Enterprise Communication Research Articles

Research on the Impact of Environmental Regulation on Enterprise Innovation from the Perspective of Official Communication

Many developing countries including China are implementing increasingly stringent environmental regulations to achieve sustainable development. However, we have limited understanding about whether environmental regulations promote enterprise innovation. To address this research gap, this study empirically analyzes the impact of environmental regulations which is represented by the China Environmental Protection Law (2015) on enterprise innovation and it explores the moderating effects of official communication on environmental regulations and corporate innovation. The Super-Slacks-Based Measure (Super-SBM) model and Multiple Nonlinear Regression model are used to analyze 34,074 samples in China’s A-share market during the 2015–2017 period. Our results show that, in general, a higher intensity of environmental regulations is more beneficial to incentivize enterprises to implement innovation. Meanwhile, there is an inverted U-type relationship between official communication and innovation of enterprises. Furthermore, at present, the average level of official communication in China is too high, which will weaken the role of environmental regulation in promoting enterprise innovation. Overall, this study can help us better understand the politics behind enterprise innovation in countries.

Digital transformations of service marketing: theoretical fundamentals and directions

The conceptual approaches to definition of the purposes, principles and directions of the digital transformation of marketing activity of enterprises offering services according to technologies and methods of Marketing 4.0 have been proved on the basis of modern theories of service marketing. The inclusiveness and customer-focused of digital marketing services have been revealed. The omnichannel of marketing communications on the basis of integration and availability of online and offline channels of service enterprises and clients interaction, digitalization of client managerial experience has been substantiated.
 The Object of Research: digital marketing of services in the context of the Marketing 4.0 concept.
 Investigated Problem: the essence and directions of digital transformations of marketing activities in the field of services.
 Main Scientific results: the inclusiveness and customer-focused of digital marketing communications based on cross-channel interaction and digital managerial models of customer experience have been revealed on the basis of the analysis of theoretical approaches to the characteristics of service marketing and determining the directions of its development in the digitalization of the economy and in accordance with the Marketing 4.0 concept.
 Field of Practical Usage of Research Results: practical activity of service enterprises on application of digital marketing mix transformations and marketing communications channels.
 Innovative Technological Product: the main principles and directions of marketing services digital transformation, that is inclusiveness and customer-focused of marketing communications, omnichannel as integration and availability of online and offline interaction channels as well as digitalization of customer experience management have been substantiated.
 Field of Application of Innovative Technological Product: theoretical researches and practice of digitalization of marketing communications of the service enterprises.

Adaptation of the marketing communication policy of trade enterprises to the conditions of the COVID-19 pandemic

The article discovers the nature and significance of the complex of marketing communications in the market activities of trade retail enterprises of Ukraine and analyzes the features and key indicators of the development of the food retail market in recent years. Based on the results of a consumer survey and statistics on the cost of marketing communications of enterprises in 2020, individual changes in customer purchasing behavior caused by quarantine restrictions imposed due to the COVID-19 pandemic are characterized. Among these changes, attempts to reduce the number of visits and minimize the time spent in the store are highlighted, an increase in the volume of simultaneous purchases of "necessary" goods and a decrease in the number of spontaneous and unplanned purchases, a change in priorities regarding store formats and their remoteness, an increase in the popularity of online shopping and delivery services, and so on. The influence of the identified changes on the attitude of customers to marketing communications of retail trade entities is determined and possible directions for adapting the communication policy of enterprises to work in quarantine conditions are indicated. In particular, the possibilities of adapting individual advertising tools at the place of sale, advertising in social media and instant messengers, sales promotion measures, commercial propaganda and sponsorship are defined.

Improving Translation Teaching for Transnational Business: Voices of Translators from Chinese Enterprises in Africa

ABSTRACT Under the influence of economic globalization, Chinese enterprises are seeking more international market shares, and Africa is one of their crucial markets. This calls for translators who are experienced in multilingual business communication, which brings a challenge for business translation education in Chinese universities. In this paper, a qualitative case study is used to explore the perceptions of a cohort of translators working for globalized enterprises in Africa. This study uses a practical and bottom-up perspective to examine the status quo and the challenges encountered by translators in a transnational business setting. These translators’ experiences and reflections offer a close-up view of communication and language services in Chinese transnational enterprises, and solutions are suggested for improving the teaching of business translation at universities in this era of international transactions. The practitioners’ suggestions offer insights into business translation teaching in Chinese universities and other parts of the world.

