Coffee Shop Business Research Articles

The Effectiveness of The Competitive Strategy "Social Coffee" Anak Panah Kopi Tembalang

The rise of coffee consumption has now become a new culture among consumers. As reviewed by a study in Mix Magazine with the support of Toffin, which states that there are several factors for the growth of coffee shops in Indonesia, including the culture of hanging out while drinking coffee which is directly proportional to the increase in the coffee shop business margin which is quite high. In this case, the research was conducted on Anak Panah Kopi Tembalang, in particular on the use of the word "social coffee" as a marketing strategy. This research was conducted with qualitative research methods with participatory observation, documentation. There are 12 respondents including the supervisor of Anak Panah Kopi Tembalang, Head of Anak Panah Kopi Tembalang, and 10 customers of Anak Panah Kopi Tembalang with the indepth interview method. The results of this study found that customers indirectly interpreted "social coffee" as intended by management, with a note of various pro and con opinions so that it became a suggestion to improve several aspects for the managerial side to survive during intense competition with other competitors.

STUCTURAL EQUATION MODELING-PARTIAL LEAST SQUARE-UNTUK PERMODELAN PENGARUH KOMPETENSI KEWIRAUSAHAAN TERHADAP KINERJA USAHA KEDAI KOPI SKALA KECIL DI KOTA PADANG

During the COVID-19 pandemic, the growth of small-scale coffee shops has increased in Padang city. This condition indicates the high level of coffee consumption and the increased competition of coffee shops. A good entrepreneurship competency is needed to improve business performance. This research aims to analyze the influence of entrepreneurial competency on small-scale coffee shop business performance in Padang City. This research used an Entrepreneurial competency model influenced by psychological characteristics (indicated by motivation, achievement, socialize need) and environmental factors (characterized by social net, government policy, and supply). The business performance model is influenced by entrepreneurial competency (managerial skill, conceptual skill, social skill, decision-making skill, and time managerial skill) and environmental factors. This research used a snowball sampling method of 100 data samples of small-scale coffee shops (owner and barista) in Padang City from April until May 2021. The data was then analyzed by SEM-PLS analysis with SMART PLS 3.3 software. The result showed that psychological characteristics and environmental factors influenced the entrepreneurial competency in small-scale coffee shops. The business performance was influenced by entrepreneurial competency and environmental factors in the small-scale model. The results also show that the model was used in this research has a Model Fit of 84%.

PENGARUH RELATIONSHIP MARKETING, SERVICE QUALITY DAN FASILITAS TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Kedai Kopi Sor Sawo Ponorogo)

The development of the coffee shop business in Ponorogo is currently increasing, almost all over the city we can find coffee shops. The existence of a coffee shop for young people is an alternative to take advantage of free time, study or other purposes. The existence of a coffee shop or coffee shop that continues to increase makes the competition in this business market even tighter. The purpose of this study was to determine and examine the effect of Relationship Marketing, Service Quality and Facilities on Customer Loyalty (a case study at Sor Sawo Ponorogo coffee shop). The research used is quantitative research. Data collection in this study is primary data obtained from the distribution of questionnaires. The number of samples consisted of 100 people, using accidental sampling technique. The results showed that: (1) Relationship Marketing had a positive and significant effect on customer loyalty at the Sor Sawo Ponorogo coffee shop. The research used is quantitative research. Data collection in this study is primary data. (2) Service Quality has a positive and significant effect on customer loyalty at the Sor Sawo Ponorogo coffee shop. The research used is quantitative research. Data collection in this study is primary data. (3) Facilities have a positive and significant effect on customer loyalty at the Sor Sawo Ponorogo coffee shop.

IMPLEMENTATION OF THE SIMPLE MULTI-ATTRIBUTE RATING TECHNIQUE (SMART) METHOD FOR SUPPORT SELECTION OF COFFEE SHOP BUSINESS LOCATION

In choosing a business location, a computerized system is needed and can provide effective and accurate information about the business location. Many young entrepreneurs today are starting to try to manage and create a coffee shop business, so the competition in coffee shops is very high. The high competition in the coffee shop business makes it difficult for prospective tenants to determine the most appropriate location to establish a place of business according to their desired needs. In addition, the selection of business locations cannot be chosen arbitrarily because it can cause a shortage of visitors which results in the coffee shop being deserted. Therefore, choosing a strategic place using several criteria is needed to support business success. There are twelve criteria that will be used, the criteria are rental price, number of competitors, parking area, cleanliness, building area, supporting business, road distance, road access, population density, pedestrian traffic, population income, and the center of the crowd. This study aims to help prospective tenants who will open a place of business in the city of Bandar Lampung. The method used in this research is the Simple Multi Attribute Rating Technique (SMART). The SMART method is used because it is a multi-attribute decision-making method where the alternative consists of a set of criteria, with weights to determine how important one criterion is with another. The results obtained in this study are a decision support system for choosing a strategic coffee shop business location, making it easier for prospective tenants to choose the right business location for the development of a coffee shop business in Bandar Lampung.

