Coffee Shop Business Research Articles

The influence of social media promotion, word of mouth, and quality service on repurchase intention: The role of trust

<p>The coffee business or coffee shop is a sector that is growing rapidly. Coffee shops have evolved into more comfortable and modern places, caused by changes in people's lifestyles and behavior in consuming products and services. This situation also brings tight competition in the coffee shop business, where they must make several efforts to keep their brand selected. Some actions are maximizing social media promotion channels, word of mouth (WOM), and increasing service quality, which are expected to increase trust so that consumer repurchase intention can increase indirectly. This research aims to determine the influence of social media promotion, WOM, and service quality on consumer repurchase intention, both directly and through trust mediation. They are using a population of coffee shop consumers in Surakarta. We take a sample of 200 respondents. This number was obtained from an online survey via the Google Forms platform. The questionnaire results were analyzed using the partial least squares method with the SmartPLS 3.0 software application. The research results reveal that social media promotion, WOM, and quality service directly impact repurchase intention. Meanwhile, indirectly, namely through the mediation of trust, only WOM and quality service significantly affect consumers' intention to repurchase. These results imply that when deciding to repurchase, consumers look at the quality of the product they purchased and pay attention to other things. Therefore, managers or owners need to pay more attention to these details.</p>

Penerapan Metode Evaluation based on Distance from Average Solution (EDAS) dalam Optimalisasi Layanan dan Pemasaran Coffeeshop

Business owners of coffee shops that fall under the Micro, Small, and Medium Enterprises (MSMEs) employ marketing methods to attract more clients to satisfy the demands and preferences of coffee enthusiasts. However, consumer purchasing behavior demonstrates the difficulty in evaluating marketing performance. In light of this, this study employs the Distance from Average Solution Evaluation Method (EDAS). Meanwhile, coffee shop business brands observed and used as alternatives in this study are Coffee Tanem, 1915 Koffie-Huis, Friends of Coffee Salatiga, Dusk Koffie Salatiga, and Street Side Coffee Salatiga. The results of this study show that the EDAS method can be used to optimize coffee shop business services and marketing as a strategic step in strengthening and improving the performance of the coffee shop business or business. In the context of testing the EDAS decision model, each alternative is assigned a random code (A1-A5). Coffee varieties (C1), aroma and roasted level (C2), serving technique variants (C3), beverage prices (C4), and coffeeshop locations (C5) are often employed as criteria, with categories C1–C3 representing advantages, and C4–C5 representing expenses. Based on the EDAS method's calculation results, it can be seen that the top-ranking coffee shops are those that offer a variety of coffee bean varieties (robusta and arabica), various aromas, and roasted levels (light, medium, dark), various serving methods using espresso machines and manual brew, affordable drink prices, and strategically located coffee shops with enough parking. Thus, it is advised that coffee shop business experts assist in improving capital capabilities and business performance and optimize marketing mix components in STP (Segmenting, Targeting, Positioning) marketing strategies to increase trust, sales volume, consumer satisfaction, and loyalty.

The Influence Of Prices, Baristas, Products, And Store Atmosphere On Sustainability Coffee Shop Business In The Lowlands

Business sustainability in the lowlands is the ability to continue to adapt to changing consumer trends and preferences. Therefore, these business actors must conduct research related to the sustainability of the business. This research aims to determine the influence of prices, baristas, products, and atmosphere on the sustainability of coffee shop businesses in the lowlands. The study was conducted in Tangerang City, a lowland area with many modern coffee shops. The research time is from July to September 2023. The research design used is quantitative and survey methods. The research population is coffee shop consumers in Tangerang City, whose number is unknown, so the sample size was determined deliberately, namely 100 consumers. Data analysis uses the Structural Equation Modeling instrument. The research results show that the price and product variables positively affect coffee shop businesses' sustainability in Tangerang City's lowlands. Still, the barista variables and shop atmosphere have no effect. The indicator that best explains the condition of the price variable is "price according to brand" and for products is "product innovation". For this reason, coffee shop business managers in the lowlands of Tangerang City are recommended to maintain or improve product branding and innovate products to sustain their business.

