Research on the Construction Route and Development Strategy of Beijing-Zhangjiakou Sports Culture Tourism Belt

Abstract

In recent years, sports tourism has become a global cultural phenomenon. With the rapid development of China's social economy, people pay more and more attention to their own quality of life and physical and mental health, as a new, fashionable, stimulating and interesting way of high-quality tourism, sports tourism meets the needs of people to improve the quality of life and to delight the body and mind, sports tourism has become more and more popular and become a new bright spot in the development of tourism. On July 31,2015, Beijing and Zhangjiakou, Hebei Province jointly won the right to host the 2022 Winter Olympic Games, bringing new opportunities to the tourism industry of the two places. On January 20,2021, General Secretary Xi Jinping, while inspecting the preparations for the Winter Olympics, for the first time put forward the idea of “speeding up the construction of the Beijing-Zhangjiakou sports culture tourism belt” , injecting new connotation into the strategy of coordinated development of Beijing, Tianjin and Hebei.