Common Customs Research Articles

Tasaluh Sebagai Metode Pembagian Waris Perspektif Hukum Progresif

The distribution of inheritance must be carried out in accordance with Sharia, as explicitly regulated in the Qur'an and Hadith. According to most scholars, the provisions found in the Qur'an and Sunnah, which provide clear guidance, are considered Qat’i (definitive). However, Muslims tend to prefer reconciliation or consultation (musyawarah) in inheritance distribution. This practice is not only a common custom in society but is also regulated in Article 183 of the Compilation of Islamic Law (KHI), which explains that tasaluh is a method in which an heir waives their inheritance rights to be given to other heirs. This research is library-based, using qualitative data, and follows a descriptive-analytical approach. The goal is to describe the tasaluh method of inheritance distribution from the perspectives of both Islamic law and the Compilation of Islamic Law, and then analyze it through the lens of progressive law. The study uses a normative approach to examine tasaluh in inheritance distribution via progressive legal theory. The findings suggest that inheritance distribution through peaceful methods, such as takharruj in Islamic law, can be seen as an implementation of progressive law, which prioritizes humanity and social justice. By encouraging deliberation and mutual agreement, this method accommodates social needs and family harmony. This approach shows that law need not be rigid; it should provide solutions that promote societal welfare. Therefore, Islamic law, through peaceful inheritance distribution, offers fairness and justice, aligned with progressive law principles.

تأثير الشبكات الرقمية الاجتماعية على القيم الاجتماعية للشباب السعودي

Social media networks have emerged among young people in a way that has made digital platforms dominating on virtual reality for many users, which has made them win the bet on media competition between media institutions and communicating platforms to attract more users. In the midst of this demand for digital social platforms, questions arise regarding the nature of the changes and effects that these platforms reflect on users. Despite the fact that this path has been previously addressed by a number of researchers, questions related to these effects still exist due to the change in communication content and the increase in consumption by users, which suggests a change in perceptions, whether negatively or positively. Therefore, many research questions arise here related to intellectual influences in terms of the type of influence that digital social platforms reflect on university student users and to what extent this influence reaches and what are the individual differences due to demographic characteristics. Given that the social aspect is the final result of common customs and traditions, which stem from religious culture, socialization, education and upbringing, this study addresses the intellectual and social effects of digital social media platforms on university students (King Abdulaziz University) due to the great diversity that the university contains in terms of social and cultural backgrounds, which reflects a clearer and more accurate picture than some other universities located in areas with less cultural and social diversity. The study included a diverse sample of university students, numbering around 264 male and female students. The study showed that intellectual effects tend to be largely negative, as variables related to the positive effects of social media networks on social values received a weak approval rate among the study sample, for example: what is published of news and events on social media networks about social values is positive (45.20%), social media networks help in preserving social values (44%), social media networks enhance the building of social values (47.20%), with the emergence of demographic differences due to gender between male and female students in some other variables regardless of academic specializations. The study includes at the end a number of outputs and recommendations that can contribute to reducing the negative effects among university students, which increases the chances of influencing more than being influenced.

A hybrid simulation approach to predicting noise in restaurants

High levels of noise are a well-known source of occupant discomfort in dining environments, and noise ranks highly among the most common customer complaints in restaurant reviews. Prior work has focused on measuring existing restaurant soundscapes and attempting to predict acoustic performance; however, current techniques are still limited in accuracy for restaurants with time-varying occupancy and complex layouts. This presentation demonstrates a novel approach to predicting ambient noise in restaurants via a hybrid simulation framework. Acoustical computations for a given restaurant space are performed in a room acoustics model, while a discrete event simulation (DES) model is used to simulate the arrival patterns of patrons and their conversational behaviors. Predictions from the room acoustics model inform the DES model, allowing for noise level predictions at each seat position. Results from the prediction model are validated against measurements in a case study restaurant. Further development of this framework may support the practical assessment of design interventions in any restaurant while also accounting for time-varying patterns of occupancy.

