Chinese Intangible Cultural Heritage Research Articles

Bilingual Conversion in the Translation of ICH Terms: A Study on the Psychological Processes of Translators.

Intangible cultural heritage (ICH) terms are unique expressions of cultural knowledge and practices that are deeply rooted in a particular region or community. Accurately translating ICH terms is crucial for sharing this knowledge and promoting cross-cultural understanding. However, the complex nature of ICH terms, including their regional and cultural specificity, means that mistranslations can easily occur during the translation process. In addition to linguistic and cultural barriers, psychological factors can also impact the accuracy of translations. Translation psychology, a new discipline that examines the psychological process of bilingual conversion and its cognitive mechanisms, can provide insights into the translation of ICH terms. This paper proposes an information processing model of translating ICH terms based on translation psychology, which examines the psychological processes of translators during the translation of Chinese ICH terms into English. Through questionnaires and translation exercises, the study compares and analyzes the psychological activity process of the translators, verifies the expression of translation psychology in the translation of ICH terms, and identifies the characteristics of students' translations. The study's subjects were non-English major sophomores with diverse academic backgrounds, randomly sampled from a representative polytechnic university in Guangdong. The findings of this study are significant for improving the quality of translations and promoting cross-cultural understanding of ICH terms. By understanding the psychological factors involved in the translation of ICH terms, we can overcome language and cultural barriers and accurately convey the rich cultural heritage embodied in these terms.

International Publicity Translation of She Ethnic Black Sticky Rice: A Case Study of Sharing Intangible Cultural Heritage

In order to share Chinese intangible cultural heritage with the world, this paper makes a case study on international publicity translation of Ningde’s She ethnic black sticky rice. It discusses three ways of international publicity translation, namely brochure translation, menu translation and make English subtitles. It also provides reference of translation in each way of international publicity translation by liberal translation and translation of selected information. With the efforts made in international publicity translation, it’s hoped to help share Chinese intangible cultural heritage globally and make Chinese culture better understood.

Research on the English Dissemination Path of Yongjia Kunqu: A Chinese Intangible Cultural Heritage

As an outstanding branch of Kunqu Opera, Yongjia Kunqu is rooted in Wenzhou and exhibits distinct local characteristics in its singing and performance styles. It embodies the regional customs and folk culture of Wenzhou, displaying a down-to-earth quality and a charm of everyday life. Based on the current situation of Yongjia Kunqu, this study analyzes the challenges it faces in inheritance and development. It explores the use of English as a medium to connect Kunqu troupes, universities, and online platforms, aiming to protect and inherit this excellent art form and promote its further development.

Systematic Literature Review of Chinese Intangible Cultural Heritage Archives Research in China

Systematic Literature Review of Chinese Intangible Cultural Heritage Archives Research in China

CICHMKG: a large-scale and comprehensive Chinese intangible cultural heritage multimodal knowledge graph

Intangible Cultural Heritage (ICH) witnesses human creativity and wisdom in long histories, composed of a variety of immaterial manifestations. The rapid development of digital technologies accelerates the record of ICH, generating a sheer number of heterogenous data but in a state of fragmentation. To resolve that, existing studies mainly adopt approaches of knowledge graphs (KGs) which can provide rich knowledge representation. However, most KGs are text-based and text-derived, and incapable to give related images and empower downstream multimodal tasks, which is also unbeneficial for the public to establish the visual perception and comprehend ICH completely especially when they do not have the related ICH knowledge. Hence, aimed at that, we propose to, taking the Chinese nation-level ICH list as an example, construct a large-scale and comprehensive Multimodal Knowledge Graph (CICHMKG) combining text and image entities from multiple data sources and give a practical construction framework. Additionally, in this paper, to select representative images for ICH entities, we propose a method composed of the denoising algorithm (CNIFA) and a series of criteria, utilizing global and local visual features of images and textual features of captions. Extensive empirical experiments demonstrate its effectiveness. Lastly, we construct the CICHMKG, consisting of 1,774,005 triples, and visualize it to facilitate the interactions and help the public dive into ICH deeply.

