Communication Companies Research Articles

The Effect of Training on an Ageing Workforce’s Attitude to Digital Transformation of a Communications Company

The rapid pace of technological change has significant implications for the modern workforce, particularly for organizations with an aging employee population. This study sought to explore the notion that a workforce nearing retirement are not interested in technology intensive training. The study employed a qualitative approach using semi-structured interviews with 13 purposively selected participants who were employees aged 55 or older in a large communications company in South Africa company. In terms of its findings, participants aged 55 and above with extensive tenure in communications companies, emphasized that aging goes beyond chronological age, reflecting a mind-set towards learning and adaptation. Contrary to stereotypes, older employees expressed a desire for technology training, but organizational barriers hindered access to such opportunities. Limited exposure to emerging technologies and discontinuation of training impedes digital transformation efforts. The study challenges misconceptions that older employees do not want to learn, revealing organizational barriers to technology training. Recommendations include providing technology training for older employees and ensuring continuous exposure to emerging technologies. The study underscores the importance of addressing age-related barriers to foster digital innovation and organizational growth in communications companies.

БРЕНД РОБОТОДАВЦЯ: ПРОЦЕС ФОРМУВАННЯ ТА ДОСЛІДЖЕННЯ ЕФЕКТИВНОСТІ

The importance of conducting research on the peculiarities of employer brand formation and measuring the effectiveness of this process has been substantiated. The connection between the employer brand and various processes of personnel management: recruitment, personnel movement, motivation has been proved. Brand management is defined as the main component of strategic development. It is noted that the successful formation of the employer brand is a key element for ensuring the company's competitive advantages, attracting and retaining highly qualified personnel, which becomes a determining factor for its long-term success and sustainability in the market. To achieve competitive advantages, it is important to create an attractive employer brand that not only attracts attention but also retains talented professionals both within the company and in the marketplace. It is emphasised that building a successful employer brand requires careful analysis and consideration of various factors that affect the attractiveness of a company for potential and current employees. It is proposed to consider the employer brand as a perception of the company not only by employees, but also by other business communities with which the company interacts, since it includes such constituent elements as employee perception of the company, corporate culture, working conditions in the company, and the company's communication policy. It is emphasised that it is necessary to study the process of brand formation through the prism of changes and taking into account the latest trends. In particular, the work of companies in the context of war generates increased attention to the security component of the company. The main key reasons for studying the effectiveness of the employer brand formation process have been systematised. It is concluded that the basis of the methodology in studies of the effectiveness of employer brand building corresponds to various methods, theories and approaches that allow systematic analysis and evaluation of this important process. Modern business actively uses key strategic directions in the field of employer branding. These strategies not only attract and retain the best talent, but also help to reduce costs, improve financial performance and increase overall employee satisfaction.

EXPLORING COMMUNICATION DYNAMICS AT A FOOD MANUFACTURING COMPANY: AN INTERVIEW-BASED STUDY

In this day and age, the world has slowly been shifting to the widespread use of technology in almost all aspects, including employment. This is proven by the continuous growth in the number of remote jobs globally, which allows people to work from home through the use of technology anytime and anywhere. Naturally, challenges and dilemmas, especially when it comes to communication, arise in the workplace. However, the challenges experienced in the face-to-face setup may differ from what is experienced in a remote or online setup. That being said, this research aims to discover the organizational culture being practiced in a remote work setup, specifically its organizational culture, communication flow, and practices, as well as the communication model being observed in the workplace through the conduction of an interview between two engineers. The findings reveal that the organization has both linguistic diversity and cultural pluralism. Moreover, their primary communication channels are digital tools, which is an indication that the interactive model of communication is observed in their company. In addition, employees, irrespective of their positions, are also given the chance to participate and talk during meetings, which signifies that the company's communication flows are both vertical and horizontal. Lastly, technological barriers like internet connectivity impact project development, which may lead to miscommunications in the workplace. Overall, the research sheds light on communication challenges and practices in remote work environments while also highlighting the healthy work atmosphere the selected organization has cultivated.