Baristas, Products, Store Atmosphere, Prices, Social Media, And Consumer Satisfaction Coffee Shop In The Lowlands

Coffee shop business opportunities show a positive trend, encouraging business actors to set up new coffee shops. The growth of coffee shops causes competition to become increasingly high. Therefore, coffee shop management must strengthen the main variables in its business. The main variables in a coffee shop include barista, product, price, atmosphere, social media, and customer satisfaction. This research aims to determine and describe the variable conditions of barista, product, price, atmosphere, social media, and consumer satisfaction. The research location is Tangerang City, Banten Province, Republic of Indonesia, considering that the area is included in lowland topography and many modern coffee shops are standing. The research was conducted in July-September 2023 with a sample size of 131 respondents. The research design is descriptive, using survey methods. Data analysis uses confirmatory factor analysis (CFA) instruments and the calculation of variable scores, which are compared with expected scores. The research results show that the condition of the barista is in the very skilled category (83.57%), the condition of the product is in the outstanding category (82.33%), the condition of the coffee shop atmosphere is in the very comfortable category (83.77%), the condition of the price is in the very affordable category (83.17%), social media conditions are in the outstanding category (81.76%), and consumer satisfaction conditions are in the very satisfied category (81.50%). The results of this research are very useful in planning/determining coffee shop business management strategies to win competition in the lowlands.

STRATEGI PENGUSAHA WARUNG KOPI FIFA 99, DALAM MEMPERTAHANKAN KONSUMEN PERSPEKTIF ETIKA BISNIS ISLAM DI PERUMAHAN MENGANTI SATELIT INDAH (Studi Kasus Warung Kopi FiFa 99, di Perumahan MSI)

Keywords: Strategy, Coffee Shop, Islamic Business Ethics The research in this thesis is motivated by the increasing number of unemployed in Gresik due to the difficulty of finding work in the formal sector. Seeing the habits of the people, especially men in Gresik Regency, who like to consume coffee drinks, this situation has become an opportunity to set up a coffee shop business. In Gresik you can find many coffee shop businesses, but many of these coffee shops are still classified as micro businesses that have been established for years but have not been able to develop. In this case, the researcher tested what factors influence the success of the coffee shop business in Menganti Satellite Indah Housing, so that the results of this research can be used as input and used as motivation so that entrepreneurs want to improve and develop their business in order to achieve the target, namely success in entrepreneurship. So that later it can be used as a choice for people in entrepreneurship to create jobs and reduce unemployment. This research focuses on what factors influence the success of the Fifa 99 coffee shop business in Menganti Satellite Indah Gresik Housing, whether there is an influence between factor 1 (capital, planning and location) on the success of the Fifa 99 coffee shop business in Menganti Satellite Housing. Beautiful Gresik. This research uses a qualitative approach with an ex post facto type of research. The data collection technique in this research uses a questionnaire method. The type of data used in this research is primary data obtained from the results of a questionnaire that was filled out by the owner of a coffee shop business in the Menganti Satelit Indah Menganti Housing Complex, Gresik, which was used as the sample in this research. The data analysis method uses validity and reliability tests, factor analysis then assumption tests and simple linear regression. Based on the results of the analysis, it can be concluded that of the seven variables, namely entrepreneurial characteristics, capital, opportunities, planning, location, marketing and experience studied, there is one factor that influences the success of the coffee shop business in Menganti Satellite Indah Gresik Housing. namely factor 1 capital, planning and strategic location.

Perancangan Identitas Visual Warung Teras Kopi Untuk Membangun Brand Awareness

At present the world of coffee in Indonesia is showing very rapid development. This is evidenced by the mushrooming of cafes or shops selling drinks from processed coffee throughout the archipelago. Coffee shop business owners are expected to increasingly compete for customers by serving quality coffee drinks, affordable prices and simpler outlet concepts. To maintain the existence of the mushrooming coffee shops, Teras Kopi needs a new, strong and consistent visual identity in order to be able to compete with other competitors who already have a strong and consistent visual identity. Based on these problems, the writer designed Warung Teras Kopi's visual identity using a descriptive approach, namely by directly interviewing related parties. As a result, this study uses the Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently, in accordance with the vision and mission of Warung Eras Kopi, so that it can become a new visual identity in the form of a new logo along with a newly created visual identity design. with the values ​​of coffee terrace coffee shops namely coffee, delicious, simple, and comfortable.
 

