The issue of healthy aging of the nation and improvement of the quality of life of human resources is the cornerstone of China's socio-economic and demographic policy. The purpose of the study was to determine the ways of active use of the labor potential and ensuring the socio-economic development of the elderly through institutional changes in society through public self-identification and public welfare. Derivative consequences of the applied measures to improve the quality of life of human resources can be considered the re-employment of the elderly, directing their labor potential to participate in community and society affairs in order to reduce the labor shortage and the increased social and financial burden on the youth caused by the aging of the population. To develop the labor potential for the elderly is to resolve socio-economic contradictions and change resistance to progress to the power of social development. In the implementation of the strategy for the development and improvement of the quality of life of human resources of the elderly, a person-oriented approach should be the main one. Therefore, the triad of interoperating principles of development should be observed: development depends on the elderly – development is for the elderly – the fruits of development must be shared with the elderly. In addition, by developing civic consciousness, it is possible to realize the self-esteem of the elderly and contribute to the sustainable development of China's social economy.
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