Retracted: A Novel Distributed Denial of Service (DDoS) Detection Method in Software Defined Networks

The software Defined Networks (SDN) are the most promising solutions in solving challenges regarding complex network control. The SDNs are responsible for separating network control functions from the network switch. By applying SDNs, communication companies and operators can control and manage networks through one central controller unit therein with no need by applying hardware or the manufacture's guideline. Lack of complex DDoS attack detection, lack of rapid detection sensitivity on packet type attack, lack of methods in promoting detection attack to specific unknown protocols, lack of ability in detecting at switch level, lack of assessing attacks packet types, constitute drawbacks. Although is made in this article to overcome these drawbacks, consequently the GainRatioAttributeEval algorithm and Ranker method are applied. The datasets involved here are the ISCX-SlowDDoS2016, ISCX-IDS2012, CTU-10 and CTU-11.This proposed method is compared with similar methods and it is found that this method with 99.95% accuracy and 0.04 FPR for UNB-ISCX dataset and 99.84% accuracy and 0.1 FPR for CTU-13 dataset is better than others.

GLOBAL TRENDS IN REPUTATION MANAGEMENT

The article is devoted to the analysis of global trends in reputation management. The authors studied current world rankings, analyzed reputation studies, and identified the main reputational risks affecting reputation management and forming a company's anti-crisis communication strategy. The article provides data on a comparative analysis of the leaders of the Global RepTrak 100 rating for 2020–2024. Companies that lead this rating yearly and have a strong positive reputation among stakeholders are identified. It was determined that among the global trends in intangible asset management that determine the development of companies, the key ones are corporate reputation, responsible leadership, and sustainable development. Among the current trends in reputation management, the following are important: the presence of a higher goal of the corporate brand, high-quality communication with various groups of stakeholders as the basis of the business strategy, cybersecurity and data protection, the integration of artificial intelligence into work processes (including communication processes), and the ethics of its use. Based on the analysis, recommendations were prepared to form an effective communication strategy for reputation management. The article's authors emphasize that the communication strategy for building and maintaining a positive reputation of the company should be based on a balanced system of communication channels and messages. A company seeking to minimize reputational challenges and crises must necessarily work out possible options for reputational risks and develop scenarios for rapid response. An anti-crisis communications plan will allow one to act quickly and coherently during challenging times. At the same time, given the brittle and changeable situations in the BANI world, any plan must be adaptive and flexible.