Dampak Supply Chain dalam Menghubungkan Inovasi dan Kinerja Bisnis Kedai Kopi di Kabupaten Aceh Barat

Coffee shops in West Aceh Regency have grown rapidly from the city centre and spread to the coast. But in reality, many coffee shops in West Aceh Regency also have low operational performance, so they experience business failure (bankruptcy). Because West Aceh Regency does not cultivate coffee plants, the coffee supply chain in the coffee shop industry depends on the supply of raw materials from other areas. This study aims to identify and evaluate the adaptability and competence of coffee shop business players. This research is crucial because it relates to supply chain strategies that may seize opportunities and adapt to changing market situations. This research topic is relatively new because research that discusses the effect of Supply chain strategies in mediating innovation and business performance in MSMEs is still lacking. Previous research was mainly researched from the perspective of consumers, so this study was reviewed from the perspective of entrepreneurs. This quantitative research with SEM PLS analysis was conducted in West Aceh Regency. The sample size was 60 respondents, namely coffee shop business actors spread across six sub-districts in West Aceh Regency. The findings demonstrated a strong direct correlation between innovation factors and the success of coffee shops in the West Aceh Regency. However, innovation has no indirect impact on business performance when lean supply chain factors are used as a mediator. However, when supply chain mediation is used, there is a sizable indirect impact of innovation on corporate success. Given how competitive the coffee industry is becoming in West Aceh Regency, this research is anticipated to advance knowledge significantly and offer insight into creating supply chain strategies and innovation. Moreover, this study might be used as a guide for future supply chain-related investigations.

Pengaruh Barista Terhadap Produk Coffee Shop di Kota Majalengka Provinsi Jawa Barat

The product is the main attribute of the coffee shop business, so it must be optimized so that consumers who have bought it can make a repurchase. However, optimal coffee shop products can only be created by dedicated baristas. This study aimed to analyze the influence of baristas on coffee shop products in Majalengka City and the indicators that consumers are most concerned about in these two variables. The research was conducted in April-May 2023 using a quantitative research design and survey method. The research population is consumers of Coffe Shop Marina in Majalengka City, and the number of samples is set at 120 respondents—data analysis using the Structural Equation Model instrument. The results of the study concluded that the barista had a real and positive effect on the product, and the indicator that consumers paid the most attention to in the barista variable was "speed (0.76)", while in the product variable was "the aroma of good coffee (0.79)". For this reason, it is recommended for Coffee Shop Marina business actors, in particular, to improve the quality of the barista's speed in making optimal coffee drinks and always strive to provide fresh and quality coffee bean raw materials so that the aroma is maintained so that they can achieve consumer satisfaction.

The Influence of Barista on Coffee Shop Consumer Loyalty (Utilizing Indicators for Theoretical and Practical Purposes)

Consumer loyalty is a very important aspect in supporting the sustainability of the coffee shop business and one of the related factors is the barista. The research aims to determine the condition of the barista variable and consumer loyalty and to analyze the influence of the barista on coffee shop customer loyalty in Kuningan City, West Java. The research was conducted in January-April 2022 using a descriptive quantitative design and survey method. The number of samples was determined intentionally by 72 respondents. Data measurement uses a Likert Scale and analysis with the Structural Equation Model instrument. The results showed that the barista condition was in the "very competent" category (92%) and consumer loyalty was in the "loyal" category (80%), but the barista had no significant effect on coffee shop customer loyalty. The most dominant indicators reflecting the condition of the barista are "hospitality" and consumer loyalty, namely "loyal" and "don't care about other brands". The results of the research are very important and interesting so that they can contribute to the development of knowledge in the fields of marketing and statistics, as well as being a reference for coffee shop entrepreneurs to gain consumer loyalty.

The Effect of Baristas on Consumer Satisfaction through Coffee Shop Atmosphere as an Intervening Variable

Coffee shop is a rapidly growing business in the downstream agribusiness subsystem in various countries. The role of the barista and the atmosphere of the coffee shop are vital in providing consumer satisfaction to win the competition in the market. The research objective was to analyze the influence of the barista on customer satisfaction through the variable atmosphere of the coffee shop in the city of Cirebon. Cirebon City was chosen as the research location because it can represent a lowland city with many modern coffee shops around the world. The research was carried out in June-October 2022 using a survey method and a quantitative design. The research population is coffee shop consumers in Cirebon City, and the number of samples is 120 respondents. Measurement of variable indicators using a Likert Scale, data analysis using Structural Equation Modeling, and Sobel test. The study results concluded that the barista influences customer satisfaction through the coffee shop atmosphere as an intervening variable. The most dominant indicators explaining quality: barista is "hospitality," customer satisfaction is "feeling happy," and the atmosphere of the coffee shop is "coffee room/place" and "toilet." For this reason, it is recommended that coffee shop business actors improve the quality of hospitality barista, products, and room and toilet designs to help satisfy consumers and win the competition.