E-Commerce Enterprise Supply Chain Cost Control under the Background of Big Data

Since the twentieth century, it has been an era of rapid development of information technology; the scale of data is almost the growth rate of the blowout type; no matter what it is, a large number of enterprises or departments are increasing a large number of cost data. However, the current cost management model still remains in the traditional management method and lacks a smarter big data analysis method. In addition, there is a lot of research on big data applications, and there are few e-commerce supply chains. Therefore, the research purpose of this study is to use big data technology to explore a series of practical operation methods for supply chain Cultural Communication Enterprises and summarize the operation mode of building SCC control by using big data technology. In terms of research methods, this study combined bibliographic review and empirical analysis, explored cost-based mobile e-commerce (EU) cost control related to big data information, used smart and digital analysis methods to thoroughly analyze CCE business issues from internal and external supply chains, established an e-commerce business supply chain cost control model based on big data technology and elaborated cost control procedures and measures. Finally, it summarized the research results and drew conclusions to provide a theoretical basis for promoting enterprises products products to reduce supply chain costs. The research in this study has achieved a breakthrough in the cost management and control of EE; it provides empirical guidance and theoretical reference for EE to adopt big data technology for cost command of supply chain (CCSC), could help EE to reduce cost of supply chain management to gain higher profit margins, and promote e-commerce industry as a whole to the next level eventually. This study concluded that the use of big data technology for cost command can solve a series of problems effectively, such as the lack of systematic analysis of cost, the lack of contractual partners, the serious waste of sales links, and the policy errors of logistics links, and continuously improve the enterprise management level and the decline of comprehensive cost. The application mode of supply chain CCE enterprises using big data technology constructed in this study has universal applicability.

Промышленные предприятия и их маркетинг–модели: новые аспекты, проблемы и подходы

Цель: разработка методологических подходов к организации бизнеса, маркетинга и эффективных коммуникаций на промышленных предприятиях с учётом их специфики, а также изменений в силе и способе конкуренции, в спросе делового потребителя, институциональной среде и тенденций цифровизации экономики. Обсуждение: специфика промышленного производства с точки зрения рынка влияет на формирование моделей маркетинга, в связи с чем должна быть исследована возможность использования некоторых прогрессивных моделей по созданию ценностного предложения при разработке новой промышленной продукции. Результаты: обоснована правомерность использования теории компромиссов для формирования эффективного взаимодействия между производителями и потребителями промышленной продукции в процессе разработки товара. Предложена типология современных вариаций промышленного маркетинга с целью повышения уровня маркетингового управления промышленными предприятиями, в том числе и их инновационными проектами для рынка В2В. Уточнены сущность, содержание и схема проект-маркетинга, выявлены его достоинства и возможные проблемы, а также области использования с наибольшим эффектом.

Development and Use of Information and Digital Technologies at Ukrainian Enterprises

The paper considers the problems consider the problems of enterprises digitalization. Based on the research of the scientific literature, it is established that enterprises in the modern world need the active introduction of information and digital technologies to ensure the competitiveness of production and active development in the future. The analysis and assessment of the use and development of communication and information technologies by domestic enterprises is carried out. According to its results, it is established that the main areas of information and communication technologies implementation in domestic enterprises are cloud computing services, sources of "big data" for the analysis of "big data", 3D printing, external links to the Internet, own websites and electronic trade via the Internet, etc. It is determined that due to the rather intensive growth of the number of enterprises in the information and communication industry, the use of their developments in production is rather insignificant. Only 5% of enterprises during the study period used all the above information technologies in their activities. Based on the analysis, the problem areas of the process of implementation and development of communication and information technologies at domestic enterprises are identified and recommendations for improving the efficiency of information and communication technologies are provided. The MatLab Statistic Toolbox built into MatLab is used to determine the trends of the impact of digital innovations and the number of information and communication enterprises on GDP.

Formation and development of the concept of digital marketing

The digital age has not only simplified many everyday tasks for us, such as communication, work or information retrieval, but has also provided many opportunities for business promotion. Due to the convenience, speed, and popularity of digital channels, their use in business to communicate with the target audience has grown into a separate type of marketing - digital marketing. Currently, there are many ways to influence the potential audience of companies, but the most popular and effective is this type of marketing, which determines the relevance of our topic. The article has a theoretical, fundamental character, in which the approaches to the concept of digital marketing are revealed, its advantages and prospects of development are revealed. The works of the authors dealing with the essence and definition of the term digital - marketing and application of digital technologies for effective marketing communications of modern enterprises are considered. The relevance of the formation of the concept of digital marketing is substantiated and the author's approach to the definition of this phenomenon is presented. The expediency of using digital marketing tools to achieve strategic goals and objectives of the company, able to improve and radically transform business processes. In solving these problems, both online and offline communication channels can be used, the purpose of which will ensure the most effective integrated use of all involved channels. The opportunity to implement marketing functions to a new level by digitizing traditional business models is presented. The article considers the features of the transition to "digitalization" of consumer communications, which are constantly changing when users communicate online, migrating to new digital marketing channels and communication platforms, as well as when using new ways to find information needed for consumer decision making. The need to find the optimal digital marketing tools for organizations and actively monitor new market trends to communicate with target audiences has been proven.

