Chinese Intangible Cultural Heritage Research Articles

How to Promote the Development of Cultural and Creative Industries from an Evolutionary Game Perspective: Policy Mechanisms for Certification + Incentives

Existing studies need to pay more attention to the policy mechanisms of how to promote the development of cultural and creative industries through coordinating multi-stakeholder participation. Based on evolutionary game theory, this study constructs a three-party evolutionary game model to analyze the behavioral patterns of the government, cultural and creative enterprises, and consumers under different support policies. In addition, it takes the Chinese intangible cultural heritage of “Huaihe willow weaving” as a typical case for simulation. The results show that the probability of the system converging to the expected equilibrium point is low after implementing the certification policy, but the probability of the system converging to the expected equilibrium is significantly increased after implementing the incentive policy. Producer subsidies have significant advantages over consumer subsidies. At this stage, the government should consider jointly implementing the “certification + incentives” policy in phases to promote the development of cultural and creative industries.

Impact of Perception, Satisfaction, and Penetration Rate of Commercial Cultural Tourism on the Sustainable Development of Intangible Cultural Heritage: A Case Study of Xijiang Miao Village in China

The scarcity of intangible cultural heritage (ICH) has prompted many countries to apply it for the development of commercial cultural tourism (CCT). Owing to its traditional culture-centered development model, a contradiction arises between commercial development and traditional cultural protection. Whether the advantages of traditional culture outweigh the disadvantages or the disadvantages outweigh the advantages has also been debated. Results and discussions of the research in this paper are helpful to consider the commercialization of ICH rationally and promote the balance between CCT and the sustainable development of ICH. This paper selects a successful example of cultural tourism of ethnic minorities in China, namely, Xijiang Miao Village. The village has 15 Chinese national-level ICH projects and has successfully applied ICH for cultural tourism development. The questionnaire was designed and distributed in the region by referring to previous research results. IBM SPSS 26.0 and AMOS 24.0 were used to verify and analyze the questionnaire data. Commercial tourism has been a new path for the innovative development of traditional culture, an inevitable trend. CCT can not only increase the enthusiasm for the dissemination of ICH but also increase the intensity of the excavation, protection, and utilization of ICH. The development of tourism has stimulated the development of the local economy. As far as it is concerned, CCT has brought more advantages than disadvantages for the sustainable development of ICH.

Innovation Transformation and Industry-Education Integration: A Study on the Integration Path of Guangxi Zhuang’s Intangible Cultural Heritage and Master of Arts Education in China

This study focuses on the master of arts education in higher education institutions in Guangxi Zhuang Autonomous Region of China, explores the path of integrating Guangxi Zhuang’s intangible cultural heritage with the teaching of master of arts, and puts forward the teaching mode of “thinking guidance-autonomous judgement-program construction.” A theoretical model of innovative transformation of intangible cultural heritage is also summarized. Through the development of this study, it is expected to further enrich the practical teaching mechanism of master of arts education in Chinese universities and form a master of arts teaching model with strong local cultural characteristics. At the same time, the teaching reform based on the integration of Guangxi Zhuang’s intangible cultural heritage and master of arts education also has strong practical significance for promoting the inheritance and innovation of Chinese intangible cultural heritage, promoting the development of cultural and creative industries, and serving the economic and social development of Guangxi.

Study on the Digital Inheritance and Development Strategy of Chinese Intangible Cultural Heritage from the Perspective of AIGC

With the gradual integration and development of artificial intelligence and big data technology, AIGC technology is playing an increasingly important role in the field of digital protection and dissemination of intangible cultural heritage in China. By exploring the application status of AIGC technology in the field of intangible cultural heritage, this paper analyzes the challenges faced by China's intangible cultural heritage, and puts forward digital strategies for intangible cultural heritage, in order to promote the digital protection and inheritance of Chinese intangible cultural heritage.

The relationship between humble leadership and employee innovative behavior in Chinese Intangible Cultural Heritage (CICH) SMEs: Mediated-moderating effect of knowledge sharing and absorptive capacity

This research focuses on small and medium-sized enterprises (SMEs) within China's intangible cultural heritage (CICH) sector and investigates the relationships between employee innovative behavior (EIB), humble leadership (HL), knowledge sharing (KS) and absorptive capacity (AC). It examines how knowledge sharing, as a mediator, impacts EIB, considering the moderating role of AC. This study aims to address the knowledge gap regarding how leadership and knowledge management processes affect individual-level outcomes, such as creative behavior and problem-solving skills. This research is especially vital for the CICH sector in China, as it offers the first systematic exploration of employee innovative behavior in this area. By providing evidence-based management strategies, the study contributes to both theoretical understanding and practical application, supporting the innovation, sustainable growth, and international competitiveness of CICH SMEs. It also offers policymakers empirical insights to nurture the sector, ensuring the preservation and evolution of China's intangible cultural heritage.