Entrepreneurship Assistance to Increase Omak Kopi’s MSME Income In The New Normal Era

Purpose ­ This community service raises the problems faced by a coffee shop business called Omak Kopi. Based on interviews, there are several problems experienced by the owners of these Micro, Small and Medium Enterprises (MSMEs), namely the management of business legality and product marketing. Methods - The method used in this community service activity is to provide understanding and awareness to MSME actors about the importance of having business legality, providing entrepreneurial assistance in the form of business models, and providing product marketing assistance through social media. Result and discussions - The results of community service activities for MSME Omak Kopi include: (1) This MSME has business legality: (2) This MSME has a business capital canvas to develop a business; and (5) these MSMEs have business signage and use social media Whatsapp and Instagram as well as online food delivery service platforms through Grab Food and Go Food to increase product marketing. Conclusion - The implication of this community service activity is that it is hoped that the existence of entrepreneurship assistance can facilitate Omak Kopi SMEs to manage patent rights, business development and increase income and business continuity, especially in the new normal era.
 
 Keywords: Business Legality, Entrepreneurship, Marketing, Income

Rancang Bangun Aplikasi Bekafe Untuk Membantu Menghubungkan Customer Kopi Dan Kafe Di Seluruh Indonesia Berbasis Android

The coffee shop business is one of the rapidly growing business industries in Indonesia. This encourages many people to open coffee shops or develop existing coffee shops. Bepahkupi creates a better coffee shop ecosystem in Indonesia by building an Android-based Bekafe application. This application helps connect coffee shops and coffee customers. With one application, the information and connection between the two parties is greatly facilitated. The Android-based Bekafe application is specifically designed to make it easier for customers to find cafe locations. In addition, customers will also get information about operational schedules, routes/locations and cafe menus. Blackbox method is testing the fundamental aspects of the system without paying attention to the internal logical structure of the software. Starting from the login page, home, cafe, shop, cart, notification, and maps work well with VALID results on every test. In addition, the authorss chose the User Acceptance Test (UAT) in the stages of the testing process. UAT is done by asking a number of respondents to operate the Bekafe application. The results of testing on the Bekafe application get good results. Almost all respondents gave satisfactory results. Although the test results were satisfactory, the respondents gave additional suggestions to complete the Bekafe application. As for what can be added, news features about coffee or cafes in Indonesia, delivery features, and updating the UI and UX appearance of the Android-based Bekafe application

Marketing public relations strategy of coffee shop business during COVID-19 pandemic

In recent years, public interest in coffee shops has become a trend in Indonesia. However, in the Covid-19 pandemic era, there have been many changes in shopping patterns from offline to online, forcing coffee shops to adapt to new normal conditions and prepare MPR strategies following the conditions during the Covid-19 pandemic. Sallo Coffee is a coffee shop located in Jakarta. Maintaining relationships with customers for the long term is part of the job of Public Relations (PR). In this study, the author wants to know Sallo Coffee’s Public Relations marketing strategy in maintaining customer loyalty during the pandemic. What is the challenge of implementing a PR marketing strategy during the pandemic to maintain customer loyalty? The paradigm used in this study is constructivism, in which researchers research public relations to reconstruct the existing reality. The approach used is a qualitative approach with descriptive research through interviews, observations, and documentation. The results of this study are that the current PR concept cannot be implemented with PR marketing strategies during the pandemic become limited under government regulations. Instagram social media is one of the media to promote Sallo Coffee products and provide product information to maintain relationships with customers or customer relations. The Internet is critical because the pandemic situation does not allow for as much physical contact as one would expect. With promotions on Instagram and social media, it can also be effective in maintaining customer loyalty during the pandemic.

Business Feasibility Study Analysis on Coffee Shop Business

In recent years, SMEs engaged in the creative industry sector in the coffee shop business have continued to show their existence, one of which is the Meine Welt Coffee coffee shop business. This study aims to analyze the feasibility of a coffee shop business at a Meine Welt coffee shop business to find out whether the current business can provide the expected financial benefits with a qualitative approach, namely a research procedure that produces descriptive data collected through interviews, observations and documentation. Sources of data used are primary and secondary data. While the analysis technique used is qualitative analysis techniques to assess legal aspects, environmental aspects, market and marketing aspects, technical and technological aspects, management and human resources aspects and financial aspects. The results of this study indicate that based on non-financial aspects this coffee shop is feasible to run. Analysis of the financial aspects of the Meine Welt coffee shop shows the NPV value of IDR 115,505,164, the Payback Period (PP) for 3 years and 3 months, Profitability Index (PI) 1.78, Internal Rate of Return (IRR) of 36.60%, and Average Rate of Return (ARR) of 160%.

