Coffee Tourism Research Articles

Increasing the Competency of Prospective Coffee Entrepreneurs Through Experiential Training in Coffee Tourism Villages: Case Study of Young Entrepreneurs in Indonesia

Increasing the Competency of Prospective Coffee Entrepreneurs Through Experiential Training in Coffee Tourism Villages: Case Study of Young Entrepreneurs in Indonesia

The Coffee Trail Planning as an Effort to Develop Coffee Agrotourism in Cibeureum Village Kuningan Regency

The Regent of Kuningan revealed that the typical coffee of Kuningan Regency has the potential to increase economic and tourism activities. The purpose of this study are to determine the potential and uniqueness of the plantation area and coffee factory in Cibeureum Village, Kuningan Regency. Planning a coffee trail that is in accordance with the potential and uniqueness of coffee plantations and factories so that it can become a coffee agro-tourism product and promote coffee agro-tourism. The analytical method that will be used in this research is the descriptive analysis method. The data used is qualitative data obtained from the results of the researcher's in-depth observations and interviews with related parties. Planning a coffee trail is able to combine everything into a complete coffee journey, starting from the planting process, picking coffee, selecting coffee beans, drying coffee beans, roasting coffee beans, grinding the coffee beans and finally being able to enjoy the coffee. Coffee trails must be positioned as the most interesting form of coffee tourism activity and can improve the experience of tourists, especially coffee lovers, in exploring coffee agrotourism.

Exploring Ho Chi Minh City's Coffee Value Chain through the Unique Intersection of Specialty Coffee and Tourism

The study dives into the thriving coffee culture of Ho Chi Minh City, Vietnam, and investigates its significant impact on tourism and economic growth. As the world's largest producer of Robusta coffee, Vietnam, notably Da Lat, has emerged as a global coffee production powerhouse, with an increasing emphasis on specialty coffee. The integration of coffee into tourism activities, as well as initiatives to improve quality and sustainability throughout the coffee value chain, demonstrate Vietnam's innovative approach to coffee industry development. The study illuminates the lessons and insights that Vietnam's coffee sector can provide to the global coffee community by investigating the nexus of coffee culture, tourism, and economic empowerment. Vietnam's coffee sector, which combines tradition and innovation, is a fascinating illustration of how coffee can drive economic progress, promote sustainability, and enrich cultural experiences. Vietnam's success has far-reaching ramifications for other coffee-producing countries, providing significant lessons on how to use coffee tourism, improve sustainability standards, and promote economic empowerment for local populations.

Nascent coffee tourism in India: Identifying customer segments and motivations

Nascent coffee tourism in India: Identifying customer segments and motivations

Coffee Tourism Development Potential in Banyuwangi Regency, East Java

Cultural diversity and local wisdom become a promising attraction in advancing Indonesian tourism. Coffee Tourism is one of the tourist attractions that can offer a unique travel experience. The aim of this research is to know the potential and strategy of development of Coffee Tourism in Banyuwangi district, East Java. Using qualitative research methods, data processing is carried out through observations, interviews and documentation related to the potential and development strategies of Coffee Tourism in the region. Sample on this study was more focused on stakeholders related to coffee tourism, such as local governments, local tourism agencies, coffee farmers, coffee entrepreneurs, coffee-based micro business, and tourists. This study focuses on four dimensions of tourist attraction components: attractions, accessibility, amenities, and ancillary services. The study's findings indicate that Banyuwangi Regency's tourism attraction component has sufficient potential as a coffee tourism. The four tourist attraction components in the Banyuwangi district have generally met the requirements for the development of coffee tourism, despite some remaining flaws. Because of Banyuwangi's distinct cultural advantages, coffee tourism in this region can be intriguing and promising

Analysis on factors affecting tourist involvement in coffee tourism after the COVID-19 pandemic in Thailand.

