Digital Entrepreneurship as One of The Applications of Contemporary Administration in The Entrepreneurial Orientations

Abstract

Purpose: The objective of this research was to investigate how Digital entrepreneurship influences the achievement of entrepreneurial orientations within communication companies located in Tabuk region. To attain these goal, the researcher adopted an analytical descriptive approach and utilized a questionnaire as the primary tool for collecting data. Theoretical framework: The theoretical basis is the literature on Digital Entrepreneurship and the Entrepreneurial Orientations. Design/methodology/approach: Data was gathered quantitativel The study involved study consisted of all Zain communication companies in Tabukwith a total of (6) branches, Mobilycompany with its (5) branches, and STC company with its branches its (5), where the total number of employees was (180). Findings: According to the findings, indicate that the findings indicated that the overall average scores for both Digital entrepreneurship and entrepreneurial orientations were notably high. Furthermore, the results highlighted a statistically significant relationship between Digital entrepreneurship and its various dimensions, and the attainment of entrepreneurial orientations. Specifically, the variables that had a significant impact on entrepreneurial orientations were innovation and creativity, digital knowledge base, and the digital business environment. Research, Practical & Social Implications: This study examines digital entrepreneurship as a crucial aspect of modern administration in entrepreneurial contexts. It explores the intricate facets of digital entrepreneurship, uncovering its implications for research, practical applications, and societal impact. Through a detailed analysis of the dynamic relationship between administration and entrepreneurial orientations in the digital realm, the research aims to provide valuable contributions to both academic knowledge and Different sectors. Originality/value: The study's worth lies in the additional insights it gives into the rising Digital Entrepreneurship as one of the Applications of Contemporary Administration in the Entrepreneurial Orientations.