A Study on Exclusive Brand’s Marketing Optimization

Abstract

This research walk-through the various methods used by exclusive and upscaled organizations that minimized its marketing Champaign and budgeting. Generally, posh products and service are not marketed through Integrated channels that are commonly available. As these companies differentiate themselves through unique innovative features they opt for specific single streamed path for marketing that directly reach-out its targeted customer group than spending on popularity promotions. In further discussions exclusive brand is categorized into known and Un-known, • Known Brands: Posh and exclusive brands that has a brand image among common customer base and spend on brand awareness and popularity promotion, such as Apple and Tesla. • Unknown Brands: Completely exclusive service or product which does not focus on brand awareness and also ensure they do not exist in common market, but strategically sustain stronger among its targeted customer segment. Study includes a market research analysis about the brand awareness and customer’s perceived knowledge about exclusive brands along their products and service that facilitate for its premium pricing.