The world economy was broken by the COVID-19 pandemic, which affected the coffee industry. The COVID-19 pandemic's financial effects might influence equity markets and personal lives. This includes financial commodities like coffee, which the pandemic is predicted to damage. Coffee tourism is an emerging new kind of tourism in Thailand, formed in response to growing demand from visitors with a particular affinity for the beverage. Coffee tourism may contribute considerably to the expansion of Thai tourism if given the proper guidance and assistance. As part of a coffee tourism experience focusing on first-hand activities and information, tourists can visit neighbouring sites while on a coffee plantation. This research uses a stochastic neuro-fuzzy decision tree (SNF-DT) to analyse coffee tourism in Thailand. The research surveys 400 international and Thai coffee tourists. According to studies, Thai visitors mostly visit coffee tourism locations in Thailand for enjoyment. They also wanted to visit coffee fields in order to get personal knowledge of coffee production and marketing. Based on the comments of Thai visitors, coffee tourism in northern Thailand looks to be highly and effectively handled. Due to the same factor, responses from foreign coffee tourists indicated that many of their journeys to coffee tourism destinations were made entirely for enjoyment rather than the business. They also wanted to meet local tour guides and acquire handmade and locally produced things to understand more about coffee tourism. According to study results, coffee tourism management in northern Thailand looks well-received by international tourists. We also compare the suggested model to the traditional one to demonstrate its efficacy. The performance metrics are prediction rate, prediction error, and accuracy. The estimated results for our proposed technique are prediction rate (95%), prediction error (97%), and accuracy (94%). Major global businesses such as tourism have been harmed by COVID-19's unprecedented effects. This study attempts to determine the role of coffee tourism in livelihoods based on real-time data using a machine-learning approach. More research is needed to analyse the factors of the coffee tourism experience using different machine learning approaches.

Welfare and Management of Civets in Civet Coffee Tourism Plantations

ABSTRACT Civet coffee is produced with coffee beans that have passed through the digestive tract of civets which are then processed for drinking. Outlets, known as civet coffee tourism plantations are popular tourist attractions in Bali, Indonesia. These outlets keep caged civets for public viewing and sell civet coffee. We assessed civet welfare in 29 civet coffee tourism plantations to assess husbandry factors, the five freedoms and body condition scores. We also assessed civet welfare in eight wildlife markets where civets are sourced for civet coffee tourism and calculated turnover of civets. We found 99 civets in civet coffee tourism plantations and 136 in markets, where. Annually between 400 and 800 civets are sold. Welfare standards do not meet the Indonesian laws and regulations. Diet, hygiene, presence of water and mobility affected body condition scores and no civet met all of the five freedoms. Enforcement of welfare and trade laws is needed to improve civet welfare, and to curb the illegal civet trade. Tourists frequenting civet coffee tourism plantations should be made aware of the low welfare standards to inform their choice about supporting this industry.

Balancing Production Chains, Bridging Challenges: The Potentials of Coffee Tourism in Sarawak, Malaysia

Balancing Production Chains, Bridging Challenges: The Potentials of Coffee Tourism in Sarawak, Malaysia

Application of the MACRO Model Approach to the Interpretation Management of Creative Tourism in the form of Coffee in Khao Kho Sub-district Phetchabun Province

The goal of this study was to spread information about interpretative management of creative coffee tourism using the MACRO model approach and to create new strategies for promoting coffee-based creative tourism in Khao Kho Subdistrict, Khao Kho District, and Phetchabun Province. The 40 people who are interested in taking part in the project of utilizing the MACRO model approach to transmit Khao Kho Arabica Coffee tour guides from beginning to finish and the 40 people who are coffee growers in the Khao Kho Sub-district of Phetchabun Province are the target demographics. The tools used in this research are; 1) a creative guide utilizing the MACRO model method to promote coffee-based community creative tourism, and 2)interpretative activities and a guidebook for tourism from source to mouth Using the MACRO model approach, Khao Kho Arabica coffee is a form used to interview project participants. The results showed that utilizing MACRO model approach with an IOC value of 0.89, guidelines and interpretative activities for tourism from source to mouth, Khao Kho Arabica coffee goods, which are values that may be used, and the final product after that, the researcher has improved and then communicated to the group of coffee producers and interested parties the guidebook and interpretative tourist activities from the beginning to the mouth, Khao Kho Arabica coffee goods. According to the transfer findings, participants in the project were highly satisfied with their engagement in the project of transferring the handbook and interpreting tourism activities, with an average of 4.66 and a standard deviation of 0.47. Participating in the activity encourages participants to construct a learning process through group brainstorming to create a body of information they can use to advance their careers and share with the general public.

Seeing coffee tourism through the lens of coffee consumption: A critical review

One of the world’s most popular beverages, coffee is used to satisfy a wide range of consumptions, including tourism. In this article, we examined the existing concepts of coffee consumption and identified additional consumption domains that may contribute to the growing body of knowledge regarding coffee tourism. The paper used a scoping review approach and Critical Media Discourse Analysis (CMDA). The scoping review examined 152 articles on coffee consumption and coffee tourism published up to 2020. Subsequently, CMDA enabled a more in- depth textual and contextual analysis of the literature. In addition, Leximancer was used to illuminate the prominent scopes of the literature. Three prominent scopes of the literature are identified in the textual analysis: consumer behaviour, place consumption, and ethical consumption. In addition, the contextual findings indicate that coffee tourism studies have increased in recent decades. Furthermore, the social context highlights the dynamic nature of the coffee market landscape in the global North and the global South. Future research directions were suggested, and the managerial implications of these findings were discussed.

