 consumers using non-probability sampling techniques with a total of 100 respondents. The coefficient of determination was calculated at 78 percent. This shows that social media and digital marketing strategies have an influence of 78 percent on competitive advantage. The remaining 22 percent is explained by characteristics not examined in this study, such as capital, resource supply, and management professionalism. This research has discussed the potential of social media as a promotional tool which can be a solution for companies or business people in marketing their products. The potential for social media is quite large from the various promotional methods offered by utilizing social media. Apart from that, looking at the advantages such as budget and wide reach, this is the right solution to overcome the lack of budget and low promotional space currently experienced by business people.

ASSESSMENT OF THE IMPLEMENTATION OF INNOVATIONS IN LITHUANIA INDUSTRIAL ENTERPRISES

With the ever-changing needs of consumers and technology, innovation is seen as an essential element of business to ensure the success and competitiveness of companies in the marketplace. The aim of this article is to identify and evaluate the factors determining the implementation of innovations in Lithuanian industrial enterprises. The article examines the concept of innovation, classification models and theoretical factors of innovation implementation. According to the developed research methodology, a questionnaire survey of companies in the engineering and technology industry sector was conducted. The analysis of the research data, which allowed to identify the most important factors for the implementation of innovations, identified problem areas. At the end of the study, a model of factors determining innovation implementation was created, based on the innovation implementation process, empirical research data and the disturbance management process. The model depicts the factors determining and hindering the implementation of innovations identified in the empirical research, integrated into the process of innovation implementation, and the process of eliminating disturbances proposed for the hindering factors. At the end of the article, the research conclusions and suggestions are presented.

Unraveling corporate brand equity: a measurement model based on consumer perception of corporate brands

PurposeConsumer perception of corporate brand equity has primarily focused on product brand dimensions, neglecting considerations at the firm analysis level. Assessing corporate brands requires different criteria relevant to the competitiveness of companies, such as their prominence, management and meeting society’s demands. In this sense, this study aims to develop and validate a scale of corporate brand equity founded on consumer perceptions, transcending industry boundaries and comparing its relationship with companies' market share.Design/methodology/approachThe authors used an integrative approach to clarify the construct’s domain, building on previous measures. They took several steps to select appropriate items, refine the measure, validate it through reliability tests and convergent and discriminant analyses, test the validity of the second-order formative structure of corporate brand equity and assess associations between first-order factors, the second-order factor and market share.FindingsThe model identifies three first-order dimensions of corporate brands (presence, outstanding management and responsible) that shape the second-order factor (corporate brand equity). They are directly related, but not proportionally, to market share, contributing to the general and joint assessment of the company’s competitive performance considering the consumer.Originality/valueTo the best of the authors’ knowledge, this study is the first attempt to develop a comprehensive measurement model of corporate brand equity that considers the firm level of analysis, combines metrics from previous research on corporate brand evaluation criteria and includes consumer perceptions of the company’s competitiveness, unifying branding theory with the theory of the marketing firm.

MODELING THE RELATIONSHIP OF STRUCTURAL SHIFTS IN INDUSTRY AND THE IMPACT OF EXPORTS OF HIGH-TECH PRODUCTS ON THE DOMESTIC MARKETS OF THE UNITED STATES AND CHINA

The relevance of identifying the relationship between structural shifts in industry and the impact of exports of high-tech products on the price and cost parameters of the domestic markets of the leading countries of the modern world economy is caused by the need for a comprehensive study of uncertainty and imbalance under the influence of structural-cyclical factors of market development. The development of relevant models that contribute to the identification and empirical justification of the desired relationship from the standpoint of partial equilibrium in the external and internal markets of the United States and China has both theoretical and applied significance in the context of the reindustrial turn based on convergent technologies. The purpose of modeling is to establish and substantiate the possible relationship between structural shifts in the industry and the impact of exports of high-tech products on the domestic markets of the United States and China. On the basis of previous experience, a complex econometric model has been developed, including computational-mathematical and regression-functional tools that allow analyzing dependent and factor variables within two successive cyclical waves of the current century. The interrelations of structural shifts in industry and the impact of exports of high-tech products on the domestic markets of the leading countries of the world industrial and technological rivalry – the USA and China – have been identified and substantiated. The modeling performed allows not only to identify comparative advantages at the country, national-economic level in terms of the impact of convergent technologies on the structure of production and exports in various cyclical variations, but also reflects the utility function for consumers of high-tech products in the domestic market of the United States and China. The dependences revealed as a result of modeling not only empirically, but also conceptually link the competition between manufacturers of high-tech products of each of the countries, alternately correlated as an exporting country and a global exporting country of the corresponding commodity groups. This creates a unique opportunity to show the multi-level relationship in the system "structural shifts - exports - domestic market" by comparing the dependent and factor variables of econometric and regression calculations. The results obtained correspond to the current practice in the world economy, revealing the desired relationships more consistently than when analyzing the competition of specific companies operating in the oligopolistic markets of the compared exporting countries.