A hybrid simulation approach to predicting noise in restaurants

High levels of noise are a well-known source of occupant discomfort in dining environments, and noise ranks highly among the most common customer complaints in restaurant reviews. Prior work has focused on measuring existing restaurant soundscapes and attempting to predict acoustic performance; however, current techniques are still limited in accuracy for restaurants with time-varying occupancy and complex layouts. This presentation demonstrates a novel approach to predicting ambient noise in restaurants via a hybrid simulation framework. Acoustical computations for a given restaurant space are performed in a room acoustics model, while a discrete event simulation (DES) model is used to simulate the arrival patterns of patrons and their conversational behaviors. Predictions from the room acoustics model inform the DES model, allowing for noise level predictions at each seat position. Results from the prediction model are validated against measurements in a case study restaurant. Further development of this framework may support the practical assessment of design interventions in any restaurant while also accounting for time-varying patterns of occupancy.

Optimizing Customer Relationships: A Case Study of CRM Practices at Puma Outlet in Ahmedabad city of Gujarat

Effective client Relationship Management (CRM) techniques are essential in the current competitive retail environment to maintain client loyalty and stimulate corporate expansion. This study aims to investigate and assess customer relationship management (CRM) techniques used in Puma shops. It seeks to provide insights into the impact of these tactics on customer relationships and the overall success of the organisation. The study uses a qualitative methodology, conducting in-depth interviews with branch managers in various geographical areas and market conditions. The findings indicate that common customer relationship management (CRM) tactics include the use of technology to handle data, personalised marketing efforts, and the implementation of loyalty programmes. The positives that have been identified include the efficient utilisation of customer data and the proactive interaction with customers. On the other hand, the limitations are related to the integration of CRM practices across all points of contact and the maintenance of data quality.This study makes theoretical contributions by connecting CRM theories with actual implementations, emphasising the changing role of technology and human interaction in enhancing CRM effectiveness. This study enhances the current CRM literature by offering in-depth understanding of a particular retail environment, opening up opportunities for further investigation into upcoming technologies and CRM tactics across other retail sectors.Ultimately, the results emphasise the crucial significance of CRM methods in cultivating client connections and promoting retail achievements in the digital age. Retail managers may use these observations to continually enhance their CRM strategies, while researchers are urged to explore more into the ever-changing environment of CRM to further enhance retail efficiency and consumer involvement.

Higher Education, Policy, Research and Community development: A case study of Muslim female college students at Gulbarga city

In our national perception, education is essential for all; this is fundamental to our all-round development, material and spiritual. Education has an acculturating role. It refines sensitivities and perception that contribute to national cohesion, a scientific temper and independence of mind and spirit. It shall promote understanding, tolerance and friendship among all nations, racial and religious groups, and shall further the activities of the United Nations for the maintenance of peace. Since religion is one phase of people ’s culture groups of this type may be classified with ethnic minorities. Thus, Hindu are minorities in Pakistan, Muslim in India protestants in Italy, and Roman Catholics in the United States. Thus, the minorities, group of people who are held together by ties of common descent, physical characteristics, tradition, custom, language or religion or any combination of these and who in relation to some other group with which they are associated, occupy a subordinate status, receive differential treatment, and are excluded from full participation in the life and culture of the society of which they are a part. In the present work, an attempt has made to mirror the social and higher educational status of Muslim women by selecting Research topic Higher Education, policy Research and community development, A case study of Muslim female college students at Gulbarga city.

“It's purely mutual respect”: Cross‐cultural taboos and the everyday reproduction of Singaporean nationalism

AbstractWhile differences often threaten ethnonationalist projects, the Singaporean state has rendered a particular configuration of racial‐religious diversity constitutive of nationalism in the city‐state. In this paper, we approach nationalism through an often‐overlooked avenue: intangible heritage such as everyday myths, customs, and taboos. A total of 150 interviews were conducted in three neighbourhoods in Singapore, where guided conversations were conducted regarding common customs, myths, and taboos in individuals’ families and communities. We found that respondents imagined their (state‐designated) racial‐religious groups as communities of shared customs, while also demonstrating familiarity, even deference, to the customs of other groups. However, this intimacy with other groups’ practices did not undermine the integrity of respondents’ own group identity, since they remained committed to their cultural practices as embodying ancient and useful – even “scientific” – knowledge. The data thus showed that citizens are deeply reflexive about the nature, origins, and justification of the practices they undertake. This domain of everyday practices was neither simply defined into being by the state, nor is it some heroic realm of defiance: instead, it is one where people display creativity and agency in making sense of cherished cultural similarities and differences, all while using state‐prescribed categories as resources for their meaning‐making.

