Activities Of Companies Research Articles

Strategic and Operational Marketing Solutions and Their Role in the Company's Activities

The relevance of the research is determined by the search for effective tools to increase the competitiveness of enterprises in the digital environment.The purpose of the study is to analyze the impact of strategic and operational marketing actions on the activities of modern enterprises, as well as to provide practical justification for ways to increase their effectiveness in building actions in an online environment.The objectives of the study are related to the disclosure of the content and features of the implementation of strategic and operational marketing solutions of the enterprise; critical analysis of the company's marketing promotion system in the online environment; formation of recommendations for improving the effectiveness of strategic and operational marketing solutions of the enterprise.Methodology. The research is based on the application of content analysis methods, the method of theoretical analysis, the method of comparison, induction and deduction, the logical method, and the systematic approach.Results. The content is disclosed and the features of strategic and operational marketing decisions made by enterprises when promoting in the online environment are revealed. Using the example of a specific enterprise, an analysis of the implemented strategic and operational marketing solutions was carried out, advantages and disadvantages were identified. Recommendations have been formed to improve the effectiveness of strategic (in terms of choosing channels of communication with consumers; improving communication in social networks; evaluating the effectiveness of strategic marketing solutions) and operational marketing solutions of the enterprise (expanding entertainment content; introducing graphic elements in images and videos; maintaining continuous movement).Conclusions. The optimal combination of strategic marketing solutions related to the choice of promotion channels, the formation of content plans and the definition of key tools for interaction with consumers, and operational marketing solutions (including the adjustment of promotion channels, advertising models to a flexibly changing situation determined by fashion, changes in technological approaches to promotion, consumer preferences in content and various types of it) is substantiated creation), contributing to increasing the sustainability and adaptability of the enterprise in the modern digital environment.

Trading Volume Activity, Earning Quality and Stock Return Volatility of Listed Consumer Non-Cyclicals Companies in Indonesia: Does Corporate Reputation Play a Role?

This study aims to investigate the impact of trading volume activity and earning quality on stock return volatility, with corporate reputation as a moderating factor, within 175 consumer non-cyclicals companies listed on the Indonesia Stock Exchange (IDX) from 2017 to 2021. Findings indicate that trading volume activity positively influences stock return volatility, while earning quality negatively affects it. Moreover, corporate reputation amplifies the positive relationship between trading volume activity and stock return volatility, and it also enhances the negative relationship between earning quality and stock return volatility. The negative effect of earning quality on stock return volatility is reinforced by corporate reputation. The originality of this study is to add the corporate reputation variable as a moderating variable in moderating the effect of trading volume activity and earning quality on return volatility. This research is expected to be useful for investors when investing in the stock market. Besides that, it is also expected to be useful for companies to be more careful in carrying out the company's operational activities because it will be related to the provision of capital by investors.

Impact of husband and wife shareholdings on audit fees

This paper examines the impact of family firms' husband and wife shareholding on audit fees using family firms listed in A-share companies from 2002-2021 as a sample. The findings show that family firms' husband-wife shareholding significantly reduces audit fees. Further analysis shows that the effect of family firms' husband-wife shareholding on audit fees is more significant in companies with longer listing years and family firms with smaller losses. The mechanism test reveals that husband-wife shareholding in family firms leads to the misappropriation of funds by major shareholders and protects the truthfulness of the company's financial statements and business activities, which in turn reduces the audit fee. This study provides new ideas and empirical support for the role of husband-wife shareholding in corporate governance of family firms.

Analisis Penggunaan Rasio Aset Dengan Metode Fixed Assets Turnover Ratio (FATO) Dan Total Assets Turnover Ratio (TATO) Dalam Laporan Keuangan PT. Bank Mandiri (Persero) Tbk

Banks are bodies or institutions that receive credit or loans. In banking finance we need to measure the asset ratio. Asset Ratio is the management of company assets in generating income which is used to evaluate the efficiency of financial management. The Asset Ratio includes a comparison between the company's total assets and the resulting income or net profit. Is the bank efficient in utilizing or using its fixed assets? One method for calculating a bank's asset ratio is the FixediAssets Turnover Ratioi (FATO) and Total AssetsiTurnover Ratio (TATO). Calculating these two analysis methods requires or involves all assets owned by the bank. a bank. In banking, the Fixed AssetsiTurnover Ratio (FATO) is a ratio that measures the effectiveness of a company in using its fixed assetiinvestments toigenerate net sales (services). Total Asset Turnover Ratio (TATO) is usually used to determine how effective a company's total assets are in generating income. From the results of the analysis of the financialistatements of PT. Bank Mandiri (Persero) Tbk in 2017-2021 can be concluded that the Company's activity ratio is still categorized as unfavorable. This is because the measurement of Fixed AssetiTurnover Ratio (FATO) and Total AssetsiTurnover Ratio (TATO) each year experiences fluctuations or is unstable or inefficient in managing fixed assets and total assets in supporting the Company's operations to generate income.