The role of social media marketing of ESG in warehouse logistics

Purpose: Due to the relatively low level of exploration of the topic of ESG in social media marketing communications, the authors of this text decided to diversify the purpose of the article: 1. to explore the topic of ESG activities in warehouse logistics and its communication in SM; 2. to carry out and present the results of quantitative research involving statistical analysis of the results of social media marketing publications on ESG. Design/methodology/approach: The following research question was posed by analogy: P1. Which area of ESG activity is most attractive to customers from the perspective of engagement on LinkedIn? The research hypothesis was then stated: H1. There is a statistically significant relationship between the amount of storage space and the marketing performance of publications on LinkedIn and is positive in nature. To achieve the stated objectives and verify the hypotheses, a two-stage research process was designed. It began with a literature analysis and synthesis and was followed by a quantitative study of marketing performance. Among other things, the first stage of the research defined the key areas of ESG activity in the real estate market. This division became the basis for the second, quantitative stage of the research. The study consisted of an analysis of online data from November 2022 - July 2023 compiled from the results of 140 posts published on the social media platform LinkedIn. This is because the pilot study, as well as the analysis of the literature, showed that this is the platform most often chosen to communicate ESG activities. Statistical analysis included: a comparison of client engagement scores in publications on key ESG areas in the real estate market, and a correlation analysis of warehouse space and social media marketing scores. Findings: It was observed that in most cases, communication of ESG-related activities formed the majority of a company's total communication on its LinkedIn profile. It proves that the most frequently communicated ESG area on LinkedIn is environmental aspects. However, they are associated with the lowest average engagement. Subsequently, Pearson's correlation coefficient has been used to examine the severity of the relation between the different variables. Once the analysis is executed, it may be concluded that there is a statistical significant correlation between the size of the warehouse and the outcome of publications communicating ESG on LinkedIn. A stronger correlation occurred in the analysis of engagement scores. Practical implications: It was found that there is a very high correlation between the size of the warehouse and consequently the ranking of developers in Europe and the results of publications communicating ESG on LinkedIn. Based on the results, it can be recommended that further research should be pursued in the direction of engaging customers in ESG marketing communications. Social implications: The presented article focused on exploring the topic of ESG activities in warehouse logistics and its communication in social media. The construction sector contributes significantly to greenhouse gas emissions. The sector therefore faces a number of challenges that it is socially expected to solve. Following in the footsteps of researchers, an increasing number of institutions at both the European and national levels are introducing laws and regulations to accelerate this process. EU directives, national laws and guidelines from independent institutes are aimed at forcing the industrial sector to respond and implement solutions. The ESG revolution is gaining momentum because of this. We are currently in a transitional phase, and there is still a lot of work to be done, but change is already inevitable. ESG activities that are being implemented by companies are being communicated in parallel on social media. Originality/value: The results of the research evaluate the correlation between warehouse size and marketing performance, show areas of ESG, which are the most frequently communicated and the most attractive to customers from the perspective of engagement on LinkedIn. It can be a basis for future studies on the implementation of ESG activities in warehouses and can serve practitioners in selecting projects of interest and worth deploying. Keywords: ESG, contemporary logistics, modern warehouses, social media marketing. Category of the paper: Research paper.

Low Cost Led Source Based Transmission System for Achieving Freespace Li-Fi Multimedia Communication

Physical network layer linking microprocessors are often used in congested office rooms. In forming new extensions with physical networking cables, may not be faceable or may not advantageous. Linking such communication to devices through free space transmission of multimedia signals with the use of optoelectronic devices is a major developing research area today. For that, different low cost optoelectronic sources were need to be tested while the same source should be able to use for normal light illumination of such office rooms. During this research project, a novel multimedia transmission system has been developed as an alternative solution for the aforementioned problem. Wi-Fi (Wireless Fidelity) based systems with radio wave may effects human lives. Nevertheless, the data transference speed is higher in Li- Fi (Light Fidelity) than Wi-Fi. Li- Fi based system which can be used for environmentally friendly non radiation hazardous, high data rate transmission network developing with low cost. The proposed system is at premium capable transmission level at present in order to transmit one multimedia component; sound waves using LI-FI. Using the proposed model, further development of the complete Li-Fi system can be made using locally available low cost components, which is an advantage. The concept of LED switching /blinking rate controlling was utilized here. The data transference rate is very high, so that it is impossible for the hackers to get through the connections. Nowadays, security is the rising demand for wireless data communication. The existing radio spectrum below 10 GHz has become inadequate. Hence, the wireless communication company has replied to this challenge by considering the radio spectrum beyond 10 GHz. There are many reasons which have been considered for the necessity to cover wireless network technologies expected to ever-increasing stipulation for wireless communications. Wi-Fi is facing many challenges; with manageability, service scalability, bandwidth capacity, cost effectiveness, availability, efficiency and security [Begam et el. (2021)].

Tax Strategy and International Financial Management of Multinational Companies

Abstract In the context of intensifying global competition, the exploration of corporate tax strategy is emerging as a pivotal area within financial management. This paper develops a flowchart for a tax planning scheme tailored to the economic strategy of multinational corporations. It examines the tax planning approaches related to enterprise financing strategy and capital operation strategy, identifying the optimal tax planning scheme based on two primary service objectives outlined in the flowchart. An empirical analysis is conducted using the case of H Communication Company to investigate the tangible benefits of its tax strategy on international financial management during its multinational operations. The results demonstrate that following tax planning, the coefficient for the cross-term of the multinational company’s earnings per share stands at 0.8340, suggesting that the market has positively received the company’s effective tax avoidance measures. This study not only advances practical research on tax planning for multinational projects but also serves as a dual theoretical and practical reference for the operations of multinational enterprises.