The spatial distribution of traditional intangible cultural heritage medicine of China and its influencing factors

Intangible cultural heritage (ICH) of traditional Chinese medicine is a vivid testimony to the continuous inheritance of Chinese civilization. The study of ICH of traditional Chinese medicine from the perspective of the geographical environment, spatial relationships and diachronic development is of great significance for understanding objectively the reasons for the formation of spatial distribution patterns of ICH and the pathways and extent of its spread; as a consequence, such information can help us improve our understanding of the integrity and historical continuity of culture. From a geography perspective, this study seeks to explore the spatial patterns of traditional Chinese medicine ICH based on knowledge concerning the extent of spreading of traditional Chinese medicine ICH. At the same time, the spatial analysis technique ArcGIS is used to express the spatiotemporal development of traditional Chinese medicine ICH in a simple, clear and visual way. Also, the factors influencing the spatial distribution of traditional Chinese medicine ICH are analyzed. The main findings are as follows: (1) The spatial distribution of traditional Chinese medicine ICH practices is cohesive as a whole, with a tendency to aggregate and strong imbalance in distribution. (2) There are significant differences in the classification and number of traditional Chinese medicine ICH. (3) Traditional Chinese medicine ICH practices have obvious differentiation in time and space distribution when factoring in their announcement in batches. (4) Traditional medicine practices have significant spatial autocorrelation. Appreciation of the aforementioned features allows us to gain consensus on the development and evolution of traditional Chinese medicine ICH, and hence can justify how we allocate funds to promote traditional Chinese medicine ICH projects, paying particular attention to researching the historical context, and preserving the extraction of the local characteristics of traditional Chinese medicine ICH.

Consumer Decision Mechanism of Plywood Printed Clothing

Taking plywood printed garments as an example of a Chinese intangible cultural heritage product, we investigated the influence of customer participation on purchase intention for these garments. We collected data from 317 customers and developed a structural equation model to assess the mediating role of cultural identity in this relationship. The results showed there was a significant positive relationship between customer participation and purchase intention, which was mediated by cultural identity. Our findings enhance understanding of the relationships among customer participation, cultural identity, and purchase intention for intangible cultural heritage products. The findings also provide practical suggestions for companies seeking to increase consumer purchase intention for these products.

Exploratory Study on the Consumption Motives of Generation Z Non-Heritage Products Based on MEC Model

Chinese intangible cultural heritage is a treasure of Chinese culture and an important part of human civilization, and public participation is an important part of our efforts to carefully guard intangible cultural heritage and pass on the historical lineage. This generation has a relatively easy and comfortable life due to inter-generational relationships and has strong consumption power. Therefore, it is crucial to study the values and paths by which ICH products influence young people. This paper intends to conduct step-by-step interviews with Generation Z youth through Photo-elicitation Interviews to explore the values and paths by which the ICH attributes of products influence the consumption motives of Generation Z youth. Finally, the researcher concluded that the motives of Gen Z youths for consuming NRM products include seeking cultural identity, self-actualization, healing, and unique experiences. From the study, we also found that the process of consuming NRM products among Gen Z youth reflects their sense of responsibility and self-efficacy, the importance of NRM purity to Gen Z youth, and the added value of the "NRM" label.

Study on the Protection path of Intangible Cultural Heritage of Chinese Traditional Dress -- Taking Tang Dynasty Dress as an Example

China has been known as the “big country of clothing” and “the country of silk” since ancient times, and has a very rich heritage of traditional clothing culture. But now these traditional costumes are declining. In order to promote the cultural development of traditional Chinese clothing and protect and inherit China’s intangible cultural heritage, this study first takes the traditional Chinese clothing of Tang Dynasty as an example, reviews the culture and value of traditional Chinese clothing, then introduces the protection and development of intangible cultural heritage at home and abroad, and then analyzes the difficulties and necessity of the protection of traditional Chinese clothing intangible cultural heritage. Finally, combining with the reality, the protection path of traditional intangible cultural heritage is proposed to realize the protection and inheritance of Chinese traditional costume culture. This study will promote the protection of Chinese intangible cultural heritage to a certain extent.