Exchange Rate Risk Management in Natural Rubber Industry: Implications for Multinational Corporations in China

With the development of big data and information technology, the possibility of enhance the control of exchange rate risk in Chinese multinational corporations is increasing. A large of papers have already discussed exchange rate risk management, however the methodology used in accounting remain to be elucidated. This thesis focuses on China Hainan Rubber Industry Group Co. Ltd, analyzes problems of exchange rate management in its financial statements from 2015 to 2019, calculates the impact of exchange gains and losses with different accounting methods, and then discusses the policy implication. We set up a model to explain the details of exchange gains and loss, then subdivide (A) actual exchange gains and losses and (B) financial accounting exchange gains and losses to reflect the enterprise’s business status, and verify the feasibility of this model for practical use. Finally, we provide new policy implications, such as suggestions for accounting entries with classified exchange gains and losses, strengthen enterprise communication management by using IT, and pay attention to the development trend of CNY’s internationalization.

RETRACTED: Human resource management structure of communication enterprise based on microprocessor system and embedded network

In the past few years, human resource management (HRM) has undergone significant changes. The focus from administrative tasks to become strategic partners into the organization's overall strategy, mainly in the field of development of information technology, has given strong support. The technology support using Microprocessor System and Embedded Network to help handle the HRM knowledge process. Long-term use of information systems today have a significant impact on how to manage HRM. The Human Resources (HR) processes and practices within the organization; in other words, the collection of information, storage, use, and sharing method have changed completely. The Microprocessor System using to store the condition base data and then communicate with internet support. Part of the HRM process becomes more efficient; due to these improved service levels, it can now be more participation. Human resources of this new business strategy in business strategy have a significant impact on the human resources function and its experts. This chapter reviews the existing literature on this topic and considers the advantages and benefits of HRM information systems. It also outlines some of the technical applications in the functional areas of HRM in the organization.

Habilidades cognitivas y comunicación asertiva en los profesionales de secretariado ejecutivo

La comunicación en las organizaciones es parte primordial de los comportamientos en las instituciones, la misma que se basa en todos los medios involucrados en la transmisión de información, que se da a nivel interno como externo. El proceso de globalización y competitividad hacen que la comunicación se convierta en una herramienta estratégica para los procesos de las relaciones dentro de una organización. Por ello la comunicación se ha convertido en una herramienta de trabajo indispensable para que los trabajadores puedan comprender y desempeñar de mejor manera su rol en la organización. La propuesta de este proyecto plantea establecer la relación entre las habilidades cognitivas y comunicación asertiva como solución de problemas interpersonales. Para ello será necesario recopilar información que sustente este trabajo, relacionada con el estado del problema de comunicación interna de pequeñas y medianas empresas en general; que luego de analizarla, permita presentar conclusiones y recomendaciones, que esperamos puedan ser de utilidad en las Organizaciones Corporativas.

Evaluation of the Consumer Interaction Capability of the Virtual Brand Community of Chinese Mobile Internet Enterprises Based on the Hybrid MCDM Method

E-commerce has grown considerably with increasing access to the Internet. As a means of e-commerce, the virtual brand community (VBC) has become one of the important channels for brand enterprises to promote products, enhance brand awareness and compete with enterprises in the digital economy. The most important task of any website is the provision of tailored information and services to satisfy client needs. This research aimed to evaluate the status of websites and services provided by Chinese mobile internet enterprises. Based on the Fogg behaviour model, initial criteria and sub-criteria were constructed, and a new hybrid multiple criteria decision-making (MCDM) model was used in this study that combines the Decision-Making Trial and Evaluation Laboratory (DEMATEL) technique and the analytic network process (ANP) method to determine the interaction between factors and to determine the weight of each factor. Finally, the PROMETHEE method was utilised to rank and develop the consumer interaction capability of the VBC of Chinese mobile internet enterprises. Once these perceptions were captured, among the three criteria determined for the evaluation of the VBC of different mobile internet enterprises, affective involvement was the most important criterion, followed by motivation and environment triggers. Moreover, the VBCs of three communication enterprises were evaluated and ranked to validate the proposed model.