Service System Innovation and Competitiveness In an Emerging Market: The Moderating Role of Managerial Competencies

This study empirically examines the correlation between service system innovation and competitiveness in Nigeria, an emerging market, by focusing on the country’s mobile telecommunications sector. The moderating effect of managerial competencies was also tested. Due to the contribution of the telecommunications sector to the economic well-being of Nigeria and the world’s economy at large, the sector witnesses a high level of competition among its players, resulting in unsustainable price wars, negatively impacting the telecommunication firms and their ability to invest in service improvements. Thus, there is a need for a study into the factors affecting competitiveness in the telecommunications sector. A cross sectional survey was used because the study explored the relationships between service system innovation, managerial competencies and competitiveness. The study used a survey instrument, which was sent to 450 respondents using Google Forms, out of which 230 responded. The 230 returned copies represented a 51.1 percent return rate, which satisfied the minimum required return rate for a cross sectional study. The study’s hypotheses were tested using the partial least squares structural equation model (PLS-SEM). The finding revealed that service system innovation (idea development, service development and commercialization) enhances the competitiveness of mobile telecommunication firms. Thus, an increase in idea development, service development and commercialization is essential for a competitive advantage. Also, managerial competencies were found to significantly moderate the relationship between service system innovation and competitiveness. The study provides a new insight into how service system innovation affects the competitiveness of telecommunications companies, particularly in emerging markets, with Nigeria as the focal point. It also shows the role managerial competencies play in the telecommunications sector. This study offers proof of the traits of service system innovation, managerial competencies, and competitiveness in the telecommunications sector. It also developed and tested a scale for measuring these variables, which future studies could adopt.

The Effect of Banking Competition and Efficiency on Banking Performance Moderated by GCG and Crisis Factors

The aim of this research is to test the influence of the level of competition on bank profitability, bank efficiency on bank profitability, test the relationship between competition and bank efficiency and company performance using ROA as a measure of performance, while GCG and the crisis period due to the pandemic are used as moderating variables for this relationship. . Testing of this research uses the multiple regression analysis method with the help of the SPSS version 21 program. The results of this research show that competition is a variable that has a positive and significant influence on banking performance. The greater competitive ability of banks will improve their performance. However, the bank's technical efficiency has not shown significant results. The moderating effect of implementing GCG by banks does not seem to be able to improve the relationship between competition and performance. The same results were also obtained on the relationship between bank efficiency and performance which also cannot be moderated by GCG. The moderating effect of the crisis period was found to be significant on the relationship between competition and bank performance, whereas during the crisis the relationship between competition and bank performance remained low. However, bank efficiency was not moderated by the crisis period resulting from the pandemic.

Comprehensive Evaluation Model for Competitiveness of Mass Media Companies in the IoT Sensor Networks

Mass media companies can be elaborated as organizations that manipulate technological components for their various departments such as movie studios, publishing houses, radio and television station management teams that impact a large range of audience via vast communication strategies. The companies have also been referred to as media conglomerates, media groups, or media houses further illustrating their grasp over the global markets and their revenue structures. The largest media companies such as Apple, Disney, and Comcast among others, offer products and services to users that are diverse individuals as well as large organizations leading to significant revenues as well as challenges that have been further explored in a comprehensive manner in the study. IoT utilizes wireless networks that are without infrastructure to install a huge number of wireless sensors that track system, physical, and environmental conditions. If you're wanting to integrate WSN into your business, our highly driven and experienced engineers can give you an all-encompassing solution.

