Commitment Behavior Research Articles

K리그 심판에 대한 인식이 관람만족도 및 충성도에 미치는 영향

초록·키워드 목차 오류제보하기 The purpose of this study is to identify the effect of K-League fans" perception of referees on audience"s satisfaction and loyalty and present basic data and directions that can be applied to K-League development and sites. In order to achieve the goal of the study, a survey was conducted on 460 people who posted about watching the K-League from September 3 to 6, 2020, and 396 people were analyzed except for 64 who were classified as insincere responses. Data analysis was conducted using the SPSS (ver. 25.0) program to analyze frequency analysis, internal consistency and exploratory factor analysis, correlate, simple and multiple regression analyses. The analysis results are as follows. First, the K-League referee"s perception has significantly affected the audience"s satisfaction in the order of attitude, accuracy and activity. Second, the K-League referee recognition has significantly affected attitude loyalty, which is a sub-factor of loyalty, in the order of attitude, accuracy, activity and judgment. It was also shown that behavioral loyalty, attitude, and activity had a significant effect. Third, The satisfaction level of K-League spectators has a significant impact on their attitude and behavioral loyalty. #K-league referees #referee’s perception #audience’s satisfaction #audience’s loyalty AbstractⅠ. 서론Ⅱ. 연구방법Ⅲ. 결과Ⅳ. 논의Ⅴ. 결론 및 제언참고문헌

중등학교 축구선수의 셀프리더십이 운동몰입 및 운동성과에 미치는 영향

In this study, to investigate the effect of self-leadership of secondary school soccer players on athletic immersion and athletic performance, secondary school enrolled in secondary school enrolled in the secondary school in region A to conduct an empirical study of secondary school soccer players For football players, 250 copies were collected using the convenience sampling method. Among the collected questionnaires, 224 valid samples were obtained, excluding 26 copies of questionnaires that were considered inappropriate as research data, such as missing entries, double entries, and biased entries. For data analysis regression analysis were performed using SPSS version 18.0. The research results are as follows. First. self-leadership according to the personal characteristics of secondary school soccer players showed a significant difference in behavior-oriented (p <.05) depending on the position. Second, self-leadership of secondary school soccer players was found to have a significant effect on cognitive commitment and behavioral commitment, which are sub-factors of exercise commitment. Third, the immersion of secondary school soccer players has a significant effect on athletic performance. Fourth, self-leadership of secondary school soccer players was found to have a significant effect on athletic performance and one of the sub-factors.

체육수업에서 학생들의 실수 인식과 학습몰입 및 과제 지속성과의 관계

초록·키워드 목차 오류제보하기 The purpose of this study was to investigate the effect of PE class students" perception of errors on their learning flow and task persistence. To this end, middle and high school students in Gyeonggi-do were recruited as the population, and 331 subjects were selected using convenience sampling. A multiple regression analysis was performed for the collected data with the statistical program SPSS Win Ver 23.0, and the following results were obtained: First, the students" perception of errors in PE class had a statistically significant effect on their learning flow, while error strain, one of the sub-factors of perception of errors, did not significantly affect task persistence. Second, the students" learning flow showed a statistically significant effect on task persistence, while behavioral commitment, a sub-factor of learning flow, did not have a significant effect on task persistence. Third, the students" perception of errors had a statistically significant effect on task persistence in PE class, while error strain and error risk-taking, which are sub-factors of perception of errors, showed no significant effect on task persistence. #perception of errors #learning flow #task persistence #physical education class AbstractⅠ. 서론Ⅱ. 연구방법Ⅲ. 결과Ⅳ. 논의Ⅴ. 결론 및 제언참고문헌

엘리트 운동선수의 코치-선수관계와 기본심리적욕구가 스포츠전념에 미치는 영향

Purpose: The purpose of this study is to verify the effect of coaching leadership and basic psychological needs on the sports commitment of elite athletes.<BR> Method: The data were collected for elite athletes including high schools, universities, and elite athletes registered with the Korea Sports Council. Excluding 29 copies, a total of 271 copies were analyzed.<BR> Results: Firstly, hierarchical regression analysis phase 1 showed that the familiarity and completeness of the coach-player relationship had a static effect on cognitive precepts. The commitment had no significant effect on cognitive precepts. In addition, the commitment and familiarity of the coach-player relationship have been shown to have a static effect on behavioral commitment and complementary had not significantly affected behavioral commitment. Secondly, in the second phase of hierarchical regression analysis, the familiarity and completeness of coach-player relationships were shown to have a static effect on cognitivism, and the relationship of basic psychological needs had an impact on cognitivism, and the relationship of basic psychological needs had an impact on cognitivism and behavioural of sports commitment.<BR> Conclusion: It has confirmed that coach-player relationships and basic psychological needs are important factors in sports commitment, and it will be an opportunity to promote research according to the characteristics of players and leaders in the sports field.

