Communication Strategies Research Articles

Translingual negotiation in mixed‐gender communication: An analysis of the interactions in research group meetings in engineering

AbstractAs a practical theory of language, translanguaging refers not only to speakers' use of multiple languages, but also to the deployment of other semiotic resources and artifacts in communication. To examine the use of semiotic resources and translingual negotiation strategies in STEM communication, this study explores the intersectionality of translingual communication and gender in a research group consisting of international engineering scientists (including doctoral students, postdoc and faculty) at a public university in the Midwestern United States. Using a translingual approach, we analyze the semiotic resources and translingual negotiation strategies adopted by these engineering scientists to resolve trouble‐in‐interaction and claim agency in group interaction. Data include eight audiovisual recordings of research group meetings (RGMs), transcribed following the conventions in conversation analysis for verbal and nonverbal communication. A turn‐by‐turn analysis of the chosen excerpts reveals: (1) members of the group adopt negotiation strategies to collaboratively resolve trouble‐in‐interaction, including entextualization (visualization in particular), recontextualization, and various verbal and nonverbal interactional strategies. In employing these strategies, they also skillfully integrate various semiotic repertoires such as gestures, body movements, environmental artifacts, and board work to facilitate the resolution of trouble‐in‐interaction and (2) female scientists adopt envoicing and interactional strategies to regain the floor to speak and display resistance when interrupted or ignored by their male colleagues. These findings suggest that while we embrace the affordances of a translingual orientation to STEM communication as it values the entire linguistic and semiotic repertoires of international STEM scientists, we should also acknowledge the existence of microaggressive acts against female members in RGMs. A more equitable and inclusive environment for intellectual engagement and group communication in STEM fields can only be created through the collaborative efforts of individuals, groups, and institutions.

Analysis of the productivity of services in the mental health area of a high specialty Hospital in the State of Tabasco, for a proposal for improvement

This research aims to address the issue of productivity in the mental health service area of a health department in Tabasco, with a specific focus on evaluating the efficiency and effectiveness of the services. Through a rigorous analysis, it seeks to identify the factors that influence productivity. The instrument used, named by the acronym TIEP (Integral Productivity Measurement Technique), was specifically designed to study organizations with a systemic and integral approach, that is, the tangible and intangible elements that make up the organization. This instrument consists of 10 elements considered important for the evaluator to know the external and internal context that exists in the organization. The comprehensive improvement model proposed for the mental health area in the Health Department in Tabasco is based on a combination of continuous staff training, increased managerial participation, innovation in processes and technologies, and community communication and participation strategies.

PELATIHAN PEMBUATAN BROSUR SEBAGAI STRATEGI KOMUNIKASI PEMASARAN PADA PASAR BADUNG

The brochure creation training as a marketing communication strategy at Pasar Badung aims to enhance traders' ability to promote their products and services through effective and attractive printed media. Brochures are an important communication tool in marketing, providing clear information and stimulating consumer interest. This training focuses on teaching graphic design and persuasive content writing, which not only highlights the uniqueness of the products but also attracts the target market, including both tourists and local communities. Through this training, traders at Pasar Badung are equipped with skills to create aesthetically pleasing, informative, and market-appropriate brochures. Additionally, participants are trained in selecting appropriate distribution channels, both physically at the market location and digitally via social media to expand marketing reach. The expected outcome of this training is to enhance the image of Pasar Badung as a unique and appealing shopping destination, while also introducing local products in a more professional manner. With well-designed brochures, Pasar Badung can more effectively attract visitors and increase transaction volumes, ultimately contributing to local economic growth and the tourism sector in Bali. This training is a strategic step in supporting the development of traditional markets as part of Bali's sustainable creative economy.

Social Media as a Tool for Fundraising: Analysing the Strategies of Indian Non-Profits During Covid-19

This research examines the transformative role of social media in non-profit organisations fundraising strategies during crises, focusing on Indian NGOs' digital adaptation during the COVID-19 pandemic. Through a detailed examination of two prominent Indian non-profits—The Akshaya Patra Foundation and Give India—this research employs content analysis and explanatory case study methods to analyze the effectiveness of social media in fundraising efforts. The study examines how these organizations adapted their digital communication strategies to engage stakeholders, raise awareness, and generate funds through crowd funding initiatives during the pandemic. The research methodology combines quantitative content analysis of social media campaigns with qualitative assessment of stakeholder engagement patterns to validate how social media content supports fundraising efforts during crisis periods. The findings reveal significant patterns in how successful non-profits leverage social media for crisis fundraising, demonstrating the crucial role of strategic digital communication in mobilizing resources for humanitarian causes. Based on these insights, the research proposes a comprehensive social model paradigm for non-profit organizations, providing practical frameworks for implementing effective social media campaign strategies. This study contributes to the growing body of knowledge on digital communication in the non-profit sector, offering valuable insights for organizations seeking to enhance their social media presence and fundraising capabilities during crisis situations.

