Dynamic Asymmetry Relationship Between Employee Satisfaction and Its Influencing Factors: Evidence from the Airline Industry

Abstract

ABSTRACT With the intensification of global competition in the airline companies, understanding employee satisfaction has become increasingly crucial for company development. This study aims to explore the dynamic and asymmetric relationship between employee satisfaction and its influencing factors, considering both temporal and spatial dimensions. We collected 23,112 employee-generated data items across 126 airlines in Asia and North America, employing penalty-reward contrast analysis for data examination. The principal research findings suggest that the asymmetric relationship between employee satisfaction and its influencing factors undergoes dynamic changes concerning geographical location and working years. Specifically, differences in the asymmetric relationship between employee satisfaction and its factors were observed among short-term employees in North American and Asian airlines. As employees’ working years increase, the negative asymmetric effect of satisfaction factors gradually predominates in influencing employee satisfaction, which presents a dynamic change of strong influence to weak influence. These findings not only mark a breakthrough in the field of employee-generated content but also offer practical guidance for managers in the aviation industry.