Quality of Carbon Emissions Disclosure on Corporate Sustainability Report Gojek Period 2020 and Goto Period 2021 – 2022

The high level of air pollution which is increasing from year to year causes air quality to decline. One of the causes of the increase in air is the growth in the number of motorized vehicles which causes an increase in the amount of emissions released in the form of Carbon Monoxide (CO), Hydrocarbons (HC), Nitrogen Oxide (NO). This shows that climate change is occurring. Climate change is one of the environmental problems that is currently of concern to stakeholders. The Carbon Disclosure Project (CDP) is a non-profit organization that operates focused on addressing environmental issues. CDP works by publishing information sheets which are useful as a guide for companies to disclose greenhouse gas (GHG) emissions resulting from the company's business activities. The company publishes a sustainability report which reveals carbon emissions. GoTo is a merger between Gojek and Tokopedia where in 2020 Gojek published a sustainability report. Scoring of carbon emission disclosures both quantitatively and qualitatively was carried out in this research. During the 2020-2021 period, the highest level of suitability and quality of disclosure was obtained by GoTo. Quantitatively, the climate change category has high disclosure quality. Qualitatively, the GHG emissions calculation category has the highest disclosure quality.

REVIEW OF PT SHARK SURYA DISTRIBUTION'S PETTY CASH ACCOUNTING SYSTEM AND SPENDING

Petty Cash is very important to the company's operating activities. Usually used in small nominal transactions that occur every day from the start of the company's operating hours to the end of operating hours. The purpose of this study was to identify the Petty Cash Fund Recording System and the Use of Petty Cash Funds by PT. Shark Surya Distribution. Data collection methods include documentation, interviews, and observation sheets. Descriptive analysis is a data analysis technique. This research found that PT. Shark Surya Distribution uses the Imprest fund system, which records when the initial balance is topped up and when it must be replenished by a small cash fund recording system, as a small shoot fund recording system. Using small cash at PT. Shark Surya Distribution is generally correct; it is simply that certain monies are spent without discrimination and are not recorded in the petty cash financial records information system. The authors suggest that all areas of financial recording and reporting are governed by Required Standard Operating Procedures (SOPs). This SOP should include specific recommendations for tracking petty cash finances as well as strategies for dealing with any discrepancies that may develop.

A Study on analysis of financial statement of ICICI Bank

Financial Statement Analysis is a technique used to examine and assess a company's accounting reports (financial statements) to evaluate its past, present, or projected future performance. This evaluation process enables better decision-making in terms of the company's economic activities. Financial statement analysis has various users, which can be categorized into internal and external users. Internal users refer to the company's management who analyze financial statements to make decisions regarding the company's operations. On the other hand, external users may not be directly associated with the company but still have a financial interest. These external users include owners, investors, creditors, government entities, employees, customers, and the public. The roles and importance of these users are explained below: The company's managers utilize financial statement analysis to make informed decisions about their performance. For example, they may analyze their accounting reports to determine the cost per distribution channel or the amount of cash remaining, and then make decisions based on these analysis results. Small business owners require financial information from their operations to assess the profitability of their business. This information aids in making decisions such as whether to continue operating the business, whether to enhance business strategies, or whether to discontinue the business altogether.