Integrating Traditional Culture with Cultural Creative Industries: The Application and IP Creation of Lihouhu Artistic Elements

Shanxi Lihouhu is a traditional Chinese intangible cultural heritage handicraft with rich cultural connotations and artistic value. However, with the development of society and the economy, today’s Lihouhu has gradually lost its competitiveness in the market economy. In the era of the internet and with the support of emerging technologies, the cultural and creative industries are gradually increasing. As 2022 is the Year of the Tiger in the Chinese zodiac, various tiger-related applications and scenarios have emerged. Based on this, this study explores the artistic elements and characteristics of Lihouhu, collecting instances of the application of Lihouhu’s artistic elements in entertainment and creative situations in 2022. This research uses the case study method to illustrate the popularity of the method of creating cultural IP in various contexts and the necessity of applying it to Shanxi Lihouhu.

The metonymic mechanism of English translation of Chinese intangible cultural heritage terms from the perspective of cognitive psychology.

The translation of Intangible Cultural Heritage (ICH) terms is an important practical aspect of cross-lingual expressions related to ICH knowledge. Chinese ICH terms are heavily loaded with specific historical and cultural knowledge and regional characteristics. Based on cognitive psychology, this paper analyzes the metonymic mechanism of traditional translation techniques such as substitution in the English translation of Chinese ICH terms. The English translation of Chinese ICH nominal terms can be realized based on the metonymic mechanism of replacing either a superordinate with a subordinate of the linguistic structure or a subordinate of the linguistic structure with a subordinate of the linguistic structure in the pair language, English-Chinese. The English translation of Chinese ICH verbal terms can regard the whole verbal action as an event process and can highlight one aspect of the process through a metonymic mechanism as well. This paper holds that metonymy is an important psychological motivation and cognitive mechanism for translation skills such as substitution as it brings the relationship between the corresponding items of the target language and the source language into a unified interpretation framework. Hence, this may add some significance to the research of translation theory and translation practice. This also contributes to the UN Sustainable Development Goal number 17 which seeks global parternship for sustainable development.

QUANTITATIVE ANALYSIS OF THE ACADEMIC DEVELOPMENT EVOLUTION KNOWLEDGE GRAPH OF MUSEUM DISPLAY DESIGN ORIENTED TO AUDIENCE'S PSYCHOLOGICAL EXPERIENCE

QUANTITATIVE ANALYSIS OF THE ACADEMIC DEVELOPMENT EVOLUTION KNOWLEDGE GRAPH OF MUSEUM DISPLAY DESIGN ORIENTED TO AUDIENCE'S PSYCHOLOGICAL EXPERIENCE

Analytical Investigation of Jiatang Scroll Paintings in the Seventh Year of the Guangxu Era

Jiatang scroll paintings listed in the Chinese intangible cultural heritage list are an important form of family trees. In this paper, a Jiatang scroll painting drawn in the seventh year of Guangxu (AD 1881) was chosen as a prototype to analyze its components. Samples were taken from different parts of the Jiatang scroll painting to analyze the composition of fibers, pigments, and adhesives. Herein, fiber analyzer, Fourier transform infrared spectroscopy (FTIR), and Herzberg stain were conducted to identify the type of fiber used. Microstructural and microchemical analyses by means of SEM-EDX and Raman spectroscopy were performed to characterize the pigments present in the painting, while the nature of the adhesive was examined using pyrolysis gas chromatography–mass spectrometry (Py-GC/MS). The results show that the painting fiber is from cotton, while the red, black, and green pigments were identified as cinnabar, carbon black, and emerald green, respectively. Finally, the adhesive is a mixture of animal glue, benzoin gum, and starch. The research results provide a basis for the protection and restoration of this precious cultural heritage in the future.

An Action Research on Teaching the Chinese Intangible Heritage Course for the Learners of College English

To help college students learn and further spread Chinese culture, we carry out a 12-week action research, based on 
 98 learners of college English through the methods of interviews, questionnaires and tests, to design a proper teaching model 
 on Chinese intangible cultural heritage learning. The results are as follows: Compared with the traditional model, the ESA 
 (Engagement-Study-Activate) model better satisfies the learners; furthermore, the ESA model can significantly improves the 
 learners’ cross-cultural communication ability, especially on the aspects of cultural knowledge and communicative skills. Lastly, 
 two important study issues are raised for the action research in the next round.

