Co-creation Activities Research Articles

Co-ideation and co-design in co-creation research: Reflections from the 'Co-Creating Safe Spaces' project.

Numerous frameworks for defining and supporting co-created research exist. The practicalities of designing and conducting co-created research are clearly important, yet the utility of these frameworks and their operationalisation within local contexts and involving a diversity of stakeholders and interests are currently not well-researched. Using an instrumental case study approach, we examined the utility of a published systematic framework designed to improve clarity about co-creation as a concept and approach. The framework is explored based on the first two processes that correspond to our own work to date: co-ideation and co-design. Our study showed that diverse stakeholders bring challenges regarding research priorities, methods, language and the distribution of power within co-creation processes. Co-creation activities were incremental, adaptable, responsive and made best use of established relationships, structures and collective leadership to meet the competing demands of funders and human research ethics committees, while ensuring the meaningful participation of multiple stakeholders. The findings highlight the iterative, fluid and deeply relational nature of co-created research. Rather than seeking to categorise these processes, we argue that the social relations of research production that provide the structures within which all co-created knowledge is generated are more important drivers of effective knowledge mobilisation and implementation. Thus, close attention to these social relations is needed in co-created research. People with lived experience of emotional distress and/or suicidal crisis, including academic researchers, service and peer workers, carers and advocates were involved in the co-ideation and co-design of this research. All authors identify as people with lived experience, from both academic and nonresearch backgrounds.

A Digital Solution for an Advanced Breast Tumor Board: Pilot Application Cocreation and Implementation Study

Cancer treatment is constantly evolving toward a more personalized approach based on clinical features, imaging, and genomic pathology information. To ensure the best care for patients, multidisciplinary teams (MDTs) meet regularly to review cases. Notwithstanding, the conduction of MDT meetings is challenged by medical time restrictions, the unavailability of critical MDT members, and the additional administrative work required. These issues may result in members missing information during MDT meetings and postponed treatment. To explore and facilitate improved approaches for MDT meetings in France, using advanced breast cancers (ABCs) as a model, Centre Léon Bérard (CLB) and ROCHE Diagnostics cocreated an MDT application prototype based on structured data. In this paper, we want to describe how an application prototype was implemented for ABC MDT meetings at CLB to support clinical decisions. Prior to the initiation of cocreation activities, an organizational audit of ABC MDT meetings identified the following four key phases for the MDT: the instigation, preparation, execution, and follow-up phases. For each phase, challenges and opportunities were identified that informed the new cocreation activities. The MDT application prototype became software that integrated structured data from medical files for the visualization of the neoplastic history of a patient. The digital solution was assessed via a before-and-after audit and a survey questionnaire that was administered to health care professionals involved in the MDT. The ABC MDT meeting audit was carried out during 3 MDT meetings, including 70 discussions of clinical cases before and 58 such discussions after the implementation of the MDT application prototype. We identified 33 pain points related to the preparation, execution, and follow-up phases. No issues were identified related to the instigation phase. Difficulties were grouped as follows: process challenges (n=18), technological limitations (n=9), and the lack of available resources (n=6). The preparation of MDT meetings was the phase in which the most issues (n=16) were seen. A repeat audit, which was undertaken after the implementation of the MDT application, demonstrated that (1) the discussion times per case remained comparable (2 min and 22 s vs 2 min and 14 s), (2) the capture of MDT decisions improved (all cases included a therapeutic proposal), (3) there was no postponement of treatment decisions, and (4) the mean confidence of medical oncologists in decision-making increased. The introduction of the MDT application prototype at CLB to support the ABC MDT seemed to improve the quality of and confidence in clinical decisions. The integration of an MDT application with the local electronic medical record and the utilization of structured data conforming to international terminologies could enable a national network of MDTs to support sustained improvements to patient care.

Unpacking technological and interpersonal interaction on value co-creation and outcomes in trade show: A dyadic examining view

The purpose of this research was to delineate the value co-creation at trade shows from a dyadic perspective of service ecosystems by exploring the effects of technological interaction, interpersonal interaction, and value co-creation at the attendee level, on trade show performance, satisfaction, and intention to exhibit again at the exhibitor level. Analysing data from 639 exhibitor–attendee dyads in China, the propositions were examined using partial least squares structural equation modelling (PLS-SEM). Several meaningful findings were generated: (1) Both technological interaction and interpersonal interaction significantly affect attendees' value co-creation activities; (2) Technological rather than interpersonal interaction directly influences exhibitors’ trade show performance; (3) Value co-creation partially mediates the effect of technological interaction, whereas fully mediates interpersonal interaction on trade show performance. This study contributes to the literature on trade show marketing by empirically examining exhibitor–attendee dyads at the micro level within service ecosystems. This revelation can help establish trade show management and marketing strategies for exhibitors and organisers.