Analysis on factors affecting tourist involvement in coffee tourism after the COVID-19 pandemic in Thailand.

Background: The world economy is affected by the coronavirus disease (COVID-19) pandemic, which affects the coffee industry. Coffee tourism is an emerging new type of tourism in Thailand that is formed in response to the growing demand from visitors with a particular affinity for coffee. Coffee tourism may contribute considerably to the expansion of Thai tourism given proper guidance and assistance. Methods: This study used a stochastic neuro-fuzzy decision tree (SNF-DT) to analyze coffee tourism in Thailand. This research surveyed 400 international and Thai coffee tourists. According to this study, Thai visitors mostly visit coffee tourism locations in Thailand for enjoyment. They also wanted to visit coffee fields to obtain personal knowledge about coffee production and marketing. Responses from foreign coffee tourists indicated that many of their journeys to coffee tourism destinations were entirely for enjoyment rather than business. They also wanted to meet local tour guides and acquire handmade and locally produced things to better understand coffee tourism. Results: According to the study results, coffee tourism management in northern Thailand appears to be well received by international tourists. We also compared the suggested model with the traditional model to demonstrate its efficacy. The performance metrics are the prediction rate, prediction error, and accuracy. The estimated results for our proposed technique are prediction rate (95%), prediction error (97%), and accuracy (94%). Recommendations: Major global businesses such as tourism have been harmed by COVID-19's unprecedented effects. This study attempts to determine the role of coffee tourism in livelihoods based on real-time data using a machine-learning approach. More research is needed to analyse the factors of the coffee tourism experience using different machine learning approaches.

The Past, Present and Future of Coffee Tourism

Special interest tourism, as a destination’s core activity to promote unique local products and a niche tourism market that provides customers with unique memory experiences, has grown rapidly in the past decade and will grow exponentially in the next decade. As one of the most popular special interest tourism, coffee tourism has certain tourism audience and broad prospects for development. Through a series of academic literature, industry reports, case studies, this paper aims to study and analyze the past, present and future of coffee tourism and its impact to the destination. Theoretical analysis and case study will be used as research methods in this paper. Then, it will use the technology of the future wheel to illustrate the possible development trends of coffee tourism in the future and the impact of these trends on coffee tourism with simple figures, and put forward the possible future development direction of the coffee tourism micro-niche market. Finally, this paper will take Yunnan as an example, combined with Yunnan coffee cultivation, social and economic policies, to demonstrate the possibility of Yunnan coffee tourism and the development of coffee cultivation tourism, coffee culture tourism and other micro-niche markets.

ГАСТРОНОМИЧЕСКИЙ КОФЕЙНЫЙ ТУРИЗМ КАК ИНСТРУМЕНТ ПРИВЛЕЧЕНИЯ ТУРИСТОВ В РЕГИОН

The article discusses the basis for the development of the concept of “coffee tourism”. The authors note that, despite the continued massiveness of tourist demand for certain products and destinations, the development of niche types of tourism is a promising tool for attracting tourists and developing regional tourism. The research results show that the possibilities of coffee production in the region and the established market of consumers of coffee products set the basis for the development of such tours. Coffee tourism not only brings real experiences to tourists and creates social and economic value, but also helps to create a destination’s brand image, creating opportunities for promoting tourism destinations.

A oferta de Turismo de Cafés pela perspectiva dos(as) cafeicultores(as) brasileiros(as)

The economic, social and cultural importance of coffee growing in Brazil shows an expanding demand for tourist activities related to its production chain. Although coffee tourism has potential in rural and urban destinations, its offer lacks organized planning, structuring and information by the institutions related to coffee. Following previous studies from the perspective of rural producers, the objective of this article is to analyse the current context of coffee tourism in Brazil from the offer, through bibliographic and documentary research and survey application to Brazilian coffee producers between April and November 2021. In all, 87 valid responses were obtained, covering the five Brazilian macro‑regions. The results underline the plurality of activities offered on these properties, irregular presence in the coffee growing territories, concentration of structured supply in regions of traditional production and new occurrences in regions of recently valued quality production.

Research on factors affecting tourist involvement in coffee tourism after the COVID-19 pandemic in Thailand.