Foreign trade in tourism services of Portugal

EU members have a common customs union, a single market (in which goods, people and capital move freely), a common trade policy, a common agricultural policy and a common currency (the euro). In addition, the EU has taken steps to develop a common foreign and security policy. The EU currently faces a number of political and economic challenges, including slow growth and persistently high unemployment in many EU countries. Portugal, as a member of the EU, is experiencing a whole range of problems, like other member countries. But due to the peculiarities of the economy, these problems have their own specifics, including those related to the development of the tourism sector and its role in the country’s economy. In the article, the author examines this specificity and draws conclusions about the characteristics of Portugal.

PEACEMAKING AS A COMPONENT NATIONAL PATRIOTIC EDUCATION IN UKRAINE

Actual scientific researches and issues analysis. The study of the phenomenon of national-patriotic edu-cation is a cross-cutting line in the work of prominent Ukrainian artists: Lesya Ukrainka, M. Drahomanov, I. Franko, D. Chyzhevskyi, T. Shevchenko. At the current stage, the theoretical and methodological foundations in the study of this phenomenon are determined by the works of such Ukrainian scientists as: I. Bekh, Yu. Ivchenko, I. Kuchynska, and others. The issue of ethno-national specifics of civic and patriotic education has been widely discussed among modern Ukrainian philosophers, in particular, the works of E. Bystrytskyi, I. Bychko, M. Popovych, S. Proleev, O. Bily, R. Zymovets, and others. However, myth-making as a significant component of national-patriotic education requires separate theoretical investiga-tions. The statement of basic materials. In all historical times, wars and armed conflicts have forced humanity to review the basic foundations of human and ethno-national existence, exacerbating the problem of finding one's own identity and relevant programs for optimizing patriotic and civic education. The experience of our people's long-term resistance in modern wars is evidence of love for the Motherland, developed effective patriotism among broad sections of the population, as well as the great peacemaking potential of Ukrainians, which crystallized over the centuries in the national self-consciousness of our ancestors and how the greatest treasure was carefully handed down to descendants. Thus, identity includes common values, customs, history, and language that define a community. This component is not material, it connects us together and fosters a sense of belonging and unity. at all times, Ukraine always followed the path of relying on its own forces, and this spirit was supported by their love of peace, because it was only through negotiations and treaties that one could form its state. worldview bipolarity and dissimilarity between the mentality of the modern Ukrainian people and the Russian one was formed under the influence of significant social, cultural and historical factors that testify to the authenticity of the “spirit” of Ukrainians. The Ukrainian people were formed more under the influence of freedoms, as opposed to the imperial encroachments of the conquerors. By liberties, we understand the Cossacks, and this is the right of the common people to choose a hetman, unlike the empire, where there were no elections at all. To form a state in the 17th century. was not an easy option, because there were many empires nearby. Only the principles of peacemaking helped to form a state in Europe, a free person is the highest value and therefore this value must be protected, because peace is not the absence of conflicts, but the ability to cope with conflicts in peaceful ways.

A Study on Exclusive Brand’s Marketing Optimization

This research walk-through the various methods used by exclusive and upscaled organizations that minimized its marketing Champaign and budgeting. Generally, posh products and service are not marketed through Integrated channels that are commonly available. As these companies differentiate themselves through unique innovative features they opt for specific single streamed path for marketing that directly reach-out its targeted customer group than spending on popularity promotions. In further discussions exclusive brand is categorized into known and Un-known, • Known Brands: Posh and exclusive brands that has a brand image among common customer base and spend on brand awareness and popularity promotion, such as Apple and Tesla. • Unknown Brands: Completely exclusive service or product which does not focus on brand awareness and also ensure they do not exist in common market, but strategically sustain stronger among its targeted customer segment. Study includes a market research analysis about the brand awareness and customer’s perceived knowledge about exclusive brands along their products and service that facilitate for its premium pricing.