Analysis of Factors Affecting Consumer Satisfaction Using SEM (Structural Equation Modeling) Method

The era of globalization in Indonesia in the business sector has experienced very rapid development. This is because the number of consumptive age or millennial generation in Indonesia is increasing every year. This very rapid business development provides an opportunity to set up independent businesses for entrepreneurs. One of the many independent businesses established is a coffee shop. One of the independent businesses engaged in the coffee shop is Ueno Coffee. The rapid development of the coffee shop business has resulted in increasingly fierce competition between competitors so that coffee shop entrepreneurs make it a threat and a challenge. With these threats and challenges, Ueno Coffee wants to conduct a customer satisfaction analysis that can be used to evaluate customer satisfaction so that it can be used for business development that is better, superior and able to compete with competitors. This study using the SEM-PLS method is expected to be able to assist business owners in analyzing the factors that effect consumer satisfaction. This study applies a simple random sampling technique with a sample of 100 people. The results of the analysis show that the variables of product quality, service quality, price, promotion, location and halal label have a positive value and have a significant effect on Ueno Coffee's consumer satisfaction.

KEPUASAN DAN LOYALITAS KONSUMEN KOPI ARABIKA BANYUWANGI BLEND DI KOPINE CAFÉ BANYUWANGI

Coffee production in Indonesia encourages ideas and innovations to create processed coffee products, especially Arabica coffee. Along with that, the competition in the coffee shop business in Indonesia is increasingly widespread, which causes business competition to become increasingly fierce. It takes commitment to business processes to maintain consumer confidence in the business being run. This study aims to determine the satisfaction and loyalty of consumers of Banyuwangi Blend Arabica coffee in Banyuwangi. The population used in this study as many as 85 people are Banyuwangi Blend consumers at Kopine Cafe Banyuwangi. The results show that consumers are satisfied and loyal but need to improve related attributes to create higher satisfaction and loyalty. If the Kopine Cafe can maintain and improve the related attributes, it will get higher consumer satisfaction and loyalty and can compete with its competitors.

Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Kopi Susu Baper Di Masa Pandemi Covid-19

AbstractThe coffee industry in Indonesia is growing very quickly due to the increasing demand for coffee and can create many coffee shop business opportunities in Indonesia. The increase in coffee shops in Indonesia continues to increase, one of which is in the province of Lampung, namely the Baper Milk Coffee Shop in Metro City, Lampung. The purpose of this research is to find out the marketing strategy carried out by the owner of the Baper Milk Coffee Shop in Metro City during the Covid-19 pandemic. The measuring instrument used in this research is observation, interviews and questionnaires as well as using SWOT analysis. Based on the results of the SWOT analysis, the total calculation of IFAS is 3.60 and EFAS is 3.62. From the results of the SWOT Cartesian diagram, it is known that Kedai Kopi Susu Baper in Metro City is in quadrant I, namely aggressive growth (Growth Oriented Strategy), where this situation is quite profitable, namely growth. And 11 alternative marketing strategies have been formulated that can be used by Kedai Kopi Susu Baper. Keywords: COVID-19, Marketing Strategy, SWOT Analysis

Pengembangan Usaha Warung Kopi Untuk PeningkatanKualitas, Kuantitas Dan Produktivitas Wirausaha Kopi Di Kelurahan Karang Besuki Kecamatan Sukun

Indonesia is the fourth largest coffee producing country in the world. The development of a coffee shop business is very urgent to implement because the role of MSMEs is very large in supporting the national economy as well as playing a major role in overcoming unemployment in the community. Until 2018, MSMEs still controlled the market share in Indonesia of 99.99% with the number of business units amounting to 56,534,592 units is inversely proportional to large businesses which only control 0.01% market share with a total of 4,968 business units. This also shows that the unemployment rate in Indonesia can be absorbed more in the MSME sector. The problems agreed upon with Mbak Iin's Mbak Coffee Shop SMEs are: (1) the production aspect and (2) the economic aspect. Based on the results of the meeting and coordination with Mbak Iin's Mbak Iin Coffee Shop, it was agreed that the problem would be resolved by the following methods: (1) Coffee Entrepreneur Productivity and Welfare Improvement Program which includes: cup sealer design, espresso and capuccino machine design, coffee grinder machine design , lay out and repair coffee drink production facilities, lay out and repair coffee shops for consumers, lay out and repair fried food production facilities and (2) MSME Development Program which includes: business management training, production management training, marketing training, planning training production, financial management training, inventory training, marketing training, and HR management training.

