Integrating Traditional Culture with Cultural Creative Industries: The Application and IP Creation of Lihouhu Artistic Elements

Abstract

Shanxi Lihouhu is a traditional Chinese intangible cultural heritage handicraft with rich cultural connotations and artistic value. However, with the development of society and the economy, today’s Lihouhu has gradually lost its competitiveness in the market economy. In the era of the internet and with the support of emerging technologies, the cultural and creative industries are gradually increasing. As 2022 is the Year of the Tiger in the Chinese zodiac, various tiger-related applications and scenarios have emerged. Based on this, this study explores the artistic elements and characteristics of Lihouhu, collecting instances of the application of Lihouhu’s artistic elements in entertainment and creative situations in 2022. This research uses the case study method to illustrate the popularity of the method of creating cultural IP in various contexts and the necessity of applying it to Shanxi Lihouhu.