The Cultural and Historical links between Turks and Afghans in the First Era of Islam

Though Turks and Afghans are located far off geographically yet it may not be perceived as a marker of friction between the two nations. The Islamic history in the middle Ages reveal that Islam has spread in the Turkish and Afghan regions amongst the indigenous tribes heralded a marked cultural and linguistic influence in the cited regions. The Turks' contact with the Islamic world started in the era of four Caliphs and the Umayyad dynasty reaching out to the western regions of the "Bab" region adjacent to Turkish territory in 22 AH. This contact resulted in the spread of Islam amongst the Turks and their men took part as part of Muslim army leading to propagation of Islam. Moreover, In the Abbasid era, the number of Turks assuming leadership positions had increased in the Muslim state. This contact sustained in the Islamic world to the East in the Turkish areas after the Muslims crossed the JIHUN River (Amu Darya) in 31 AH under the leadership of QUTAYBA Ibn Muslim. Thus Islam spread among the Turk Tribes under the rule of the SAMANI Governors where they spearheaded the extension of Muslim influence to Tirmiz, Bukhara, Samarkand and other Central Asian countries due to the simplicity of Islam. As for the Afghans' contact with Islam in the West, it began in the era of four Caliphs and the Umayyads eversince Herat was conquered in the year 23 AH; Jawzjan, Balkh and Takhar in the year 32 AH by Al-Ahnaf bin Qais from northern Afghanistan; Zabul in the year 43 AH and Kabul in 44 AH by Abd al-Rahman bin Samra. However the eastern areas of Afghanistan and the Khyber Pakhtunkhwa in Pakistan, although Islam reached there in the first century, did not enter the Islamic rule. They remained either under the tribal control or were ruled by the Indian kings until the Ghaznavids took over through Prince Subuktagin in Ghazni in the last decade of the 4th century.There has remained direct contact between the Turks and Afghans after the displacement of the Turkish tribes to the Gazani state in the south of the Jihun River.The state sovereignty of the Turkish majority was due to their leadership positions and a large part of the military formation included the Turks and Afghans. Hence the two nations lived with a clear linguistic and cultural influence with hundreds of basic words in common as for instance the Turkish names for Afghan men and women and dozens of Turkish names for villages and cities. There are even common tribal traditions and customs between the two peoples. This research addresses the historically direct contact between the Turkish and Afghan tribes with cultural and social impact between the Turks and Afghans.

Exploring Urban Aesthetics from the Viewpoint of Shared Culture: Gaozhuang Xishuangjing of Jinghong and Chiang Mai Old City

<p> 東南亞的共享文化是一種社會現象，共享文化一旦符碼化後，對城市美學發展而言可能形成阻力。以中國的傣族和泰國的泰族而言，兩造有族源關係，具共享文化，特別是西雙版納和清邁的傣泰族群的語言、習俗與宗教相通，不僅造就兩地相似的文化意象，也影響彼此的景區建設。其中，景洪市告庄西雙景和清邁市的清邁古城，都是由舊城區改造的觀光景點，兩城區的景觀相似，有共同的造景符號。問題是：城市美學的發展強調在地特色，但告庄西雙景和清邁古城卻出現了相似的景觀，這是一種共享文化的再現，還是美學設計的問題？本文立基於此進行調查，目的在探討告庄西雙景和清邁古城的城市美學為何相似的原因。研究結果顯示，兩景區景觀之所以相似，關鍵在於美學設計的問題，而非共享文化的因素。告庄西雙景和清邁古城的文化戰略定位雖不同，但彼此的美學設計卻相似，主要是因為告庄西雙景的造景技術團隊來自泰國，以清邁的藝術技法複製於告庄西雙景，遂造就兩景區相似的外觀，文末則對此進行評述。</p> <p> </p><p>The shared culture in Southeast Asia is a kind of social phenomenon that, once encoded as symbols, could resist urban aesthetic development. The Dai people of China and the Thai people of Thailand have ethnic ties and share a common culture, especially in Xishuangbanna and Chiang Mai, where the Dai and Thai people share a common language, customs, and religion. This provides the conditions for the presence of similar cultural imagery and influences the construction of areas of aesthetic interest in both places. Among these, two key such areas in Jinghong and Chiang Mai–Gaozhuang Xishuangjing Scenic Area and Chiang Mai Old City–are both tourist attractions transformed from the old city. The landscapes of them are similar and have common landscaping symbols. Do these qualities indicate the reproduction of a shared culture? If so, is it the case that the development of the urban aesthetic in each instance emphasizes local characteristics and that this is the explanation for the similarity between the two environments? Or does this similarity result from design? On the basis of these questions, the study aims to investigate the reason of why the urban aesthetics of these two areas are similar. The research finding shows that the key to the similarity between the two urban landscapes is design and not the influence of shared culture. Although the cultural strategies of Gaozhuang Xishuangjing Scenic Area and Chiang Mai Old City differ, their design features are found to be similar, mainly because the technical team that built Gaozhuang Xishuangjing Scenic Area came from Thailand and replicated the artistic techniques of Chiang Mai Old City, resulting in two aesthetically similar areas. The article concludes with a brief comment in light of the findings.</p> <p> </p>