TelereHUB-CHILD: An online integrated knowledge translation tool to optimize telerehabilitation evidence-based practices for children with disabilities and their families.

Pediatric telerehabilitation has been quickly adopted by clinicians during the pandemic. This precipitated shift in the model of healthcare delivery is significant and compounded by clinicians' training and knowledge needs related to evidence-based practices. This instigated a knowledge translation initiative TelereHUB-CHILD-an online platform designed for clinicians, patients, and families. The aim of this brief report is to describe its development, including the roles of key stakeholders in these processes. Following a systematic review on telerehabilitation, a series of co-creation activities with clinical (n = 24 rehabilitation professionals) and parent-partners (n = 4 parents of children with disabilities) were undertaken. Clinical partners were engaged in five web-activities. These were designed to gather their feedback regarding training and knowledge needs, present preliminary findings of the systematic review and explore their perceived importance and usefulness with respect to different sections of TelereHUB-CHILD, including Tele-treatments, Tele-Assessments, and Resources. Parent-partners were engaged asynchronously to provide feedback on the content and presentation of the Patient/Family Information section. Clinical partners reported moderate-high usefulness and importance with each section of the tool and the presented features. As per partners' feedback, the Tele-treatments section provides standardized summaries outlining the effectiveness of the tele-treatment approach and the level of the evidence for each outcome of interest, according to the different diagnosis groups and professional discipline. For patients/family, common questions and answers can be explored in three user-friendly formats, including printable learning briefs, onsite accordions, and animation videos. The Tele-assessments section outlines existing measures by professional discipline. Resources offer preparatory forms for families and clinicians, questionnaires, and other learning material. TelereHUB-CHILD was co-developed with key stakeholders. It can guide telerehabilitation evidence-based practices, empower patients and families, and pinpoint research and practice gaps.

A latent approach in the fashion retailing context: segmenting co-creator users

Co-creation activities have shown dramatic development somewhat recently. The initial step of a productive co-creation technique originates from a comprehension of people’s practices inside of these websites. Based on the limited knowledge of online co-creation behaviour in the retail sector, particularly in fashion retailing, this study develops a latent class segmentation analysis that allows examining the diversity of co-creation behaviours. Thus, the main objective of this paper is to analyse the heterogeneity of co-creators’ behaviours in the online retail environment. This study examines different indicators that determine the co-creation behaviour of users such as co-creation value and activities, engagement with the company/brand, satisfaction with the co-creation process, intention to continue co-creating) in the Spanish fashion sector. Three different segments have been obtained: “full co-creator”, “co-creator oriented to the company/brand” and “co-creator oriented to other people” that show three distinct ways of co-creating with a fashion firm. The findings offer fashion retailers an interesting perspective for attracting customers to co-creation ventures during the fashion online shopping process.

Dynamic Customer Value Cocreation in Healthcare

In managing a chronic illness, customers have the opportunity to play an active role in their healthcare—by cocreating value. For example, customers can adhere to medical advice, seek out information about their condition(s), manage their diet, and interact with family and friends. Moreover, across an extended treatment period, customers may dynamically adjust their level of value cocreation. In this study, we examine 307 healthcare customers receiving treatment for cancer, with 12 value cocreation activities tracked longitudinally over 4 survey waves. Using a hidden Markov model, we reveal three latent states of customer value cocreation: low, moderate, and high. We then determine which of the 12 value cocreation activities are most strongly associated with transitions among cocreation states. Finally, we show that transitioning to a cocreation state with a higher level of cocreation activity positively correlates with customer and marketing outcomes, including customer quality of life and satisfaction. Our findings show that an increase in six cocreation activities—actively sharing information, compliance with medical requirements, interacting with staff, maintaining a healthy diet, interacting with others who receive treatment, and maintaining a good physical appearance—yields positive gains for both customer and marketing outcomes. In contrast, an increase in emotion regulation negatively affects customer outcomes.

