Abstract

This study discusses the case of a 200 m2 container garden set up in a polluted and neglected area of the School of Management and Economics of the University of Turin. ‘L’Orto della SME’ is self-managed, and it has become a hub for a variety of stakeholders, within and outside the university. The project is part of the framework Proposal for Citizen Engagement, promoted by EIT Food Cross-KIC, which contributes to the New European Bauhaus (NEB). The paper looks at how such projects contribute to create social cohesion around sustainability issues of circularity and waste management. The case presents several autoethnographic elements, like tales and stakeholders’ voices, stemming from the direct involvement of the authors in developing the project. The article presents how a stakeholder network was created and how internal and external stakeholders were involved in co-creation activities, such as (multi-stakeholder) workshops and focus groups. Our findings show that NEB principles can be effectively applied to initiatives like the container garden to tackle issues of social inclusion, equality and sustainable production and consumption. This is further emphasized by the empowerment and agency gained by diverse stakeholders to approach sustainability matters.

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