Strategi Komunikasi Mandorumah dalam Mewujudkan Eksistensi Slogan Kontraktor Anti Molor

The prevalent cases of stalled contractors have drawn attention within the construction industry. However, Mandorumah, a contracting company, has taken a different approach as the "Anti-Delay Contractor." Through qualitative research in the form of a case study, the focus lies on the company's communication strategies concerning quality, timeliness, and efficiency. Through direct observation and in-depth interviews, it was revealed that Mandorumah fortifies its image through social media, implements ongoing evaluations based on customer feedback, and engages actively in two-way communication with clients. As a result, Mandorumah has established a reputation as a reliable contractor. Their communication strategy, emphasizing customer satisfaction, effective utilization of social media, and continuous service evaluations, successfully portrays the "Anti-Delay Contractor" identity, highlighting reliability and trust in delivering projects to high standards and on time. Mandorumah serves as an exemplar in addressing challenges within the construction industry by committing to reliable and trustworthy outcomes

Organizational Commitment: The Key to Reduce Employees’ Resistance to Change

This report recognizes some of the most important causes of resistance to organizational change; some of which are related to the skills of employees and others to the company's communication procedures, which affects the work performance of employees and the image of the organization. To achieve the organization's objectives, the importance of structural change management, organizational culture, and the ability to modify strategies when circumstances warrant is also documented: First to contain, and then to reduce resistance to organizational change. The report includes a comparison of the proportion of successful and unsuccessful efforts regarding resistance to "organizational change"; a process that can be conceived as a "dialectical progression", whose main support is the institutional commitment implicit in the mission, vision, and core values of the organization. A nonparametric statistical technique: Jonckheere-Terpstra test was selected to perform the data analysis.

Digital Entrepreneurship as One of The Applications of Contemporary Administration in The Entrepreneurial Orientations

Purpose: The objective of this research was to investigate how Digital entrepreneurship influences the achievement of entrepreneurial orientations within communication companies located in Tabuk region. To attain these goal, the researcher adopted an analytical descriptive approach and utilized a questionnaire as the primary tool for collecting data. Theoretical framework: The theoretical basis is the literature on Digital Entrepreneurship and the Entrepreneurial Orientations. Design/methodology/approach: Data was gathered quantitativel The study involved study consisted of all Zain communication companies in Tabukwith a total of (6) branches, Mobilycompany with its (5) branches, and STC company with its branches its (5), where the total number of employees was (180). Findings: According to the findings, indicate that the findings indicated that the overall average scores for both Digital entrepreneurship and entrepreneurial orientations were notably high. Furthermore, the results highlighted a statistically significant relationship between Digital entrepreneurship and its various dimensions, and the attainment of entrepreneurial orientations. Specifically, the variables that had a significant impact on entrepreneurial orientations were innovation and creativity, digital knowledge base, and the digital business environment. Research, Practical & Social Implications: This study examines digital entrepreneurship as a crucial aspect of modern administration in entrepreneurial contexts. It explores the intricate facets of digital entrepreneurship, uncovering its implications for research, practical applications, and societal impact. Through a detailed analysis of the dynamic relationship between administration and entrepreneurial orientations in the digital realm, the research aims to provide valuable contributions to both academic knowledge and Different sectors. Originality/value: The study's worth lies in the additional insights it gives into the rising Digital Entrepreneurship as one of the Applications of Contemporary Administration in the Entrepreneurial Orientations.