Quality of Public Services at PT. PLN (Persero) ULP Marisa

Purpose of this study is to explore aspects of the quality of electricity services through the PLN Mobile application at PT. PLN (Persero) ULP Marisa, which includes the process, SERVQUAL dimensions (Tangibles, Reliability, Responsiveness, Assurance, and Empathy), as well as determinant factors such as personal aspects, leadership, team, system, and situational context. The argument of this study is that the process of improving service quality through the use of the PLN Mobile application can increase customer satisfaction and overall service effectiveness in the ULP Marisa area, Pohuwato Regency. This study uses a descriptive qualitative method through the stages of observation, interviews, documentation, and data analysis. The results of the study indicate that the process aspect in the use of the PLN Mobile application has been attempted, but there are still obstacles in the form of low levels of customer understanding and limited digital literacy. The SERVQUAL dimension shows that tangibles, reliability, responsiveness, assurance, and empathy still need improvement in order to provide services that meet customer expectations. The personal, leadership, and team aspects reveal that collaboration between stakeholders and training to improve personnel competence are essential. The digital-based service system through PLN Mobile shows good potential but requires more intensive socialization to increase user adoption. Customer satisfaction can be increased by strengthening communication strategies and public education regarding the use of the PLN Mobile application. This study concludes that digital transformation through the PLN Mobile application requires strengthening in various aspects to achieve the goals of effective and efficient public services.

Bridging Barriers to Risk Management Preparedness through Participatory Communication Tool: The Case of Maguindanaon Ethno-Religious Group in Kabasalan, Pikit, North Cotabato

This paper explores the potential of participatory communication tools to enhance disaster risk management preparedness within the Maguindanaon ethno-religious group in Kabasalan, Pikit, North Cotabato. Marginalized communities like the Maguindanaon face significant barriers to disaster preparedness, including socio-cultural, political, and economic constraints. These challenges often hinder their ability to anticipate and respond to natural hazards effectively. This systematic literature review identifies key barriers to effective risk management, including cultural misunderstandings, limited access to relevant information, and structural inequities. It highlights the value of integrating local knowledge and culturally sensitive participatory communication methods, such as storytelling, community mapping, and participatory video, in overcoming these obstacles. Case studies from similar contexts, such as Nepal, illustrate the success of community-driven approaches that incorporate local narratives and religious values. By prioritizing community involvement and cultural relevance, participatory communication tools can improve risk perception and preparedness behaviors among the Maguindanaon. The paper concludes with a call for adopting culturally attuned and context-specific participatory communication strategies, advocating for further field testing to assess their impact on disaster preparedness and community resilience.

The Use of English Communication Strategies by Thai EFL Interns

The Use of English Communication Strategies by Thai EFL Interns

The Evolution of Digital Communication: Zelensky and the Use of Instagram in Wartime

Social media platforms have played a significant role in the widespread dissemination of propaganda images during recent conflicts. This phenomenon underscores the importance of these tools as vehicles for the spread of political narratives, ideologies, and propaganda messages. This study aims to investigate the role of visual propaganda in the current era of social media, with a focus on the use of spectacularization as part of the communication strategy employed by the Ukrainian President, Volodymyr Zelensky, within the context of the Instagram platform. The objective of this analysis is to explore how Zelensky uses Instagram as a tool to spectacularize his political persona and promote his agenda. We examine the nature and mechanisms of spectacularization, with a specific focus on how the Ukrainian President constructs a public image that combines elements of entertainment and politics. To examine the use of Zelensky's public image and personal style in the ongoing conflict, we employed a combination of social media analysis tools. These platforms allowed us to monitor and delve into the effectiveness of Zelensky's public appearances from February 24, 2022, to February 24, 2023, providing us with a comprehensive overview of the current state of affairs. The collected data were analyzed using a multidisciplinary approach that combines political communication theory and media analysis. The results indicate that the President's personal style, characterized by a predominantly informal and de-institutionalized appearance, significantly impacts the public perception of his political persona. Within the landscape of social media-based information warfare, various issues are addressed and explored. Overall, this context highlights the importance of understanding how visual imagery is used as a tool of manipulation and persuasion within the dynamics of social media. Keywords: propaganda, spectacularization, communication strategies, Zelensky, Instagram