수상스키장 물리적 환경이 고객만족 및 충성도에 미치는 영향

Purpose: The purpose of this study is to assess the influence of the physical environment of water-ski facilities on customer satisfaction and loyalty.<BR> Method: Therefore, a sample of people who have used domestic water ski facilities for the past 12 months was selected. A face-to-face and mobile survey were conducted from April 5 to July 23, 2021, and a total of 381 pieces of data were used for the final analysis. Data processing was conducted using SPSS (ver. 21.0) program to analyze the frequency, internal inertia & exploratory factors, correlate, and multiple regression analyses.<BR> Results: First, the physical environment of water-ski facilities has been shown to affect customer satisfaction in the order of facility environment, human service, and price Second, the physical environment of water-ski facilities has been shown to affect the loyalty’s attitude and behavioral factors. Third, the physical environment of water-ski facilities has been shown to affect attitude loyalty in the order of facility environment, human service, and price. And as for behavioral loyalty, in the order of facility environment and human service.<BR> Conclusion: The above results show that we understand the importance of the physical environment, which is the most important factor in water ski facilities, and provide basic data for water ski base expansion by verifying the impact of customer satisfaction and loyalty, one of the means.

Investigating the Role of Service Quality and Satisfaction on Debtor Loyalty Behavior

The current global economic challenges force each country to survive for the prosperity of its people. The banking sector, as one of the economic regulators, also helps to grow GDP. In this effort, the bank continues to strive to maintain customer satisfaction and build long-term relationships. Although many studies examine satisfaction, there are no studies that reveal the role of punctuality and convenience of service as solid constructs in explaining the process of bank customer loyalty behavior. The purpose of this article is to examine the relationship between timeliness and service convenience to satisfaction-mediated loyalty. This paper is a conceptual study so that there are several prepositions explained. The implications of this article are expected to give alternative insight to marketing literature, especially in the field of banking marketing, as well as a foundation that can later be investigated empirically for future researchers.

How websites compete in the Middle East: The example of Iran

AbstractBased on the analysis of two sets of data (a cross‐sectional online survey of five product categories with an average sample size of 525 and a longitudinal telecommunications panel of more than two million respondents), this study detects a positive relationship between the market size (purchase penetration) of Iranian e‐brands (or websites) and the percentage of customers shared with other e‐brands. This finding is consistent with the well‐established Duplication of Purchase Law; it also holds over time and across different markets (e.g., repertoire vs. subscription). Hence, this study makes a twofold contribution to marketing knowledge. First, it expands the collection of empirical evidence concerning the Duplication of Purchase, which thus far is primarily within offline contexts and Western countries. Second, it addresses issues inherent to research on e‐loyalty, such as the over emphasis on evaluating loyalty for one e‐brand at a time via complex attitudinal measures. Accordingly, this study advances consumer buying behaviour research by clarifying that, similar to offline domains and other geographical areas, e‐loyalty in this buoyant Middle Eastern market divides across a small number of e‐brands. It is also best appraised through behavioural loyalty and by comparing multiple e‐brands competing within the same market. These outcomes translate into a series of practical guidelines for the strategic management of e‐brands, improving the practical understanding how e‐brands compete and grow.

Religion, environmental guilt, and pro-environmental support: The opposing pathways of stewardship belief and belief in a controlling god

Religion exerts significant influence on how individuals respond to social issues. The present research investigates the implications of religious beliefs on emotions and behaviors regarding environmental issues. In three studies conducted with Christians in the U.S. (N = 1970), we test the model in which stewardship belief and belief in a controlling god are oppositely (i.e., positively for stewardship belief and negatively for belief in a controlling god) associated with environmental guilt, which in turn leads to greater pro-environmental support. We do so by employing both correlational (Studies 1 and 2) and experimental data (Study 3) with diverse measures of pro-environmental support, such as behavioral commitment for environmental organizations (Study 1), policy support (Studies 2 and 3), and financial donation (Study 3). Religion is a system including various beliefs that may have different implications on environmental action. Given the vast number of the religious across the world, understanding this complexity is important to address current global environmental challenges.