Особенности правового механизма обеспечения национальной безопасности Республики Казахстан в условиях участия в Евразийском экономическом союзе

The article examines the problems of functioning of the mechanism for ensuring the national security of the Republic of Kazakhstan as a participant in the Eurasian Economic Union. The activities of the EAEU as an international organization for regional economic integration are aimed at creating favorable conditions for the development and increasing the competitiveness of the economies of its member states. At the same time, a single economic space, a common external customs border, and the competence of supranational bodies of the Union lead to challenges and threats to the national security of its members. Effective counteraction to these challenges and threats is impossible without an effective mechanism for ensuring national security, which, under the conditions of Kazakhstan’s membership in the Union, is ensured not only at the national (domestic) level, but also at the international (at the EAEU level) levels. In the process of research, an idea was formed of the legal mechanism for ensuring the national security of the Republic of Kazakhstan under the conditions of membership in the EAEU, a systematic and comprehensive analysis of its basic elements was given, and shortcomings in the functioning of this mechanism that pose threats to the national security of the Republic of Kazakhstan were identified. The authors proposed recommendations for improving the mechanism for ensuring national security of Kazakhstan in order to respect national interests in the context of participation in integration processes.

Особенности правового механизма обеспечения национальной безопасности Республики Казахстан в условиях участия в Евразийском экономическом союзе

The article examines the problems of functioning of the mechanism for ensuring the national security of the Republic of Kazakhstan as a participant in the Eurasian Economic Union. The activities of the EAEU as an international organization for regional economic integration are aimed at creating favorable conditions for the development and increasing the competitiveness of the economies of its member states. At the same time, a single economic space, a common external customs border, and the competence of supranational bodies of the Union lead to challenges and threats to the national security of its members. Effective counteraction to these challenges and threats is impossible without an effective mechanism for ensuring national security, which, under the conditions of Kazakhstan’s membership in the Union, is ensured not only at the national (domestic) level, but also at the international (at the EAEU level) levels. In the process of research, an idea was formed of the legal mechanism for ensuring the national security of the Republic of Kazakhstan under the conditions of membership in the EAEU, a systematic and comprehensive analysis of its basic elements was given, and shortcomings in the functioning of this mechanism that pose threats to the national security of the Republic of Kazakhstan were identified. The authors proposed recommendations for improving the mechanism for ensuring national security of Kazakhstan in order to respect national interests in the context of participation in integration processes.

조선·근대시기 연하장의 종류와 설날 인사 풍속연구

This paper studied the New Year's card(年賀狀, Yeonhajang), one of the representative customs of Lunar New Year. The New Year's card is a writing expression of New Year's blessings in accordance with a certain style, and it is a culture that contains the linguistic thinking of Koreans who consider the language itself to have divine power. The hajeon(賀箋) presented to the king from Jeongjo Harye(正朝賀禮) during the Joseon Dynasty can also be said to be a New Year's card of this era. First, how to write a hajeon is written in the order of (1)a story about nature and the season, (2)a content that praises the king, and (3)a concluding word that celebrates the new year. Documents posted by officials or low-ranking people to their superiors show a similar structure. In addition, sending a New Year's card appears to be a major annual event in the execution of public affairs. Next, the document life style and Lunar New Year holiday customs, which became common in the late Joseon Dynasty, were also dealt with lightly. In addition, the relatively common New Year's greeting customs, Seham(歲銜)and Munanbi (問安婢) were reviewed.
 The documents containing New Year's greetings in the next modern period focused on a collection of letters and practical book. In these popular books, it was confirmed that the pre-modern method continued to affect moderntimes. However, through the scope of sending and receiving letters, the expanded social network could be identified, and there were parts that could capture fragmentary but new changes in the times. The Lunar New Year custom that attracts attention in the modern period is the appearance of “Yeonhajang”. With the introduction of the postal system, the custom of sending greeting cards begins to revitalize. In addition, the New Year's greeting “謹賀新年(Happy New Year)” is also a new term that emerges in modern times. 謹賀新年 a short phrase used in Japanese 年賀狀, later flowed into Joseon and began to become popular as a phrase representing New Year's celebrations.

