Defining Strategic Incentives as the Basis for the Company's Long-term Success

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Successful business foresees effective disposal and management of scarce resources, which is related to the proper planning of the company's activities, the development of a coherent plan of decisions and actions that should be the basis for achieving the company's goal. The formation of the company's goal depends on the determination of strategic directions and the incentives that shape certain strategic behavior of the firm. The paper "Determining strategic incentives as the basis of the company's long-term success" is dedicated to this issue. The paper discusses the importance of business strategy development and determining factors. Interdependence of organizational structure and business strategy, as well as consistent ways of developing strategic decisions are analyzed. The paper discusses the importance of business strategy development and determining factors. Interdependence of organizational structure and business strategy, as well are analyzed consistent ways of developing strategic decisions. There is emphasized that a successful business is the effective disposal and placement of scarce resources, which is related to the correct planning of the company's activities, the development of a consistent plan of decisions and actions that should be the basis for achieving the company's goal. It is concluded that the public purpose of the company specifies its status, determines the efforts of all organizational levels to achieve the main strategic goal for which the organization was created. Development of business strategy and correct formation of strategy allows the company to: • to develop a concrete business plan; • to define specific business goals; • on the basis of the developed optimal action plan, to focus on increasing efficiency; • to establish a control mechanism of achievable goals and results. Keywords: Company mission and vision, business strategy, organizational structure; strategy incentives;