BRAND ACTIVATION SEBAGAI BENTUK STRATEGI KOMUNIKASI PEMASARAN TERPADU (STUDI KASUS: HEADSTOCK COFFEE DI BALIKPAPAN)

In the era of the development of information and communication technology, it is very influential in many business fields, one of which is the coffee shop business or often called a coffee shop. The purpose of this research is to find out brand activation as a form of integrated marketing communication strategy (Case study: Headstock Coffee in Balikpapan City). This research method is qualitative with a qualitative descriptive research type. The type of data used in this research is primary data including key informants and informants, as well as secondary data in the form of some literature such as books, journals, and several documents on the internet. Data analysis uses the concept of Miles and Huberman. The results of the research on presenting data on the application of Brand activation as a form of integrated marketing communication strategy at Headstock Coffee in Balikpapan are in the types of Brand activation namely, Direct marketing activation, Social media activation, Promotion activation, Marketing event activation, and Sponsorship activation supported by Integrated theory Marketing Communications (IMC) through several elements of marketing communications. In implementing Brand activation as an integrated marketing communication strategy, product marketing also needs to be strengthened so that Headstock Coffee's coffee shop business looks equal and even stands out from its marketing tool, namely Soundsreal space.

Marketing Public Relations Starbucks Indonesia dalam Membangun Loyalitas Customer

In the Coffee Shop business in Indonesia, competition is becoming increasingly intense. The success of a company in competing with its rivals depends on the good relationship between the company and its customers through optimal service that meets their needs. To build customer loyalty, a crucial role is played inpublic relations. One of the strategies used by companies to build customer loyalty is through Marketing Public Relations. The purpose of this research is to determine how Starbucks Coffee Indonesia uses Marketing Public Relations strategies to build customer loyalty. A qualitative research method was used in this study with data collection techniques through literature review. The results of this research show that Starbucks Coffee Indonesia has successfully built customer loyalty through three main strategies: creating emotional connections with customers, using easily recognizable merchandise and branding, and implementing Customer Relations in loyalty programs. Starbucks Coffee Indonesia creates emotional connections with customers through comfortable store designs, serving quality coffee, and providing personal attention and rewards to customers. The company also uses easily recognizable merchandise and branding, with the Starbucks logo as a means to build customer loyalty. Lastly, the implementation of Customer Relations by baristas in the loyalty program is also an important factor in building customer loyalty. This research concludes that Starbucks Coffee Indonesia has successfully utilized Marketing Public Relations strategies optimally to build customer loyalty, as evidenced by the company's success in overcoming the increasingly intense competition in the Coffee Shop business in Indonesia. From an Islamic communication perspective, Starbucks' marketing public relations communication has also fulfilled the principles of communication in Islam: qaulan sadiddan, qaulan balighan, qaulan maysuran, qaulan layyinan, and qaulan kariman.

The Influence of Lifestyle, Prestige, Promotion and Price toward Consumptive

One of the businesses that is currently developing is a coffee shop or what is often referred to as a coffee shop. The trend in the Coffee Shop business is that drinking coffee is not an ordinary activity. The Coffee Shop is now not just a place to enjoy coffee, but the coffee shop has turned into a multifunctional one, namely as a place to do assignments, meet with co-workers, take selfies, and live music. This study aims to look at the influence of lifestyle, prestige, promotion, and price on consumers at the Coffee Shop On Mada Rantauprapat. The researchers used quantitative research methods, The results of this study indicate that the partial regression test T-test. Lifestyle variables do not significantly affect consumption, The Prestige variable has a positive and significant effect on consumption, The promotion variable has no significant effect on consumption, and The price variable has no significant effect on consumption, from the results conclusion the variables of Lifestyle, Prestige, Promotion and Price together have a positive and significant effect on the consumptive variable.