ХАРАКТЕРИСТИКА ЧИННИКІВ, ЯКІ ВПЛИВАЮТЬ НА МАРКЕТИНГОВІ ВЗАЄМОВІДНОСИНИ ТА КОНКУРЕНТУ МАРКЕТИНГОВУ СТРАТЕГІЮ

The article is devoted to the characteristics of factors that affect marketing relationships and competitive marketing strategy. Every day, companies face the issue of paying close attention to the factors that affect marketing communication with the client, the formation of competitive advantages in the market, and the development of such a marketing strategy that would provide the company with a leading position in the market. The article defines the main principles of marketing relationships that underlie the marketing competitive strategy. If a company builds relationships with a customer based on these principles, the overall company wins, because this approach helps increase customer satisfaction, increase their trust in the brand, and reduce customer churn. The main types of marketing strategies used by companies in the market are defined: cost leadership strategy, differentiation strategy, focus strategy, aggressive strategy, defense strategy. In general, a marketing strategy is a plan of action developed by a company to ensure its competitive advantage in the market. The listed types of competitive marketing strategies prove that the choice of a competitive marketing strategy depends on many factors, such as the size of the company, its resources, market position, characteristics of the target audience and the actions of competitors. The classification of influencing factors aimed at the formation and maintenance of longterm relations between the company and clients has been carried out. Such factors are defined as: product or service quality, value for the client, satisfaction of the client's needs and expectations, communication, client service, trust and reputation, loyalty, technologies. Having analyzed the factors influencing marketing relationships and the competitor's marketing strategy, attention is focused on their positive impact on the company's activities. Keywords: marketing, marketing relationships, marketing strategies, influencing factors, company, strategy

CRM TOOLS TO ENSURE THE PROTECTION OF INTELLECTUAL PROPERTY RIGHTS

The article examines the main aspects of using CRM systems in the management of relationships in companies under the condition of ensuring intellectual property rights. It was determined that the protection of intellectual property rights is considered through the prism of the development and implementation of a system of legal norms that require regulation of relations aimed at the need to create and implement intellectual property objects. The need to protect intellectual property rights, which is mediated by the design, development and use of special software, has been proven. Based on the analysis of the essence of the concept of intellectual property and the definition of its main components, the introduction of specially developed software is proposed. The choice of the software environment and tools for the implementation of the visual design of the proposed database is substantiated, which unites all stages of its development and implementation in a single seamless environment for the purpose of ergonomics and optimization of writing code in the appropriate scripting environment, which aims to ensure the generation and reproduction of tables, comparison of databases, synchronization of schemes and data, preparation of reports and optimization of the methodology and technology of their distribution, as well as fast and effective security management in databases. The main areas of implementation of the CRM management strategy and the implementation of software developments in the organization of the company's work, as well as the components of the information support of CRM systems, are presented. The method of implementing the CRM strategy in the company's activities is proposed. An information system for accounting of the company's activities was designed and developed on the basis of the CRM system. The main features, advantages and disadvantages of using CRM systems in the company's activities are determined. The scientific and practical utility of the proposed information management system allows for a step-by-step and component analysis of all business processes, to make management decisions for the purpose of better cooperation and legal protection of intellectual property in the modern information space.

Defining Strategic Incentives as the Basis for the Company's Long-term Success

Successful business foresees effective disposal and management of scarce resources, which is related to the proper planning of the company's activities, the development of a coherent plan of decisions and actions that should be the basis for achieving the company's goal. The formation of the company's goal depends on the determination of strategic directions and the incentives that shape certain strategic behavior of the firm. The paper "Determining strategic incentives as the basis of the company's long-term success" is dedicated to this issue. The paper discusses the importance of business strategy development and determining factors. Interdependence of organizational structure and business strategy, as well as consistent ways of developing strategic decisions are analyzed. The paper discusses the importance of business strategy development and determining factors. Interdependence of organizational structure and business strategy, as well are analyzed consistent ways of developing strategic decisions. There is emphasized that a successful business is the effective disposal and placement of scarce resources, which is related to the correct planning of the company's activities, the development of a consistent plan of decisions and actions that should be the basis for achieving the company's goal. It is concluded that the public purpose of the company specifies its status, determines the efforts of all organizational levels to achieve the main strategic goal for which the organization was created. Development of business strategy and correct formation of strategy allows the company to: • to develop a concrete business plan; • to define specific business goals; • on the basis of the developed optimal action plan, to focus on increasing efficiency; • to establish a control mechanism of achievable goals and results. Keywords: Company mission and vision, business strategy, organizational structure; strategy incentives;

