Company Loyalty Research Articles

Analisa JST Untuk Memprediksi Pembuatan SIM Menggunakan Metode Algoritma Backpropagation

In a service company there are customers who become consumers of the company. Customer satisfaction is formed from the level of performance and company loyalty. If the company does not know about the level of customer satisfaction, the company also cannot develop their services. So from that Pematangsiantar Police Satpas need to know the level of customer satisfaction in order to improve their performance and loyalty. So research is needed to determine the level of customer satisfaction through the Artificial Neural Network method with the backpropagation algorithm which is then predicted and the best results will be searched to be used to give the best results and will display the results of the problems encountered.

ОСОБЕННОСТИ РАЗВИТИЯ ЭКОНОМИКИ СЧАСТЬЯ НА ТЕРРИТОРИИ РОССИИ

In July 2011, the UN General Assembly adopted a resolution calling on UN member states to assess the happiness of their people and use it as a reference point in state policy. The head of the Federation Council of the Federal Assembly of the Russian Federation, Valentina Matvienko, noted in 2016 in Abu Dhabi that "the Ministry of happiness would be very useful for Russia," and in October 2020, the Governor of the Kamchatka Territory, Vladimir Solodov, stated that "It is really important to me that in my position I can make hundreds of thousands of people a little happier every day. I am currently carrying out a reform of the authorities of the Kamchatka Territory, and we have decided to create a ministry of happiness. Officially, its full name is the Ministry of Social Welfare and Family Policy, but in short it is about happiness." Despite this, to date, no executive authority has been created for the mention of "happiness" on the territory of the Russian Federation. In the commercial sector, employee happiness increases productivity, increases company loyalty, and reduces workplace stress. With the average person spending 90,000 hours at work in their lifetime, happiness in the world of work is more important than ever. The secret to building a successful company is to put the happiness and happiness of your team above profit. The more a company doesn't focus on profit, and the more employees focus on being happy in their workplace, the more results the company will achieve. Most often, such companies are highly profitable. But in Russia, only a few organizations, mainly with the participation of foreign capital, such as Disney, Unilever, and Yandex, have already implemented happy users, the pursuit of happiness, and happy stories in their missions. In the author's opinion, it would be interesting to modernize the Pyramid of needs of A. Maslow, adding the next level of "Happiness" to its top. This will speed up the implementation of happiness in the missions, strategies and personnel policies of Russian organizations.

Indeks Evaluasi Kepuasan Masyarakat pada Pelayanan Perizinan Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Menggunakan Metode algoritma C4.5

At service companies that are customers of the company. Customers can be given lung from a service provider company. Customer satisfaction is formed from the level of achievement and company loyalty. This research supports companies in understanding the level of community satisfaction with services provided by companies in order to improve their performance and loyalty. The method used is the method of data mining with the algorithm c4.5 to obtain results from the decision tree that contains community satisfaction through predetermined criteria. With questionnaires shared with the appraisal community then used as research data.

Motivating first-year engineering students through gamified homework

ABSTRACT Gamification has been applied in multiple different contexts for increasing motivation towards completion of activities such as company loyalty programs, exercise initiatives, and corporate training. Although gamification has been applied within engineering classrooms previously, very little results have been obtained on how gamification approaches can impact student academic motivation. This study applied an action research approach to the development of curricular content for an online gamification platform that could be used for homework in a first-year second semester engineering design course. During the two cycles performed, researchers learned from the students directly what elements of the platform appealed to them and helped with their learning process allowing the researchers to make active changes to the gamification platform throughout the semester as well as in between cycles to improve final outcomes. After completion of the second cycle of analysis, the researchers were able to create content for a gamification platform that has been shown to be able to empower students towards learning engineering material while providing them with the necessary support so that they can feel successful although further refinement based on student comments and feedback is still necessary. Students also felt that the content built into the platform was of interest to them and useful to their overall learning process. This study demonstrated the utility of using action research as a means to actively incorporate student feedback in the development of educational innovations leading to ongoing improvements and a final product that meets the intended needs of its target population.