Design of Neko—A Scalable High‐Fidelity Simulation Framework With Extensive Accelerator Support

ABSTRACTRecent trends and advancements in including more diverse and heterogeneous hardware in High‐Performance Computing (HPC) are challenging scientific software developers in their pursuit of efficient numerical methods with sustained performance across a diverse set of platforms. As a result, researchers are today forced to re‐factor their codes to leverage these powerful new heterogeneous systems. We present our design considerations of Neko—a portable framework for high‐fidelity spectral element flow simulations. Unlike prior works, Neko adopts a modern object‐oriented Fortran 2008 approach, allowing multi‐tier abstractions of the solver stack and facilitating various hardware backends ranging from general‐purpose processors, accelerators down to exotic vector processors and Field‐Programmable Gate Arrays (FPGAs). Focusing on the performance and portability of Neko, we describe the framework's device abstraction layer managing device memory, data transfer and kernel launches from Fortran, allowing for a solver written in a hardware‐neutral yet performant way. Accelerator‐specific optimizations are also discussed, with auto‐tuning of key kernels and various communication strategies using device‐aware MPI. Finally, we present performance measurements on a wide range of computing platforms, including the EuroHPC pre‐exascale system LUMI, where Neko achieves excellent parallel efficiency for a large direct numerical simulation (DNS) of turbulent fluid flow using up to 80% of the entire LUMI supercomputer.

Content Characteristics of the Trend of Infographics on Environment and Climate Change Adaptation in Vietnamese Online Newspapers

In the context of the significant shift from traditional mass media to digital journalism, infographics have become an increasingly utilized type of journalistic work for online newspapers worldwide, including in Vietnam, to convey messages across various fields. Infographics play a crucial role in communication strategies aimed at raising awareness of environmental issues and climate change adaptation. They effectively present complex data patterns and help the public quickly interpret messages through images, charts, and maps. This study examines the evolving use of infographics on environmental and climate change adaptation topics in online newspapers over the years, highlighting variations in content across these trends. The findings provide a solid foundation for further solutions to enhance the role of infographic journalism in environmental communication and climate change adaptation.

APPLICATION OF THE TWO-STEP FLOW THEORY IN UNIVERSITY ADMISSION COMMUNICATION CAMPAIGNS IN VIETNAM'S DIGITAL ERA

This paper focuses on the application of the two-step flow theory in university admission communication strategies, particularly in the context of university autonomy in Vietnam. The two-step flow theory, developed by Katz and Lazarsfeld (1955), emphasizes the role of opinion leaders in transmitting messages from the information source to the target audience. In addition to analyzing the core elements of the theory and the methods of identifying and utilizing influential individuals within the educational community, this study proposes solutions for applying digital tools to support communication processes. These solutions include optimizing content and search engine tools, organizing both online and offline communication events, and closely coordinating with opinion leaders to implement proactive, flexible, and creative admission communication campaigns that are sustained throughout the process. Consequently, the study aims to enhance the quality of university admissions in the context of digital transformation.

Pola Kalimat Opini Gubernur dalam JawaPos untuk Komunikasikan Hari Guru Nasional

This research highlights the crucial role of governors as regional leaders in conveying messages and policies to the community, especially through opinions published in the mass media. The focus on the use of formal and informal language in the governor's communication, as well as the analysis of sentence patterns in the opinion of the Governor of East Java in the November 25, 2023 edition of Jawa Pos are the main objectives of this study. Content analysis methods are used to evaluate opinion texts, examine sentence types, sentence patterns, and formal and informal language usage. The results showed the dominance of the use of active voice in the governor's opinion, indicating awareness of the subject as the main actor in the message conveyed. Common sentence patterns such as KSPO and SPK are often used, but there are also variations of other patterns that provide a broader dimension in communication. There is also a unique blend of formal and informal language in the governor's text, creating a more personal atmosphere and connecting with the audience more thoroughly. However, the study has limitations, especially in the overall representation of the governor's communication style that may not include all communication strategies in different situations. In conclusion, the study reveals complexity and variation in language use and sentence patterns in governors' opinions.