THE ESSENCE AND CLASSIFICATION OF MANAGEMENT DECISIONS: THEORETICAL AND METHODOLOGICAL ASPECT

The decision-making process plays a crucial role in the management of any business and is a critical factor in its success and stable development. This process not only requires managers to be familiar with the latest methods and approaches to decision-making, but also requires a thorough analysis of the available information to provide an objective basis for selecting the most optimal solution. Management decisions made on the basis of a detailed study of factual data, the use of proven methods and the consideration of one's own experience in the field significantly increase the company's chances of success. The effectiveness of such decisions has a direct impact on the coherence and productivity of the company, transforming it into a well-established organisational mechanism capable of achieving set goals and adapting to changing external conditions. However, the key to improving management efficiency does not lie solely in the application of technical knowledge or data. It is also important for managers to understand the deeper meaning of the term "management decision". Such an understanding contributes to making decisions that are not only technically justified, but also morally justified, taking into account the broader context of the company's activities. The article examines the concept of "management decision", which is considered to be the most important element of any manager's activity. The authors reveal the essence of a managerial decision as a process and a result, which involves choosing an alternative course of action aimed at achieving the company's strategic goals. The subject of the study is a managerial decision as a process and result of a choice made by managers within their powers. The research methodology includes analysis of scientific literature, synthesis and generalisation of the results obtained, systematisation and classification of managerial decisions according to various criteria, as well as identification and description of the main criteria for making managerial decisions. The purpose of the publication is to reveal the concept of "managerial decision", to study its essence, classification and criteria for making it. The article defines the concept of "managerial decision" as a process and result of a choice between possible alternatives made by managers within the limits of their official powers and competences. This choice is aimed at achieving specific goals of the enterprise and solving emerging problems. It includes analysis of the existing situation, evaluation of possible options, their optimisation and economic justification, and finally, selection of the most effective way to achieve the goal. On the basis of generalisation of various approaches, a classification of managerial decisions by various criteria is proposed, which allows better understanding of their diversity and peculiarities. The article describes a set of criteria that serve as a basis for evaluation, development and adoption of managerial decisions. The paper emphasises the importance of a comprehensive approach to management decision-making, based on a thorough analysis of the situation, a balanced choice between alternatives and a clear definition of implementation mechanisms. The results of the study may be useful for executives at various levels, managers, and researchers studying the theory and practice of managerial decision-making.

Implementation of the triple bottom line concept to improve sustainable marketing performance

This study intends to observe the implementation of triple botton line in improving sustainable marketing performance. Sustainable marketing is a concept that combines socially and environmentally responsible marketing practices to achieve long-term sustainable goals. With a Triple Bottom Line (TBL)-based approach, it is a business concept that measures company performance not only based on finances, but also takes into account the social and environmental impacts of its business activities. TBL describes three main dimensions that companies must consider, namely economic or financial, social responsibility, and environmental sustainability. The three dimensions are interrelated and must be integrated to achieve optimal balance. In the context of sustainable marketing performance, the Triple Bottom Line provides a foundation for analyzing the impact of a company's marketing activities thoroughly. The application of Triple Bottom Line in sustainable marketing performance not only looks at financial gain, but also considers good relationships with customers, positive contributions to society, and efforts to maintain environmental sustainability. This creates long-term value for the company and reflects a commitment to the overall development of the company. Sustainable marketing can contribute to a company's sustainability not only through everyday practices that minimize environmental impact, but also by implementing new policies and strategies to support the broader concept of corporate sustainability as a fundamental part of the entity's economy. Research on the implementation of triple botton line and sustainable marketing performance is carried out with a qualitative approach using literature review methods including research results then analyzing them carefully and in depth in order to get results that are in accordance with the expected goals

The Influence of Service Quality and Product Quality on The Royal Pita Maha Company Performance

Background: Company performance is a result of operational activities in using the company's resources. The successful contribution of employees will have an impact on the level of customer satisfaction, where satisfied customers will minimize the level of complaints and retention levels and play a role in assessing company performance as evaluation material for company management. Purpose: The purpose of this research is to determine the influence of service quality and product quality on company performance at The Royal Pita Maha. Method: This research is a type of associative research with a quantitative approach. The data collection method was carried out by direct observation, interviews and distributing questionnaires to 160 respondents, namely employees of The Royal Pita Maha who were selected using a non-probability sampling method with a quota sampling technique. The research instrument was tested using validity and reliability tests, then data analysis was carried out using multiple linear regression using SPSS. Results: The research results show that service quality has a positive and significant effect on company performance, as well as product quality has a positive and significant effect on company performance. Conclusion Based on the research results, it is hoped that company management can pay more attention to the company's operational activities through employee contributions in providing services so as to create a sense of security and comfort for customers and pay attention to the ingredients of the products provided so that they remain safe and last a long time so that the company's performance assessment can be even better.