The structural relationship among professional baseball team’s corporate social responsibility, team image and equity of professional baseball team’s mother company

Purpose The purpose of this study was to identify the relationship among the social responsibility (economic responsibility, community cultural activity and social contribution activity), the image of the club, and the assets (image, reliability, attitude and loyalty) of the mother company. Methods The objectives of this research were the home fan in “2018 Shinhan Bank My Car KBO League.” A survey was conducted for 350 home fans of SK Wyverns who gathered in Incheon SK Happiness Dream Baseball Ground to watch the games of SK Wyverns vs. Samsung Lions held from April 6 (Fri.) to April 8 (Sun.). Data processing was done with PASW Ver. 18.0 and AMOS 18.0. Results Firstly, among the sub-factors of social responsibility, economic responsibility, community cultural activity and consumer protection had significant influence on the team image. Secondly, the team image had meaningful influence on the mother company image. Thirdly, the mother company image had significant influence on the mother company trust, mother company attitude and mother company loyalty. Fourthly, the mother company trust had significant influence on the mother company loyalty. Fifthly, the mother company attitude had significant influence on the mother company loyalty. Conclusions The mother companies of professional baseball clubs, too, will have to seek various ways for joint working with professional baseball clubs while actively supporting the activities of the professional baseball clubs being aware that professional baseball clubs give positive effect to the mother companies.

Championing Women’s Empowerment as a Catalyst for Purchase Intentions: Testing the Mediating Roles of OPRs and Brand Loyalty in the Context of Femvertising

ABSTRACT Corporate social responsibility (CSR) research indicates that consumers are skeptical of a company’s support of social causes unless they can determine that the efforts are legitimate and authentic. One way companies can demonstrate legitimacy in their CSR efforts is by supporting causes that are perceived to “fit.” The goal of this study is to explore the effects of company–cause fit within the context of the CSR strategy of femvertising. Femvertising is defined as “advertising that employs pro-female talent, messages, and imagery to empower women and girls.” A survey of U.S. adults (n = 419) was employed to investigate consumer attitude toward femvertising as well as four specific femvertising messages as they related to respondents’ perceptions of company–cause fit, CSR associations, and purchase intentions. This study also examined the mediating roles of two related mechanisms – perceived organization-public relationship quality and company loyalty – in connecting CSR associations and purchase intention. The findings suggest that within a femvertising context, purchase intention is impacted by CSR associations and company–cause fit both directly and through loyalty. The findings clarify how company support of women-empowering causes can be an effective CSR strategy and how it fits with the current strategic communication literature.

Navigating from programme loyalty to company loyalty

Loyalty programmes build attitudinal loyalty towards the loyalty programme, but not necessarily towards the company brand. This research answers the question, “How do customers navigate from programme loyalty to company loyalty?” by uncovering three mediating processes. The first process shows that programme loyalty improves perceived functional value of the brand, leading to company loyalty. The second process shows that programme loyalty increases customer's involvement with brand experience, fuelling company loyalty. Finally, the third process shows that programme loyalty increases the communication effectiveness for the brand, which enhances company loyalty.

Evolution of Students' Varied Conceptualizations About Socially Responsible Engineering: A Four Year Longitudinal Study.

Engineers should learn how to act on their responsibility to society during their education. At present, however, it is unknown what students think about the meaning of socially responsible engineering. This paper synthesizes 4years of longitudinal interviews with engineering students as they progressed through college. The interviews revolved broadly around how students saw the connections between engineering and social responsibility, and what influenced these ideas. Using the Weidman Input-Environment-Output model as a framework, this research found that influences included required classes such as engineering ethics, capstone design, and some technical courses, pre-college volunteering and familial values, co-curricular groups such as Engineers Without Borders and the Society of Women Engineers, as well as professional experiences through internships. Further, some experiences such as technical courses and engineering internships contributed to confine students' understanding of an engineer's social responsibility. Overall, students who stayed in engineering tended to converge on basic responsibilities such as safety and bettering society as a whole, but tended to become less concerned with improving the lives of the marginalized and disadvantaged. Company loyalty also became important for some students. These results have valuable, transferable contributions, providing guidance to foster students' ideas on socially responsible engineering.

PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP LOYALITAS NASABAH MELALUI KEPUASAN NASABAH PADA PT ADIRA DINAMIKA MULTIFINANCE Tbk

Multifinance bussiness is not always being about financing a vehicle transportation but the service quality for their consumer and the promotion do also, which is in those case the company will also trying to reach the satisfaction of consumer and company loyalty. The strategy have been done by Adira Finance before, but the problem which they faced was can not reach the optimal goals still. The problem was approached cause the strategy in service all at once the marketing strategy cant increase the loyalty which Company’s wanted yet, where its belonging indicated with the connection of consumer satisfaction. This research had a purpose, and it is to knowing the service quality and the promotion towards consumer loyalty through the satisfaction which is held by Adira Finance. The research also had a hypothesis which are service quality, the promotion and consumer satisfaction have a significant direct effect to consumer loyalty of Adira Finance. This research method using the survey method and the quetioner for doing the interview with respondents. By purposive sampling, Adira Finance consumer who was came to branch office (car exspecially) on Jakarta ( South Jakarta, Pancoran, Kelapa Gading Car, and West Jakarta) from Monday till Saturday, so being a hope, those sample can be represent a whole of car consumer at Jakarta. The data result will be analyze with SPSS 20 version. The research result show us that the promotion variable have a significant direct effect towards loyalty consumer, but its not also happened to service quality which not have a direct effect either. The service quality have its significant direct effect just for consumer satisfaction, and in the other side doing the direct effect towards consumer loyalty. This thing said that if the Company wants to increasing the loyalty of consumer then the consumer satisfaction is the good intervening variable for it, as well known the service quality have a significant effect and together with promotion will be affect the loyalty of consumer. But there is an another variable and factor in other than service quality, promotion and consumer satisfaction which can affect Adira Finance’s consumer loyalty. The company have to consider and learning more those another causes or factors and increasing the positive effect one, because the effect can be bigger than effect of the three variable in this research

Assuring Upstream Communication

Downstream communication—from management to employees—can be found in every organization. Managers/officers/owners make decisions about the business, and those decisions are conveyed to the workers using a variety of methods—memos, emails, newsletters, supervisors, company website, etc. Just as important for employee morale, productivity, company loyalty, and union avoidance is upstream communication. Of course, this will happen informally as employees converse with their supervisors in the normal course of business. But these conversations may be rushed and incomplete. The employee may even get the impression that the supervisor isn't interested. Methods such as individual employee conferences, informal conversations with supervisors and small group meetings.

프로야구단의 SNS특성과 구단태도, 구단이미지, 모기업이미지, 긍정적감정 및 모기업충성도의 구조적 관계

이 연구의 목적은 프로야구단의 SNS특성과 구단태도, 구단이미지, 모기업이미지, 긍정적감정 및 모기업충성도와의 구조적 관계를 규명하는 것이다. 연구의 목적을 달성하기 위해 프로야구단에서 제공하는 SNS서비스 유경험자를 모집단으로 선정하여 온라인을 통하여 총 334부를 표집하였다. 표집방법은 편의표본추출법을 이용하였으며, 설문지 응답은 응답자 스스로가 설문내용을 읽고 답하는 방식인 자기평가기입법을 사용하였다. 회수한 설문지 가운데 프로야구단 SNS이용 경험이 없거나 응답내용이 부실하거나 미기입 또는 신뢰도가 없다고 판단되는 31부를 분석 대상에서 제외시키고 303부를 최종유효표본으로 선정하였다. AMOS 18.0을 활용하여 모형의 적합도를 확인한 후 개별 가설들을 검증하였는데, 그 결과를 보면 다음과 같다. 첫째, SNS특성의 하위요인 중 정보제공성, 신뢰성 및 유희성은 구단태도에 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 구단태도는 구단이미지에 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 구단이미지는 모기업이미지에 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 구단이미지는 모기업에 대한 긍정적감정에 유의한 영향을 미치는 것으로 나타났다. 다섯째, 모기업이미지는 모기업충성도에 긍정적인 영향을 미치는 것으로 나타났다. 여섯째, 모기업에 대한 긍정적감정은 모기업충성도에 긍정적인 영향을 미치는 것으로 나타났다. 결론적으로 프로야구단이 팬들과의 소통수단으로 활용하는 SNS가 구단은 물론 모기업에 대한 호의적인 감정을 유발시키는 데 영향을 미치므로 마케팅전략의 일환으로 SNS특성을 잘 활용해야 할 것이다.