Innovative design and research of Flower Drum Lantern Clothing based on the perspective of beautiful Village construction

Flower drum lantern is a comprehensive art performance form, is the treasure of the Han nationality folk art in China. In 2006, the lantern dance was listed in the first batch of Chinese intangible cultural heritage list. With the progress of The Times, the development status of Huagu lantern is not optimistic. Now there are many researchers, and there is more research on the national intangible cultural heritage, but the research of Huagu lantern clothing is rarely mentioned. The evolution of flower drum and lantern dress reveals the aesthetic and popular style of people in different times. Under the background of beautiful countryside construction, the innovative design research of Huagu lantern dress will make the dress and color of Huagu lantern more in line with the aesthetic appreciation of people in the new era, make the dance art better protected and inherited, and give new cultural connotation to the construction of beautiful countryside.

Review of Chinese Intangible Cultural Heritage Research since the 21st Century: With the Possible Contribution of Geography

Review of Chinese Intangible Cultural Heritage Research since the 21st Century: With the Possible Contribution of Geography

Ziying You. Folk Literati, Contested Tradition, and Heritage in Contemporary China: Incense Is Kept Burning. Bloomington: Indiana University Press, . xiii, 276 pp. Hardcover $75.00, ISBN 978-02-53-04635-2. Paperback $32.00, ISBN 978-02-53-04636-9. E-Book $16.99, ISBN 978-02-53-04638-3.

Ziying You. Folk Literati, Contested Tradition, and Heritage in Contemporary China: Incense Is Kept Burning. Bloomington: Indiana University Press, . xiii,  pp. Hardcover $., ISBN ----. Paperback $., ISBN ----. E-Book $., ISBN -- --. A major twenty-first-century cultural trend in China has been the UNESCOinspired preservation of local cultural traditions now referred to as intangible cultural heritage (ICH). These efforts have led to large-scale economic support from the government and impacted local and regional tourism. This book offers insight into how this process is negotiated on the ground in a particular locality for a particular tradition, and how participants at different levels from the local to the national interact with one another. The author has written an in-depth ethnography that focuses on the role of grassroots scholars in “transmitting, producing, and reproducing local traditions,” looking at how their efforts become part of the “controversies and conflicts” that emerge during “the reconstruction of tradition and the safeguarding of intangible cultural heritage (ICH) within local contexts in contemporary China” (p. ). The book focuses on people involved in perpetuating a tradition located in southwestern Shanxi Province—the “living beliefs” of people in Hongtong County, Shanxi Province, who worship the ancient sage-kings Yao and Shun, together with Yao’s daughters who became Shun’s wives—Ehuang and Nüying. Each year, local people hold an annual ritual procession known as “the custom of visiting sacred relatives in Hongtong” (Hongtong zouqin xisu), which was designated as a national-level item of Chinese intangible cultural heritage in  (p. ). The book’s author, Ziying You, coins the term folk literati to describe the local intellectuals in Hongtong (as in other parts of China) “who are skilled in classical Chinese, knowledgeable of local traditions, and capable of representing them in writing” (p. ). Their goal, she says, is “to maintain cultural continuity,” an idea colloquially symbolized by the vernacular phrase that serves as the book’s subtitle—“incense is kept burning” (xianghuo buduan) (p. ). You explores the life narratives of eight local folk literati involved in the interpretation, preservation, and promotion of this tradition, and the roles that they play in “tradition revival and reconstruction” (p. ). The book is based on Review©  by University of Hawai‘i Press fieldwork that You conducted in Hongtong County in , , and , during which time she interacted with a wide a range of local people and witnessed first-hand efforts to preserve and promote the local tradition, interviewing folk literati, local community members, cultural workers, members of local associations, ritual specialists, local officials, villagers, and so on, all of which helps her to delineate an overall perspective of the tradition’s ecological system (see chapter , discussed below). The book presents a fascinating case study of the roles that grassroots intellectuals play in negotiating the preservation and interpretations of local heritage in connection with other social actors and institutions. More broadly, it provides the reader with an in-depth, well-contextualized, contemporary view of the various participants involved on the ground in China’s promotion of ICH preservation. The book’s introduction traces the evolution of Chinese and Western scholarly discourses surrounding the terms tradition, heritage, intangible cultural heritage, and chuantong (the Chinese term commonly translated as “tradition,” yet one with its own long and complex history), putting them into conversation with one another as You focuses on the case study at hand. You introduces Hongtong’s local tradition that venerates legendary figures who are significant to Chinese cultural history and also seen as deified ancestors of the local population. She highlights the role that local folk literati play in maintaining the tradition and how they fit into her larger participant observation fieldwork, and contextualizes the folk literati’s agency with a discussion of the shifting role of literati in modern China. In chapter , You introduces the setting of her case study, Hongtong County, Shanxi Province, outlining its history, local beliefs, and social and cultural frameworks. She discusses how local beliefs and rituals related to Ehuang and Nüying are interpreted and enacted by local people in three sites within the county, in connection with temples devoted to the deities in those sites. Chapter  explores the role...