Особливості застосування сучасних методів маркетингової комунікаційної політики підприємствами

Introduction. The article deals with current issues related to the application of modern methods of marketing communication policy at enterprises, and with the research of different scientists’ approaches in defining this concept. Results. It has been proved that modern enterprises, regardless of their field of activity, require the establishment of long-term mutually beneficial relationships with suppliers, intermediaries, partners and, most importantly, with customers, therefore there is an urgent need for effective communication policy. The problems of forming marketing communications of domestic enterprises have been highlighted. It has been determined that the effective application of the communication policy of business entities becomes more important due to the increasing level of competition, the spread of globalization processes in the modern world, the impact of the pandemic, etc. As a result, communications are becoming almost the main driver of business growth. The main tasks of the marketing communications system and their functions have been described. The relevance of both traditional and new methods of using marketing communication tools has been proved. In particular, among modern methods of marketing communication policy, which have found application in the business practices of the leading companies, are specified: Internet marketing, event marketing; holistic (comprehensive, integrated) marketing; story-telling (technology to create a story and transmit the necessary information by using it); tryvertising (the consumer can first try a product and then buy it) sensitive marketing; identification marketing (based on the features of the brand), input or involving marketing (sending out content useful to the target audience through a blog or e-mail); impact marketing, etc. The need to develop marketing communications management was noted. Conclusions. It has been substantiated that enterprises need to constantly respond to the existing customer expectations that are a dominant factor in the success of the products (works, services) sale by effectively applying the marketing communications system. Keywords: communication; marketing communication; agrarian enterprise; promotion; communication policy.

Marketing Communications of Latvian Social Enterprises from a Consumer Perspective

The purpose of this study is twofold - to contribute to the further understanding of social enterprises’ marketing by providing a consumers’ perspective on the content that social enterprises generate in order for them be to be able to better understand their strengths and weaknesses and to establish a reference point with regards the current situation to be able to compare and measure improvement in with regards social enterprise marketing in the future and, if needed, provide fact-based evidence to assist social enterprises in their call for support from public authorities. Among tasks of research are 1) analysis of recent scientific publications associate with social enterprises, their challenges in Europe and in Latvia and specifically with regards social enterprise marketing 2) analysis of online survey, filled out by 329 respondents and conducted by Kristīne Casno in 2019. For data anlysis such quantitative research methods were used as analysis of descriptive statistics (indicators or central tendency or location (arithmetic mean, mode, median), indicators or variability (range, standard deviation and standard error or mean), testing of statistical hypothesis with t-test and analysis or variance - ANOVA. Authors highlight that social enterprise consumers are supportive of social enterprises and their cause and are also interested in the marketing content provided, however, the full potential of word-of-marketing is not used, suggesting that there is significant room for improvement. With regards marketing communication content, social enterprises are most appreciated by consumers for aesthetic and interesting content. On the drawback side – the greatest challenges for social enterprises are to provide content on a regular basis and achieve visibility. Since the comparatively lower evaluations for aforementioned characteristics may be directly associated with lack of financial resources and skills, Authors recommend greater support from Ministry of Welfare of Republic of Latvia for development of support programs with the aim of increasing the marketing skills of social enterprises as well as promoting close win-win cooperation between commercial outdoor, print and online media holders and social enterprises (e.g. in the form of subsidized advertisement spaces while they are not used by commercial clients in return for lower taxes) in order to help social enterprises reach higher visibility.

Research on Node Mining Algorithm and Information Dissemination Model Based On Wireless Marketing Vision of Marine Enterprises

Li, Y., 2020. Research on node mining algorithm and information dissemination model based on wireless marketing vision of marine enterprises. In: Bai, X. and Zhou, H. (eds.), Advances in Water Resources, Environmental Protection, and Sustainable Development. Journal of Coastal Research, Special Issue No. 115, pp. 308-312. Coconut Creek (Florida), ISSN 0749-0208.At present, the international Marine market is becoming competitive. Therefore, the demand of Marine enterprises to establish their brands by wireless marketing communication is becoming more and more prominent. The wireless marketing communication theory is a highly operational theory. Based on the wireless marketing communication theory, this paper introduces this theory into the Marine enterprise communication for exploratory thinking. Based on the full analysis of hot spot information mining technology and information transmission model, combined with the management practice of ocean enterprises, this paper determines the weight of oceanic enterprise event information by means of hot spot information mining technology, constructs information transmission model, and analyzes the research display of hot spot information mining and enterprise information transmission model.