Unpacking the effect of gamified virtual CSR cocreated on users’ pro-environmental behavior: A holistic view of gamification affordance

With the explosive growth in gamified mobile apps, many enterprises are using virtual corporate-social-responsibility (CSR) cocreation activities to strengthen consumer-brand interactions. However, research on the mechanism by which gamification affordance is imputed into virtual CSR cocreation to improve users' pro-environmental behavior is still lacking. Based on the “affordance-psychological outcomes-behavior outcomes” framework, this study explores the influence mechanism of gamification affordance on users' pro-environmental behavior in virtual CSR cocreation from the perspective of users' passion. Collecting 232 samples through two waves, this study reveals that all gamification affordances (reward, achievement, competition and playfulness) can predict users’ pro-environmental behavior. Second, harmonious passion mediates the effects of holistic gamification affordance and obsessive passion mediates the effects of achievement and playfulness affordance on users' pro-environmental behavior. This study can therefore promote user participation in CSR cocreation and foster the implementation of pro-environmental behavior through gamification affordance in practice.

Assessing and improving co-creation in services: the customer-centric matrix

PurposeThe strategy of co-creation with customers is a fast-growing topic within the academic community, which companies are trying to master. This study aims to elucidate the range of possible co-creation strategies and identify how service firms can assess and improve co-creation to reap the most benefits.Design/methodology/approachThis study examines 13 companies from five service industries, using netnography to analyse how they approach co-creation. The firms’ co-creation strategy is analysed according to the forms of co-creation they choose and the type of activities involved in the value chain, primary, support and corporate social responsibility (CSR).FindingsThis study identifies three co-creation axes (C3) for companies: primary activities, support activities and CSR activities. Then, four levels of customer involvement (A4) are defined as follows: levels zero (await), one (advise), two (assist) and three (act). As such, this study positions firms according to the A4C3 customer-centric matrix.Practical implicationsIn this co-creation benchmark, firms should use the A4C3 customer-centric matrix to understand their positions vis-à-vis competitors. This allows firms to establish an appropriate co-creation strategy for their services so that customers are the actors in their personalised service.Originality/valueThis study is the first to propose a framework through which a company can identify three types of co-creation activities (primary, secondary, CSR; C3), using it to increase co-creation and draw inspiration from other companies.

Exploring Dimensional Structure of Intimate Co-creation: An Exploratory Factor Analysis

Different forms of value co-creation have been a source of literary debate in management literature. Management scholars got the early inspiration for this phenomenon of multi-stakeholder engagement from the field of design engineering in the 1970s. Intimate co-creation is a new concept that explores the immediate impact that a co-creation activity might have on an individual at the dyadic, group, or team level. Most of its benefits as conceptually theorized by Rouse (2020) are very positive; however, it lacks a valid measurement scale for which an exploratory analysis of the dimensional structure of intimate co-creation is needed. The current study has addressed the same research gap. For this purpose, a mixed methods study was conducted to explore the dimensional structure of intimate co-creation and operationalize the concept for development of relevant items. This exploratory factor analysis is the prime step in a series of studies to develop a new measurement scale on intimate co-creation.

Exploring Dimensional Structure of Intimate Co-creation: An Exploratory Factor Analysis

Different forms of value co-creation have been a source of literary debate inmanagement literature. Management scholars got the early inspiration for this phenomenon ofmulti-stakeholder engagement from the field of design engineering in the 1970s. Intimate cocreationis a new concept that explores the immediate impact that a co-creation activity mighthave on an individual at the dyadic, group, or team level. Most of its benefits as conceptuallytheorized by Rouse (2020) are very positive; however, it lacks a valid measurement scale forwhich an exploratory analysis of the dimensional structure of intimate co-creation is needed.The current study has addressed the same research gap. For this purpose, a mixed methodsstudy was conducted to explore the dimensional structure of intimate co-creation andoperationalize the concept for development of relevant items. This exploratory factor analysisis the prime step in a series of studies to develop a new measurement scale on intimate cocreation.

Corporate Social Responsibility and Customer Loyalty: The Mediating Role of Co-creation and Customer Trust

In this era of competition, the service sector is highly concerned about retaining customers and focusing on factors that can enhance customer loyalty. Therefore, this research aimed to investigate the influence of corporate social responsibility on customer loyalty. Moreover, it examined the mediating role of co-creation and customer trust in the relationship between corporate social responsibility and customer loyalty. The explanatory and cross-sectional research design was utilized in this study while primary data were gathered from customers of Chinese commercial banks and 235 responses were gathered. To achieve the research objectives a model of six hypotheses was developed and tested via structural equation modelling by using AMOS 24. It was found that corporate social responsibility significantly and positively affects client loyalty. Moreover, it has an indirect impact on client loyalty via co-creation and client trust. The indirect effect is stronger than the direct effect which suggests that implementing co-creation activities and increasing client trust can make it simple for socially responsible organizations to improve client loyalty. Furthermore, the results revealed that there is a positive and significant direct impact of co-creation on customer trust. The study is limited to the service sector and has ignored product brands that require more investigation. Therefore, in the future, the study model can be replicated to compare product and service brands.