Analysis and Research on the Present Situation of Cuju Culture in the Perspective of Intangible Heritage

Research on the history, concept, connotation and related practices of intangible cultural heritage provides the two most crucial elements for the transmission of Cuju culture, namely experience and paradigm. At the practical level, the declaration of intangible cultural heritage of Cuju can provide an effective path for the inheritance of traditional national sports. At the theoretical level, the theory of intangible cultural heritage enriches the connotation of Cuju culture at the epistemological level. Therefore, this project chooses the vision of intangible cultural heritage as the research field of Cuju culture inheritance and protection, and adopts the documentary method, expert interview method and logical analysis method to research and analyze the inheritance and protection of Cuju culture under the perspective of intangible culture. Through the research on the status of the development of cuju sport, people's knowledge of cuju culture is enhanced, so that cuju culture can be better developed and spread. This paper analyzes the development and inheritance of Cuju from the perspective of Chinese intangible cultural heritage, and provides valuable references to the measures taken for its protection and development in contemporary times.

Converting the Intangible Cultural Heritage into the Economical Value in the Perspective of Creative Economic: A Case Study of "Tantou New Year Prints"

Based on the Chinese intangible cultural heritage " Tantou New Year Prints " as the research subject, within the perspective of the "creative economy" in the cultural and creative industries, the basic paths of cultural exploration, focusing on pain points, form translation, and urban regeneration are employed to explore its contemporary value. In the research process, a model is constructed to theoretically innovate and regenerate the "art" of the " Tantou New Year Prints " era. In practice, it hones the "skills" of the era, achieving a mutually reinforcing and winning convergence. Through this exploration, a feasible pathway is established within the perspective of the "creative economy" for the intervention of traditional handicrafts in a corner of the contemporary creative industry network. This provides an effective path and practical validation for the innovation and inheritance of excellent traditional culture in the new era.

Digital finance, cultural capital, and entrepreneurial entry

Cultural capital plays a crucial role in influencing entrepreneurial entry, yet the regulatory and supportive role of digital finance in this context remains unclear. Based on Chinese Family Panel Studies (CFPS) and data from the Chinese intangible cultural heritage (ICH) listing, this paper examines the significant regulatory role of digital finance in driving entrepreneurial entry through cultural capital. The research findings indicate that cultural capital represented by the ICH listing, significantly enhances the probability of entrepreneurial entry and the support of digital finance effectively amplifies this promoting effect as validated by multiple robustness tests. Further heterogeneity analysis reveals that the regulatory impact of digital finance support is more pronounced among urban populations, married groups, and individuals with high Internet usage frequency.

Crafting Culture in Early Childhood: Integrating Paper Cutting as an Intangible Cultural Heritage into Educational Curricula for Artistic Enrichment and Innovation

This study investigates the integration of paper cutting, a Chinese intangible cultural heritage, into early childhood education curricula, exploring its multifaceted impact on educational enrichment and the development of children's artistic literacy and innovative abilities. Against the backdrop of China's efforts to safeguard intangible cultural heritage, the research delves into effective strategies and methods for seamlessly embedding paper cutting into early childhood education. The comprehensive literature review traces the historical roots, global influence, cultural significance, and contemporary practices of paper cutting, providing a robust foundation for the analysis. The study emphasizes the role of teachers in instilling appreciation for paper cutting and contends that this traditional art form not only enhances children's creativity but also fosters teamwork and communication skills. Proposing the development of a structured teaching syllabus, an optimal teaching environment, and diverse practical activities, the research advocates for the integration of local cultural characteristics, contributing valuable insights to early childhood education and cultural heritage preservation.