China’s emerging legislative and policy framework for safeguarding intangible cultural heritage

ABSTRACT This article documents and analyses the Chinese government’s legislative and policy framework for safeguarding intangible cultural heritage (ICH). It summarises early Chinese ICH protection measures before analysing how systemic ICH legislation and policy frameworks were put into place after China joined the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage in 2004. Since then, China has established a multilayered legislative framework for safeguarding ICH, with its capstone national ICH law passed in 2011. China currently embraces a production-based ICH-safeguarding paradigm, and it is implementing several practice-oriented policy initiatives that are discussed in this article. China’s legislative and policy endeavours to safeguard ICH are impressive when compared to most other countries, but they are also hampered by significant challenges that are inherent in its state-centric nature.

Research of Chinese intangible cultural heritage knowledge graph construction and attribute value extraction with graph attention network

The development of digital technology promotes the construction of the Intangible cultural heritage (ICH) database but the data is still unorganized and not linked well, which makes the public hard to master the overall knowledge of the ICH. An ICH knowledge graph (KG) can help the public to understand the ICH and facilitate the protection of the ICH. However, a general framework of ICH KG construction is lacking now. In this study, we take the Chinese ICH (nation-level) as an example and propose a framework to build a Chinese ICH KG combining multiple data sources from Baike and the official website, which can extend the scale of the KG. Besides, the data of ICH grows daily, requiring us to design an efficient model to extract the knowledge from the data to update the KG in time. The built KG is based on the triple 〈entity, attribute, attribute value〉 and we introduce the attribute value extraction (AVE) task. However, the public Chinese ICH annotated AVE corpus is lacking. To solve that, we construct a Chinese ICH AVE corpus based on the Distant Supervision (DS) automatically rather than employing traditional manual annotation. Currently, AVE is usually seen as the sequence tagging task. In this paper, we take the ICH AVE as a node classification task and propose an AVE model BGC, combining the BiLSTM and graph attention network, which can fuse and utilize the word-level and character-level information by means of the ICH lexicon generated from the KG. We conduct extensive experiments and compare the proposed model with other state-of-the-art models. Experimental results show that the proposed model is of superiority.

A Behavioral Cultural-Based Development Analysis of Entrepreneurship in China

This paper deals with local cultural capital as a motivator for entrepreneurial behavior in China. Following the Culture-Based Development paradigm (CBD), the current study approaches local cultural capital as an entity that can be temporarily segmented into living culture and cultural heritage and can be further differentiated type-wise into material cultural capital and immaterial cultural capital. The main hypothesis of this paper is that living culture and cultural heritage have different roles in the direction of effect on entrepreneurial behavior in China. To test this hypothesis, a quantitative research method is utilized and data is collected from China Statistical Yearbooks, the website of Chinese Intangible Cultural Heritage as well as the third and fourth China Economic Census Yearbooks, covering the period from 2010 to 2019 and regarding all 31 provinces of mainland China. This dataset provides indicators for both material and immaterial living culture, respectively represented by the total book circulations in public libraries and performances at art venues, while historical cultural heritage is approximated by intangible cultural heritage (such as the number of folk literature, traditional music, traditional dance and so on) and historical sites. For data analysis, an OLS regression is used to assess the roles of each kind of cultural capital on regional entrepreneurship development. Findings suggest CBD is applicable for analyzing entrepreneurship behavior and the result of the application of model shows a notable impact of culture on entrepreneurship activities in China.