Enhancing Value Co-creation Behaviors Through Customer Engagement In The Moroccan Hotel Context: How Does It Influence Customer Satisfaction And Brand Image?

ABSTRACT This paper attempts to analyze the effects of customer-employee interaction and digital attributes of engagement on customer value co-creation behaviors (CVCB), which in turn affect their satisfaction and the brand image of luxury hotels in Morocco. The research data was received through an online questionnaire from 583 tourists and analyzed by IBM SPSS Statistics 23.0 and Smart PLS 3.3. The findings strongly support that customer-employee interaction and digital attributes of engagement are positively and significantly related to CVCB, which consequently determine their satisfaction and thus reflect a positive hotel image. Furthermore, the bootstrapping procedure shows that CVCB significantly mediate the relationship between engagement platforms and brand image, and customer satisfaction. This research adds to the current literature on cocreation and tourism marketing and provides managers who design service encounters with insights to properly manage cocreation activities and improve customer perceived use-value.

New European Bauhaus for a Circular Economy and Waste Management: The Lived Experience of a Community Container Garden at the University of Turin

This study discusses the case of a 200 m2 container garden set up in a polluted and neglected area of the School of Management and Economics of the University of Turin. ‘L’Orto della SME’ is self-managed, and it has become a hub for a variety of stakeholders, within and outside the university. The project is part of the framework Proposal for Citizen Engagement, promoted by EIT Food Cross-KIC, which contributes to the New European Bauhaus (NEB). The paper looks at how such projects contribute to create social cohesion around sustainability issues of circularity and waste management. The case presents several autoethnographic elements, like tales and stakeholders’ voices, stemming from the direct involvement of the authors in developing the project. The article presents how a stakeholder network was created and how internal and external stakeholders were involved in co-creation activities, such as (multi-stakeholder) workshops and focus groups. Our findings show that NEB principles can be effectively applied to initiatives like the container garden to tackle issues of social inclusion, equality and sustainable production and consumption. This is further emphasized by the empowerment and agency gained by diverse stakeholders to approach sustainability matters.

Participatory culture or co-creation: rethinking the ways of culture production

The democratic processes that constantly accompany modern society lead to an increase in the activity of ordinary citizens in all spheres. There is a transition from impersonal production to individualized production, from passive consumption to active participation in the creation of various cultural products. Therefore, active and meaningful human participation in socio-political, cultural and artistic processes, which shifts attention from inert consumption to participation in decision-making, or the creation of cultural or artistic projects, or the collective formation of new meanings and values, is defined by foreign researchers as “participatory culture”, and by Ukrainian researchers as “culture of participation”, “co- creation”. It is understood as an urgent requirement for almost every social phenomenon, from grassroots democracy to the implementation of artistic strategies. Participation implies an interest in certain joint activities for self-realization and satisfaction, which is realized through the implementation of own ideas and creative plans, and in the artistic space, the culture of participation leads to co-creation of the creator and the viewer, active co-creation. Artistic cultural practices (street art, immersive theater) are seen as not only offering interactivity, but also giving the viewer subjectivity, making him or her visible through personal experience of perception, feelings, emotions, and experiences. Despite the fact that the participants of a joint creative act often produce not cultural artifacts, but only meanings, a new meaning-making is created, and thus new ways of producing culture are born in joint creativity.

Applying the Effective Customer Co-Creation Activities in the Fuzzy Front of New Product Development

Applying the Effective Customer Co-Creation Activities in the Fuzzy Front of New Product Development

Robot for Mayor: Creative Pedagogies with Social Robots in Secondary Education for Youth Civic Agency

This paper presents new ways to imagine and carry out creative pedagogies that use robots to teach socio-technical topics. The paper presents key theoretical and methodological ideas that informed a project co-designed in partnership with teachers and learners from Manurewa High School. This project portrays a speculative story of an affable humanoid robot who shares its goal of running for Mayor of the city of Auckland in Aotearoa New Zealand and asks children for advice on how to prepare for this future role. The findings from this case study are organised around three main themes: suspending disbelief, powerful questions, and breaking the fourth wall. A discussion around learning using digital technologies more creatively and more critically closes the paper. The appropriateness of robots for creative and dialogic learning calls for the participation of learners and teachers in playful co-creation activities that transgress the conventional roles and scripts in the classroom and the curriculum.

