The Past, Present and Future of Coffee Tourism

Abstract

Special interest tourism, as a destination’s core activity to promote unique local products and a niche tourism market that provides customers with unique memory experiences, has grown rapidly in the past decade and will grow exponentially in the next decade. As one of the most popular special interest tourism, coffee tourism has certain tourism audience and broad prospects for development. Through a series of academic literature, industry reports, case studies, this paper aims to study and analyze the past, present and future of coffee tourism and its impact to the destination. Theoretical analysis and case study will be used as research methods in this paper. Then, it will use the technology of the future wheel to illustrate the possible development trends of coffee tourism in the future and the impact of these trends on coffee tourism with simple figures, and put forward the possible future development direction of the coffee tourism micro-niche market. Finally, this paper will take Yunnan as an example, combined with Yunnan coffee cultivation, social and economic policies, to demonstrate the possibility of Yunnan coffee tourism and the development of coffee cultivation tourism, coffee culture tourism and other micro-niche markets.