Pengaruh Orientasi Pelanggan Terhadap Kinerja Pemasaran Coffee Shop Di Kota Padang Melalui Kapabilitas Penciptaan Nilai Sebagai Variabel Mediasi

This study aims to analyze how customer orientation, value creation capabilities and marketing performance affect coffee shops in Padang city. This research was conducted on 90 coffee shop business actors in Padang city with quantitative research methods. The data of this study were analyzed by using PLS 4, the data processed in this study to examine the relationship between customer orientation, value creation capabilities on marketing performance. This study produces answers that all hypotheses are proposed and shows that customer orientation has a significant positive effect on the performance of coffee shops in the city of Padang. Customer orientation has a positive and significant influence on value creation capabilities. Value creation capability has a positive and significant influence on the marketing performance of coffee shops in Padang city. Customer orientation has a positive and significant effect on the marketing performance of coffee shops in Padang city through value creation capability as a mediating variable.

Determinants Of Coffee Shop Business Income In Denpasar City

The number of coffee shops that appear in Denpasar City makes business competition in this city increasing. The increasing number of coffee shops makes the current market competition also increases, so it is important for coffee shop owners to pay attention to their business income factors so that business continuity is maintained. The purpose of this study is to analyze how; 1) The simultaneous effect of e-commerce utilization, working hours, technology, and capital on coffee shop income; 2) The partial effect of e-commerce utilization, working hours, technology, and capital on coffee shop income; 3) The role of capital in moderating the influence of technology on coffee shop income in Denpasar City. This study used a quantitative approach with associative explanation level. Data type that used was primary data with a population of 151 coffee shop businesses in Denpasar City. The sample in this study was 61 coffee shop businesses collected through observation, interview, and in-depth interview methods. The sample was selected through probability sampling technique with a simple random sampling approach. Data analysis technique methods used in this study include descriptive statistics, classical assumption test, and moderated regression analysis. The results of the analysis show that; 1) E-commerce utilization, working hours, technology, and capital has a significant simultaneous effect on income; 2) E-commerce utilization, technology, and capital has a partially significant positive effect on income, but working hours do not have a significant effect on income; 3) Capital variables do not moderate the influence of technology on coffee shop income in Denpasar City. Based on the results of the research, it is expected that the relevant government will routinely hold skills training programs and capital loans for recorded coffee shop business owners so that the sustainability of the coffee shop business in Denpasar City is maintained and developed.

Apakah Informasi Akuntansi Penting Bagi Pemilik UMKM?

Abstract:The importance of accounting information is influenced by the goals to be achieved by the owner. However, some of the owners also feel that there are obstacles they face when they want to present a financial report. The research design uses a survey method with a descriptive approach and uses a purposive sampling method in taking the sample. The population in this study consisted of 55 SMEs engaged in the Coffee Shop business in Palangka Raya, Central Kalimantan, Indonesia. The results show that not all SMEs carry out accounting records for their business, on the grounds that they do not have an accountant to record their business transactions. In addition, the SMEs owner does not have knowledge of accounting records. In addition, they also think that accounting records are not too important to do in their business. Then this study also shows that only 7% of the research sample SMEs present financial statements, with the aim of taxation, profit sharing, and as a tool in making business decisions. While the rest do not present financial reports on the grounds that they do not have guidelines in preparing financial reports. They perceive that financial reports are not important to present and that means they do not need accounting information that is produced by a financial report. This research contributes to the continuity of the SMEs, with the results of this research being the basis for policies related to SMEs.

Coffee Shop Business Performance As Deduction of Motivation and Innovation

This study aims to analyze the performance of the coffee shop business and identify the factors that influence it and their relationship with the motivation and innovation of coffee shop workers during the Covid-19 pandemic. This research is directed to determine the relationship between variables that have an influence on business performance and competitiveness as an indicator of marketing carried out by coffee shops which are included in the micro, small and medium enterprises (MSMEs) to maintain and improve their business performance, through motivation and innovation through mediation. Competitiveness based on descriptions and previous studies. The population of this non-franchise coffee shop study is estimated at 150 coffee shops. Hence, the researchers used the Google form to determine a random sample of 103 coffee shops in the Tangerang and South Tangerang areas. The data analysis method uses the Structural Equation Model-Partial Least Square (SEM-PLS). The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. The study's results found that the motivation of MSME coffee shop entrepreneurs during the Covid-19 pandemic was not statistically significant either directly or indirectly. In contrast, the innovations made by coffee shop entrepreneurs proved to affect the business performance of their coffee shops significantly. The implications of this research are discussed in full in the article.