How CSR Activities Affect Student Attitudinal and Behavioral Loyalty in the Lebanese Educational Sector?

The success of any organization is settled on its ability of initiating, sustaining, and retaining a good customer relationship based on loyalty. Corporate Social Responsibility (CSR) turned out to be considered as an efficient marketing tool. However, the impact of CSR on loyalty is still uncultivated. The present paper investigates the influence of CSR activities on both loyalty constructs: attitudinal loyalty as well as behavioral loyalty. Based on a sample of 203 Lebanese students, results revealed a considerable effect of ethical, legal and philanthropy social responsibility on both attitudinal and behavioral loyalty. Conversely, the effect of economic responsibility on attitudinal and behavioral loyalty was insignificant.

Internal Service Factors, Service Quality and Behavioural Loyalty: Evidence from Indonesian Health Centres

This study aims to examine influence of internal service factors (service provider, service process, service environment) on service quality and behavioural loyalty in Indonesian health centers. Data was collected from questionnaire distributed to 389 patients of 102 in patient health centers in Aceh Province, Indonesia. Using Structural equation modeling (SEM), this study demonstrated a significant and positive influence of service provider and service environment while no significant effect of service process. The findings also unveiled a significant and positive influence of service quality on behavioural loyalty, but the mediating role of service quality on the relationship between internal service factors and behavioural loyalty is not supported in this study. Funding: None to declare. Declaration of Interests: None to declare. Ethics Approval Statement: All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

Loyalty and public transit: a quantitative systematic review of the literature

ABSTRACT Cities are becoming more and more car-dependent. In tandem, public transit systems are facing an increasing loss of ridership. In this scenario, researchers have started investigating loyalty behaviour to understand what encourages user retention. This paper reviews the academic literature on loyalty formation in public transit, including (i) the research context; (ii) the methods applied and the assessment of heterogeneity; (iii) the conceptualisation and operationalisation of loyalty; and (iv) the influence of researched constructs on loyalty. Finally, potential avenues for future research are highlighted. The literature is largely concentrated in Asia, North America, and Europe. Most studies use a combination of quantitative data, cross-sectional design combined with survey data collection, modelling, and, to a lesser extent, clustering. In this sense, structural equation modelling (SEM) is broadly applied. The loyalty construct is usually operationalised according to attitudinal variables, while behavioural measures are less assessed. The research on this field is strongly influenced by marketing theory. Consequently, service quality, satisfaction, and perceived value are often modelled. Both satisfaction and service quality are repeatedly shown to have a strong positive influence on the development of loyalty. Nonetheless, the operationalisation of these constructs can differ greatly across studies, which makes it harder to compare the findings. Additionally, most SEM studies only report direct effects, which inhibit assessing the full influence of the variables on loyalty. There are also small clusters of research on other variables, such as image, involvement, problem experiences, and social psychology variables. To different degrees, these constructs are found to influence loyalty. Sometimes, even to a greater extent than service quality and satisfaction. In this sense, future research could benefit from further exploring these less research variables as they can bring new theoretical and operational perspectives to the current understanding of loyalty behaviour.

Developing Relational Bonds with Luxury Hotel Guests through Personalization: A Subgroup Analysis of Generational Cohorts

ABSTRACT Empirical studies on personalization in the luxury hotel context are lacking. Personalization, financial, social, and structural bonds have been proposed together as a conceptual framework, but have not been tested empirically. Moreover, relational bond studies in the luxury hotel U.S. market are non-existent. As personalization is a growing trend and luxury hotels continue to be a high revenue generator for brands, we proposed a relational bonds model in the context of U.S. luxury hotels. Multiple regression analysis was conducted on data collected through a Qualtrics Survey Panel from 205 U.S. respondents. A subgroup analysis was performed to examine differences between Millennials and Generation Xers. The results show differences between the two generational cohorts in terms of the relational bonds regarding behavioral loyalty intentions.