Research on the Innovation and Development of Chinese Intangible Cultural Heritage Branding

Research on the Innovation and Development of Chinese Intangible Cultural Heritage Branding

The study on the construction of technical skills master studios in Zhangjiakou Vocational Colleges under the background of Chinese intangible cultural heritage protection

The study on the construction of technical skills master studios in Zhangjiakou Vocational Colleges under the background of Chinese intangible cultural heritage protection

An Empirical Study on Cultural Image, Perceived Value, and Purchase Intention: A Case of Chinese Intangible Cultural Heritage “Gambiered Canton Gauze”

Gambiered Canton gauze is a unique double-sided silk product in Guangdong Province, China, securing its status as one of the national intangible cultural heritages (ICH) due to its exceptional yarn finishing techniques. Despite the implementation of China’s rural revitalization policy, gambiered Canton gauze did not seize the opportunity to enhance its live transmission. Instead, it encountered a small consumer market because of its high prices and weak publicity. To better inherit and promote ICH products, this study explores the relationship between their cultural images, perceived values, and purchase intention from the perspective of cultural values. The results demonstrate that the cultural images of ICH products, such as practical reason, nostalgic inheritance, and face images, exert a significantly positive impact on purchase intention. Notably, the face images conveyed by ICH products are the key factor affecting the purchase intention. In the above relationship, functional values and social values serve as intermediary factors.

Analysis of the Commercial Value of China's Intangible Cultural Heritage Guangcai - A Study Based on SWOT Analysis

The contemporary Chinese intangible cultural heritage industry, represented by Guangcai, has garnered considerable attention due to its distinctive aesthetic qualities and rich historical heritage. However, a comprehensive exploration of its commercial value remains a research gap. This study aims to address this gap by employing the SWOT analysis framework to comprehensively analyze the strengths, weaknesses, opportunities, and threats of Guangcai. Through an in-depth analysis, targeted recommendations have been formulated to facilitate the sustainable development of the Guangcai industry. The research findings highlight Guangcai's aesthetic advantages and geographical trade advantages in the international market, alongside challenges such as a shrinking labor market and limited visibility. Moreover, Guangcai faces opportunities arising from the increasing societal demand and the digitalization of the internet, as well as threats associated with the continuous substitution of foreign art and shifts in the international landscape. This study offers strategic and practical insights, providing valuable applications for the government, businesses, and practitioners, propelling the commercial development and cultural preservation of China's traditional intangible heritage industry.

Sustainable Development of Intangible Cultural Heritage Values: A Case Study of Chinese Nuo Opera

As the most important vein of cultural legacy, intangible cultural heritage contributes new cultural thinking and cultural innovation to the growth of cultural creativity in todays society. However, the current state of intangible cultural heritage sustainability is deplorable. While laws and strategic plans for conserving intangible cultural assets have been implemented in several countries and areas, the sustainability of intangible cultural heritage still requires more in-depth refining and research. Based on the Chinese intangible cultural heritage, Nuo opera, the key research issue in this study is how are the values of intangible cultural heritage being developed sustainably to investigate the sustainable conservation and development of intangible cultural heritage. The main research approach is documentary research and the means that exist today for the transmission and protection of intangible cultural assets, such as Nuo opera, to examine the profound meaning of its development and protection. The most important thing for the sustainable protection of intangible cultural heritage, according to this study, is the identity of its culture, as well as the various values brought by the sustainable development of this cultural heritage, including but not limited to economic value, social value, cultural value, and other important factors. Intangible cultural heritage development must pay more attention to its own cultural values as well as the political elements and economic development needs in the current context, not just to preserve the heritage for the sake of development, but to continuously keep up with the times and dig deeper into its spirit and spiritual core.

Intangible cultural heritage image classification with multimodal attention and hierarchical fusion

Designing an efficient Intangible Cultural Heritage (ICH) image classification is beneficial for the public to recognize the ICH and fostering the preservation and spread of that. Currently, related ICH image classification researches mainly focus on the visual features of ICH images, ignoring attached textual descriptions. However, attached textual descriptions can provide crucial clues for ICH images classification. Therefore, in this study, we propose to combine attached textual descriptions to perform ICH image classification in a multimodal way. Additionally, to capture intra- and inter-interactions between ICH images and attached textual descriptions, we propose a novel model named MICMLF, mainly consisted of multimodal attention and hierarchical fusion. Multimodal attention is employed to make the model focus on “important regions” and “important words” in ICH image and attached textual descriptions respectively. Hierarchical fusion is utilized to capture inter-modal dynamics interactions. Extensive experiments are conducted on two Chinese nation-level ICH lists datasets, New Year Print (年画) and Clay Figurine (泥塑). Experimental results demonstrate the superiority of MICMLF, compared with several state-of-the-art methods. Also, the proposed model can handle the situation where ICH images and textual descriptions are incomplete. To the best of our knowledge, we are the first to propose to combine textual descriptions to perform ICH image classification in a multimodal way.