Background: The world economy was broken by the COVID-19 pandemic, which affected the coffee industry. The COVID-19 pandemic's financial effects might influence equity markets and personal lives. This includes financial commodities like coffee, which the pandemic is predicted to damage. Coffee tourism is an emerging new kind of tourism in Thailand, formed in response to growing demand from visitors with a particular affinity for the beverage. Coffee tourism may contribute considerably to the expansion of Thai tourism if given the proper guidance and assistance. Methods:As part of a coffee tourism experience focusing on first-hand activities and information, tourists can visit neighbouring sites while on a coffee plantation. This research uses a stochastic neuro-fuzzy decision tree (SNF-DT) to analyse coffee tourism in Thailand. The research surveys 400 international and Thai coffee tourists. According to studies, Thai visitors mostly visit coffee tourism locations in Thailand for enjoyment. They also wanted to visit coffee fields in order to get personal knowledge of coffee production and marketing. Based on the comments of Thai visitors, coffee tourism in northern Thailand looks to be highly and effectively handled. Due to the same factor, responses from foreign coffee tourists indicated that many of their journeys to coffee tourism destinations were made entirely for enjoyment rather than the business. They also wanted to meet local tour guides and acquire handmade and locally produced things to understand more about coffee tourism. Result: According to study results, coffee tourism management in northern Thailand looks well-received by international tourists. We also compare the suggested model to the traditional one to demonstrate its efficacy. The performance metrics are prediction rate, prediction error, and accuracy. The estimated results for our proposed technique are prediction rate (95%), prediction error (97%), and accuracy (94%).

Coffee and gastronomy: a potential ‘marriage’? The case of Vietnam

Purpose The purpose of this study is to gain a more nuanced understanding of the relationship between a national product (coffee) and gastronomy. Moreover, incorporating the resource-based view of the firm framework, the importance of coffee is examined, as is the extent and potential to “marry” coffee and gastronomy into a tourism activity, and the need to develop such potential. Design/methodology/approach Semi-structured, face-to-face and online interviews were used to gather the viewpoints of 79 chefs and coffee shop owners/managers operating in Vietnam, the world’s second-largest coffee producer and home to a vibrant coffee shop industry. Findings The selected inductive analysis identified 11 dimensions, including “coffee infrastructure”, “coffee-based innovation”, “coffee-trigger” and “coffee resources”, emerged. These dimensions reveal a strong potential for a coffee and local gastronomy “marriage”. Furthermore, nine of the 11 dimensions provide direct guidance concerning the importance, the potential for “marriage”, coffee tourism development and what is needed to fulfil this potential. Practical implications The study affords understanding of Vietnam’s coffee industry, in particular its resources, and how these can be leveraged to combine with the nation’s gastronomy and produce more fulfilling food and beverage experiences. Originality/value Gastronomy, hospitality and tourism represent a well-defined partnership that can result in memorable consumer experiences. While the strength of this partnership is recognised, little is known about the potential to “marry” a national product such as coffee and local gastronomy. The study breaks new ground in this area and concludes with various theoretical and practical implications that contribute to more understanding of the coffee–gastronomy relationship.

PEMANFAATAN LIMBAH AMPAS KOPI DALAM PEMBUATAN SABUN BATANG DI KAMPUNG WISATA KOPI LEREK GOMBENGSARI BANYUWANGI

Lerek Gombengsari (Lego) Coffee Tourism Village is one of the coffee educational tourism destinations in Banyuwangi. This tourist destination combines agro-tourism and educational tourism so that visitors can learn and practice coffee plantation management organically with an educational system adhering to the principle of Learning by doing. The use of coffee in the Gombengsari area is still limited to coffee beans. Coffee beans are processed into coffee grounds which are enjoyed by tourists, both domestic and foreign tourists. The processing of coffee beans produces 45% of coffee waste in the form of coffee grounds and each cup of coffee drunk containing coffee grounds has an average weight of 20 grams. Therefore, coffee grounds waste must be processed because it can be harmful to health and the environment. Coffee grounds waste contains caffeine, organic acids, minerals and antioxidants that are useful for smoothing the skin, moisturizing the skin and preventing free radicals. Based on these contents, the coffee grounds at Kampung Lego Tourism will be processed into traditional soap bars. Making bar soap is done traditionally to avoid chemicals so that it can reduce problems on the skin. The PKM activity by the Poliwangi Lecturer Team was able to produce processed bar soap products which were packaged under the name Srikandi Homemade Soap. These results are able to add to the list of processed variants that are very useful for partners.