Enhanced Shopping Experiences

Over the past decade, the Internet has revolutionized the way we shop, with the rise of e Commerce allowing us to buy products online through platforms like Amazon and Flipkart. However, traditional physical markets are still growing and offer a personal shopping experience. This project aims to create a Smart Shopping Cart that can be used in supermarkets to address common customer issues such as waiting in long queues for billing and overspending. This technology reduces the burden on cashiers by automatically calculating the total cost of the items in the cart. The Smart Cart provides a fast and efficient service, reducing congestion at the checkout counter and saving time and effort during the accounting process. The items in the cart are scanned for price and barcode details and the cost of each item is calculated and sent to an Arduino devi ce. In traditional Indian markets, customers place items in a cart and then stand in a queue for billing, but this Smart Cart eliminates the need for this step.

Customs Duty Evasion: Consequences and Suggestions: The GCC Countries Perspective

Customs duty has existed in Gulf Countries for over a century. In 2002, it took its institutional form by implementing the Gulf Cooperation Council (GCC) Common Customs Law. Since then, customs duty evasion has been a problem for GCC governments and companies. Customs authorities continuously audit and eliminate such illegal activities by imposing penalties and taking necessary actions within the provisions of the law. This article highlights various customs offences, including false origin, incorrect tariff classification, under-declaration of customs valuation, and lack of inventory reconciliation leading toward smuggling. The article also highlights the consequences faced by businesses involved in such illegal activities. To combat and eliminate these offences during import/export procedures, the paper proposes some suggestions to companies, which will eventually help them avoid the administrative burden and financial and reputational loss resulting from such frauds. Customs duty evasion, Penalties, Smuggling, Origin, Valuation, Tariff Classification, Inventory reconciliation, Voluntary disclosure, GCC countries

Data-Driven Envelopment with Privacy-Policy Tying

Abstract We present a theory of monopoly protection by means of entry in adjacent markets that have a common customer base (i.e., envelopment). A firm dominant in its market enters a data-rich secondary market and engages in predatory pricing and privacy-policy tying. We define the latter as conditioning service provision to the subscription of a privacy policy that allows bundling of user data across all sources. Acquiring data from the secondary market confers an advantage in the data-intensive primary market that shields the dominant firm from entry, thus harming consumers. We discuss potential remedies, including data unbundling and portability.

Combustion customization strategy of mixed propellant charges for multi-material additive manufacturing: Simulation and experiment

This paper addressed three major challenges in the customization of mixed propellant charges: optimal design, performance simulation, and manufacturing. Based on parametric modeling software Grasshopper, parametric models of propellants with highly complex geometries were endowed with combustion properties of multiple formulations, coupled with rapidly changing burning rate-pressure field during iterative combustion to achieve visual and integrated simulation of burning surface regression, form function, and combustion performance of mixed charges, providing convenient theoretical guidance for structural optimization design of customized strategies. Customized zones designed with complex geometries and multiple formulations co-constructed in one propellant were prepared by multi-material additive manufacturing techniques. Different customized zones of one or more propellants were superimposed in the design sequence to customize the combustion performance. Mixed charges for three cases of burning surface, burning rate, and joint control were discussed. The simulation results matched well with the experimental results, including the progressively random perforated combustion, variation of burning rate pressure exponent, and superimposed combustion of single and multiple charges with different customized zones. As an advanced engineering strategy urgently needed in chemical engineering, this work not only opens the door to matching performance simulation-driven design with MM-AM technologies but also serves as an efficient and common customization strategy from design to manufacture.

CIO and CISO collaboration for a shared vision that enables a cyber-resilient future

This paper provides an alternative perspective on how to manage cyber resiliency within an organisation, utilising common customer relationship management principles and techniques. Arguably two of the most important principles would be to ‘listen and understand’ one’s customer (‘understand all stakeholders within a process’, ‘understand the implementation cycles’, ‘understand the business challenges’, ‘understand the true requirements and outcomes a customer hopes to achieve’, ‘understand importance of requirements in relation to existing priorities’, ‘understand the strategy’, and many more examples). Organisations utilise sales management processes to drive profits, and CISOs could benefit from following similar processes or utilise common metrics in achieving the same success with information technology and, more importantly, security operational outcomes. This does require a degree of cultural open-mindedness and does not take away from the knowledge, training, experience and understanding required as a cyber security professional. Rather it focuses direction to reigniting the passion for the job, while trying to navigate the many challenges cyber security professionals face today.