Mediatization as a Fundamental Communication Strategy of University Libraries in Kharkiv

Objective. The aim of the study is to develop conceptual foundations for medialization as the most effective communication strategy for university libraries. The unique experience of analytical and marketing practices in scientific libraries of universities enables them to effectively monitor the impact of their official accounts on social networks and messaging platforms, thereby contributing to the formation of their unique image. Methods. Employed methods include observation, comparison, Internet marketing, content analysis of official university websites, references to official web representations on social networks (messengers), statistical and mathematical methods, as well as systemic and socio-communicative approaches. Results. The study clarified the extent of Kharkiv universities’ incorporation into the global communication space through their web presence activity on various social networks/messengers. Rankings for the popularity of social networks/messengers (Facebook, YouTube, Instagram, Telegram) among Kharkiv universities, as well as for their Telegram channels based on the number of subscribers were developed. Conclusions. University libraries possess powerful analytical potential for enhancing the effectiveness of universities’ branding campaigns through medialization – effective communication activities on social networks/messengers. Systematic use of web analytics tools to monitor the effectiveness of communication strategies and adapt content according to subscribers’ interests can improve the quality of communication and marketing activities in higher education institutions.

Authorial communicative strategy in female English-language literary nonfiction discourse

The paper explores functions of communicative strategies in the female English-language biographical discourse in the second half of the 20th century. The analyzed works are biographies written by British and American women writers: “Emily Bronte. Her Life and Work” by M. Spark (1953), “Sartre: Romantic Rationalist” by I. Murdoch (1953), “Saint-Exupéry. A Biography” by S. Schiff (1994) and “Blonde” by J.C. Oates (2000). The objectives of the study were to analyze the genre characteristics of the texts, to identify their linguistic and extralinguistic means of presenting the main character and to reveal the gender-marking of English-language biographical discourse. In the course of the analysis, we formulated the main verbalization techniques of the female view on the image of the Other in its historical, national, social and cultural perspective. The article focuses on the ways authorial communicative strategies affect the reader’s perception of the main character in the presented biographies. We have come to the conclusion that the gender-marked text is characterized by the accentuated female subjectivity and the domineering evaluative component in creating the image in the realistic discourse (M. Spark, S. Schiff) and gamification in the postmodernist one (I. Murdoch, J.C. Oates). The choice of the main character is determined by national features, so while the English biographical discourse is characterized by its appeal to the phenomenon of creative consciousness, American biographers focus on the mechanisms of mythologization and demythologization of a cult personality.

Research on the Referential Significance of Procter & Gamble's Diversified Brand Strategy to Chinese Local Enterprises

This paper aims to analyze the diversified brand strategy of Procter & Gamble Company (P&G), and explore the enlightenment it brings to Chinese local enterprises in brand management, market strategy and innovation ability and can be used for reference. The study starts with P&G's brand portfolio, analyzes its brand structure, market positioning and consumer feedback in depth, and examines its specific operation in the Chinese market, including successful examples in market segmentation, marketing channel selection and product innovation. The paper turns to the analysis of the current status of brand strategy of Chinese local enterprises, covering many factors such as market demand characteristics, competitive environment, policies and regulations, and evaluates the performance of local enterprises in brand cognition, communication strategy and innovation practice. In the end, the paper summarizes the whole research, points out the limitations of the research, and puts forward the direction of future research, emphasizing the importance of deepening the brand strategy research.

Implantable Passive Sensors for Biomedical Applications

In recent years, implantable sensors have been extensively researched since they allow localized sensing at an area of interest (e.g., within the vicinity of a surgical site or other implant). They allow unobtrusive and potentially continuous sensing, enabling greater specificity, early warning capabilities, and thus timely clinical intervention. Wireless remote interrogation of the implanted sensor is typically achieved using radio frequency (RF), inductive coupling or ultrasound through an external device. Two categories of implantable sensors are available, namely active and passive. Active sensors offer greater capabilities, such as on-node signal and data processing, multiplexing and multimodal sensing, while also allowing lower detection limits, the possibility to encode patient sensitive information and bidirectional communication. However, they require an energy source to operate. Battery implantation, and maintenance, remains a very important constraint in many implantable applications even though energy can be provided wirelessly through the external device, in some cases. On the other hand, passive sensors offer the possibility of detection without the need for a local energy source or active electronics. They also offer significant advantages in the areas of system complexity, cost and size. In this review, implantable passive sensor technologies will be discussed along with their communication and readout schemes. Materials, detection strategies and clinical applications of passive sensors will be described. Advantages over active sensor technologies will be highlighted, as well as critical aspects related to packaging and biocompatibility.