Pengaruh Gaya Hidup, Promosi, dan Lokasi terhadap Perilaku Konsumen Kedai Kopi di Kota Batam

The impact of globalization has made coffee shop business owners continue to innovate so that their business can survive with increasingly fierce competition. Several factors such as giving attractive promotions and competing to find the most appropriate location that can attract consumers. With the spread of franchise coffee shops in Batam, non-franchise coffee shop business owners must start analyzing coffee shop business strategies with existing consumer behaviour so they don't lose out in this industry. The purpose of this experimentation is to understand if there is a connection between lifestyle, promotion and location towards coffee shop consumer behaviour in Batam Island. The experimentation is a quantitative research in which author gathers information by spreading questionnaires to franchised coffee consumer in Batam island. The sample collection technique that has been used is simple random sampling and done by using multiple regression analysis. Through the experiment and the analysis from 385 respondents, the results indicate that there is significant influence between lifestyle towards consumer behaviour, there is significant influence between promotion and consumer behaviour and there is no influence between location and consumer behaviour significantly. Different result shows with three variables involves with consumer behaviours where there is significant influence worth 32.3%. But simultaneously, lifestyle, promotion, and location influence consumer behaviour by 62.02.

Analisis Kelayakan Usaha Warung Kopi Di Kelurahan Nginden Jangkungan Kecamatan Sukolilo Kota Surabaya

The coffee shop business in Nginden Jangkungan Village, Sukolilo District, Surabaya City, was studied by 6 people and the average income generated was IDR 20,195,000 / month, and had an average total cost incurred each month, namely IDR 8,386,032 / month. For the average profit that will be obtained from the 6 coffee shop business owners studied in the Keputih Village, Sukolilo District, Surabaya City, it is IDR 11,808,967/month. Furthermore, the lowest profit was obtained by Mr. Ridwan, the owner of the Giras Panorama coffee shop, amounting to Rp. 8,460,561/month and the highest was obtained by Mr. Arifudin, amounting to Rp. 16,561,839/month. Meanwhile, Mr. Ridwan is the owner of the largest business capital, namely Rp. 20,249,439/month and the smallest is Mr. Fauzi, which is Rp. 3,802,944. /month. Meanwhile with regard to ROI, the lowest percentage was obtained from the Giras Panorama coffee shop business of 41,781% and the highest was the NS 58 coffee shop, namely 393,827%. the average ROI value of the six coffee shops is 196,290%. In simple terms, in 1 year the average rate of return on investment for the six coffee shops studied was 196,290%. For R/C calculations, the largest value was obtained from the NS 58 coffee shop with 4,938 and the smallest was the Giras Panorama coffee shop with 1,417. The average R/C value for the six coffee shops is 2,962.5. That is, with a capital of IDR 1,000, coffee shops on average earn IDR 2,962.5 or get a profit of IDR 1,962.5 because the total income of the six coffee shops is far greater than the total monthly costs. For the calculation of the B/C ratio, the largest value was obtained for the NS 58 coffee shop at 3,938 and the smallest was for the Giras Panorama coffee shop at 0,417. Meanwhile, the average value of the B/C ratio for the six coffee shops was 1,962.5. That is, Mr. Ridwan as the owner of the Giras Panorama coffee shop which has a ratio of 0.417 or it can be said that it is not feasible to run.

DAMPAK PENDIDIKAN DAN PELATIHAN (DIKLAT) TERHADAP PENDAPATAN COFFEE SHOP DI KOTA DENPASAR

The Denpasar City Government's great support for MSMEs is one of them provided through the Denpasar City Cooperatives and MSMEs Office. The support provided is in the form of providing education and training to MSMEs in Denpasar City. One of the developing Micro Small Medium Enterprises is the Coffee Shop. The aims of this research are to analyze the difference in Coffee Shop income before and after attending education and training (Training) by the Cooperative and MSME Office of Denpasar City, and to find out the perceptions of Coffee Shop business owners towards the provision of education and training (training) by the Office of Cooperatives and SMEs in Denpasar City. The study employed a saturated sampling technique with a sample size of 35 respondents due to the small population size. Data were collected through observations, structured interviews, and in-depth interviews. The data analysis involved the utilization of a comparative test. The findings of the research indicated a notable disparity in the revenue of coffee shops prior to and following their participation in the education and training initiative. This is in line with the purpose of providing education and training, which aims to enhance the skills and knowledge of business owners in managing their coffee businesses. By improving their skills, business owners can enhance operational efficiency and effectiveness, leading to increased productivity and income.
 keyword: Education and Training, MSMEs, Coffee Shop, Income