Reply Using Past Replies—A Deep Learning-Based E-Mail Client

Email is the most common and effective source of communication for most enterprises and individuals. In the corporate sector the volume of email received daily is significant while timely reply of each email is important. This generates a huge amount of work for the organisation, in particular for the staff located in the help-desk role. In this paper we present a novel Smart E-mail Management System (SEMS) for handling the issue of E-mail overload. The Term Frequency-Inverse Document Frequency (TF-IDF) model was used for designing a Smart Email Client in previous research. Since TF-IDF does not consider semantics between words, the replies suggested by the model are not very accurate. In this paper we apply Document to Vector (Doc2Vec) and introduce a novel Gated Recurrent Unit Sentence to Vector (GRU-Sent2Vec), which is a hybrid model by combining GRU and Sent2Vec. Both models are more intelligent as compared to TF-IDF. We compare our results from both models with TF-IDF. The Doc2Vec model performs the best on predicting a response for a similar new incoming Email. In our case, since the dataset is too small to require a deep learning algorithm model, the GRU-Sent2Vec hybrid model cannot produce ideal results, whereas in our understanding it is a robust method for long-text prediction.

The Role of Environmental, Social, and Governance Disclosure in Financial Transparency

In today’s business environment, corporate governance and financial transparency have an impact on the performance of firms. These changes are important for understanding the widespread accessibility of relevant and reliable information regarding an entity’s financial and nonfinancial aspects. The purpose of this study was to show how the environmental, social, and governance disclosure performance of companies has gained a reputation of having a fundamental role in financial transparency and how it varies by stakeholder orientation and economic sector. In this regard, we developed a new model based on stakeholders’ perceptions to analyze the impact of environmental, social, and governance disclosure on financial transparency using the Analytic Hierarchy Process (AHP) method and select the economic sector that ensures transparency in sustainable and financial reporting. This model was applied over the 2008–2018 period to 143 companies from eight countries in the most representative economic sectors: finance, energy, and telecommunication services. Our results portray that environmental, social, and governance reporting are a company’s means of communication with stakeholders, as part of their accountability and stewardship obligations, and at the same time, they are a tool for achieving transparency regarding the financial performance of a firm. Furthermore, our findings also showed whether environmental, social, and governance (ESG) disclosures act as a vector of financial communication for enterprises, and this relationship will also be evident in their role in financial transparency.

Social communication crises in the company and their overcoming

ABSTRACT In the Kępno’s Furniture Basin a study was conducted regarding the work atmosphere among crews and the impact of employees on the development of companies. There were signals of a bad work atmosphere in some factories, and it was decided to investigate the situation before social communication crises occurred. Against this background, the article describes the results, generalises them and proposes some solutions. The structure of the article consists of the analysis of barriers to effective communication, a synthesis of research into the state of social communication, description of perceived errors made in the communication process, and recommendations for improving and effectiveness of social communication. The publication ends with an application-relevant part not only for this industry, but having a broader application, also for improving the effectiveness of communication in other enterprises. In the publication, we also show the results of cooperation between enterprises when their managements participate in regional, integrated activities, jointly solving problems occurring in the socio-economic region.

Theories of Power, Boundary Spanning and the Impact of Technology: A Japanese Company in China

This case study examined how a Chinese Japanese manufacturing company’s communication problem between departments and the failure of the Corporate Information Systems (CIS), such as the ERP SAP or APQP, were eased through the implementation of social media. Data was collected from top Chinese management team. Social media is, in fact, perceived to provide a higher level of support than CIS for boundary spanners, supporting the theory of power within Bourdieu’s practice theory. This research offers practical implications to enhance a corporate informational infrastructure that not only combines social media and corporate information systems, but, spans the entire enterprise communication needs. Findings suggest that the social media WeChat was perceived to be the preferred technological support for all types of boundary spanners activities.

The evaluation of content effectiveness within online and offline marketing communications of an enterprise

The article aims to investigate the role and features of the content and test proposed indicators for evaluating its effectiveness within the marketing enterprise communications with the client using Internet technologies. The differences between traditional content communications and content communications using unifying content have been presented. Based on review of scientific works and statistic data and results of the studies, a system of indicators for evaluating the level of content supply cost-effectiveness is proposed: average cost of attracting one user of website, coefficient of lead generation of the Internet website, average cost of attracting one lead, content effectiveness ratio, average purchase in consequence of content supply, profit from the sale of goods in consequence of content supply, profitability of using the Internet marketing tools. This system of indicators allows monitoring of content effectiveness at key stages of enterprise-customer interaction. The proposed indicators of content effectiveness were tested on two leading enterprises in the field of water purification and water supply in Ukraine: “ZIKO Company” and “BWT Ukraine”. It was concluded that only a high quality of content supply could provide an enterprise with a high level of customer conversion and significant visibility of its website in different search engines.