Systematic Literature Review of trends in the safeguarding of Chinese Intangible Cultural Heritage Paper-Cutting Art

Systematic Literature Review of trends in the safeguarding of Chinese Intangible Cultural Heritage Paper-Cutting Art

Experiencing China’s Intangible Cultural Heritage in Role-playing Games: Comparative Studies between MMORPGs and Larps

In recent years, considerable attention has been devoted to preserving intangible cultural heritage (ICH) through games. From a combined game studies and heritage studies perspective, role-playing games (RPGs) have a unique advantage in that they immerse the player in a character to experience and understand the basics of culture in an engaging way. Among different types of role-playing games, live-action role-playing (larp) and massively multiplayer online role-playing games (MMORPGs) have a great potential to promote the learning of intangible cultural expressions and traditions that make them available to a wider public. In China, MMORPGs have had a positive impact on preserving China’s intangible heritage in virtual space and larps, specifically in the form of Jubensha, are also playing an important role in the same way.
 The purpose of this study is to delve into how the ICH of China is being represented in MMORPGs and larps as an educational tool. With that target in mind, a close reading of selected MMORPG games -- A Dream of Jianghu and Justice Online -- and a larp game -- The Secret of the Gauze Lantern -- was conducted. The goals of this research are to understand what cultural experiences are integrated in those role-playing games to introduce Chinese ICH and explore the main differences between them in representing those intangible cultural elements. After analyzing these RPGs in-depth, I argue that both MMORPGs and larps show potential to safeguard the intangible cultural heritage of China; while MMORPGs present national-level intangible elements from different regions of China, Jubensha as a kind of larp focuses more on the indigenous traditions and customs of small-scale local areas.

Bilingual Conversion in the Translation of ICH Terms: A Study on the Psychological Processes of Translators.

Intangible cultural heritage (ICH) terms are unique expressions of cultural knowledge and practices that are deeply rooted in a particular region or community. Accurately translating ICH terms is crucial for sharing this knowledge and promoting cross-cultural understanding. However, the complex nature of ICH terms, including their regional and cultural specificity, means that mistranslations can easily occur during the translation process. In addition to linguistic and cultural barriers, psychological factors can also impact the accuracy of translations. Translation psychology, a new discipline that examines the psychological process of bilingual conversion and its cognitive mechanisms, can provide insights into the translation of ICH terms. This paper proposes an information processing model of translating ICH terms based on translation psychology, which examines the psychological processes of translators during the translation of Chinese ICH terms into English. Through questionnaires and translation exercises, the study compares and analyzes the psychological activity process of the translators, verifies the expression of translation psychology in the translation of ICH terms, and identifies the characteristics of students' translations. The study's subjects were non-English major sophomores with diverse academic backgrounds, randomly sampled from a representative polytechnic university in Guangdong. The findings of this study are significant for improving the quality of translations and promoting cross-cultural understanding of ICH terms. By understanding the psychological factors involved in the translation of ICH terms, we can overcome language and cultural barriers and accurately convey the rich cultural heritage embodied in these terms.

International Publicity Translation of She Ethnic Black Sticky Rice: A Case Study of Sharing Intangible Cultural Heritage

In order to share Chinese intangible cultural heritage with the world, this paper makes a case study on international publicity translation of Ningde’s She ethnic black sticky rice. It discusses three ways of international publicity translation, namely brochure translation, menu translation and make English subtitles. It also provides reference of translation in each way of international publicity translation by liberal translation and translation of selected information. With the efforts made in international publicity translation, it’s hoped to help share Chinese intangible cultural heritage globally and make Chinese culture better understood.

Research on the English Dissemination Path of Yongjia Kunqu: A Chinese Intangible Cultural Heritage

As an outstanding branch of Kunqu Opera, Yongjia Kunqu is rooted in Wenzhou and exhibits distinct local characteristics in its singing and performance styles. It embodies the regional customs and folk culture of Wenzhou, displaying a down-to-earth quality and a charm of everyday life. Based on the current situation of Yongjia Kunqu, this study analyzes the challenges it faces in inheritance and development. It explores the use of English as a medium to connect Kunqu troupes, universities, and online platforms, aiming to protect and inherit this excellent art form and promote its further development.