The Effect Of Supply Chain Management And Corporate Communication Skills On Production Performance At PT. Berlian Manyar Sejahtera

The aim of this research is to determine the influence of Supply Chain Management and company communication capabilities on production performance at PT. Berlian Manyar Sejahtera.This research approach uses quantitative research using an explanatory survey research design. Data collection in this research used two techniques, namely: Through questionnaires, andDocumentation methodintended to complete the data.Data analysis methods are part of the analysis process with methods appropriate to the type of research after the research data collection stage.This research uses multiple linear regression analysis. The results of the research show that 1) There is an influence of supply chain management on production performance at PT. Berlian Manyar SejahteraThus it gets highersupply chain management, the higher the production performance at PT. Berlian Manyar Sejahtera. 2)There is an influence of company communication capabilities on production performance at PT. Berlian Manyar Sejahtera.Thus, it gets higherthe company's communication capabilities, the higher the production performance at PT. Berlian Manyar Sejahtera. 3) There is an influence of supply chain management and company communication capabilities together on production performance at PT. Berlian Manyar Sejahtera. Thus, the higher the company's supply chain management and communication capabilities, the higher the production performance at PT. Berlian Manyar Sejahtera.

The Impact of Knowledge Management Infrastructure on Promoting Innovation: An Applied Study on Jordanian Communications and Information Technology Companies

The Impact of Knowledge Management Infrastructure on Promoting Innovation: An Applied Study on Jordanian Communications and Information Technology Companies

Predicting and visualization analysis of customer churn in telecommunications leveraging decision tree model

Nowadays, how to keep more customers is one of the most crucial problems to be solved facing communication companies in the increasingly competitive market. In these companies, one of their most important business indicators is customer churn for it is significantly less expensive to keep a current client than to find a new one. In order to carry out truly effective methods to minimize customer loss, build a prediction model is a reasonable way to analyze the characteristics and reasons of possible lost customers. In this research, after creating a Decision Tree Model and visualize it, it could be concluded that there was little difference between male and female, but the aged, unmarried and customers who are economic dependent have a great possibility to lose. Moreover, signing duration matters in the prediction. The longer the contract term is, the less likely the users to be lost. According to mentioned and even more analysis below, certain targeted suggestions are introduced to improve the situation. This research would like to provide research thought and analytical method for the prediction of customer churn.

Analysis of the Compensation and Benefit Management System of Chinese Enterprises Before and After COVID-19Taking Huawei as an Example

The purpose of this paper is to analyse Huawei's approaches to compensation and benefit management before and after COVID-19 through an analysis of past literature, combined with Huawei's actual compensation and benefit adjustment measures, focusing on how Huawei responded to the epidemic and dealt with the positive impact conveyed by its compensation and benefit management system. The main contents include the motivations for Huawei's payroll payments, the restructuring of its performance appraisal system and incentives before and after the epidemic. This study found that Huawei continued to improve its compensation and benefit management system before and after the epidemic, not only to maintain the level of employee benefits, but also so that the compensation program remained effective and did not pose a risk to employee benefits. In addition, Huawei's strategies for managing compensation and benefits have important implications for other internet communication companies.

The impact of organizational commitment on improving the quality of services (An exploratory study of the opinions of a sample of employees at Asia Cell Communications Company)

The current research aims to clarify the concept of organizational commitment as an independent variable with its three dimensions (continuity commitment, emotional commitment, normative commitment), in improving the quality of service as a dependent variable with its five dimensions (reliability, responsiveness, empathy, tangibility, and safety). After that the correlation and influence relationship between them was determined, and in order to achieve the objectives of the research, a questionnaire consisting (46) items was designed, in the light of which data was collected and analyzed and hypotheses tested by using the ready-made statistical program (spss) .A simple random sample of (150) male and female workers was selected in Asia Cell Telecom Company, and many statistical tools and methods were used to achieve the research objectives, including : frequencies, percentages, arithmetic means, standard deviations, and regression analysis, the most prominent conclusions were the existence of a significant correlation between the two variables, and a strong effect between organizational commitment and quality of services .The most prominent conclusions were: the existence of a significant correlation between the two variables, and a strong impact of the dimensions of regulatory commitment on the quality of services.