How to understand “salable fake goods” and “unsalable quality goods”? An insight from the view of quality responsibility and consumers’ brand loyalty

A body of theoretical and practical research suggests technology innovation is the driving force for enterprise survival and development and that maintaining business ethics is an important guarantee in sustaining these enterprises developments. Fulfilling the “hard responsibility” of product quality based on technical standards and the “soft responsibility” of product quality based on business ethics is an important principle stimulating the benign interaction and continuous progress of technological innovation and business ethics, and realizing a balanced development of enterprises and society, which could promote positive brand and enterprise image to both stakeholders and consumers, helping consumers choose high-quality products in the market and social competition. However, the strange marketing phenomena of “salable fake goods” and “unsalable quality goods” shows that no systematic marketing strategies have been identified to date, that enterprises could adopt to effectively promote the recognition of consumers and turn them into a loyal customer group and have a stable market share. Based on customer buying behavior theory, cognitive consistency theory, signal theory, and social identity theory, this study explored the influencing mechanism of quality responsibility on brand loyalty of consumers and the mediating role of corporate reputation and brand identification, using 224 valid questionnaires from 16 communities (residents) in Shanxi and Henan provinces of China tested by SPSS 20.0 and AMOS 25.0. Results show that quality responsibility has a significant positive influence on brand behavior loyalty and brand attitude loyalty, and both corporate emotional reputation and brand identification play mediating roles in the relationship between quality responsibility and brand behavior loyalty, and quality responsibility and brand attitude loyalty. Additionally, corporate cognitive reputation only plays a mediating role in the relationship between quality responsibility and brand behavior loyalty. Obtained conclusions in the study provide references for enterprise managers and government decision-makers in exploring management strategies of expediting future technological development and next-generation upgrades & transformations, improving quality and technology benchmarks, optimizing product quality responsibility system and promoting sustainable social development.

The effects of frequent flyer programs in the airline industry on customer loyalty

Customer Loyalty Programs are one of the handiest tools to raise brand awareness, and secure long-term and strong ties between a brand and existing consumers. Airline companies have been using frequent flyer programs (FFPs) to retain customers with the expectation of increasing passengers’ loyalty levels. The purpose of this study was to examine the significance of FFPs for customer loyalty, which is of great help for customer retention in the civil aviation industry in the sample of passengers flying from the new Istanbul Airport. Furthermore, we questioned the effectiveness of various services and products offered within FFPs for loyalty, which is decomposed into two main components, behavioral, and attitudinal commitment of loyalty. We evaluated the significance of various demographic factors on passengers’ perception of FFPs services and privileges, and customer loyalty. The study confirmed the vital role of FFPs to build up brand loyalty, where profession, duration of the membership to FFPs, and gender are essential factors.

How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market

PurposeThis paper aims to investigate to what extent core, technical and social components of relationship value influence customer satisfaction and loyalty in the high technology business to business (B2B) markets.Design/methodology/approachSeven attributes of a high-technology buyer-seller relationship are identified representing the core, technical and social nature of relationship value. A conceptual model is proposed in which customer satisfaction mediates between the relationship value components and the two aspects of customer loyalty – attitudinal and behavioural. The empirical study is conducted in India employing 127 high technology customers. Structural equation modelling and path analysis is used to test the hypothesized linkages and examine the impact of different components.FindingsTechnical and social components of value influence customer satisfaction to a greater extent than the core components. Whilst behavioural loyalty is more driven by core components, attitudinal loyalty is more influenced by the social component. Satisfaction mediates the links between relationship value components and the two aspects of loyalty.Research limitations/implicationsFuture research could test the modelled linkages in different countries and using larger samples and investigate the supplier perspective.Practical implicationsThe paper provides useful implications for high tech product suppliers to improve their relationship with their customers. Suppliers must develop collaborative product/technology development projects and explore opportunities for personal relationships/rapport building with their customers, whilst delivering a quality product at a competitive price.Originality/valueTo the best of the authors’ knowledge, the paper is the first in B2B literature to provide an insight of how the different components of relationship value vary in influencing satisfaction and loyalty in a high technology B2B buyer-seller relationship.

“My place is your place” ‐ Understanding how psychological ownership influences peer‐to‐peer service experiences

AbstractThis study aims to contribute to the growing literature on peer‐to‐peer services by investigating the relationships among three relevant aspects of such services, namely customers' identification with service providers, customers' feelings of psychological ownership toward the service setting (i.e., the providers' resources), and customers' interaction with service providers. Two empirical studies that investigate real peer‐to‐peer hospitality service experiences demonstrate that identification with service providers engenders a sense of psychological ownership of the service setting, which, in turn, enhances customers' attitudinal and behavioral loyalty. Notably, this effect occurs only when customers engage in cooperative interactions with their service providers.