PENGARUH BAURAN PEMASARAN TERHADAP KEPUASAN KONSUMEN MINUMAN KOPI (SUATU KASUS DI KEDAI KOPI HARUM MANIS KARANG TENGAH KOTA TANGERANG)

The coffee shop business category has a large market opportunity so that many competing companies enter and compete in this business competition so that the competition is getting tougher. The Harum Manis coffee shop, Karang Tengah, Tangerang City needs to have a marketing strategy that can be applied in marketing its products. This study aims to analyze the influence of the marketing mix simultaneously and partially on consumer satisfaction and identify the influence of the most dominant variables. Research The method used in this research is a survey method. The sampling technique is to obtain respondents as many as 100 people. Multiple linear regression data analysis. The coefficient of determination (R2) shows that the independent variables studied are able to explain 32.9% of the consumer variables, the remaining 67.1% satisfaction is explained by other variables not examined in this research factor. The results of the partial test (t test) explain that the independent variables consisting of product, price and promotion individually or partially have a significant influence on the dependent variable, namely customer satisfaction with coffee drinks and results. Simultaneous testing (Test F) explains that the independent variables consisting of product, price, place, promotion, people, process, and physical evidence variables together or simultaneously have a significant effect on the customer satisfaction variable for coffee drinks. The most dominant variable is promotion (20.67%).

커피전문점 애플리케이션의 유용성, 방역, 친환경인식 및 재이용의도에 대한 연구

The purpose of this research is to examine the effect of the usefulness of coffee service mobile applications. Plus, this study researched the effect of usefulness on quarantine, eco-friendly perception, and reuse intention. Also, this research investigated the determinants of reuse intention using quarantine and eco-friendly perception as additional explanatory attributes. The subject of this work is Starbucks with regard to its market share. In order to achieve the research goals, a survey was conducted. A total of 250 responses were used for the data analysis. Multiple regression analysis was performed to test the hypotheses. The results showed that usefulness positively affects quarantine, eco-friendly perception, and reuse intention. Moreover, the results present that reuse intention is positively influenced by quarantine. The results could be used for the management coffee shop business.

ANALISIS PENGARUH MODAL USAHA, TENAGA KERJA DAN JAM KERJA TERHADAP PENDAPATAN PENGUSAHA MIKRO WARUNG KOPI DI KECAMATAN SUKOLILO KOTA SURABAYA

Coffee shops are included in small individual-owned businesses that can make it easier for Indonesian people to get jobs and improve the economy. The coffee shop itself is just a place that provides and sells coffee management products, ready-to-serve coffee, besides that the coffee shop business offers food and soft drinks. The coffee shop itself does not require to have special skills in blending coffee using more modern technology. This study aims to determine the effect of working capital and labor on the income of a coffee shop business in Sukolilo District, Surabaya City. The type of research used is quantitative with multiple linear regression analysis, t-test and f-test and correlation analysis of determination using SPSS 26. This study took samples from the number of coffee shop entrepreneurs in Sukolilo District. The number of samples used as many as 40 respondents. The variables used in this study are the variables of venture capital, labor, and working hours which are independent variables, and income as the dependent variable. Based on multiple linear regression analysis, the following results were obtained Y = 1.310 + 0.603X1+ (-0.189) X2+0.992X3 + e. This means that the variables of working capital, labor, and working hours have a positive effect on the income of coffee shops in Sukolilo District. The results of the t-test indicate that the venture capital variable partially has a significant positive effect on the income of the coffee shop business in Sukolilo District. It can be proved that the variable X (1) has a t count of 8,557 which is greater than t table of 1,68830. The labor variable partially has a negative effect on the income of coffee shops in Sukolilo District. It can be proved that the variable X2 has a t (count) of -1.433 which is lower than t table 1.68830. The variable working hours partially has a positive effect on the income of coffee shops in Sukolilo District. It can be proved that the variable X3 has t (count) of 3.768 which is lower than t table of 1.68830. The results of the f test show that the variables of capital and labor can simultaneously have a significant effect on the income of the coffee shop business in Sukolilo District. This can be seen from the sig value of 0.000. The value of F (count)(33.089) is greater than F (table) (3.26).