The Impact of Human Resource Management Strategies on the Strategic Success of Cellular Communications Companies in Jordan

The study aims to identify the impact of HRMS on the strategic success in the cellular communications companies in Jordan. To achieve the objective of the study, questionnaires were collected from 318 employees working at all administrative levels. The sample strategy was selected from the managers in the Jordanian telecommunications companies from the lower, middle, and senior management in all centers and branches in Jordan. The most important results of the study are the telecommunications companies in Jordan keep pace with the development in the fine specializations suitable for the services they provide to customers through attracting strategies that keep pace with technological developments in the communications environment. The recommendations are the need for an institutional governance of employment policies in telecommunications companies, which should be clear within the framework of instructions from within the company and from the government sector, and effective focus on applying the compensation strategy and its understanding by workers in the investigated companies.

A proposed approach to discover nearest users on social media networks based on users' profiles and preferences

Social media sites (SMSs) become essential platforms used by people, customers, and companies for communication and marketing. Social media networks (SMNs) allow access to individuals who share their information and this, in turn, can lead to build users' profiles. Profiles can consist of a basic description of users' characteristics such as name, age, gender, education, marital status, email, phone number, and location. Preferences, on the other side, describe users' behavior on SMNs. Earlier literature defined a user's identity in different networks based on matching his/her name only. This research, however, proposes an integrated approach for discovering the nearest users by considering profiles and preferences. The proposed approach includes three key steps. First, users are grouped based on their preferences such as personal interests. Second, properties’ values of a user profile and preferences are integrated to identify the nearest users. Finally, the nearest users to a certain user are identified by measuring the boundary distance. The findings show that the proposed approach can effectively identify the nearest users. Comparing the performance of the proposed approach with the two highly adopted approaches that rely on either users' profiles or preferences suggests that the proposed approach in this research is less prone to error.

A proposed approach to discover nearest users on social media networks based on users' profiles and preferences

Social media sites (SMSs) become essential platforms used by people, customers, and companies for communication and marketing. Social media networks (SMNs) allow access to individuals who share their information and this, in turn, can lead to build users' profiles. Profiles can consist of a basic description of users' characteristics such as name, age, gender, education, marital status, email, phone number, and location. Preferences, on the other side, describe users' behavior on SMNs. Earlier literature defined a user's identity in different networks based on matching his/her name only. This research, however, proposes an integrated approach for discovering the nearest users by considering profiles and preferences. The proposed approach includes three key steps. First, users are grouped based on their preferences such as personal interests. Second, properties’ values of a user profile and preferences are integrated to identify the nearest users. Finally, the nearest users to a certain user are identified by measuring the boundary distance. The findings show that the proposed approach can effectively identify the nearest users. Comparing the performance of the proposed approach with the two highly adopted approaches that rely on either users' profiles or preferences suggests that the proposed approach in this research is less prone to error.

Corporate Organizational Communication Strategy in Increasing Employee Motivation in Achieving Targets

BAF Bussan Auto Finance is a financial service provider company focusing on financing new motorbikes specifically for the Yamaha brand. Not only providing financing services for Yamaha brand motorcycles, Bussan Auto Finance also provides financing for car loans, electronic devices, gadgets, furniture, and agricultural machinery. Therefore, PT. BAF realizes there must be concrete steps to increase motivation and morale between employees and leaders. This study aims to determine organizational communication strategies for increasing the motivation and morale of Motor Yahama employees. Bussan Auto Finance (BAF) has the vision to become a leading and trusted finance company for customers, business partners, employees and the public. To realize this vision, Bussan Auto Finance has a mission to provide the best financial solutions for the welfare of society. The research method used is qualitative research with observations, interviews, and documentation conducted on Toyota Perintis Sales Department employees. The research results obtained by drawing this conclusion are the company's organizational communication strategy in increasing motivation and achieving good credit sales targets so that companies can achieve optimal or desired profits.