Abstract

This paper studied the New Year's card(年賀狀, Yeonhajang), one of the representative customs of Lunar New Year. The New Year's card is a writing expression of New Year's blessings in accordance with a certain style, and it is a culture that contains the linguistic thinking of Koreans who consider the language itself to have divine power. The hajeon(賀箋) presented to the king from Jeongjo Harye(正朝賀禮) during the Joseon Dynasty can also be said to be a New Year's card of this era. First, how to write a hajeon is written in the order of (1)a story about nature and the season, (2)a content that praises the king, and (3)a concluding word that celebrates the new year. Documents posted by officials or low-ranking people to their superiors show a similar structure. In addition, sending a New Year's card appears to be a major annual event in the execution of public affairs. Next, the document life style and Lunar New Year holiday customs, which became common in the late Joseon Dynasty, were also dealt with lightly. In addition, the relatively common New Year's greeting customs, Seham(歲銜)and Munanbi (問安婢) were reviewed.
 The documents containing New Year's greetings in the next modern period focused on a collection of letters and practical book. In these popular books, it was confirmed that the pre-modern method continued to affect moderntimes. However, through the scope of sending and receiving letters, the expanded social network could be identified, and there were parts that could capture fragmentary but new changes in the times. The Lunar New Year custom that attracts attention in the modern period is the appearance of “Yeonhajang”. With the introduction of the postal system, the custom of sending greeting cards begins to revitalize. In addition, the New Year's greeting “謹賀新年(Happy New Year)” is also a new term that emerges in modern times. 謹賀新年 a short phrase used in Japanese 年賀狀, later flowed into Joseon and began to become popular as a phrase representing New Year's celebrations.

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