The Pursuit of Happiness: Racial Utilitarianism and Black Reform Efforts in John T. Clark’s Urban League

This article centers on John T. Clark’s tenure as executive secretary of the Urban League of Pittsburgh (ULP) to introduce a new characterization of black reform efforts that I call racial utilitarianism. Operating at the nadir of American race relations, Urban Leaguers like Clark developed pragmatic reform strategies to mitigate the most serious physical manifestations of northern-style Jim Crow, including underemployment, inadequate housing, and disease. In pursuing their vision of the greater good, they dealt with what they saw as internal and external sources of inequality. Under Clark’s leadership, ULP staff strove to “adjust” black migrant behavior while lobbying white employers to open skilled positions to black workers and pressuring local unions to eliminate racially restrictive clauses. By sponsoring programs to inculcate migrants with the values of thrift, sobriety, hard work, and company loyalty, Clark obtained funding for the ULP, with which it developed crucial health programs in Pittsburgh’s black community.

수산기업의 사회적 책임과 고객충성도에 관한 연구 - 일반기업과 수산기업의 조절효과를 중심으로 -

수산기업의 사회적 책임과 고객충성도에 관한 연구 - 일반기업과 수산기업의 조절효과를 중심으로 -

Organization’s Role in Serving Community by Enhancing: Corporate Social Responsibilities

Objectives: This study sheds light on an organic organization’s specifications, levels, types, and major processes, and how they interact in serving community through enhancing Corporate governance approaches and Social Responsibilities (CSR), within social activities, such as volunteering, charity support, and donation, and so forth from an employee’s perspectives. Methods/Statistical Analysis: The study used an empirical approach which includes qualitative and quantitative methods to analyze data, by comparing the results of the systematic literature review with statistical results. The systematic review led us to recognize the organic organization’s features and activities, which are the axes of the questionnaire, the selected participants were 50 employees of a fast food company in Saudi Arabia. Findings: Findings showed that organic organizations have implemented multi-growth and adapted changeable hierarchy to enhance community services and it has implemented innovation and development to meet consumer demands that continuously enhances services, products, and processes to maintain market reputation. Application/Improvements: The organic organization must re-form a balanced strategy that equilibrates between internal and external environmental activities. In addition, an important role of internal communication of a company is to share knowledge of rules and procedures of the company with employees, even with employees who spend much of their time outside of the organization (i.e., professional drivers). An organic organization must initiate new techniques that merge promotions on performance and problem solving to assist employees in becoming familiar with their company’s ambitions, vision, mission, strategy, and improving company loyalty by involving them within its social activities and assisting them in initiating innovations.

In the eye of the beholder: Communicating CSR through color in packaging design

ABSTRACTConsumers have become much more attentive and demanding about corporate social responsibility (CSR), and companies are now gradually becoming aware that receiving consumer favor could depend on conducting business in a sustainable manner. Moreover, in order to gain returns from their CSR investments, such as company reputation, customer loyalty and customer–company identification, firms must also provide effective communication of their CSR efforts to the consumers. This study explores the potential of packaging color for conveying CSR to consumers, focusing in particular on consumer packaged goods. For this purpose, a quantitative study was conducted on a representative sample of consumers (n = 2000) in the form of a structured questionnaire, administered using face-to-face interviews. Three different stimuli were created through fictitious images of a non-existent brand product. Only the color of the packaging varied, while all the other graphic elements were left unchanged. The results show that, despite the prevailing association of green with the concepts of sustainability and CSR, it is not the most suitable color to clearly and credibly convey a CSR message to consumers. Thus, it is important to examine whether different colors could serve better to improve the clarity and credibility of CSR claims.

게임 과몰입 및 중독이 게임 기업 충성도, 제품 충성도, 수익성에 미치는 영향에 관한 연구

This study aims to establish the concepts of overindulgence and addiction and present proposals on game policies and marketing for game companies by identifying relationship among game product loyalty, game company loyalty, and game company profitability from the psychological viewpoint (game overindulgence and addiction) of online and mobile gamers. Accordingly, this study has the following implications. First, government should realize the fact even gamers are confused over differences in such concepts concerning game and have processes to reestablish game overindulgence and game addiction and follow policies to establish such images. Second, loyalty to game products should be enhanced by highlighting the features to buy items and additional contents through game networks as well as features to share contents and records generated within games for those with overindulgence. Moreover, companies should strengthen publicity to increase loyalty to game companies. Conversely, the focus should be on game product image rather than corporate image. Third, game companies should engage in strategies for the game's direction, development, and marketing to establish positive brand based on game products and help become the brand of the corporation itself. Fourth, there is a necessity to increase gamers and study their satisfaction rate based on game development and efficient marketing.