The Implementation Of Kopiboxx Coffee Shop Business Strategy During The Covid-19 Pandemic

The existence of a decree from the Manado city government regarding health protocols made Kopiboxx Coffee Shop experience a decline in turnover. This makes the owners of Kopiboxx Coffee Shop faced with challenges in running their business to survive and be able to get out of the problems caused by this pandemic and can continue to develop businesses that are managed as optimally as possible. Every existing business is required to be as creative as possible in taking advantage of existing opportunities. Kopiboxx Coffee Shop must be able to innovate and develop business strategies so that it can continue to grow and survive during the COVID-19 pandemic. This makes researchers interested and wants to research more deeply about The Implementation Of The Kopiboxx Coffee Shop Business Strategy During The Covid-19 Pandemic. Based on the background of the above problems, the formulation of the problem is "How to Implement the Kopiboxx Coffee Shop Business Strategy during the Covid-19 Pandemic?Based on the formulation of the problem above, the research objective is "To find out how is the implementation the Kopiboxx Coffee Shop Business Strategy during Covid-19 Pandemic.

Analisis Kompetitif Usaha Kedai Kopi Sebagai Salah Satu Peluang Usaha di Masa Pandemi Covid-19 (Studi Kasus di C’Shalma Coffee Shop)

<p>The COVID-19 pandemic has resulted in many workers being laid off. One of the business opportunities for newly laid off workers with promising prospects is a coffee shop business. The purpose of this research is to find out the right business strategies for newcomers to the coffee shop business. The research method uses SWOT analysis. The results show that the operational strategy suggested in the SWOT Matrix must be based on aggressive growth. According to the IE matrix, the strategy that can be applied by C'Shalma Coffee Shop as a newcomer to the business is an intensive strategy which includes market penetration, market development, and product development. According to QSPM calculations, C'Shalma Coffee Shop must implement a market penetration strategy through price adjustments, increased promotions, product quality improvements, customer referrals, and diversification.</p>

Pendampingan Business Model Canvas dan Google My Business Kepada Malijo Coffee Shop

Micro, Small and Medium Enterprises (MSMEs) are activities that are closely related to today's daily life, especially in the all-digital era. Based on data from the Indonesian Central Statistics Agency (BPS), Indonesian MSMEs have contributed 60.3% of Indonesia's total Gross Domestic Product (GDP). However, only 13% of the total MSMEs make good use of technological advances. One of the MSMEs that have not used the digital era as an opportunity is the Malijo Coffee Shop (MCS). The purpose of this community service activity for MCS is to provide knowledge and maximize the potential of the coffee shop business by using the Business Model Canvas approach and the internet-based supporting application Google My Business. The methods applied in the service to MCS are lectures, tutorials, and practices. The result of this service is an increase in the understanding of MCS owners on the implementation of business strategies through BMC and Google My Business assistance and an increase in the number of visitors compared to before and after the implementation of this assistance.

Usaha Kedai Kopi Berbasis Modal Sosial

This study tested the social capital consept of Robert D. Putnam encompassing the essential components such as a networking, the norm of reciprocity and trust in the coffee shop of economic actors. An important problem in this study is how the role of external actors as social capital in the running of the Yu Bunt Coffee Shop business is. This study is a qualitative study with a case study approach to the coffee shop business. The data in this study were obtained through the method of involved observation, in-depth interviews, and documentation. The results of the study show that the social capital of each individual involved forms a network that is able to produce reciprocal norms, and trust which also affects the sustainability of the Yu Bunt Coffee Shop business. Meanwhile, the role of external actors in the form of friendship greatly affects the level of income and business success of the Yu Bunt Coffee Shop. The contribution of this study is social capital related to the role of external actors is an important aspect that must be maintained for the survival and success of small businesses such as coffee shops in this case study. This is important because there is a reciprocal principle that operates intersubjectively in the social capital network that is formed.

THE EFFECT OF FINANCIAL KNOWLEGDE, FINANCIAL ATTITUDE ON FINANCIAL MANAGEMENT BEHAVIOR IN COFFEE SHOP IN TANGERANG CITY

The purpose of this study is to find out and how the influence of financial knowledge, financial attitudes on financial management behavior in coffee shop business actors in Tangerang City. The research design used in this study is a quantitative approach. The sampling technique used purposive sampling method. Methods of data collection using a questionnaire and obtained a sample of 31 respondents. In this study, researchers used descriptive data analysis techniques, regression tests and different t-tests with the help of the PLS software program. The results of data analysis and the results of the hypotheses in this study were tested with SmartPLS 3.0 and The results of this study are Financial Knowledge, and Financial Attitudes have no significant effect on the Financial Management Behavior of Coffee Shop Businesses in Tangerang City.