УПРАВЛІННЯ КОНКУРЕНТОСПРОМОЖНІСТЮ КОМПАНІЇ ШЛЯХОМ ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ АСОРТИМЕНТНОЇ ПОЛІТИКИ В СУЧАСНИХ РИНКОВИХ УМОВАХ

The object of the research is the processes of increasing the competitiveness of the enterprise through assortment management. The purpose of the work is to improve the company's competitiveness management mechanisms by increasing the effectiveness of the assortment policy. The work considered the economic essence and carried out the classification of factors of the enterprise's competitiveness; the concept of assortment policy and its role in ensuring the competitiveness of the enterprise are considered; a toolkit for assessing and analyzing the level of competitiveness of the enterprise is proposed; methods of assessing the effectiveness of assortment policy in modern market conditions are considered; a conceptual model for assessing the competitiveness of the company's assortment policy is proposed; an assessment of competitive variants of the assortment policy was carried out using cluster analysis; recognition of the competitive assortment policy based on the methods of discriminant analysis was carried out. The study delves into the processes of enhancing enterprise competitiveness through assortment management. The main objective is to refine the company's competitiveness management mechanisms, specifically by augmenting the effectiveness of the assortment policy. The research encompasses an exploration of the economic essence, classification of competitiveness factors, analysis of the assortment policy's role, introduction of a toolkit for assessing competitiveness, examination of methods for evaluating assortment policy effectiveness, proposal of a conceptual model for competitiveness assessment, and utilization of cluster and discriminant analysis for evaluating competitive assortment policy variants. The findings are applicable to industrial enterprises, aiding in the formulation and substantiation of competitiveness management policies. Additionally, the study provides valuable insights into the economic foundations of competitiveness, offering a comprehensive classification of factors influencing an enterprise's competitive edge. The conceptual model proposed serves as a strategic guide for assessing and optimizing the assortment policy, ensuring alignment with modern market conditions. By introducing a robust toolkit for competitiveness assessment, the research equips industrial enterprises with practical methods to analyze and enhance their competitive position. The utilization of cluster analysis enables a nuanced evaluation of competitive variants within the assortment policy, facilitating informed decision-making. Furthermore, the application of discriminant analysis contributes to recognizing competitive assortment policies, providing a systematic approach to identifying optimal strategies. These results collectively contribute to the development of a sophisticated competitiveness management policy, empowering industrial enterprises to navigate dynamic market landscapes successfully. In conclusion, the outcomes of this research offer a structured framework and practical tools for enterprises to elevate their competitiveness through effective assortment management, fostering strategic decision-making and sustainable growth. The results can be implemented in the activities of industrial enterprises for the formation and justification of competitiveness management policy.

КОНКУРЕНТОСПРОМОЖНІСТЬ ПІДПРИЄМСТВА ТА ФАКТОРИ, ЩО ЇЇ ФОРМУЮТЬ

The article investigates and substantiates the theoretical aspects of the essence of competitiveness and the study of internal and external environment factors that affect the competitiveness of an enterprise in market conditions. On the basis of theoretical studies, the author summarizes some of the author's definitions of the concept of “enterprise competitiveness”. It has been determined that the competitiveness of enterprise is characterized by its ability and efficiency to adapt to the conditions of the competitive environment. The features that characterize the competitiveness of an enterprise include: comparability, spatiality, dynamism, objectivity, attributability, systematicity, objectivity. Observance of these characteristics is a prerequisite for conducting analytical research, a key to solving problems and achieving the company's goals. It is proposed to use the modified classification of factors of competitiveness of a firm proposed by O. Kuzmin, which provides for the allocation of the following criterion (integral) groups of factors: environment of the firm's functioning; substantive characteristics; level of regulation of factors. The environmental factors are reasonably divided into direct factors that have a direct impact on competitiveness and indirect factors that have an indirect impact through direct factors. An analysis of the impact of external and internal factors on the company's competitiveness helps to reduce uncertainty and risks in the company's production and sales process, improve the quality of strategic planning and forecasting of the company's production and sales activities, increase the competitiveness of the company and its products, maintain the company's competitive position and increase its market share. The importance of certain substantive factors of competitiveness may vary depending on a number of objective factors, such as the purchasing power of the population, changes in regulation and taxation, market conditions, etc.

Analysis of the Influence of Digital Marketing Strategy on Company Competitiveness in the Free Market in Indonesia

This study aims to analyze Indonesia's economic growth in the context of a free market. . The methodology used involves collecting data and analyzing 2022-2023 import-export data, leading e-commerce sales, and the impact of digital marketing strategies on company competitiveness. The results show significant economic growth, with e-commerce and non-oil and gas exports playing an important role. Digital marketing strategies influence companies' competitiveness in an increasingly competitive market. This is important in the face of complex market dynamics. With this understanding, companies can make smart decisions in the face of challenges and opportunities in the free market.