The Image of Financial Institution as Islamic Bank In Mediation Service Quality and Customer Satisfaction on Customer Loyalty in Purwokerto.

The paper aims to determine the effect of service quality on customer satisfaction, service quality, customer satisfaction and image on customer loyalty, quality of service to the company’s image, to determine the image of financial institutions in mediating the relationship variable quality of service and customer satisfaction on customer loyalty. The samples used were 110 customers and methods of analysis used is Structural Equation Modeling (SEM) test results find no significant effect of service quality on customer satisfaction; quality of service loyalty; customer satisfaction on customer loyalty; quality of service to the image of the company; customer satisfaction with the company’s image; and the image of the company loyalty; Image of financial institutions PT. BPRS BAS can be used as a variable relationship mediation variable service quality and customer satisfaction on customer loyalty. DOI: 10.15408/aiq.v7i2.1699

The Image of Financial Institution as Islamic Bank In Mediation Service Quality and Customer Satisfaction on Customer Loyalty in Purwokerto.

The paper aims to determine the effect of service quality on customer satisfaction, service quality, customer satisfaction and image on customer loyalty, quality of service to the company’s image, to determine the image of financial institutions in mediating the relationship variable quality of service and customer satisfaction on customer loyalty. The samples used were 110 customers and methods of analysis used is Structural Equation Modeling (SEM) test results find no significant effect of service quality on customer satisfaction; quality of service loyalty; customer satisfaction on customer loyalty; quality of service to the image of the company; customer satisfaction with the company’s image; and the image of the company loyalty; Image of financial institutions PT. BPRS BAS can be used as a variable relationship mediation variable service quality and customer satisfaction on customer loyalty.DOI: 10.15408/aiq.v7i2.1699

Antecedents and effects of customer–service employee attachments on customer–company identification and word-of-mouth: the case of Cheong in South Korea

Among the critical areas in services research is the role played by the relationship between customers and service employees. However, the ways in which customer–service employee attachments affect customer–company relationship and corporate loyalty such as word-of-mouth is unclear. Furthermore, there is a tendency to overlook personal and relational characteristics that influence customer–service employee attachments. This study empirically examined the antecedents and consequences of customer–service employee attachments in the context of a collectivistic culture. Specifically, this research investigated the effects of relationship period, consumer relationship proneness, customer orientation and relational benefits on customer–service employee attachments by using survey data collected from beauty salon customers in South Korea. The study also empirically tested customer–service employee attachments' positive influence on customer–company identification and word-of-mouth. The results support most of our hypotheses. This study offers some meaningful insights into the roles played by customer–service employee attachment in collectivistic cultures.

Think "I" And You Work Alone: Mather Constructive Character Posters and the Advertising of Self-Mastery

During the widespread economic prosperity of the 1920s in the United States, employers faced a serious problem retaining workers. Labor had been weakened after losing massive strikes in 1919, but the memory of that turbulent period haunted employers. Immigration restrictions enacted in the middle of the decade curtailed employers’ ability to fire and replace workers as they saw fit, and an expanding economy put workers in demand. Employers needed a uniform message to sell their workers on company loyalty. It was in this context that Mather and Company produced hundreds of motivational workplace posters, selling them to companies across the country. These posters appear at first glance to be little more than a cacophony of banal exhortations to good work habits. Yet among the jumble of images and messages, a powerful, coherent ideology urged workers to have loyalty not merely to employers, but to each other. This paper argues that these posters and related materials fostered communalism through four distinct themes: warning against moving from job to job, condemning a reliance on luck, asserting strict guidelines for workplace speech, and exhorting workers to control their emotions, all underpinned with a powerful celebration of masculinity. This project is based on an analysis of nearly three hundred posters produced by Mather and Company, as well as related materials. This project complicates and deepens our current understanding of workplace dynamics during the 1920s, and offers new insight into the sophisticated workplace propaganda of the period.