Practice of Working People Re-Skilling through University DX Promotion Co-Creation Activities and Its Effects

Practice of Working People Re-Skilling through University DX Promotion Co-Creation Activities and Its Effects

The Effect of Proximity on Enterprise Innovation Performance in the Innovation Ecosystem

The establishment and improvement of an innovation ecosystem have become important issues in building an innovative powerhouse. Built on the background of innovation ecosystem, from the perspective of cooperative interaction and dynamics, this study introduces value co-creation and dynamic capabilities, and analyzes how the proximity between enterprises and scientific research organizations and between enterprises affects enterprise innovation performance. The results demonstrate that, on the one hand, the proximity between enterprises and scientific research organizations and between enterprises can directly have an inverted U-shaped effect on enterprise innovation performance. On the other hand, it can indirectly have an inverted U-shaped effect on enterprise innovation performance through the partial mediating effect of value co-creation. Dynamic capabilities play a major role in regulating the relationship between proximity and enterprise innovation performance, as well as value co-creation and enterprise innovation performance. The research results expand the research in the field of innovation ecosystems, reveal the marginal effect of value co-creation on enterprise innovation performance, and help enterprises in the system to clarify how to improve innovation performance through proximity strategies and value co-creation activities with scientific institutions and other enterprises.

POSTMODERNIST CONCEPTIONS OF TEXT AND WRITING IN CREATIVE WORKS BY MARGUERITE DURAS

This article is dedicated to the analysis of literature quests to find new expressive capabilities of the word in author’s speaking of the French writer of the XX century Marguerite Duras. Creative activity of Duras is considered in the context of postmodern concepts of R. Barthes, M. Foucault, J. Derrida which cast aside logocentric cultural tradition of modernism epoch. In her search for new expressive capabilities of language and writing the female writer encounters difficulties which she herself calls serious drawbacks, bearing in mind the complexity of overcoming inconsistency between the act of speaking and the expressed sense. After all, experience of the world and existence of human in it is absolutely unique, whereas language refers to abstract categories. Thereby, metaphysic dissociation of the human and the world occurs, as this connection may be implemented only indirectly. As a result, language proves to be incapable of expressing reality directly. Text setting of fiction books by Duras reflects the concept of feminine writing which connects literature quests of the female writer with the problems of the feminist theory, the objective whereof is justification of full-fledged rights and equivalence of the existence of various cultures and practices, including alternative ones to the dominating masculine discourse, feminine way of life in the world, feminine thinking, feminine writing. As a woman-author M. Duras comes forward as the creator of her own system of meanings, where principles of dissociation and multi-dimensionality are postulated instead of hierarchy. Having elaborated her peculiar style of writing, Marguerite Duras managed to reach those boundaries where dissociation between language and reality is overcome. Using existing lexical means and stylistic approaches, while shifting accents and deconstructing them, Duras has reached high creative excellence in her quests for new expressive capabilities of the language and the writing. Her texts create space where the essence is not grasped, but created instead, and due to this they are born in the process of their apprehension, active co-creation where the reader acts as co-author

Revealing the factors of re-patronage intention: true behavioral insights in hotel customers

PurposeThe rapid shift in the emerging pedagogies of customer behavior has changed the business preferences in the hotel sector. This study prioritizes the hotel's main task to develop customer re-patronage intention. Keeping in line with these factors, this study investigates the impact of customer empowerment on re-patronage intentions through customer value co-creation in the hotel sector of Pakistan. Furthermore, the study examines the moderating impact of sensation-seeking on customers.Design/methodology/approachA total of 350 potential customers participated in the online survey using purposive and snowball sampling techniques. Partial least square structural equation modeling was employed using Smart PLS-3 to test the projected hypotheses.FindingsThis study reveals that empowered customers improve their behavior and involvement in value co-creation, which, in turn, increases the prospects of re-patronage intention. Moreover, sensation-seeking moderates between consumer empowerment and customer value co-creation.Research limitations/implicationsCustomer-dominant logic and sense-making theory present interesting insights where customer empowerment and value co-creation have a positively significant impact on customer re-patronage intention. Findings also elaborate on a significant mediating role of customer value co-creation activities, which is an interesting call for hotel managers to add thought-sharing ecosystems. The suggested factors add long-lasting results in terms of revenues, performance and global GDP.Practical implicationsIt provides guidance for the hotel managers through novel factors that activate the customer to augment an intention to re-patron. Moreover, it provides a direction to add sensation-seeking strategies that strengthen the effects on customer empowerment and value co-creation.Originality/valueThis study has its uniqueness in introducing an environment in hotels where customers are empowered to further actively participate in value co-creation initiatives, along with sensation-seeking acting as a stimulus among them. These factors have greatly impacted the hotel's objectives (i.e. re-patronage intention).