Risk Tolerance as a Moderator on the Relationship between Customer Equity and Behavioral Loyalty of Securities Investors

Journal of Management Sciences (JMS) is a biannual HEC Pakistan indexed research journal. JMS is a scholarly journal that publishes scientific research on the practice of management and its application in business. It is multidisciplinary in scope and interdisciplinary

Investigating the determinants to retain spurious-loyalty passengers: A data-fusion based approach

Sustaining passengers’ loyalty towards bus service has been regarded as the key to secure its market share. However, passengers are not homogenous in terms of behavioral loyalty or attitudinal loyalty. Therefore, the determinants to retain loyalty may differ across each group of passengers. This study proposed a data-fusion based clustering method to segment passengers. An empirical study of Xiamen, China was given. Specifically, by fusing the smart card data and the survey data, the method measured passengers’ behavioral and attitudinal loyalty simultaneously. As a result, spurious-loyalty passengers were identified, who were characterized as behaviorally loyal but attitudinal disloyal; they held the most potential to shift to other transport modes. In order to retain the spurious-loyalty passengers, a novel model framework was built to investigate the determinants of driving them to continue using public transportation. The results indicated that the passengers’ satisfaction fully mediated between service value and attitudinal loyalty, as found in previous studies. Service value was unveiled to exert a significant and positive impact on predicting the passengers’ satisfaction and attitudinal loyalty. However, service value was not only determined by the passengers’ utilitarian value (perceived service quality), but also involved with their hedonic value (emotional dependence on public transportation which came from the passengers’ long-term involvement); hedonic value was demonstrated highly correlated with utilitarian value. In addition, we justified that utilitarian value could be separately measured by the quality of basic service attributes and the quality of value-added service attributes; they were revealed to exhibit non-linear and heterogeneous effects on the passengers’ satisfaction. Moreover, the index score of variables was employed to indicate the specific service attributes that needed to be improved to sustain the targeted passengers; practical suggestions to the specific direction of improvement were provided for transport sectors and public transport operators.

Influencing Factors of Virtual Cigarettes online game Consumers1 Co-production Behavior

Purpose-This study aims to explore the influencing factors of customer participation in co-production and the impact of co-production on consumer product evaluation and behavioral loyalty. Design/methodology/approach – An online survey was used to collect 325 valid questionnaires from consumers who reported participating in online game public testing and played many virtual cigarettes online games with more than 6-months experience. Findings – Consumers who are willing to participate in co-production often share specific characteristics, including a high desire to control, a high motivation to achieve, and professional knowledge. When Consumers concentrate on co-production, they may leave positive product evaluations of virtual cigarettes online games, and increase behaviors that demonstrate loyalty. Practical implications –Virtual cigarettes online game developers can be involved by these results when provide relevant professional information in game public testing, because they suggest that consumers who are willing to participate in co-production often share specific characteristics. Originality/value – From the viewpoints of the consumer link, product link, and situational link, this paper summarized the link variables, and analysed the key factors affecting consumers’ input into co-production.

Do Financial Inclusion, Debt Behavior Affect Business Investment? Study in Small Medium Enterprise Customers of Bank BPD Yogyakarta Indonesia

Bank, financial inclusion, debt behavior, and business investment greatly affect the economic growth of a region industry. The main purpose of this research is to examine the effect of bank behavior, financial inclusion, debt behavior on investment decisions of Micro, Small and Medium Enterprises customers at Bank BPD Yogyakarta, Indonesia. The research sample is BPD Yogyakarta customers Respondents as 200 entrepreneurs are customers who are in debt for business investment. The analysis model uses mediation regression with PLS. The results showed that bank behavior had a positive effect on financial inclusion. Bank behavior has a positive effect on debt behavior. Financial inclusion has a positive effect on business investment. Debt behavior has a positive effect on business investment. Financial inclusion, debt behavior mediates the influence of bank behavior on business investment. The implication of this research is that a clear bank behavior and high commitment of banks are needed in offering bank products. It takes commitment and supervision from the Bank in providing credit to customers so that the use of funds is in accordance with investment objectives.