Perspectives of learning and support assistants on cooperation with teachers in inclusive education: a systematic literature review

ABSTRACT Support staff are heavily involved in the implementation of inclusive education, and cooperation with teachers is a significant part of this. This review examines the learning and support assistants’ (LSAs) perception of cooperating with teachers in inclusive education in order to identify facilitating factors and barriers to such cooperation. Additionally, this review examines the effect this cooperation has on all stakeholders. A systematic literature review was conducted that identified 38 relevant studies. We found that positive communication practices, clear task roles and responsibilities, and positive interpersonal relationships promote cooperation, while frustration and tension result from roles that are not clearly defined, a lack of organisational support, negative environments, and ineffective communication strategies. Positive outcomes of effective cooperation include less stress and a supportive professional experience that promotes competence and well-being among professional as well as the inclusion of students. The findings highlight the need to create an effective process for cooperation to foster a good working environment and to promote inclusive school development, with school leaders having a major role to play in implementing such a process. There is still a need for further examination of the effects of cooperation on students and investigation into which processes/mediators promote successful cooperation.

The Implementation of Communication Strategy on the BIONS YouTube Channel in Introducing Health Communication in the Digitalization Era

The Implementation of Communication Strategy on the BIONS YouTube Channel in Introducing Health Communication in the Digitalization Era

Коммуникативные стратегии метадискурса в современном англоязычном художественном нарративе

The paper studies a very important issue of modern communicative science dialogue between the author and the reader. On the material of modern English narrative four communicative strategies of metadiscourse are revealed: the strategy of imitation of direct communication between the author and the reader, the strategy of appeal to general knowledge of the reader, temporal strategy and the strategy of generalization. Each strategy has its own system of markers. The first strategy is realized by personal pronouns we, you, social expressions and clichés, introduction words and phrases, rhetorical questions to the reader and modal verbs. The markers of the second strategy are lexical means and rhetorical questions. The temporal strategy is marked by the grammar tenses and adverbs of frequency. The strategy of generalization is realized by indefinite pronouns and abstract nouns. The study shows that these strategies are often combined in one context, which emphasizes the communication between the author and the reader.

Support initiatives by agricultural cooperatives in facilitating women's recovery from the socio-economic impacts of the Covid-19 pandemic in Kajiado county

This study investigated the impact of healthcare interventions by agricultural cooperatives on women's recovery during the post-COVID-19 period in Kajiado County, Kenya. It explored how agricultural cooperatives address women's recovery in the post-COVID-19 period in Kajiado County. It examined support initiatives for women's recovery, internal healthcare mechanisms targeting women, and cooperative-led interventions in post-COVID-19 recovery. Supported by Social Capital Theory and Empowerment theory, the study focused on Kajiado County. Kajiado County was selected for its cultural diversity and economic activities. Utilizing a mixed-methods research design, the study included a sample size of 373 respondents, members of agricultural cooperatives. The qualitative phase involved interviews and focus groups, while the quantitative data was collected using structured questionnaires. This study employed a combination of stratified random sampling and purposive sampling. Findings were presented through tables, aiming to inform government regulators in policy formulation. The study concluded that women have largely positive perceptions of the healthcare interventions offered by agricultural cooperatives. The findings also suggested a strong positive correlation between women's experiences with healthcare initiatives and their recovery from the COVID-19 pandemic. The study further concluded that logistical and cultural barriers remain significant obstacles to women's access to healthcare services provided by agricultural cooperatives. Recommending that agricultural cooperatives must develop and implement robust communication strategies to bridge the gap between awareness and actual engagement in healthcare programs for women. The study encourages policymakers to work alongside cooperatives to broaden these programs, create accessible healthcare models that consider rural challenges, and overcome existing logistical and cultural obstacles. By building such collaborative frameworks, these efforts can enhance women’s resilience, support sustainable recovery, and contribute to enduring improvements in community health and economic resilience in rural areas.