Analysis of air quality and ventilation systems in production working areas of PT. A

PT. A is a manufacturing industry specializing in plastic-based cosmetic packaging. The work area of blow molding and injection molding 1 & 2 is the center of the company's main activity, involving many employees with diverse roles. The high density of work activity and heat-generating machines pose significant challenges to the workspace temperature, impacting worker health and well-being. Indoor air pollution levels, 2 to 10 times higher than outside, raise serious concerns, given people's prolonged indoor exposure. Poor air quality can lead to discomfort, health issues, and work accidents, affecting company operations and customer confidence. Three production units of PT. A were analyzed, focusing on air quality and ventilation systems. Primary data collection involved observations and interviews with four company informants regarding the ventilation system. Secondary data included direct measurements of air pollutants, dust particles, and environmental conditions by designated third parties. PT. A has implemented multiple mechanical ventilation systems to enhance airflow within the production area. Although the air quality in the blow molding and injection molding 1&2 workspaces meets the standards of the Minister of Manpower of the Republic of Indonesia No. 5 of 2018, the working climate in these three production areas exceeds the specified thresholds. Engineering interventions are recommended to address this issue and improve worker safety, health, comfort, and productivity without long-term consequences.

The dynamics of research in customer retention: A bibliometric analysis

Customer retention is crucial for businesses because it ensures the ongoing operation of a company's activities. Hence, companies must adopt suitable and inventive tactics to maintain customer retention. This study employed bibliometric analysis spanning the past decade to identify factors associated with customer retention that can be observed through data visualization networks, overlays, and density maps. The study involved analyzing a compilation of pertinent journals and scientific publications using the software tools Publish or Perish and VOSviewer. A total of 200 research articles were acquired from Google Scholar and subjected to analysis using the Publish or Perish tool. During the period from 2013 to 2023, there was a variable pattern observed in CR, as evidenced by fluctuations in both the quantity of research articles published and the number of citations received. The network visualization results indicate a strong correlation between customer retention and factors such as customer satisfaction, customer loyalty, and customer relationships. The overlays' results for price, product, and cost exhibit the darkest colors, specifically purple. Conversely, keywords such as strategy, experience, and corporate image are represented by lighter colors, notably yellow. At that time, the colors that stood out the most were associated with density analysis, such as customer retention and customer satisfaction. In contrast, keywords such as competition, effort, price, challenge, success, and brand appeared less prominent.

Analisis Penerapan Sistem Informasi Akuntansi Penerimaan dan Pengeluaran Kas Dalam Rangka Untuk Pengendalian Internal

This study aims to determine the analysis of the application of the accounting information system for cash receipts and disbursements in the context of internal control at CV. Trikarya Cakra Perkasa. The data analysis technique used in this research is qualitative analysis technique in explaining the descriptions of data related to the accounting information system for cash receipts and disbursements. The results of the research obtained are CV. Trikarya Cakra Perkasa has an internal control system that is already running well, with the warehouse function in cash receipts and the existence of Cash Expenditure Request recap documents in cash disbursements. The organizational structure created by the company is clear, specifying the responsibilities, authorities, and relationships between sections for each position holder, directly related to employees involved in implementing, controlling, and verifying the company's operational activities.

Digitalization As a Modern Trend in the Management Contour of the Financial Sector

Relevance. Digitalization of the financial sector is a process that changes traditional methods and models of work in the financial industry, introducing new technologies and digital innovations. This process covers various aspects of the financial sector, including banking, insurance, investments and other financial services. One of the main factors influencing the digitalization of the financial sector is the dynamically increasing pace of development of new information technologies. Digital technologies are aimed at redesigning the business processes of financial industry companies, improving the efficiency and accuracy of operations, as well as improving the quality of customer service and improving management effectiveness. The need to introduce and use digital technologies in the financial sector justifies the relevance and significance of this study. The purpose is to substantiate the role of information technology in the digital transformation of the financial sector.Objectives. The research work was carried out on the basis of interrelated tasks: to identify the most promising areas of fintech use in the company's activities, as well as to assess the current position of the financial sector among the branches of the Russian economy in the context of digital development.Methodology. The works of leading scientists on the subject under study serve as an information base. The applied general scientific methods such as the analysis and systematization of various sources of information on the topic, synthesis, comparison, analytical and graphical methods made it possible to achieve the set goal of the work.Results. Proves the comprehensiveness of the digital development of modern companies. The paper analyzes the use of digital technologies in the activities of modern companies, including companies in the financial sector, which allowed us to determine the current directions of development of functional elements of economic entities. The article describes the main problems faced by financial companies, as well as lists the prospects for the development of the financial sector in the context of digitalization.Conclusions. In the context of digitalization, information technologies act as a driver of effective and sustainable development of the financial sector.

