In single-band single-polarized SAR images, intensity and texture are the information source available for unsupervised land cover classification. Every textural feature measure identifies texture patterns by different approaches. For efficient land cover classification, textural measures have to be chosen suitably. Therefore, in this letter, the role of various intensity and textural measures is analyzed for their discriminative ability for unsupervised SAR image classification into various land cover types like water, urban, and vegetation areas. To make the algorithm adaptable, these textural features are fused using principal component analysis (PCA), and principal components are used for classification purposes. To highlight the effectiveness of PCA, the difference between PCA- and non-PCA-based classifications is also analyzed. Analysis of the role of texture measures for unsupervised classification of real-world SAR data with application of PCA is presented in this letter. The analysis of how every individual feature measure contributes for classification process is presented, and then, textural measures for a feature set are chosen according to their role in improving classification accuracy. By analysis, it is observed that the feature set comprising mean, variance, wavelet components, semivariogram, lacunarity, and weighted rank fill ratio provides good classification accuracy of up to 90.4% than by using individual textural measures, and this increased accuracy justifies the complexity involved in the process.