Pemberdayaan Masyarakat Petani Kopi Lego Menuju Agrowisata Berkelanjutan dalam Perspektif Pentahelix Model di Gombengsari, Kabupaten Banyuwangi


 
 
 
 Kampong Kopi Lerek Gombengsari (Kopi Lego) is a brand for Banyuwangi coffee plantation tourism activities starting from Gombengsari village. The development of Kopi Lego agro-tourism not only provides coffee tourism but is also supported by the role of Farmer Groups (Poktan) in the on-farm process and the role of Kelompok Sadar Wisata (Pokdarwis) in the coffee off-farm process through their supporting business units. Kopilego agro-tourism develops through the active participation of farmers in the Poktan and Pokdarwis institutional systems which have the potential to be developed through an empowerment model. There are several problems related to institutional management through Poktan and Pokdarwis including the low knowledge of member farmers in post-harvest coffee maintenance, both processing and marketing access and there is no synergistic support from various parties in sustainable agro-tourism management through Poktan and Pokdarwis institutions. This study aims to determine the institutional profile of Poktan and Pokdarwis Agrotourism, group empowerment in increasing the knowledge of Poktan and Pokdarwis members and analyze the empowerment that supports sustainable agro-tourism in the perspective of the penta helix model. This study uses a qualitative approach using the case study method. Data was collected by conducting in-depth interviews and literature review. The results showed that (1) Tunas Harapan Farmer Group and Pokdarwis Gombengsari became the main actors in the development of agro-tourism through the on-farm and off-farm processes of Lego Coffee, (2) empowerment of Poktan and Pokdarwis required assistance in processing and marketing access, and (3) Group-based empowerment involves various stakeholder roles in the pentahelix perspective (academics: UNEJ and UPN-VJ; business: BNI and Pertamina, community: Poktan and Pokdarwis; government: Department of Agriculture, Department of Industry and Trade and Department of Tourism; and media: Radar and Media Banyuwangi Social Affairs) to support sustainable agro-tourism in Gombengsari, Banyuwangi Regency.
 
 
 

Antecedents of Tourists’ Intentions to Visit in the Context of Coffee Tourism

Coffee plantations have been promoted by owners and local governments as tourism destinations in Indonesia. This study measures factors that influence tourists’ intentions to visit coffee plantations as a tourism destination by employing destination image, novelty seeking, experience, and perceived value as predictors. Data were collected using an online survey. This study was conducted in Jakarta, Indonesia, and participants (N = 235) were selected using a convenient sampling method. Data were analyzed using exploratory factor analysis and structural equation modeling to test the hypotheses. In total, there were eight hypotheses, and six were significant. Tourist experience had an impact on destination image, and tourist experience and novelty seeking affected visit intention. Additionally, destination image and novelty seeking influenced perceived value. This study broadens the understanding of coffee tourism, village tourism, and agrotourism.

ДОСЛІДЖЕННЯ ГАЛУЗЕВОЇ СТРУКТУРИ НА РИНКУ КАВИ УКРАЇНИ

The main factors that contribute to the development of the natural coffee market both in Ukraine and in the world are the acceleration of the rhythm of people's lives, the increase in the popularity of coffee, the increase in the number of catering establishments that sell coffee. At the same time, the demand for natural grain coffee and ground coffee is increasing. The rise of coffee consumption in Ukraine causes an increase in coffee imports. The world-famous coffee brands are the most popular in Ukraine. In particular, the highest places in ratings regarding the preferences of consumers in the category of grain and ground coffee in 2019 have taken the Italian brand Lavazza, the German brand Jacobs and the Ukrainian brand Gemini. In Ukraine, today the coffee market consists of more than 1.5 thousand operators – large and small coffee producers. he demand for coffee in Ukraine depends on the region. Most natural coffee is consumed by residents of large cities and regional centers. Regionally high demand for coffee exists in Western Ukraine, where coffee tourism is developing. There is a high margin in the coffee market, which increases the competitive threat to its existing producers from potential producers. Entering this industry requires small investments, but the limiting factors are the formed commitment of consumers to the existing brands on the market and partnerships of existing manufacturers with their suppliers of coffee beans and intermediaries. The survey of coffee consumers shows that most of them – more than 50% prefer ground coffee. At the same time, consumers most often buy coffee for their consumption, although more than 30% – as a gift. When buying coffee, consumers prefer supermarkets, hypermarkets, and shops near home, paying the most attention to advertising on the Internet and outdoor advertising. The Ukrainian coffee market can be considered as actively developing, the demand for it is constantly increasing and has significant potential for its further development. In particular, the forecast of coffee sales in Ukraine in 2022 with a probability of 0.95 is from 8.114 billion UAH to 10.198 billion UAH, which indicates an increase in the capacity of the domestic coffee market.