Current Trends in the Use of VR Technologies in the Business Industry

Relevance. Digital transformation of the Russian economy in the current conditions of globalization and the emergence of new information technologies is becoming an objective necessity. One of the most important aspects of digital transformation is the mechanisms of development based on virtual reality. Virtual technologies are now a multifaceted concept, implying the use of methods not only for the purposes of the gaming industry, but also in the business environment. In business practice, virtual reality has become increasingly attractive in recent years and occupies a leading position, due to the extensive range of applications of VR tools. This study examines current trends and opportunities for the introduction of VR technologies into the company's activities.The purpose of the research is to reveal the concept of virtual reality and the possibilities of its application in the business industry.Objectives: to reveal the content of the interpretation of "Virtual Reality", to give types of virtual reality, to collect and demonstrate statistical data on the results of the introduction of virtual reality technology into the company's activities, to study the practice of using VR not only Russian companies, but also foreign ones, to characterize the history of the development of virtual reality.Methodology. The research methodology includes empirical and analytical methods, statistical analysis is also used, revealing the features of the introduction of virtual reality in the field of entrepreneurship.Results. The question of the role of virtual reality technology, its impact on modern companies and the economy is analyzed. The paper identifies the main trends and directions of the use of VR, according to the dynamics of the development of companies. The information is confirmed by the example of the positive experience of companies.Conclusions. The results of the study showed that virtual technologies have a complex impact: on employees, providing opportunities for training skills and knowledge; on products, reducing resources for their manufacture and improving quality; on consumers, having a profound impact on consciousness, through the ability to interact with the purchased goods. Thus, production processes are improved, which in general has a positive impact on all structural divisions of the business.

PELATIHAN SISTEM AKUNTANSI PENGELOLAAN LAPORAN KAS IPNU IPPNU DESA KWAYANGAN KECAMATAN KEDUNGWUNI KABUPATEN PEKALONGAN

The most important part of financial management is cash management. Cash is one of the most liquid financial assets because it is used for the company's operational activities such as paying the company's obligations. Holding this Community Service aims to provide training to the non-profit institution IPNU IPPNU Kwayangan Village on the basics of accounting and making financial statements, as well as managing cash statements properly and correctly. With this training, it is hoped that IPNU IPPNU Kwayangan Village members, especially cash managers, can better understand making financial statements and cash management due to this service. The method used in this service is delivering material directly to the IPNU IPPNU management of Kwayangan Village. The material we bring about making structured records according to accounting rules can be easily understood. As well as guiding the management and participants of IPNU IPPNU until it can succeed in its implementation. The result of the dedication obtained by the participants was an increase in knowledge and adequate insight into cash management. In providing guidance, it is carried out optimally, and structured to separate cash receipt journals and cash expenditure journals neatly and professionally.

The Role of Entrepreneurial Leadership to Maintain Company Performance Post Mergers & Acquisition

<p><em>Mergers and acquisitions (M&A deals) are one of the most important events in a company's life cycle and have a significant impact on a company's operations and activities. There are 3 objectives of this research, namely (1) Investigating factors (criteria) of acquiring companies and target companies in the Merger and Acquisition process (2) Investigating leadership characteristics in post-merger and acquisition companies (3) Investigating the role of leadership in achieving company performance that has been achieved. completing the merger and acquisition process in the insurance industry. Researchers used a qualitative approach with a case study method. Based on the level of crystallization of the research question, this research is an exploratory study. This research uses interviews as a primary data source obtained from sources. Qualitative data analysis in this research uses a thematic analysis approach, which is the basic method for conducting qualitative analysis with the help of NVIVO software. Based on the results of research and discussions that have been carried out, the conclusions that can be drawn are (1) factors (criteria) for acquiring companies and target companies in the merger and acquisition process, each of which has its own specificity (2) leadership roles in post-merger and acquisition companies to achieve organizational performance and growth of experience, vision and knowledge; decision making skills; communication skills; team building skills and skills in managing change (3) Key variables for the performance of companies that have completed the merger and acquisition process in the insurance industry are the scope of the merger and acquisition process, the methods used to complete the M&A process and the impact of M&A on performance , employees, work partners and customers.</em></p>